IBM Watson Campaign Automation

IBM Watson Campaign Automation

(123)
3.4 out of 5 stars

IBM Watson Campaign Automation is a digital marketing technology provider that unifies marketing automation, email, mobile, and social.

Work for IBM Watson Campaign Automation?

Learning about IBM Campaign?

We can help you find the solution that fits you best.

IBM Watson Campaign Automation Reviews

Ask IBM Campaign a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Ratings
Company Size
User Role
Industry
Showing 123 IBM Campaign reviews
LinkedIn Connections
IBM Campaign review by <span>Steve M.</span>
Steve M.
Validated Reviewer
Verified Current User
Review Source

"Great tool with wide range of capabilities"

What do you like best?

wide range of capabilities including email, sms, mobile push, automated programs.

New development in the UI is good and features quickly catching up with the older UI.

Ability to embed 'Contact Insights' into 3rd party web sites/apps is very useful.

The Watson Marketing Assistant is a cool feature which provides easy access to some very useful metrics.

Modular templates has proved to be a useful feature for our clients, allowing them to self serve.

For more technical requirements, you can use the provided APIs and also send transactional emails.

What do you dislike?

Integration with IBM Campaign is a little clunky on the Campaign side.

Reporting is not great and the screen has a fixed size which is annoying.

Not a lot of 3rd party integrations which is very unfortunate.

Recommendations to others considering the product

great as both a stand alone solution as well as integrated into IBM Campaign.

What business problems are you solving with the product? What benefits have you realized?

our clients are sending highly personalised emails and some have integrated into IBM Campaign.

Some clients have a variety of modular templates which makes them more self sufficient, saving on agency costs.

Sign in to G2 Crowd to see what your connections have to say about IBM Watson Campaign Automation
IBM Campaign review by <span>Amanda S.</span>
Amanda S.
Validated Reviewer
Verified Current User
Review Source

"Not an integrated product, does not live up to sales promised"

What do you like best?

I like that WCA can send out campaigns for text, push notification and email, and a lot of this can be done through campaigns. It also has a very flexible rule creation capability for dynamic content and subject lines (for email only). The new user interface looks good, but is not fully developed.

What do you dislike?

The transact and engage products are not at all integrated into one user interface. The legacy products are sloppily brought together and don't even interact in all the ways they should. The limitations of the database structure make it very difficult to conduct all your campaigns the way that sales tells you that you can. The new UI does not allow you to take advantage of all the features so you are stuck in legacy interface. This is far from a next generation product suite.

Recommendations to others considering the product

Make sure you speak to a specialist before committing to this product. It is often bundled along with other IBM products and customers purchase it for the cost savings. However the work required to make it work can be expensive, and the marketing automation features are clumsy.

What business problems are you solving with the product? What benefits have you realized?

WCA allows us to create repeatable programs for users that simplify the marketing for clients marketers. But most campaigns also require developer support and using the APIS to accomplish. Other competitive products do a much better job at creating a seamless UI.

What Marketing Automation solution do you use?

Thanks for letting us know!
IBM Campaign review by User
User
Validated Reviewer
Verified Current User
Review Source

"Gets buggier with every "update""

What do you like best?

There really isn't much I actually like about it.

What do you dislike?

It's very buggy and the bugs get worse with every update. The landing page feature is very backwards in its code use. The proprietary code added to the HTML makes it that in order to change a link you have to actually remove the link (which sometimes can be done with a right click, but the latest bug only allows that to work on certain portions of the page, meaning you have to delete the text and retype it) and then relink it because there's an ID number that will remain the same and therefore make the same file download, despite you changing which file you wanted for the download link. There are other obnoxious bugs that have popped up, including others where you right click to edit something and the dialog box appears further down the page, meaning you have to scroll to find it.

Recommendations to others considering the product

Avoid. It's buggy and cumbersome and seems to only be getting worse.

What business problems are you solving with the product? What benefits have you realized?

Its basic functions work. Emails get sent at the right time. You can simultaneously work on multiple items in different tabs (i.e. upload files to the asset library while working on an email template). There are just so many bugs that it's obnoxious to work with.

IBM Campaign review by <span>Faith A.</span>
Faith A.
Validated Reviewer
Verified Current User
Review Source

"Marketing Automation for Agencies"

What do you like best?

IBM Marketing Cloud (Silverpop) is a robust marketing automation tool that I use as an agency for many clients across multiple industries and verticals. We like their programs functionality that allows you to drag and drop steps (emails, lead routes etc) and modify your database based off behavioral information. Our clients have been very impressed with how useful the tool is for lead nurturing, landing page creation, and web tracking.

What do you dislike?

I dislike the reporting as it very limited in terms of customization (but they are working on improving this). I also wish that some features were included like creating an automated data export from the user interface or creating super customized reports that can be generated on a daily basis. A/B testing in programs isn't a current functionality that we'd like to have as well.

What business problems are you solving with the product? What benefits have you realized?

We're helping customers deliver more personalized messaging to their customers that is behaviorally triggered and customized to each individual. We're also able to automate data processes that were previously manual and have helped bridge the gap between sales and marketing.

IBM Campaign review by <span>Colin S.</span>
Colin S.
Validated Reviewer
Review Source

"WCA: the most flexible tool for DIY enterprise communications"

What do you like best?

There are a number of features, such as the template builder and contact-level mailing reports which my team uses on a continual basis. When working with these simplest parts of WCA, the thing that stands apart is the plethora of hidden functionality. These range from free Litmus and SpamAssassin testing to Hotmail and sender score deliverability reporting.

Of course, there are also more advanced features. WCA supports the creation of exceedingly intricate programs (automated/triggered series), it ties into mobile and social efforts natively, and can serves admirably well for lead scoring, lead routing, engagement reporting, content management and delivery, and a number of other functions.

After working with this tool for several years I'm still exploring new functionality which is simply unavailable from most other ESPs/ campaign management tools/API handlers/+. WCA wears many hats and makes it simple for my team to expand our communications program while driving synergy across the company.

What do you dislike?

While the training, knowledge center, and various blogs/social groups have a wealth of knowledge, the onboarding process (when I started using WCA) was very much a "we'll throw you in the pool and you'll learn how to swim" experience.

I'd recommend weighting curiosity heavily in your hiring decision when looking for someone to use this system--it's a poor fit for those wanting a done for them solution. As a client across multiple orgs, this need for self sufficiency has extended to customer support, sales, and technical support.

Recommendations to others considering the product

Determine your objectives upfront and ensure they're aligned with what WCA offers.

Find an experienced partner to train you and show you the ropes.

Do your homework throughout the onboarding and ramp-up period. I strongly recommend the certification training offered for WCA; to date, I've found it to be the best source of information about the platform.

What business problems are you solving with the product? What benefits have you realized?

We've dramatically expanded our usage of WCA to reach our customers around the world. Few solutions would have allowed us to evolve as gracefully from blasting communications in 1 country to individual conversations with customers on 6 continents.

Along the way we've built APIs with our proprietary systems and a range of specialized tools to tie WCA into CRM data, product data, sales data, support data, etc. It handles the load with ease.

IBM Campaign review by <span>Tiago A.</span>
Tiago A.
Validated Reviewer
Verified Current User
Review Source

"Very complete solution"

What do you like best?

IBM WCA is very complete, you can do simple stuff as well as very complex and sophisticated one. The database management is the core of the solution. Although not very intuitive, once you get the logic behind it, it is extremelly useful. The possibility to integrate with other solutions and databases (CRM, Channels, etc) via Universal Behavior Exchange, is one of the best features as well.

What do you dislike?

The solution is very robust but sometimes not very intuitive, so it takes a while to get the most of the technology. Reports and landing page designer is also something to improve.

What business problems are you solving with the product? What benefits have you realized?

It allows sophisticated personalization messaging and a consistent relationshinp accross channels. Email marketing and social audiences are the features we use the most.

IBM Campaign review by <span>Jimmy M.</span>
Jimmy M.
Validated Reviewer
Verified Current User
Review Source

"Marketing Automation at Its Finest"

What do you like best?

The IBM marketing cloud has plenty of acclaimed features, but what we like the most is its integration with Silverpop. We are an email-heavy company that relies direct one-on-one communications and IBM Marketing Cloud and its API help us integration everything into our internal, customized CRM. Contact management has never been easier, and monitoring the effectiveness of all our other marketing efforts have also become a breeze.

What do you dislike?

The main complaint would be the lack of consideration to user experience (UX). Of course, we could just be an outlier, but our team struggled initially during the onboarding process. The menus and descriptions in the backend dashboard are not particularly easy to comprehend at first, and there were many instances where we just scratched our heads wondering why IBM chose to configure certain functions / dashboards the way they did.

Recommendations to others considering the product

Take advantage of the provided onboarding process. It will take several of your team members to fully immersive themselves and truly understand the system to ensure a smooth operation moving forward.

What business problems are you solving with the product? What benefits have you realized?

