What do you like best?
Iconosqaure fills the gaps left by Instagram analytics. It gives you exact numbers for followers, a breakdown of your followers gender, location, and ages. I also like that it tracks which time of day you typically post, the filters you use, and the best hashtags you've used. All of this information helps take our Instagram game to the next level. I used this program almost every day to keep track of how we're doing. Being able to see how many "unfollowers" we get is a great feature as well. This has helped me back up push-back for specific types of content because I can prove that it does not appeal to our current audience.
What do you dislike?
Some of the categorization of features is a little confusing, but once you've used it a few times it becomes easier to understand. The names of the categories are not necesarily user-friendly, but once you get the hang of it, it's fine.
Recommendations to others considering the product
This product is so great! I would recommend it if you want to better understand your Instagram following and what appeals to them. It also helps you time your posts !
What business problems are you solving with the product? What benefits have you realized?
Having to report statistical data on each of our social media platforms can be daunting. With Iconosquare I can easily find data that the Instagram Analytics lacks. When we run contests, it makes it a breeze to see how many followers we gained during the duration of the contest.