Far too complicated process to enable personalisation. Adding assets to content is laborious. Getting content onto page is complex and not very user friendly.
Terminology differences between different parts of digital commerce adds to confusion. Looks like different parts of platform were written by different teams.
Uploading assets can only be done if using an old version of a browser. User interface only works if using a different browser.
Dynamic population of categories by product attributes are not possible.
Little to no plugins for external marketing and analytics solutions (PayPal, Groupon, Shopping feeds, Amazon etc).
No user login identity saved against changes to settings. No rollback to previous historical points.
Just not very user friendly!
Consider what you want from an e-commerce platform before considering IBM Digital Commerce.
Digital Commerce has lots of great features but it's awful user interface makes using many of the features very painful and in no way intuitive.