Over the past 3 decades, our company has marketed our products and services through various mediums. In today's digital age and emphasis on providing what your customer wants, rather than what you want them to want, we needed a comprehensive solution that could integrate all of our marketing in one place. The IBM Marketing Cloud has certainly done so, nearly all of our marketing has various touch points with IBM's software at this point, and it has made our jobs much easier.

IBM Campaign review by <span>Michael W.</span>
Michael W.
Validated Reviewer
Verified Current User
Review Source

"IBM Marketing Cloud and SilverPop"

What do you like best?

SilverPop provides a lot of fairly easy to use solutions that other large ESPs do not. They offer a capable automation program that has allowed me to setup over 150 triggered emails in.

What do you dislike?

I dislike the some of the segmentation options in the IBM SilverPop platform. You're not able to create simple segments of customers that opened an email or clicked an email over a period of time. Instead you have to segment off of individual links clicked in emails or opens of a specific mailing. There are no universal segmenting rules for number of opens or clicks.

What business problems are you solving with the product? What benefits have you realized?

SilverPop has allowed us fair amount of flexibility for our mass emails to customers and have an open API that has allowed us to plug in other tools where IBM's Silverpop has failed.

IBM Campaign review by <span>R Scott V.</span>
R Scott V.
Validated Reviewer
Verified Current User
Review Source

"Couldn't Image Anything Other Than IBM Marketing Crowd"

What do you like best?

Being in the marketing industry for 7 years, I've had exposure to HuBSpot, Eloqua, and IBM Marketing Cloud and the marketing management and capabilities far surpass any others in the industry. Highly recommended above anything else. The ROI is immeasurable. Couldn't be any happier with the robust capabilities. My team has accomplished incredible feats.

What do you dislike?

Would love to see some type of Outlook 365 integration in the future. Sometimes the reporting capabilities are hard to export and edit in spreadsheets/powerpoint presentations. Usually that's not a big issue and can be played around with to achieve the end goal.

Recommendations to others considering the product

The mobile marketing component is the best part of this product. It's worth the purchase for mobile alone.

What business problems are you solving with the product? What benefits have you realized?

Handling inbound/outbound marketing leads for several hundred thousand accounts. Having this automation tool is the best for marketing management and organization.

IBM Campaign review by User in Education Management
User in Education Management
Validated Reviewer
Review Source

"How innovative that the IBM Watson can be."

What do you like best?

IBM has been the most long standing company in office operations since the invention of the typewriter, telegram, press machine and other forms of communication from office systems. It is so amazing how this company has stayed with the innovations, and changes in our technology based world.

What do you dislike?

I dislike that a lot of the new generation don't really know much about the IBM Company and how the office systems as simple as a typewriter have changed how we communicated, now we have digital communication via the internet, and mobile devices, which opens us up to getting the information out faster, but sometimes to our detriment, because the youth of today don't have a filter in how they communicate their values, ideas and thoughts on the social media networks. I wish that they IBM Watson would create an operating system that would eliminate the junk.

Recommendations to others considering the product

I suggest that you ask teachers, administrators and other users come to several workshops either in person online to test it out and give feedback on how efficient and effective this IBM Watson is in their field of work.

What business problems are you solving with the product? What benefits have you realized?

This type of computing is so innovative and amazing, yet the teachers, administrators, and decision makers need to get trained on how to us this effectively in order to use it for the educational field of classroom management, discipline protocol etc. This program hopefully can be customized for the use of the educational community and also make it user friendly for the users. The problem when new technology comes out it doesn't always align with all types of businesses.

IBM Campaign review by <span>Andrew N.</span>
Andrew N.
Validated Reviewer
Verified Current User
Review Source

"It does what we need it to do, but it has its issues"

What do you like best?

IBM Marketing Cloud (or SilverPop) is a great tool that allows you to manage users in a database and is a great tool that allows you to email your users pretty easily. It has query tools that allow you to send emails to segmented groups of users so you can really target your emails to specific clients.

What do you dislike?

A few times now we've had an issue and when we called in for support it was an open case/bug that IBM was working on, but they neglected to notify anyone about. While it's great that we could get in contact with them, they could use some improvements on the client contact side.

Recommendations to others considering the product

IBM Marketing Cloud has its quirks that seem a bit tedious to work with, but once you get past the quirks it really is a great tool that allows you to manage your email subscriptions simply and allows you to build and send emails.

One of the nicer features is that any hyperlinks added into your emails can be tracked so you can see analytics beyond opens and clicks. You can see what percent of users clicked on each specific link.

What business problems are you solving with the product? What benefits have you realized?

We are primarily using SilverPop to manage our email list and to send emails. It's great because we can have users manage their email preferences and the database will automatically update based on the info they add it. It really cuts back on the database management work and we can even add preferences to further segment users on the user preferences screens that you can setup within the tool.

IBM Campaign review by <span>Leo C.</span>
Leo C.
Validated Reviewer
Verified Current User
Review Source

"Extremely flexible and scalable for B2C and B2B scenarios"

What do you like best?

Flexibility. Scalability. Ease of use. Has scaled from large B2C customers to complex B2B scenarios with our clients.

What do you dislike?

Enabling new features is cumbersome. Licensing can be confusing.

Recommendations to others considering the product

A highly scalable Customer Experience platform. Easy to learn and flexible. If you're looking for a standardized, templete-based marketing automation software then WCA might not be your best choice. Works great in complex environments where you need highly personalized communications at scale.

What business problems are you solving with the product? What benefits have you realized?

We've been using Watson Campaign Automation for 6 years with clients of all sizes, from 7M record B2C companies to highly complex B2B scenarios.

IBM Campaign review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Has Potential, lacks finesse"

What do you like best?

Over the past year since their acquisition of Silverpop, I've witnessed IBM begin to revamp and roll out their own quarterly updates to the platform.

The email marketing aspect of it has seen the most love in recently releases with an updated UI and easy-to-manipulate templates.

What do you dislike?

Still very wonky due to the old UI mix-ins with the new UI and their potentially capable but nearly unusable Landing Page Designer falls short more often than it should for a full release product.

Recommendations to others considering the product

Keep in mind the heavy on-boarding process as with any major marketing platform. Implore IBM to dedicate technical and non-technical people to assist in the on-boarding and always write down all questions to ensure they're answered - you'll inevitably encounter the same problem you initially resolved and quickly forgot the solution. That's simply because the platform is so robust and so complex, very few would be able to comprehend it all, retained.

What business problems are you solving with the product? What benefits have you realized?

We've witnessed better overall reporting than our previous tool, MailChimp in both landing page conversions and email.

IBM Campaign review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Unthinkably anti-user"

What do you like best?

Silverpop has a robust selection of tools. The only problem is that many of them are very difficult to find.

What do you dislike?

This platform has the worst UX of any system I've ever had to learn. The menus don't make any sense. Headings aren't categories, they are menu items, but don't look clickable. In order to get statistics on platform and client of users, you don't look in email reports, you look in Email Insights, then click a tiny tab at the top, and then you have to assign an outgoing campaign to it. This is not collected passively. There are an extraordinary number of weird issues like this. Read some Steve Krug, people. Usability is important.

More than anything, I dislike IBM Silverpop for breaking my e-mail templates. I was lucky enough to discover a new bug in which Silverpop strips the height and width properties from HTML elements. This makes it impossible to add images at double resolution for retinal displays, and makes responsive design where images may expand or contract extremely difficult. This issue only affects users of Outlook 2013 and other versions that process with Microsoft Word, but that is a huge share of the market--especially the contributor market for nonprofits.

This seems to be an isolated bug, but a bug that IBM's customer service refused to acknowledge for about a month until I recorded myself demonstrating the issue. Even then, IBM customer service tried to throw me under the bus to my supervisor, claiming it was an HTML issue. The issue is that Silverpop is rewriting my HTML document, not that the document was written wrong. Now the issue has finally reached their Tier 2 bug gurus, but the damage to my reputation at my office has been done.

Recommendations to others considering the product

Use another product to reach your market.

What business problems are you solving with the product? What benefits have you realized?

We are trying to increase revenue for donations, memberships, and programs. We are successfully using IBM Silverpop to segment our hundreds of thousands of email subscribers with targeted messages. Our responsive template, even, has proven a success in increasing revenue across all departments.

IBM Campaign review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great MAP with new features being added in quick succession "

What do you like best?

IBM (formerly Silverpop) has grown incredibly quickly since their acquisition. Previously, the platform did email marketing well (great deliverability score, intuitive list management, and nice send process), but since the acquisition, the product has really come to life. The product has been updated to have a more modern look, and the send process has gotten increasingly better. The software is quite robust and we have begun to use more of the features on the platform than we did previously (Analytics, Journey Designer, building landing pages, etc.).

What do you dislike?

Historically, the software has been great for trained personnel, but because it is en Enterprise solution, it is much less intuitive than other ESPs on the market (if we to just compare the email portion of the software). The email templates provided are okay, but aren't very versatile. You get one template per category (transactional, ecommerce, thank you, welcome, etc.). Until recently, IBM didn't offer any pre-built templates to use with their editor.

What business problems are you solving with the product? What benefits have you realized?

