What do you like best?
The automation saves me a lot of time and makes sure I'm not missing anything. Before upgrading to the Pro platform I would have to manually send emails. With automation I can make sure we're reaching our customers more often. The automation interface is intuitive and easy to segment out users with remade segments or on the fly using metrics like birthday.
The templates are plentiful and very easily edited. If you get a pro plan they will even help make templates for you, too.
I actually use iContact for a lot of our customer segmentation and output for other platforms like Facebook ads. It keeps user info much better than our own point of sale does, so it's been more than an email platform for me.
What do you dislike?
The social connectivity needs to be updated a bit. Twitter doesn't have some of the new relaxed limitations, so you can't post messages that are as long.
The only other big dislike I have is that I have three businesses set up and that means a lot of duplication of workflow as automation can't be easily copied between the businesses, unfortunately. That's my biggest gripe. If you have one business or that business is set up to share things easier then this wouldn't be a problem for you.
Recommendations to others considering the product
I would definitely recommend any business have an email platform to reach their customers. To me iContact is the best price for what you get, especially with customer service.
What business problems are you solving with the product? What benefits have you realized?
We retain customers through email correspondence. With iContact Pro we are able to remind them of new deals and far more likely to get them to become repeat customers week after week, and year after year.