Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
(Based on 44 reviews)
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
(Based on 60 reviews)
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
(Based on 63 reviews)
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
(Based on 54 reviews)
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
(Based on 42 reviews)
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
(Based on 38 reviews)
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Allows marketer to add, track, and measure a multitude of social media accounts.
(Based on 34 reviews)
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 56 reviews)