We began using Silverpop as an ESP but are now using it more as a MAP now that IBM has made several improvements. We are soon going to be able to integrate IBM with Dynamics, which will be incredibly helpful to our Sales team to see how MQLs have interacted online with our organization.

IBM Campaign review by <span>Edgar I.</span>
Edgar I.
Validated Reviewer
Verified Current User
Review Source

"It fits our needs"

What do you like best?

He's simplicity. It's intuitive, it's easy to create templates, and is a powerful tool for segmentation. The report side is better than other competitors.

What do you dislike?

Sometimes it has delays on calculation. Depending of your database size, it could be a problem to calculate some queries at the same time. I've worked with this software in two different companies with 2 different database sizes (24M and 1M) and for the 1M is better.

What business problems are you solving with the product? What benefits have you realized?

We have our customer lifecycle integrated into them, automatized. It optimize a lot of manual processes.

IBM Campaign review by <span>Yolanda C.</span>
Yolanda C.
Validated Reviewer
Review Source

"Watson Automation Great for email Marketing"

What do you like best?

I really like the ease of use and the friendly customer support. I also like the reporting features and it is very easy to upload your own code for your email designs.

What do you dislike?

I don't like the fact that there are not enough options when creating queries. There is not an option to query based on the amount of subscribers you would like to send to.

Recommendations to others considering the product

Watson Campaign Automation is great for email marketing and developing drip campaigns.

What business problems are you solving with the product? What benefits have you realized?

I use IBM Watson Campaign to send B2B and B2C email campaigns. The reporting tool helps me measure the effectiveness of my campaigns and shows me ares that need to be improved.

IBM Campaign review by <span>Michael M.</span>
Michael M.
Validated Reviewer
Review Source

"Great product with some room to improve"

What do you like best?

Once a workflow is established, the general day-to-day is pretty easy to maintain. I came from Bronto at another company and reporting seemed easier with the UTM parameters being associated with the campaign name, vs. having to manually add parameters into all hyperlinks.

What do you dislike?

Support videos, as well as Support employees are from another country. I used to work with linguists, and the struggle is to get to an understanding when speaking to someone. I found the solution a few times before support was able to as well. Not a huge complaint but was a bit of a headache at times.

Recommendations to others considering the product

Try to get the CSM to showcase the horsepower behind SilverPop. This is a known Marketing Automation solution for a lot of big companies. I will be again working with SilverPop in the near future, and will be doing just that.

What business problems are you solving with the product? What benefits have you realized?

Marketing Automation - we were able to automate some workflows using this product.

IBM Campaign review by <span>Lawrence L.</span>
Lawrence L.
Validated Reviewer
Review Source

"Powerful but dated"

What do you like best?

It's a flexible solution and can handle large volumes of data. If you're an agency, you can use one instance for multiple clients or if you're an organisation can split data and assets between departments.

Deliverability is good too and support are prompt and knowledgeable.

What do you dislike?

The interface is old and clunky and the email builder is particularly poor. This translates additional time to get things done.

Recommendations to others considering the product

Make sure you have a solid plan in place before you start.

What business problems are you solving with the product? What benefits have you realized?

When set up, marketing automation can help companies be relevant and timely in their communications. It's never quite 'set and forget' but good ROI can be achieved if a solid strategy and good data are in place.

IBM Campaign review by Administrator
Administrator
Validated Reviewer
Review Source

"Underwhelming, Difficult to Use"

What do you like best?

Low learning curve to get off the ground sending campaigns. Good support team with quick response times.

What do you dislike?

Limitations on building queries. Retrieving exported files requires lots of digging through various folder structures. Building reports often requires downloading multiple CSV files and doing vlookups to measure very basic metrics. Some aspects of the automation process require reverse logic, like "has not not opened" to function properly. Poor deliverability. Very little contact from account manager.

Recommendations to others considering the product

I'd keep looking. There are other platforms that can do everything IBM can do, and more intuitively. IBM is obviously a name to trust in the world of tech, but their marketing platform seems like it was built for an IT department and not marketers.

What business problems are you solving with the product? What benefits have you realized?

Attempting to onboard new customers with various automated programs giving instructions on how to install and use their product.

IBM Campaign review by Administrator in Banking
Administrator in Banking
Validated Reviewer
Verified Current User
Review Source

"Robust and Progressive with Single View of Contacts"

What do you like best?

IBM Content Management gives us the ability to create multiple databases with relational content. It can be updated in virtual real-time, which gives us a ton of opportunity to be immediate in our proactive messaging. It integrates across web as well, so we are able to integrate user behaviors on our websites to make our messaging even more relevant and timely. Users have the ability to generate a ton of templates, which you can optionally lock to allow select users to update copy without being able to alter other elements of the email.

What do you dislike?

It has one heck of a learning curve - especially if you are not familiar with database management. It took us more than the 90 day onboarding to get our first communications out. Granted, some of that was a matter of trying to implement while also managing several other demands, so be prepared to dedicate more time to learning, testing, and tweaking before seeing your first fruits.

Recommendations to others considering the product

Do your homework to make sure it is the right fit for your culture and expertise. It's a great platform with tremendous potential. It may be overwhelming; putting in the effort and attention it requires, will make it a powerful tool and your biggest asset for success.

What business problems are you solving with the product? What benefits have you realized?

We are getting highly personalized, timely and more relevant in communicating with our audiences. We also have set up approval workflows to ensure proper proofing is done before broadcast. Also, we are deploying A/B testing to optimize our messages for best open and conversation rates.

IBM Campaign review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"No longer a valid Email Vendor"

What do you like best?

We signed up under Silverpop before they were integrated into IBM. Great marketing, promotions, and options. They are now a marketing firm only.

What do you dislike?

The problem is they are supposed to be an email vendor, who no longer knows how email systems work. They are supposed to recognize when email addresses expire by "hard-bounces" and then clean them out of our email lists. Their system stopped doing this and ignored the errors. The closed emails were eventually sent to honey pots such as Spamhaus who -did not- report us as spam due to our reputation and history with them, but instead contacted Silverpop to alert them of their error. Silverpop didn't understand and rather than fix their routines, turned off the send on our account, send us an communication indicating bots had filled our email lists with invalid contacts, blamed us for issues, and denied everything. This was on top of the fact that over the 3 years we have been with them, the key features they sold us on still have not materialized and been made available to my company. They continue to report -0- errors in transmissions, refused email accounts, and other hard-bounces on 1.5M email addresses on a daily basis. Their service failures and outages are routine, and they seem to reboot the servers rather than track the issues down.

Recommendations to others considering the product

They will work, if you are technically inclined, can invest the time in debugging and understanding their platform and your emails are not mission critical.

What business problems are you solving with the product? What benefits have you realized?

Delivering our digital periodicals to customers on demand.

IBM Campaign review by Administrator
Administrator
Validated Reviewer
Review Source

"Powerful Tool with its Quirks"

What do you like best?

IBM Marketing Cloud/Watson Campaign Automation (formerly known as Silverpop), creates a lot of opportunity to cater personalized messages to a defined audience. Aside from personalization, IBM Marketing Cloud allows you to automate messages, which enables your business to increase its productivity.

What do you dislike?

1. Content Builder is not friendly for marketers, even with predefined templates.

2. Forms do not allow you to use relational table data and are not robust compared to other form builders

3. Landing pages have no predefined options for BASIC MARKETING LANDING PAGES that can be modified by MARKETING PEOPLE.

Recommendations to others considering the product

If you are looking for a more sophisticated marketing automation system, this will fit your needs. However, if you want something that is going to be perfect out of the box, this is not your solution. You will need to do in-depth trainings to understand everything the tool has to offer.

What business problems are you solving with the product? What benefits have you realized?

We are engaging our customers through automated, localized campaigns. Once we integrate our CRM, we will be able to create a full customer profile to target more specifically and nurture our customers in a more meaningful way.

IBM Campaign review by <span>Anand K.</span>
Anand K.
Validated Reviewer
Verified Current User
Review Source

"Not recommended for automation, worst email marketing tool"

What do you like best?

There is nothing that we should like in silverpop. It has very basic functionality that a simple email tool have but it also lack the very basic functionality of a email tool for eg. changing time of a scheduled campaign.

What do you dislike?

1. Automation of campaign is complicated and time consuming.

2. You Cannot reschedule a campaign. You have to unscheduled a campaign and do the complete process again. Every simple email marketing tool have this function that a scheduled campaign time can be changed but not in silverpop. You have to go through the same process of creating and scheduling a campaign again.

3. You cannot make changes in a automated campaigns. You have to cancel that automation and then again do the same process. Automation is meant to decrease the work load and optimize the automated campaign by changing the subject line, small changes in content etc. But you cannot do that in silverpop.

4. You cannot make any changes in a scheudled campaign, Like changing subject line, content etc.

5. Loading time. On every step of silverpop you will have to wait and see the pop ups and progress bar coming in. That is frustrating and irritating.

