Iconosquare Reviews & Product Details

The tool simply gives you a very good overview of your channel, what posts perform better/worse and how to optimise posting times to reach max audience, or improve your hashtag strategy. The analytics views are fully customisable. and the planner is a good way to put actions in place straight after the analysis. Overall a top notch dashboard which is as integrated with Instagram as possible (given API restrictions, for ex auto-posting is not possible).

instagram becomes greedier and greedier with their data and some features I used to love and have access to on Iconosquare are no longer available, for instance your love rate (how much of your followers like your posts vs external likes) or who of your followers are most engaged. They use to have access to user level data... not anymore (but it's because of instagram restrictions).

The follower analysis could be a bit more developped... software like demographics pro or Affinio do nice interests/network graphs it would be a definite killer point for me! Instagram is such an important platform.

Influencer analysis and hashtag discovery/network basically: how to optimise the content of our clients as well as find the right audience. I love tracking influencers in the tool + the free influencer index (although categories are too broad).

I love the analytics that Iconosquare offers all in one place. Everything from how many followers you gained or lost in a given period to your most engaging post and the best time of day to schedule a post - every piece of information they provide is helpful.

I still wish there was a way to schedule Instagram without having to touch it again but I think that's more on Instagram than it is on Iconosquare.

Do the free trial to see if it meets your needs - when we did, I was sold.

We've been able to think through strategy for posting ahead of time and better utilize volunteers who create posts by a certain time each week. My role as the manager of our social media is 1000 times easier when I can see the whole plan for the week and know what empty spots are available.

Iconosquare Pro is very easy to navigate and use. It is not difficult to learn and has clear descriptions if users need some extra help. Although it has the ability to show you lots of information, you get to choose what you want to see and what order you see it in. You can customise your view and control how and when you receive notifications. My favorite feature is the followers' feature. Knowing who I am gaining and losing, when they come and go, and whether I still follow them has helped me understand both my short term and long term viewer base much more. Second to that is the breakdown of engagement by day and hour especially since my viewership is split between multiple time zones.

Any of the issues I have had with Iconosquare were eliminated long ago.

The single most important program for navigating social media presence and engagement in today's changing enviornment.

Understanding the best times to post and what hashtags are working has proved the two most valuable features to me.

Iconosquare helps me keep track of the Instagram engagement stats for my business and allows me to form new creatives and strategies to implement in order to see better results.

It's an invaluable tool for me as a small business owner to know where my efforts are working, how I can make adjustments and to know when my posts are actually being engaged with.

I've only started using the Schedule tool for my business and so far it's ok. I'm not dissatisfied with it, but underwhelmed. However, I believe that is more to do with the limitations of Instagram's integrations and network than with Iconosquare.

I highly recommend using Iconosquare to better inform your marketing strategies and keep track of your existing performance.

The biggest problem we're solving is lack of knowledge about effectiveness of Instagram as a platform for marketing. We're getting statistics of every post, engagement levels, comment tracking and management, and we're seeing an uptick of thru-put traffic to our website.

I love the simplicity and the impressive underlying data set and all the great analytics that they share. I also like their customer support (with huge smiles and good answers, even when the questions might be a bit "off").

I also enjoy the fact that I can dig into the data as deep as I want.

Not that much really. All that I find annoying is more about Instagram than Iconosquare.

Enjoy immersing yourself in the data and becoming a much more professional IG publisher!

It is good for keeping in close touch with a fairly large and active community of image lovers

Easy website to navigate. tons of useful data that is easy to read for anyone new to using data analytics. But for those at have more experience with data it is easy to dive done and start pulling out trends that can easily be used to implement into your routine.

I honestly haven't found much I don't like. I wish the webite scaled better on my cellphone.

Take your time to let all the data sink in. At first it will blow you away with the amount of info you have at your disposal. Pick one or two thing to look at each month and the next thing you know you are diving into all of it and running with the massive amounts of information.

It has helped me to solved the question of when to post and what hashtags to use. I now know at what time on what days to post and what hashtags get the most traction. this allows me to tailor my posts to gain the most impact.

Iconosquare gives a quick overall view of how my posts are performing, Latest Followers, and my "Lost" followers. That data and engagement data helps me know what the audience likes and what they don't like and the best hours of the day and the best days of the week to post my best content...let's face it, we know all of our posts can't be 10s. I save my 10s for the best time of day.

