IBM Watson Commerce

IBM Watson Commerce

(62)
3.7 out of 5 stars

IBM Watson Commerce allows your company to deliver a seamless, cross-channel shopping experience through relevant content, marketing and promotions.

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IBM Watson review by <span>Guido S.</span>
Guido S.
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IBM Digital Commerce Review

What do you like best?

I like best the Business tooling. It is very friendly and very powerful. Promotions. Marketing campaigns. coupons, catalog tools. SEO, payment integration with promotions. Powerful segmentation and placement of promotional content on the different sections of the site

What do you dislike?

To sometimes use more than 1 console to perform some admin tasks. But i understand they are being consolidated into one.

Recommendations to others considering the product

best business tooling in the market. headless (decoupled) front end. All interactions are thru rest services. Easy to work on front end by Jquery users. Excellent catalog tools. Excellent segmentation and marketing tools. Very friendly for business users but at the same time very powerful Like the ability to support all business models, B2C and B2B with the same tooling which cuts training time. Also that it is tightly integrated with a great OMS and cloud based cognitive offerings.

What business problems are you solving with the product? What benefits have you realized?

We are helping our customers have access to a world class commerce platform that supports both B2C and B2B. It is tightly coupled with the best OMS in the market today, IBM Sterling Order Management for a true Omni-channel experience. Also it is a platform that today supports the integration with cognitive tools to help practitioners make better and faster decisions. Also integrates with several other best of breed offerings for digital marketing and customer experience. I am also helping customers segment and better understand their customer and help them engage in meaningful interactions and increase customer retention.

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IBM Watson review by <span>Mario J. P.</span>
Mario J. P.
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Reliable platform, but the front end forces customers to a rigid design

What do you like best?

I think the catalog, promotions engine, and template builder are very intuitive. I also think IBM did a great job with their knowledge center. Whenever business stakeholders have questions, that KC is very powerful.

What do you dislike?

Advanced front end personalization can be tough on IBM WCS. For example, if we wanted to manually sort colors on the Product Detail Page unique to each product, we are unable to do so since the platform has a universal order of colors in that all products have to abide by the same order.

Recommendations to others considering the product

I would only use the catalog and do custom development for the front end so your business can have more flexibility for product enhancements

What business problems are you solving with the product? What benefits have you realized?

IBM is the eCommerce platform for our Fortune 500 website.

What E-Commerce Platforms solution do you use?

Thanks for letting us know!
IBM Watson review by Consultant in Internet
Consultant in Internet
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Rich in features, Well Matured on eCommerce space

What do you like best?

-IBM Websphere commerce exists for ages and its well matured eCommerce framework.

-Offers a full fledged features over the years which any of its competitors cant beat, especially its B2B capabilities.

-Developer friendly, easy to customize on most of the functionalities except DSL.

-Its info center has documentation on almost for everything.

-Its B2B and contract related features are one of the strong plus for it.

-Its B2C features set also fully competitive in the industry.

What do you dislike?

-Admin tasks are cumbersome (fix pack/feature pack upgrades)

-no proper documentations for installation/upgrades.

-Still uses old UI technologies.

-The data service layer customizations are not easy and straightforward.

Recommendations to others considering the product

-Admin tasks could be made easy to setup.

-Can use some new UI technologies.

-The data service layer customizations are not easy and straightforward so it can be improved.

What business problems are you solving with the product? What benefits have you realized?

-Various 3rd party integrations with IBM commerce

-Upgrades

-Customization & Enhancements.

IBM Watson review by <span>Joubin R.</span>
Joubin R.
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The most power full Commerce System

What do you like best?

IBM Digital Commerce is delivering from our point of view the best variaty of marketing, pricing and business functions. With IBM Precision Marketing your are able to set up more than 60 different Promotion types and all this is empeded in an dynamic framework to target and segment users. This can be done easiliy by the enduser.

The basket and checkout is able to handle complex proecesses and the order and contract framework is made to be fitting for nearly all circumstances.

What do you dislike?

Due all the possibiliities you need skilled persons, which are understanding complex business frameworks. But this is obvious.

What business problems are you solving with the product? What benefits have you realized?

Using it to sell through out all channels with one interaction platform.

IBM Watson review by <span>Chanel T.</span>
Chanel T.
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IBM Digital Commerce is in a class of its own!

What do you like best?

IBM Digital Commerce brings together best-in-class e-commerce, order management, pricing, quoting and configuration capabilities as well as web analytics to create an extended commerce platform.

What do you dislike?

The e-Marketing spots contain content associated with marketing activities to target customer segment - needs some improvement. The algorithm to set up the priority of each of the Web Activity with in eMarketing spot is little bit confusing.

What business problems are you solving with the product? What benefits have you realized?

Digital Commerce offers a sample store to help brands get to market quickly. You can add stores that are aimed at different audiences. For example, you can customize the experience for different brands or market segments. You can enable Digital Commerce with integrations for various payment, tax, social commerce, email, fraud check, and other ISV solutions.

IBM Watson review by User in Retail
User in Retail
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Great features but poor in practice

What do you like best?

Platform has some great features including personalisation, activities and promotions.

What do you dislike?

Far too complicated process to enable personalisation. Adding assets to content is laborious. Getting content onto page is complex and not very user friendly.

Terminology differences between different parts of digital commerce adds to confusion. Looks like different parts of platform were written by different teams.

Uploading assets can only be done if using an old version of a browser. User interface only works if using a different browser.

Dynamic population of categories by product attributes are not possible.

Little to no plugins for external marketing and analytics solutions (PayPal, Groupon, Shopping feeds, Amazon etc).

No user login identity saved against changes to settings. No rollback to previous historical points.

Just not very user friendly!

Recommendations to others considering the product

Consider what you want from an e-commerce platform before considering IBM Digital Commerce.

Digital Commerce has lots of great features but it's awful user interface makes using many of the features very painful and in no way intuitive.

What business problems are you solving with the product? What benefits have you realized?

We have a transactional website.

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