6. Email deliverability - They does not take care of IPs, they will give you IPs to handle yourself, You have assign the ips yourself to each and every query and segments you create. An inexperienced person who is new to email marketing may spoil the IP and domain reputation.

7. Support - support team takes there own time to answer your request and their support is not available on saturdays and sunday.

8. Report tabs. If you have a large database and you have already done many campaigns then report tab will not load at all. It will keep on loading and suddenly it will show unexpected error occurred.

Recommendations to others considering the product

If you want to automate your email marketing, Recommendation campaigns etc. Do not go for silverpop at all. Even if you want to use silverpop as a bulk email marketing tool then also I will not recommend it because the deliverability team of Silverpop is not experienced and they will let you handle your IPs which is dangerous. Even if you go for 5-6 IPs for your organization they will not rotate the IPs, You will have to manually assign the IPs to each and every query. But they will pool the ip for rotation if you insist.

What business problems are you solving with the product? What benefits have you realized?

I have been into email marketing from last 7 years and have used N number of tools but this is the worst tool I have worked on. It is complicated, time consuming and irritating tool where you will see pop ups, progress bars every now and then. I would not recommend this tool at all. If you want to save your time and money.

IBM Campaign review by <span>Violet K.</span>
Violet K.
Validated Reviewer
Review Source

"Great tool to keep track of and deploy emails"

What do you like best?

My favorite part about the IBM MC tool is that I can quickly create a copy of a previous email, and just update the necessary areas because everything else is transferred from the original

What do you dislike?

There isn't anything I can put my finger on. It's a very user friendly tool

Recommendations to others considering the product

This tool is great for a large company that sends out many emails

What business problems are you solving with the product? What benefits have you realized?

We are using this tool to upload and deploy emails, we use it for testing purposes as well, and for some analytics

IBM Campaign review by Administrator in Non-Profit Organization Management
Administrator in Non-Profit Organization Management
Validated Reviewer
Verified Current User
Review Source

"We use it for marketing and event emails to our members. "

What do you like best?

- Ease of use

- Split view

- Test mailing feature

- The option to view what your mailing will look like if you were on a mobile device or tablet

- The option to merge data fields, and queries

- The option to schedule mailings

- The option to track who opened the email and hyperlinks in the emails

- User friendly

- Great interface

- Everyone can access the mailing that their colleaue worked on.

What do you dislike?

- Can't paste pictures

- Sometimes my mailings won't save so I have to start over

- Sometimes its hard to move things around in your mailing

- Its not easy to remove hyperlnks

Recommendations to others considering the product

It does jut about everything you need it to do for email marketing and then some. It also integrates with 123Signup to pull our members to make our queries. So its easy to find out marketing targets. Making the queries is a little complicated, but I would recommend silvepop.

What business problems are you solving with the product? What benefits have you realized?

The silvepop mailings help drive attendance to our events. The mailings are very interactive and user friendly for our members. We can put all the info, pics and links that they need in one mailing.

IBM Campaign review by <span>Brian K.</span>
Brian K.
Validated Reviewer
Verified Current User
Review Source

"Long Time Silverpop User - from Engage B2B to IBM"

What do you like best?

I've worked with many platforms from MailChimp to Pardot. Silverpop is a very dynamic marketing automation tool. It has all the features that you need to run a simple marketing campaign to automated complex behavior marketing programs. Silverpop has a very active user community that allows users to share ideas, flag bugs, put in support cases, and suggest new functionality for the development road map.

What do you dislike?

The tool does not integrate with some popular 3rd party tools and the inbound and landing page reporting capabilities are not as strong as they can be. The interface can be challenging to navigate for new users and some of the org administrative functions and setup can be a bit confusing. The interface user experience has been greatly improved from the Engage B2B days as well as the functionality.

Recommendations to others considering the product

Choosing the right platform is a very important business decision. When choosing a platform you have to consider not only if the platform is right for you, but also if you are right for the platform. Do you have the internal resources needed to learn and utilize all of Silverpops functionality? Do you have the data to support the use of some of the more advanced features. If you have a database with less than 2,500 contacts and no database fields to use to create targeted queries and lists then you should consider a cheaper tool so you are not paying for functionality you will not be able to use.

What business problems are you solving with the product? What benefits have you realized?

Making sure that the right audience gets the right message at the right time is essential to digital marketing. Having the right data and the right platform can make all the difference. I've worked with clients that were sending e-blasts to their entire database and worked with them to utilize the data that they had and Silverpops features to make their outbound digital marketing more targeted and effective. From website behavioral data, relational table data, web forms, and landing pages - you are able to track behaviors and collect data all in your Silverpop org. This allows you to send automated but also personalized outbound messaging to the right contact at the right time.

IBM Campaign review by User in Political Organization
User in Political Organization
Validated Reviewer
Review Source

"Good program, occasionally gets backed up"

What do you like best?

The ease of use for people inexperienced in HTML. Allows you to fairly easily edit email templates. I liked the ability to filter the audience based on a larger number of criteria such as location, optin date, donation amounts, etc.

What do you dislike?

The program pretty often got backed up and email tests would not go through. Being unable to suppress single or small number of emails without importing them as a suppression list.

Not being able to easily resend email tests without having to go through several steps such as choosing the test list again and adding additional send information.

Recommendations to others considering the product

I would recommend that others that IBM Marketing Cloud is a good product but would recommend that they use it for a while to get used to it before they complain to tech support or consider switching to another program, the software frequently updates to make it more user friendly.

What business problems are you solving with the product? What benefits have you realized?

I was sending out campaign fundraising emails to specific audiences. Was able to create a query based audience, filtering by last donation date, geographic location, or even email system they use.

IBM Campaign review by <span>Josefine F.</span>
Josefine F.
Validated Reviewer
Review Source

"Powerful tool, but training needed"

What do you like best?

It's a powerful tool that let's you do all sorts of tracking, analytics, designing, and so much more. It is great for email marketing, to manage your contacts and create/ schedule mailings the way you want it to. I liked that is really easy to change minor design adaptions inside the dashboard. You are able to show your draft as is or in HTML code. You can add a tone of automated information, starting with name/ greeting to unsubscribe messages.

I really like that you can export to excel and even import from CVS. Makes mass adding contact information very easy.

What do you dislike?

It is very complex. Without a proper training you will never be able to do more than just the basic things. If you have more than one user account you need to pay extra for specific features (e.g. if you want to include more than one database to your engagement automation).

If you have a huge contact data base managing all these contacts is rather difficult. I exported them to Excel (which is actually a really nice feature) and manually changed entries.

Recommendations to others considering the product

Take the time and really learn how the email automation works. It's worth it!

What business problems are you solving with the product? What benefits have you realized?

I used Silverpop for email marketing and managed my contacts with it as well. But our company was split into two departments, thus I sometimes had issues with using features they already blocked (and the company didn't want to pat for twice).

As my job responsibilities changed, I'm not using Silverpop anymore.

IBM Campaign review by <span>Lauren P.</span>
Lauren P.
Validated Reviewer
Review Source

"I use Silverpop to monitor email performance "

What do you like best?

Silverpop houses all my email data in one place and I like the level of granularity that it provides.

What do you dislike?

The interface can be confusing to navigate at first. The tabs to navigate are small and aren't intuitive. The user flow isn't as smooth as it could be. I often use load the site in Firefox and sometimes it crashes my browser. It can be slow to load data, but sometimes data loads more quickly. The loading speed can vary from time to time.

Recommendations to others considering the product

Although Silverpop's interface can be slow to load online and difficult to navigate, I think the kinds of information Silverpop provides is very useful. If IBM continues to improve the user experience, I would recommend this product to advertisers looking for email marketing analytics solutions

What business problems are you solving with the product? What benefits have you realized?

Silverpop helps my team see email performance and better understand the kinds of communications our consumers are most interested in.

IBM Campaign review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Appalling Customer Service "

What do you like best?

The automation seems as if it could be used for almost anything.

What do you dislike?

What they don't tell you is that to use the automation and segmentation you need to either have a full time coder at your disposal or be ready to shell out thousands more for the facilities they sell you on at the beginning.

Although I have not spoken to a rude member of staff once, the customer service is horrendous. If you have a problem you can be waiting weeks for an answer. A simple database issue took 2 weeks to diagnose and still waiting for the fix. Whereas I have been waiting just under 2 weeks for a price for an upgrade so that I can use the automation to the best of its capability. All I have had back is a slide show about what I have asked for. Very poor customer experience for the amount Silverpop charge.

Recommendations to others considering the product

Don't do it. We are currently evaluating other options that provide the same level of expertise but for a fraction of the cost and better support!

What business problems are you solving with the product? What benefits have you realized?

We have multiple stores and want to automate as much of our customer contact as possible. This could be possible with Silverpop but only if you pay through your nose (Quoted $42,000 a year extra).

IBM Campaign review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"Horrible tool after IBM bought out Silverpop"

What do you like best?

Silverpop did have a few great features. One of those being the customization dashboard and the ability to see what was scheduled to go out and when. Another great feature was the spam scan it would perform on the html email to let the user know if there was anything really off with the email.