Overall, this data allows me to optimize my posts to grow faster.

My previous biggest problem was that the "Top Followers" data, in particular, was very inaccurate. Many Top Followers were missing from the output. Iconosquare seemed to fix that over the last few weeks or data took a while to populate.

The old Iconosquare used to track "Favorite Followers" and a few other bits of data and supplied us with photos to post with data that I could share on my Instagram feed. I miss some of those features, but the New Iconosquare is pretty awesome. The trade-off was worth it.

I wish the data would show how long the "Lost Followers" were following before they stopped following. I have a feeling most lost followers only follow for a short time and fall off to increase their own popularity, but I'll never know without spending a ton of time manually paying attention to the feed. It would be cool if there were some way to track what post drew new followers, or if followers came from liking a photo posted by another feed.

If you're looking for an easy-to-use software to optimize your Instagram feed, Iconosquare is a great tool for an awesome price.

I grew my customer's account from 223 to 45k in 12 months without the use of Iconosquare, so I'm not solving any problems, I'm simply using Iconosquare to better use Instagram to attract as many new followers as I can for my customer. Retaining followers is also a focus.

There's been an increased rate of followers since I've been using the Iconosquare data for optimization. Now I can better see how my work is paying off, rather than guessing what going right or wrong.

Iconosquare offers valuable, easy to understand, insight on the performance of your social media presence. You learn which of your posts perform well in terms of follower likes and comments and when your followers are most receptive to the content you post.

I don't "dislike" anything, but I would like to have assessment on the most effective hashtags for my industry. I would like to know which tags will place my content in front of the people I want it to reach.

Give it a try.

I am trying to determine the best time to post my content. I have realized that my followers are also interested in learning a little more about me personally. This is important I think for anyone who wants to make a positive impact via social media.

I love that I can go ahead and upload images ahead of time straight from my computer. Being a pro photographer that has made my life SO MUCH EASIER! No more saving from Facebook or middle man steps. I also love that I'm able to see what times that I post that I'm getting the best feedback from followers. I haven't been using it that long but I'm already seeing a growth and my current clients are emailing me and letting me know that they are loving my new posts. I'm engaging more and people are noticing and it's because Iconosquare has made it more enjoyable for me.

The ONLY think I dislike is that I have resize my photos - that's it. My images are such a large size from my computer so when I go to upload them from my computer I had the additional step of resizing them.

If you're looking to upload images from your computer this is great! However, if you want to have a problem that AUTOMATICALLY uploads your posts, Iconosquare still requires that you double check your post and upload it yourself to Instagram so I can understand for some people that could be a problem. I, being a control freak, like that I have ONE more chance to review it and post it myself!

Instagram is a free advertising platform and a way for me to reach new customers and I'm engaging more with my current clients. I'm reaching people on a deeper level and that is what I love. I'm able to highlight a deeper skill set and show our clients just how much our business means to us!

With iconosquare PRO I see all important analytics and statistics data on one page. Improving our social media strategy is vital to our business. So knowing what content is relevant for our customers is key to growing our business. All information is played out in a clean and "easy to compare" way. A personalised dashboard allows us to be really time-efficient.

Honestly speaking there is nothing to complain about right now.

Give it a try with the free account. Then you can upgrade any time ...

Optimizing the social media strategy to promote our business. We do keep constantly updated "snapshots" and monitor the development. This is a smart way to see if a strategy works.

Free statistics that you can receive daily email, the ability to manage their own comments, or even a chance to see the most extensive lists of their followers and so on. Some things like the engagement generated by followers and engagement generated by non-follower starts to be really interesting! For those who have never investigated that much of Instagram numbers, this is a nice place where to start. And it's free for most of the functions.

Maybe at first sight is not easy to understand all the features and the numbers that Iconosquare can show you, but with come practice nothing is impossible to do ;)

a good service for monitoring instagram accounts, i used since it was called Satigram some years ago.

in short, using this tool you can understand:

- How the content is engaging and what type generates more "like"

- The hours and the days when you post and what would be the ones best placed to do so.

- How many followers they earn to lose in a week

Iconosquare is the platform for those who use Instagram with some success, but does not know how to define success, let alone know what is due. Because instagram has a large real limit: the lack of numbers, failure that makes up admirably iconosquare.

I like being able to easily compare posts and see how people react to them. I love being able to easily add comments with the comment tracker. Analytics are easy to read for us non-techy folk.

