What do you like best?
I absolutely love the simplicity that IFTTT provides to both people who love tech, and those who struggle with using tech. Setting up an account and connecting apps has never been easier, nor has setting up applets and commands using the multitude of different options available. There is definitely a bit of foreknowledge required to build your own applets, however there are numerous pre-made applets available that are easy to copy and recreate on your own.
What do you dislike?
I definitely miss multi-step applets, similar to those that can be run on competitors, such as Zapier. Also, while there are numerous integrations available, it would be beneficial to see those increase, and to see the existant ones receive further functions (such as Android device; the ability to play a playlist, connect to a google cast device; Google Calendar integrations that go into further detail, like on Zapier)
Recommendations to others considering the product
Definitely is an automation program that I would recommend looking into because of it's ease of use and powerful integrations. The numerous app integrations and built-in functions for each integration make the platform a one-stop shop for most integrations, and the pricing (free!) makes it an easy choice to make over other competing apps.
What business problems are you solving with the product? What benefits have you realized?
Full disclosure; I use IFTTT mostly for home automation and smart home controls benefiting from the Google Assistant integration, however I have found IFTTT simplifies daily tasks like tracking work hours and automatically muting my phone during work hours; as well as simplifying Google Calendar events creation & integrating seamlessly with the Google Assistant to help create to-do lists, meetings, contacts, and more.