What do you dislike?

I, and the rest of the marketing team, didn't like that the tool wouldn't sent out our emails, even if we set the email up with enough time to let the query run before the send time. Some of the emails we had scheduled would have to be unscheduled and never be sent because after 12-14 hours they still hadn't set and were time sensitive.

What business problems are you solving with the product? What benefits have you realized?

In all honestly, we solved a lot of business problems by not renewing out contract with Silverpop.

IBM Campaign review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"Wasy to use, a few clunky things about it. "

What do you like best?

Relatively easy to use and learn, integrated into out complicated data systems

What do you dislike?

not a very clean program interface and very specific in how you have to use it

What business problems are you solving with the product? What benefits have you realized?

We run many marketing automation programs through IBM. This helps us streamline or processes. we also run our email marketing through the same software so it is nice to have all data in one place for email marketing (whether it's a one off email or a automated campaign).

IBM Campaign review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Continually evolving"

What do you like best?

There is a ton of data you get once you use Silverpop and a ton of different reports you're able to pull. You'll gather insights into each and every one of your customers and find out who is most engaged.

Support answers in a timely manner.

What do you dislike?

It isn't very intuitive and some data/query is tough to pull sometimes. There are some workarounds to it, all you have to do is speak with your customer relationship manager.

Recommendations to others considering the product

You need a team dedicated to understanding Silverpop and its capabilities. Take the time to truly understand the platform.

What business problems are you solving with the product? What benefits have you realized?

We're trying to move away from list based marketing and into behavior based marketing. By using Silverpop, we've been able to take our marketing efforts into a new level by figuring out who is most engaged. Silverpop has allowed us to get organized and plan effectively for numerous campaigns

IBM Campaign review by Consultant in Internet
Consultant in Internet
Validated Reviewer
Verified Current User
Review Source

"Excellent SAAS"

What do you like best?

The change they made in the appearance. i remember a few years back it was all on gray and had a dull aspect but now it's kind to the eye and easy to use.

What do you dislike?

all the different unknown/secret functions it has and i can't use because there is no one who really knows who it works because everything is so new and ground breaking.

What business problems are you solving with the product? What benefits have you realized?

Behavioral triggered emails and sms with content that is highly interesting for our customers.

IBM Campaign review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Review Source

"Data rich ESP platform with lots of features"

What do you like best?

It allows for us to build one single template wire-frame that can build and brand itself with over 4,000 different brands.

What do you dislike?

Some product builds have seemed to have a lot of latency. Also, a lack of continued support for IE has posed some issues for internal resources that are restricted to it's use.

Recommendations to others considering the product

If you're into doing amazing and compelling things with data, this is your ESP. If you want a full visual building tool and/or are a small business, probably a smaller solution is recommended.

What business problems are you solving with the product? What benefits have you realized?

Building great and robust digital marketing and analytics solutions for our largest revenue generating clients, while we build scale and autonomy for our smaller, less tech savvy clients. We can measure in the end, and everyone wins.

IBM Campaign review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"IBM Marketing Cloud "

What do you like best?

I'm a big fan of the dynamic content builder. IBM makes it easy to serve personalized content to segmented lists, and it helps us to strategize our email marketing plans better.

What do you dislike?

The query builder is difficult if we're trying to create a segmented email send. Figuring out engagement is not very user friendly, so having harder parameters would be nice.

Recommendations to others considering the product

Use it to help with your email building, but create your own templates. It's much easier as opposed to dealing with their own HTML builder. They have great trainings available and a wonderful badge model for employees.

What business problems are you solving with the product? What benefits have you realized?

We're able to kill the batch and blast email mentality and train others across the company to grow in their digital strategy.

IBM Campaign review by Administrator in Broadcast Media
Administrator in Broadcast Media
Validated Reviewer
Verified Current User
Review Source

"Comprehensive toolset for the power user"

What do you like best?

IBM Marketing cloud provides you with literally everything imaginable to create detailed marketing campaigns. Your imagination is the only limit to what can be accomplished.

What do you dislike?

The platform is basically a blank canvas. It's up to you and your team to build, from scratch, your campaigns. If you're not staffed with full-time experts to build and manage your campaigns on a day-to-day basis, this won't be the solution for you.

What business problems are you solving with the product? What benefits have you realized?

We're able to better track and communication with our most loyal customers through drip campaigns and careful database management. Using the metrics available, we're also able to better understand what matters most to our subscribers.

IBM Campaign review by <span>Carrie W.</span>
Carrie W.
Validated Reviewer
Review Source

"Ibm Watson is great"

What do you like best?

This program seems to really help the company I work for build up customer relationships.

What do you dislike?

I really don't have a lot to say that is negative about this program

What business problems are you solving with the product? What benefits have you realized?

This program has helped the company I work for build up relationships with customers. It has helped a great deal in the social area.

IBM Campaign review by User in Publishing
User in Publishing
Validated Reviewer
Verified Current User
Review Source

"Lots of tools, but buggy and has a learning curve"

What do you like best?

There are many tools for managing databases of contacts.

What do you dislike?

The site is very glitchy in chrome, and sometimes the amount of features is overwhelming/not user-friendly to the layman.

Recommendations to others considering the product

Consider a simpler, less robust tool if possible for your needs. IBM Watson is a bit complicated.

What business problems are you solving with the product? What benefits have you realized?

We are reaching prospective customers and keeping in contact with those who have already demonstrated interest.

IBM Campaign review by <span>Patrice L.</span>
Patrice L.
Validated Reviewer
Verified Current User
Review Source

"Offering a multi channel solution completely integrated with our CRM"

What do you like best?

Integration with MS Dynamics and Usability

What do you dislike?

Some delays with activation of new modules

What business problems are you solving with the product? What benefits have you realized?

A real exploitation of our contact and lead database. Recover mastery of customer communication

IBM Campaign review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Good product for larger businesses"

What do you like best?

The new update has made email builds a lot easier. Email scheduling and monitoring is also simple, with clear dashboards and a pleasant user interface.

What do you dislike?

Sometimes it can be glitchy, usually when they are running an update on the whole system so avoid planning any important campaigns if you know that's approaching - our account manager has always advised us ahead of time which helps.

What business problems are you solving with the product? What benefits have you realized?

It's making our email campaigns a lot easier to manage and to demonstrate their effectiveness, but it has also highlighted that we need the right resource in place to really make the most of this tool. It's on the expensive end, but with the right training and skills it can be really beneficial.

IBM Campaign review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source

"IBM Watson Campaign Automation"

What do you like best?

Everything is in one place. Navigation is an ok feature. Not much else stands out to me.

What do you dislike?

Technology is way behind. I do not like how test emails show up on the sent list. The email editor is very touchy. Coding designs are old and not easy to update.

Recommendations to others considering the product

This product is falling behind competitors. It is hard to manage and the program adds in several steps that seem repetitive and useless.

What business problems are you solving with the product? What benefits have you realized?

Email distribution to customers. This program allows us to stay in contact with our members.

IBM Campaign review by <span>Richard G.</span>
Richard G.
Validated Reviewer
Review Source

"My experience with IBM Marketing Cloud is what I consider a 'pretty good experience'."

What do you like best?

Their robust user interface and there ongoing process to quick release updates with new features and tools.

What do you dislike?

The reporting tool... However, I'm optimistic that this is going to change with Performance Insights on the horizon.

What business problems are you solving with the product? What benefits have you realized?

Reporting. We are being pulled all over the place to take deep dives into our data and make some correlation about how we can learn/grow from it...

IBM Campaign review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Good software to increase your conversation rate by designing and automating media campaigns"

What do you like best?

You are able to use the integrated analytics to understand customer behavior and target them with the most relevant digital marketing messages. It also offer a cloud based platform where you are bale to streamline your investments. you can target your consumers via mobile, email and social media creating a multi channel experience. Information is provided in real time.

What do you dislike?

It cannot provide granular analysis which will be helpful to design and enhance customer experiences even further. The reporting needs to be more in depth.

What business problems are you solving with the product? What benefits have you realized?

Designing campaigns to target consumers with relevant creative assets and messaging.

IBM Campaign review by <span>Katie C.</span>
Katie C.
Validated Reviewer
Verified Current User
Review Source

"Silverpop is great email tool."

What do you like best?

Ability to set up email campaigns and not have to think twice about them. Also, being able to test multiple templates, subject lines, from names takes the guessing out of knowing which type of email will appeal to the email recipients.

What do you dislike?

Interface is a bit hard to work with, and it feels like more of an email tool, than an overall digital marketing suite (unless you purchase the plug-ins). We don't have instance access to our data, which makes creating automated campaigns a bit difficult. Also, our plug-in with EpiServer has never worked properly.

Recommendations to others considering the product

Great for use with companies that have instance access to marketing data.

What business problems are you solving with the product? What benefits have you realized?

The forms are a great added bonus. Send time optimization has also been helpful with open rates and click-throughs... better than a mass send.

IBM Campaign review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Review Source

"Expensive Marketing Cloud Solution Yet ROI Driven"

What do you like best?