Perhaps too many emails throughout the day to day updates are useful. But otherwise no complaints.

It's a worthwhile investment.

Mostly seeing what posts are worthwhile to our audience and what they may not be interested in. There are still features I would like to take more advantage of such as influencers.

I love how easy Iconosquare is to navigate and find exactly what you are looking for. It is easy to customize date ranges and have the most accurate, up-to-date data to send to your team.

I dislike that I pay to use the service but only need to pull data from it weekly.

Decide what you want to get out of using it and see if it is the right fit compared to the competition.

We are solving the business problem of knowing which posts are working well on Instagram and which posts are not working. It has been a benefit to see the breakdown of optimal posting times and user engagement.

The ability to copy and paste photos directly from their platform, the customization of the analytics and all the new upgrades.

Set up process is laborious as it requires more back and forth than it's worth to ensure features since it's not US based- responses are generally received after office hours which has created a need to move on to another service in the upcoming year.

Consider using a free trial to see if this completes your day to day needs. Also consider the frequent updates to their platform that could show a feature that didn't exist before, but also at the same time their moving pricing structure and locked features that become hard to adjust payment for as they come when budgets have been set.

Business problems and benefits that are being solved w Iconosquare is general content planning for social calendars.

Ability to view feeds, engage while also running contests, tracking analytics that matter, and see insights that go back further than a few weeks. I began using and recommending Iconosquare when I first tested the free account and knew that if and when they began t charge for that insight I would continue to use and recommend.

I wish there was a mobile app to access insights on the go, and that I could also post directly from the site.

Try the 7-day trial to become familiar and use it to the fullest to explore for a taste of what you'll like and how to become familiar with it if budget is in question. Use the engagement feature to really prove it's value to clients, management,gate keepers for the ok on it's importance in your social strategy.

Being able to monitor when to engage best with suers and when they will most likely engage with shared content using the best times for posting scale. Seeing the number of posts and engagement rates by hour helps me strategize more efficiently for A/B tests and reporting back to my clients.

Being able to quickly respond to comments while checking analytics is also helpful, I can see there are notifications, check them, and respond without any guess work or reaching for my phone to check.

The best thing about Iconosquare is being able to see all of your posts and all of the posts you like in an easy-to-view desktop setting. Instagram itself doesn't provide nearly as much freedom to navigate the various aspects of its ATI outside of the mobile app, but Iconosquare does a nice job of giving you access to those otherwise hidden features without having to use your phone.

There are still limitations, and sometimes if you follow/unfollow someone or like/unlike a photo it won't actually translate to Instagram itself. Part of this is based on the limitations Instagram has in place, but it would be nice to know that you have a specific number of unfollows left before you're just hitting buttons for no reason because it won't actually translate.

If you're looking for an online/desktop product to complement your use of Instagram, Iconosquare is a pretty good option. In addition to simply providing a cleaner, easier-to-use interface, you also have the ability to track competitors and view some information about when your posts perform best. It's not perfect, but given the limitations in place because of Instagram, it's about as good as it gets.

The biggest thing we solve with Iconosquare is having the ability to see all of the posts we like on a computer instead of just a phone. This allows us to track photos submitted by followers that we may use down the road, as well as have an easy way to sort the photos we post to see which ones are the most popular and have generated the most engagement.

The analytics are extremely valuable for me to help steer what type of posts receive the most attention. Also, I have learned about when to post ( and when not to!) to create the most engagement. But I love all of the tracking features. Lastly, the ability to reply to comments efficiently and easily from the Iconosquare platform saves me time and makes me look like a nice guy!

I haven't found a feature I don't like yet.

Get on this platform!!! It will enhance your IG experience!!

I use my IG account to promote my pet photography business, and Iconosquare has helped steer my post decisions.

Easy to use, straight forward, no BS! The staff is also very quick to respond to questions you may have and it's like you've known them as a friend for years. Not many companies have the time to do that and it's awesome!

I don't dislike anything about Iconosquare!

Get the most out of your Insta feed with it :) I use reports everyday and monthly for my one on one meetings with my boss and it's so helpful!

We are using Instagram to soft recruit for our company and by highlighting our demographics and seeing what performs best via Iconosquare reporting, we're able to effectively target a crowd!

Customer interface is clear and simple, shows everything that we need to see......

No superfluous information.

I would like to compare my growth with other brands (I can do this but I need to upgrade), Would be interested to see which brands/feeds we share the most in common with in terms of likes and followers.

If you are a business that relies heavily on social media interaction with both customers and influencers I urge you to give Iconosquare a try. I was introduced to it when I described to a social media intern what I need her to do, she looked at me bemused and said "Iconosquare does all that"....it does and we use it everyday.

When best to post

Which media is most liked

Who follows us (influencers and potential customers)

Who doesn't follow us

My 9-5 world runs on metrics, performance, quality, and integrity as an indicator of how well a system is... or isn't. Iconosquare gets high marks in all of those areas. Their team provides consistent and patient customer service. While I'm still working through understanding how best to use all the analytics they provide to grow several personal brands, I can honestly say from what I've seen so far they are the gold standard.

I previously disliked not knowing when training was occuring, but they recently upgraded their webinar sessions to a calendar where you can choose when to sign up.

I guess 1 dislike maybe managing multiple account plans. I wish there was 1 set price for multiple accounts. However, currently I maintain those accounts at different plan levels so I'm a little torn on whether 1 set plan would work- decisions, decisions

Use the trial and sign up for webinar training. It's worth the price.

I'm specifically looking at growing my followers, understanding their behavior through proper posting times and engagements, and honing in on what matters to them most. The benefit for me is I can manage my accounts and automate reporting to my team. An additional benefite is Iconosquare doesn't require having a FB or IG Business account to manage my analytics.

The cost for Iconosquare is yearly and very inexpensive to their competitors. You can schedule posts which is an amazing feature and the reporting of your competitors is very well in depth. They are constantly updating, which is different compared to Iconosquare a few years ago.

Pretty much limited to just Instagram. It would be nice to use it more for other social media Platforms.

This is an extremely helpful tool for the marketing/social media department and I would highly recommend using Iconosquare first before purchasing with any other services.

We are trying to enhance our audience engagement, but to also keep track of current trends. We have realized that timing and # of posts each day is important.

I love that I am able to use custom timeframes to go back and complete monthly analysis even after time has passed. I also love the multiple views of analytics and auto-export options.

Iconosquare goes so DEEP into analytics and they're so obsessed with what they do that sometimes it's difficult to select what's important and what translates across multiple platforms (beyond IG for reporting purposes). Their app is also not fully functional-- only for scheduling.

If you have the budget for the premium platform, do it. Well worth the $20/month for the IG analytics.

Instagram performance analysis, Instagram Scheduling.

The superb analytics are what drew me in. Quite detailed and very easy to use & review.

What's a huge plus as well is their support team - extremely helpful and timely responses, unlike other platforms I have tried.

Actually nothing. I would like to see the ability to upload pictures from my phone using my laptop instead of the mobile website, but I'm sure that will come with time.

I would definitely recommend it, as I stated before their analytics are fantastic!

I am working on a new food business offering therefore using Instagram & Iconosquare to start building an audience for when I launch my business.

I love the time this program has saved me! I am being informed daily on how my instagram is growing and the things that are helping build the account and also negatively affected my account. I think this product has allowed me to spend less time in front of my computer and more time doing what I LOVE!

I have been using this for a few months and have not found something that I feel I dislike.

JUST DO IT!

I am realizing the best times to post as well as what content gets the most reaction! WHICH IS AMAZING!

All features available on the software are great, but what I mostly like is that the team out there they keep racing their own capacities to present the best of the best.

Nothing :) it is all perfect; really there is no feature which I dislike, even at customer level .. I like the professional way of interaction

Use all the features in the software and app, if you find that there is something you need more; the guys at Iconosquare will always listen and find solutions.

A Lot of Instagram analysis which long back was hard to discover. A Great Digital Marketing tool.

This product is great because it makes like so much easier when trying to analyze out many IG accounts. We can see numbers, easily check to see which posts do the best, and schedule posts.

I dislike that it can't post to IG directly when you schedule it, but also understand that's an IG issue and not an Iconosquare issue.

This is a great product. The Free version works well if you want to test things out. It's worth it! Your company will find it very useful.

We're seeing what kind of photos perform the best.

The analytics are superior and on par with corporate crm I use at my day job.

Nothing really, maybe some more videos on how other users that are in my same for you utilize the service. Also maybe some type of recommendation of other users

Would be dumb not to use this

I am growing my personal brand, iconosquare puts my personal data into beautiful infographs that I can easily understand .