I thought the ROI for this product was greatly beneficial for the organization. It provided the organization the capability to segment and split audiences as well as provide automation.

What do you dislike?

I think the user interface can be improved, but since IBM has made numerous acquisitions this has become slow in pace to keep up one look and one branded font.

Recommendations to others considering the product

Consider uniting the branding also to finalize the name - it's been called numerous names.

What business problems are you solving with the product? What benefits have you realized?

Utilized mainly for email communication that's segmented based on specific audiences, also utilized for mobile application - specifically SMS texting.

IBM Campaign review by <span>Mendez R.</span>
Mendez R.
Validated Reviewer
Review Source

"Basic product - stagnant product development"

What do you like best?

Ease of use of the features that work well

What do you dislike?

lack of advanced features, expensive, stagnant development cycle. Promising features for over a year. No support for distributed users for organization self service.

What business problems are you solving with the product? What benefits have you realized?

Email marketing, social media integration with CRM data. Positive ROI in Email channel.

IBM Campaign review by <span>Sarrah F.</span>
Sarrah F.
Validated Reviewer
Review Source

"This is a great product for all marketer"

What do you like best?

I love that it gives great data points that we can use to make business decisions.

What do you dislike?

The interface can sometimes be buggy and lag.

What business problems are you solving with the product? What benefits have you realized?

How to segment our audiences in order to deliver the best customer experience. I am able to see which customers respond to what type of marketing and make decisions off of that.

IBM Campaign review by <span>Ricardo A.</span>
Ricardo A.
Validated Reviewer
Review Source

"Muy buena experiencia"

What do you like best?

Nos agrado mucho el manejo de automatización de campañas y la identificación del comportamiento de los usuarios.

What do you dislike?

La interfase gráfica podría mejorar y permitir el manejo de una personalización mayor

What business problems are you solving with the product? What benefits have you realized?

El manejo de calificación de clientes, permitiendo personalizar la comunicación que recibe cada uno de mis prospectos.

IBM Campaign review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Powerful email marketing platform "

What do you like best?

Robust tool for sending personalized emails. Good list management.

What do you dislike?

The landing page builder and other marketing automation elements could use work. API documentation is a little unwieldy

Recommendations to others considering the product

As with all vendors in the marketing automation/email marketing space, do your homework and comparisons to find the best fit for you.

What business problems are you solving with the product? What benefits have you realized?

Solid choice for outbound marketing to current and prospective customer lists - webinar invites, new white papers, nurturing series, etc.

IBM Campaign review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Good MA tool"

What do you like best?

This is a good marketing automation tool if you learn how to use it. I use it to send email campaigns and to track my progress with its reporting options. It has everything you could need for marketing automation.

What do you dislike?

I wish they offered a big library of templates and images for people who can't create them or have a team to do so.

Recommendations to others considering the product

Take the time to learn how to use it, and it will be helpful to you.

What business problems are you solving with the product? What benefits have you realized?

We do drip campaigns using this tool to communicate with customers and prospective customers. We also reference their metrics for reporting purposes to our leadership.

IBM Campaign review by User
User
Validated Reviewer
Review Source

"Long time Campaign, Interact user "

What do you like best?

I miss some parts of the former IBM Campaign interface (pre 10.0) but love the usability and ease of onramping for new users.

What do you dislike?

Database challenges (from setup side), EXTREME lack of software support from IBM (until its time for more sales)

What business problems are you solving with the product? What benefits have you realized?

We automate multiple lines of communications to our members that are time based, action based, or Interact based reactions. It allows us to create a more “real time” experience than a hands-on / manual approach.

IBM Campaign review by Administrator in Sports
Administrator in Sports
Validated Reviewer
Review Source

"Marketing Cloud Review"

What do you like best?

I like the reporting that you can do. It is pretty robust and gives some good insight into who is clicking and who is not.

What do you dislike?

I really, really dislike the code editor. It is HORRIBLE and not user friendly. It is also not always good about keeping the code once it is editied even when you have saved it.

What business problems are you solving with the product? What benefits have you realized?

We are solving our email marketing issues and sending out good info to our clients. The benefits we have realized is a good sense of who is reading our stuff.

IBM Campaign review by Administrator in Research
Administrator in Research
Validated Reviewer
Verified Current User
Review Source

"Solid tool for a mid org not likely to scale for big enterprise"

What do you like best?

The tool's UI is modern and its integration with IBM Campaign

What do you dislike?

The tool still lacks many major capabilities like Offer functionality and custom integration with IBM campaign

What business problems are you solving with the product? What benefits have you realized?

We are using this tool for email send purpose for entire division.

IBM Campaign review by User in Textiles
User in Textiles
Validated Reviewer
Review Source

"Marketing Made Simple (Kind of)"

What do you like best?

You would be amazed at what this program is capable of. It is very complex but definitely worth taking time to master.

What do you dislike?

There are so many layers to this program, you definitely need a guided aide to get started.

Recommendations to others considering the product

Definitely as for help! A webinar or paid guide to get you started will pay off in the long run.

What business problems are you solving with the product? What benefits have you realized?

Creating different queries and managing lists have been the most challenging. There’s definitely a lot of potential.

IBM Campaign review by Consultant
Consultant
Validated Reviewer
Review Source

"Challenges on Content Personalization"

What do you like best?

I love the versatility on email content personalization and the flexibility on Program automation.

What do you dislike?

Too few relational tables to work with, specially when working with integration with other legacy products and you want to do cool stuffs that requires upload information on relational tables for different programs.

What business problems are you solving with the product? What benefits have you realized?

Improve of open rates, improve on sales with personalized content, we have a client we work with and on last Cyber Monday with a good strategy, personalized content, work on customer preference they had a 200% increase on sales.

IBM Campaign review by Administrator in Legal Services
Administrator in Legal Services
Validated Reviewer
Review Source

"Email Marketing Made Easy"

What do you like best?

I like the ability to have our content writers create content that automatically notifies their managers to review the content before the email is sent out.

What do you dislike?

At times, it is hard to assign very user specific roles. IE restricting certain folders while still allowing access to others and reporting.

What business problems are you solving with the product? What benefits have you realized?

We are able to engage 1.5+ million contacts with a 4 person marketing team. The heightened efficiency allows for our team to take more time to create more relevant content and create hypertargeted groups.

IBM Campaign review by <span>Shireen A.</span>
Shireen A.
Validated Reviewer
Review Source

"Email Marketing Associate"

What do you like best?

I can build queries without being a data scientist/coder!

What do you dislike?

I wish I could add in a query line and not have to delete query lines and add in an "or" query line.

What business problems are you solving with the product? What benefits have you realized?

Reengaging consumers. I want marketing cloud to help provide insights on unengaged consumers.

IBM Campaign review by <span>Denise I.</span>
Denise I.
Validated Reviewer
Review Source

"Silverpop ESP solution - EZ to use"

What do you like best?

Ease of use and interface; onboarding help; spam analysis, reporting. I had to migrate our company from Lyris to Silverpop and found it very user friendly. In fact, I became certified in only a few months. The online tutorials were very easy to follow.

What do you dislike?

Couldn't easily send a certain number of random records. It would be helpful to just be able to type in a random number of records and not have to segment them in the way the system asks you to.

Recommendations to others considering the product

Recommend it highly - easy to jump right in and start sending. The support and training is excellent. Our company paid for the extra training package and it was so valuable.

What business problems are you solving with the product? What benefits have you realized?

Providing emails that are well-accepted in mailboxes.

IBM Campaign review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Easy to use"

What do you like best?

Ibm Watson is easy to use, however, can be extremely slow which results in slowing down projects

What do you dislike?

How slow it is, can cause projects to get backed up

What business problems are you solving with the product? What benefits have you realized?

Email automation

IBM Campaign review by <span>Shaz M.</span>
Shaz M.
Validated Reviewer
Review Source

"watson review"

What do you like best?

automation is hot so got to stay connectec

What do you dislike?

not enough material around it. need more material

What business problems are you solving with the product? What benefits have you realized?

have not realized anything yet since i am new to it

IBM Campaign review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Easy to use and intuitive"

What do you like best?

I am a completely self taught user. It was easy to learn and is easy to get help with. The ability to use dynamic content in the emails make sending out emails for out clients simple.

What do you dislike?

I feel like there could be an easier way to build emails. Again, as someone who is completely self taught my HTML knowledge is limited.

What business problems are you solving with the product? What benefits have you realized?

How to send emails for clients in less time. The dynamic templates have helped this significantly.

IBM Campaign review by Administrator
Administrator
Validated Reviewer
Review Source

"Enterprise Sized Solution for World Class Marketers"

What do you like best?

WCA is an enterprise grade multi-channel messaging platform for push messging, email, and SMS that leverages the power of Watson AI and the Universal Behavior Exchange to provide sophisticated and personalized messaging capabilities

What do you dislike?

There needs to be feature parity between email transact and non-transact. We also need MMS capabilities.

What business problems are you solving with the product? What benefits have you realized?

Having all of our messaging in one place allows sophosticated segementation, reporting, and targeting.

IBM Campaign review by User in Hospitality
User in Hospitality
Validated Reviewer
Review Source

"User friendly, frequent updates"

What do you like best?

IBM Marketing Cloud offers really good marketing solutions with lots of customizable email options. I use the program every day and appreciate the easy access to customer support as well.

What do you dislike?

The frequent updates come without warning and can sometimes be disrupting.

What business problems are you solving with the product? What benefits have you realized?

Customer outreach is much easier with IBM Campaign Automation than with the previous platform, and enables us to personalize our email campaigns to our customers.

IBM Campaign review by Administrator in Non-Profit Organization Management
Administrator in Non-Profit Organization Management
Validated Reviewer
Verified Current User
Review Source

"New user, beginning to get comfortable"

What do you like best?

The platform looks clean and is relatively user friendly

What do you dislike?

Set up was a hard, confusing process. It took us a little while to get assistance with the technical side of things.

What business problems are you solving with the product? What benefits have you realized?

We are solving the issue of contacting and mobilizing our audiences.

IBM Campaign review by <span>David G.</span>
David G.
Validated Reviewer
Review Source

"Quality Email Marketing too but can be overwhelming with features"

What do you like best?

I like that ability to quickly insert contact lists and create HTML formatted email correspondence

What do you dislike?

You ned to be pretty savvy with data and HTML to be able to create targeted campaigns

Recommendations to others considering the product

They are on the right track. The acquisition from IBM has thus far been a move in the right direction

What business problems are you solving with the product? What benefits have you realized?

We were looking for a way to connect with out leads and customers to provide them with pertinent information that integrated with Salesforce.com

IBM Campaign review by <span>Amy P.</span>
Amy P.
Validated Reviewer
Review Source

"Sr. Graphic & Digital Designer"

What do you like best?

the vast levels to use the platform. The pre done Nuture plan and Welcome Campaigns have been huge time savers.

What do you dislike?

still a little old school in interaction

What business problems are you solving with the product? What benefits have you realized?

Automation of programs. Time saving by finally getting everything automated.

IBM Campaign review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"More useful than Suri or Alexa"

What do you like best?

I love how we can ask technical questions and gain legit answers to solving real time problems in business. I love what IBM is doing as it is one of the groundbreaking computer, IT and AI companies of the world.

What do you dislike?

It can feel a bit archaic with the voice that is used

What business problems are you solving with the product? What benefits have you realized?

We are able to data mine and follow trends much faster with Watson

IBM Campaign review by User in Media Production
User in Media Production
Validated Reviewer
Verified Current User
Review Source

"I use this admin to send newsletters weekly"

What do you like best?

It is a very easy to use platform for sending email newsletters

What do you dislike?

I don't understand all of the functionality, and the queries/databases are complicated.

Recommendations to others considering the product

Use the tutorials

What business problems are you solving with the product? What benefits have you realized?

It is an easy way to send communication to our customers.

IBM Campaign review by Administrator in Packaging and Containers
Administrator in Packaging and Containers
Validated Reviewer
Review Source

"Easy to use, still robost"

What do you like best?

Silverpop's interface is extremely user friendly. With quick training, most people should be able to create, send and measure an email. For more advanced users, the automated programs and reporting features are very accessible without compromising on power or insight.

What do you dislike?

If you have a problem that requires advanced information, it can be hard to get a real response. They tend to give canned answers to problems. If you can get to someone more technical though, they're great.

What business problems are you solving with the product? What benefits have you realized?

Silvepop makes it very easy to create attractive transactional emails, and they have tons of third party partners, so even if they don't have everything you want, you can find a solution that integrates easily.

IBM Campaign review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"IBM Marketing Cloud Is OK"

What do you like best?

I think IBM has a great handle on their website UI making it easy to find what you're looking for, especially when it comes to Support.

What do you dislike?

I think IBM may not the best option for an organization that requires a lot of customization - the product either fits your needs or it doesn't.

What business problems are you solving with the product? What benefits have you realized?

Accessing IBM Marketing Cloud for Silverpop Engage was beneficial it's for automated email messaging.

IBM Campaign review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"good program"

What do you like best?

easy to use, intuitive; overall a good program

What do you dislike?

searching capabilities are limited and tiresome

What business problems are you solving with the product? What benefits have you realized?

email automation for marketing campaigns

IBM Campaign review by <span>John F.</span>
John F.
Validated Reviewer
Review Source

"Solid solution "

What do you like best?

Easy to set up, monitor and create reports.

What do you dislike?

Interface isn't always as intuitive as I'd like.

What business problems are you solving with the product? What benefits have you realized?

Tracking performance and ROI

IBM Campaign review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Helpful for Making Important Business Decisions"

What do you like best?

It offers great data points for us to use in making important strategic marketing decisions. Great ways to filter and segment data.

What do you dislike?

The interface can take a little time to get used to but once you do, it's reasonably straight forward.

What business problems are you solving with the product? What benefits have you realized?

We are looking in segmenting audiences, especially for email and other digital marketing campaigns. It has helped us personalize our campaigns to certain audience segments.

IBM Campaign review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"IBM Watson Campaign Automation is a powerful email and marketing automation platform!"

What do you like best?

Scalability of the platform, performance is fantastic. Professional services & support is excellent!

What do you dislike?

The ability to look at opportunities at the aggregate level (besides at the contact /user level)

Recommendations to others considering the product

a great platform which has come a long way, great services and support

What business problems are you solving with the product? What benefits have you realized?

Email and marketing automation at scale, robust platform with almost no downtimes

IBM Campaign review by User in Human Resources
User in Human Resources
Validated Reviewer
Review Source

"Come a long way since Silverpop"

What do you like best?

Its simple to use and the interface has gotten much better.

What do you dislike?

Not as powerful as its competition. Tested this tool against some competitors with a larger database and did not preform as well.

Recommendations to others considering the product

Great product but with so much competition out there shop around. Not saying this isn't the answer but there might be better fits out there.

What business problems are you solving with the product? What benefits have you realized?

Sending simple emails to clients

IBM Campaign review by Executive Sponsor in Non-Profit Organization Management
Executive Sponsor in Non-Profit Organization Management
Validated Reviewer
Review Source

"3 years going strong"

What do you like best?

The software has a good analytics interface, good spam monitors, and the ability to create email campaigns.

What do you dislike?

I wish silverpop had templates and stock images to minke email creation easier. We have only one team member who makes our templates so that's challenging.

Recommendations to others considering the product

Templates.. A more consumer focused product.

What business problems are you solving with the product? What benefits have you realized?

We are abiding by can spam laws. We are also better able to understand who is getting our emails and how far they are diving into them.

IBM Campaign review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"IBM Marketing Cloud"

What do you like best?

I really enjoy the marketing automation and personalization features. I also enjoy being able to view what email templates were sent to the member. We're not able to do that for other platforms such as ExactTarget and Responsys.

What do you dislike?

There wasn't anything that I disliked. It was a great project.

What business problems are you solving with the product? What benefits have you realized?

Generate higher revenue and personalize automation experiences.

IBM Campaign review by <span>Michael H.</span>
Michael H.
Validated Reviewer
Verified Current User
Review Source

"One of the best email-centric platforms currently available"

What do you like best?

I can easily manage a large number of users while keeping an eye on deliverability. There are a lot of "securities" in place to force deliverability best practices. I can easily send emails in 30 different languages with no problems.

What do you dislike?

As many have mentioned, the UI is dated and needs help. Silverpop is aware and slowly rolling out improvements. A lot of focus seems to be on adding new functionality and new "apps" over addressing some of the usability problems of the core features of the software.

Recommendations to others considering the product

Engage is a great tool with a lot of advanced features to really help you focus on your targeted audience and make informed decisions. It has a well-documented API to allow you to take advantage of a lot of the functionality of Engage in your own applications/websites. After personally reviewing Eloqua and ExactTarget, Silverpop was attractive not only from a feature set, but from a pricing perspective as well.

IBM Campaign review by Administrator in Wholesale
Administrator in Wholesale
Validated Reviewer
Review Source

"IBM Watson has gone through some changes over the last 3 years and it has been good thus far."

What do you like best?

The ability to upload a zip file with all of the assets and will automatically link properly.

What do you dislike?

There are some code related issues that are implemented that has a learning curve to troubleshoot.

What business problems are you solving with the product? What benefits have you realized?

Mass email sends to Multiple Dealer accounts has been our "bread & butter" with this program.

IBM Campaign review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"Useful but has a long way to go"

What do you like best?

The staff is pretty helpful and willing to please the client.

What do you dislike?

Lots of issues and not a lot of fixes. Issues that are recurring / constant don't seem to get fixed ever if deemed minor.

Recommendations to others considering the product

Definitely useful but would recommend seeing what the competition is like.

What business problems are you solving with the product? What benefits have you realized?

Reporting and sending emails.

IBM Campaign review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Great automation system with plenty of options"

What do you like best?

I like how there are so many options that you can do almost anything you can think of.

What do you dislike?