Fantastic browser based Instagram Management Tool with advanced analysis features which makes development and management of your Instagram presence efficient and effective.

Instagram's API restrictions - would much rather have all managed in Iconosquare.

Sometimes speed of update from Instagram and Iconosquare seem to take a long time.

I have already recommended this product. It's a valuable tool

Scheduled Posting,

analysis of hashtags and influencers,

super fast response to comments via a keyboard, not a phone,

large screen interfaces frequently with multiple monitors.

Very easy to use, although the Android app still doesn't have many features so I use the desktop app on my mobile.

I'd like to see the mobile app have more features included. I understand that Instagram is changing their API, but it's still frustrating not being able to see un-followers

Posting schedule and analysis

It gives you detailed analytics on your Instagram community, activity and so it's possible to change and test different strategies

Would like even more analytics: more insights on the people that we follow, the possibility of creating groups of people, more insights on the single pictures posted, reach and impressions

I am tracking our growth on Instagram and testing Instagram marketing strategies

Super easy to use and understand (especially when presenting results to company members from different departments)

would like reports to be easier to use. Also, when printing/pulling reports, theres lots of formatting problems. data gets layered on top of other results so that its difficult to read.

who is our audience? when can we garner the most engagement? What do people want to see more of?

The Iconosquare helps me keep up with the growth of my business. With these data we can create new strategies to grow further.

I like everything. All functions facilitate the work day to day. I just think that we can always do better.

I did not know what the best times to post. I did not know what kind of post was more effective. Iconosquare helped me reset my strategies and plan everything again, but with a focus on best times.

Also, view comments and respond on the control panel is very practical.

Iconosquare is awesome for those who want visually appealing metrics and analytics presented in a seamless format. I've been using Iconoquare for about three (3) years now and it keeps getting better and better. I especially like the integrated campaigns that allow you to run contests and promotions for various brands.

I don't know if there is anything I really don't like

The business problem I am solving is how to convert Instagram followers to product buyers. This platform cuts down on the time and give me insights as to trends not otherwise available.

It is very easy to use and has lots of different details that are very helpful for planning further marketing strategies.

The only thing that I don't like is that some of the features are locked at my level but that is my fault because I haven't upgraded. lol

Show up for their webinars that they put on. Very helpful live information!

I am solving the problem of understanding if I am getting more followers per day than I am losing.

Intuitive navigation, useful data, helpful for managing our brand on Instagram

The discover portion is not useful to us. We want to discover people relevant to our industry, not some "danbilzerian". The categories to pick from are a good start but could be build upon.

keeping an eye on our community and being able to manage Insta from a computer rather than a mobile device

The daily email with statistics is great.

Nothing. The platform is everything it promise.

This helps us keep track of Instagram and is better than the Instagram stats.

It helped us realise how many robots were following us, and we cut them down to create a truer representation of our community.

I really like the interace on Iconosquare, the hashtag reports for ones I use, the analytics on optimal day/time to post for higher engagement, the quick responses when I contact support, the scheduling feature for posts, etc.

I'd like more support with which hashtags I should be using to reach more people. And I'd like to strategize more about how to grow our following.

Ask for support if you need it - that's a benefit of your subscription.

Optimization helps whittle down how often to post, when, impact from filters, what's trending.

I really enjoy how easy it is to use and navigate. It's not overwhelming or confusing at all so I can show the company founders the progress of our social platforms without having to walk them through and teach them first. The information I need is easy to access and quick to pull - leaving me time to explore what is and what is not working so that I can get back to work!

Not sure I've found any dislikes yet! :)

I am trying to grow engagement and our following authentically.

The way the information is presented is super simple to understand and act upon.

Not much to be honest. I'd like some of the elite functions but can't justify the upgrade right now.

Gives me a clear understanding of the type of content that works well and when to post it.

The ability to view my entire feed in a gallery style mode most appeals to me. It makes it easy to take everything in and check out what really catches my attention at a quick glance.

Slow update times when pulling metrics are the one big drawback. Nothing is real-time, so when you want your stats you have to request them...then wait for them.

Definitely a nice tool to have in your arsenal, even though it is a uni-tasker of a sorts.

I can see what keywords i'm using are popular as well as what is currently trending as well as the time of day my current audience is interacting with my posts in order to optimize my posting schedule.