Sometimes I feel like the ui/ux is lacking in some areas. Not as clean as other programs.

What business problems are you solving with the product? What benefits have you realized?

We are solving issues related to reaching customers that normally would of fallen through the cracks.

IBM Campaign review by <span>Andrew H.</span>
Andrew H.
Validated Reviewer
Review Source

"Robust Marketing Automation Tool"

What do you like best?

Silverpop is a robust marketing automation tool that is designed for marketers to get the most out of their campaigns. For me, deliverability was one aspect that stood out compared to competitors - in a good way. I also liked the Send Time Optimization feature as I was sending emails out for an exclusive event and didn't want my message to get 'lost.'

It'd be a mistake not to mention that their service was awesome at handling the most minor or problems.

What do you dislike?

The GUI could use some 'dummy proofing' especially for those just starting out using it.

Recommendations to others considering the product

Consider the size and reach that you need with your campaigns and what your expected ROI should be.

What business problems are you solving with the product? What benefits have you realized?

Marketing Automation

IBM Campaign review by User
User
Validated Reviewer
Review Source

"Not a complete product"

What do you like best?

I really don't like most features about the platform but the product has the power to enhance a lot of products.

What do you dislike?

Buggy and very not friendly to interact with from a GUI perspective.

What business problems are you solving with the product? What benefits have you realized?

Push notifications for an application.

IBM Campaign review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Not User Friendly"

What do you like best?

I like the templates provided, although they are really hard to use.

What do you dislike?

I hate how tedious every step is. Furthermore, the templates are very hard to edit without messing up the formatting.

What business problems are you solving with the product? What benefits have you realized?

We use IBM to send e-digests for clients.

IBM Campaign review by <span>Rick S.</span>
Rick S.
Validated Reviewer
Review Source

"Very useful"

What do you like best?

Easy to use once up and running. Able to segment list and query.

What do you dislike?

Lots of training needed to start. Used consultants for months to start.

What business problems are you solving with the product? What benefits have you realized?

Better customer insights

IBM Campaign review by User in Education Management
User in Education Management
Validated Reviewer
Review Source

"IBM first"

What do you like best?

The interface is easy to navigate and very pleasing.

What do you dislike?

There is nothing I really don't like about this program.

What business problems are you solving with the product? What benefits have you realized?

It keeps our work more thorough and my partner's whom are older can use it easily.

IBM Campaign review by User in Construction
User in Construction
Validated Reviewer
Review Source

"Not great"

What do you like best?

That there are HTML and non HTML options

What do you dislike?

Really buggy. Often cases save issues causing me to recreate the entire email. Often as several times a week.

Recommendations to others considering the product

Don't. Find another way.

What business problems are you solving with the product? What benefits have you realized?

Reaching products. Sales.

IBM Campaign review by <span>Emily D.</span>
Emily D.
Validated Reviewer
Verified Current User
Review Source

"Excellent ability to handle large databases, not automation"

What do you like best?

Silverpop is great for large companies that need multiple database integration and excellent deliverability of email. Social is built right into their emails so sharing is easy for recipients plus they have the ability to allow form fills with social sign-in.

What do you dislike?

The automation side of Silverpop is lacking. It's difficult to use programs and the integration to Salesforce.com isn't robust enough to create fully automated marketing campaigns. It's hard to use their analytics to make decisions about future campaigns.

Recommendations to others considering the product

This system is best suited for B2C companies looking to send large email campaigns.

IBM Campaign review by <span>Kimi H.</span>
Kimi H.
Validated Reviewer
Verified Current User
Review Source

"Better options out there"

What do you like best?

Silverpop offers a few slick features like Send Time Optimization which some other systems don't offer yet.

What do you dislike?

I've used Silverpop in two instances. Once back when it was still Vtrenz/Engage B2B and then in 2012 on the Engage 8 platform. In my opinion the old platform was much better than the current. I found the system cumbersome and with a bad UI. I was shocked to see how hard it was to pull reports and export more than 100 contacts from a query. When I looked for helpful resources I came up short. I only used it for about 4 months while we were moving to a different automation system and the move couldn't have come soon enough.

Recommendations to others considering the product

Look elsewhere.

IBM Campaign review by Administrator
Administrator
Validated Reviewer
Review Source

"Great software with perfect responsive support team!"

What do you like best?

The software is easy to use but if you do get stuck my rep and support team help me and my team out whenever I need

What do you dislike?

Sometimes it gets hungup using Google Chrome

What business problems are you solving with the product? What benefits have you realized?

It helps segment our ccustomer leads

IBM Campaign review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"A good platform with room for improvement"

What do you like best?

Clean, friendly interface and very professional tools to send company emails

What do you dislike?

IBM's focus has seemed to shift from email in recent years which has left some older features un-updated.

What business problems are you solving with the product? What benefits have you realized?

Email deliverability.

IBM Campaign review by <span>Alex A.</span>
Alex A.
Validated Reviewer
Review Source

"Silverpop is the bets email marketing system!"

What do you like best?

- Easy to load lists and segment them

- Easy to build an email

- It can't get easier to send an email, step by step you cant miss anything

What do you dislike?

It will be nice to be able to select multiple contact lists when sending instead of having to create a query to do so.

What business problems are you solving with the product? What benefits have you realized?

We market all of our products and depend on Silverpop 100% with our email marketing efforts.

IBM Campaign review by User in Wholesale
User in Wholesale
Validated Reviewer
Review Source

"Not intuitive, difficult to roll our across multiple teams"

What do you like best?

Tech support is responsive. Easy to segment subscribers by behavior.

What do you dislike?

Where do we start? We've been using SilverPop for multiple years and the user interface is not intuitive, out-of-the-box functionality is limited, default reporting is not intuitive or useful.

Recommendations to others considering the product

Check out Bronto and Listrak

What business problems are you solving with the product? What benefits have you realized?

Product and Service marketing, customer retention, audience development.

IBM Campaign review by User in Investment Management
User in Investment Management
Validated Reviewer
Review Source

"Great software with some flaws!"

What do you like best?

Its a good software- cons: easy to use, grafic user interface

What do you dislike?

Its a good software but has some issues with compatability with other suites

Recommendations to others considering the product

Think about purchasing something else

What business problems are you solving with the product? What benefits have you realized?

Marketing automation

IBM Campaign review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Not for SMB"

What do you like best?

Vanity URLs for landing pages, deliverability of emails, ability to store lots of data, forward to a friend tracking was a cool feature!

What do you dislike?

It was a cumbersome user experience. The marketing automation wasn't what we needed, and the customer support was slow to respond to our questions. It was too expensive for our needs and the size of our CRM. Salesforce integration was lacking.

Recommendations to others considering the product

If you are an in-house marketing team with beginner or no coding capacity, this isn't for you. The WYSIWYG capabilities for building email templates and landing pages is messy, and would be helpful with built in templates. If you have over 50K in contacts, the database functions may be helpful.

Overall, I truly found the experience to be slow and constantly found myself telling my execs that Silverpop had messed one thing or another up, after checking for user error, of course! ;)

IBM Campaign review by <span>John H.</span>
John H.
Validated Reviewer
Review Source

"Competitive marketing automation solution"

What do you like best?

Silverpop, formerly Vtrenz, is a robust marketing automation engine. It has been around for years and has matured into one of the best options out there. My previous company selected it for the lower cost compared to its competitors. You can make very complex campaigns, and track the resulting landing pages and email clicks.

What do you dislike?

No real complaints.

Recommendations to others considering the product

Give it a shot. Or at least, evaluate it with the others to see if it fits your needs. The tutorial videos are very nice and I have alwaysd found the support team to be responsive.

IBM Campaign review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"Great Tool for Marketing Communications"

What do you like best?

I love being able to automate our communication plans.

What do you dislike?

Would like better integration with Salesforce - not all fields in a contact file can be accessed in silverpop.

What business problems are you solving with the product? What benefits have you realized?

Using silverpop for communication plans. Ability to automate communications and generate analytics.

IBM Campaign review by <span>Hoi N.</span>
Hoi N.
Validated Reviewer
Review Source

"Good email marketing tool, bad automation tool."

What do you like best?

The email functionality of Silverpop is very robust: email to friend, dynamic content, personalization, etc. Also, A/B testing with Silverpop is easier than it is with Marketo.

What do you dislike?

The integration with Salesforce is not good. It is manual and hard to maintain. For example, choosing which fields to map over and setting up rules for every field is quite tedious. Additionally, the interface is not as intuitive as the drag-and-drop of other tools I've seen.

Recommendations to others considering the product

The integration with Salesforce is quite manual, at least from when I last used it back in 2011. If you have the time and resources to set it up right at the onset, Silverpop may be worth considering. Otherwise, I would recommend looking into other tools such as a Marketo or Eloqua because I think they have more advanced functionalities and a far better integration with Salesforce.

Learn more about IBM Watson Campaign Automation

IBM Watson Campaign Automation Videos

Kate from G2 Crowd

Learning about IBM Watson Campaign Automation?

I can help.
* We monitor all IBM Watson Campaign Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.