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IgnitionOne Platform

3.3
(32)

IgnitionOne’s Digital Marketing Platform enables marketers to centralize, manage and optimize digital media across Search, Display, Social and more – as well as personalize their website -- while providing full visibility over cross-channel attribution. At the core of IgnitionOne’s Marketing Platform is our proprietary Score-Powered Marketing (SM) capabilities, which determines the highest value audiences in order to inform the delivery of the right message, at the right time, at the right price – both on- and off-site.

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IgnitionOne Platform Features

Channel Functionality

Display Functionality

Overall product functionality for display advertising.

69%
(Based on 11 reviews)

Data Integration

1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Not enough data available

2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

n/a

3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

Not enough data available

Offline Data Integration

Able to easily integrate data from offline sources.

Not enough data available

Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

Not enough data available

Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

n/a

Campaign Management & Optimization

Bid Rules

Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

73%
(Based on 16 reviews)

Ad Creation and Editing

Can manage and bulk upload changes to multiple platforms.

72%
(Based on 16 reviews)

Paid Keyword Optimization

Helps find the right keywords to drive relevant traffic to your website.

79%
(Based on 17 reviews)

Scenario Planning

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.

72%
(Based on 15 reviews)

Ad and Landing Page Scheduling

Automate copy changes by scheduling changes in advance.

70%
(Based on 16 reviews)

Portfolio Bid Optimization

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

75%
(Based on 17 reviews)

Advanced Targeting Options

Target customers by options beyond keywords such as location, time of day or week, or by devices.

76%
(Based on 15 reviews)

Offline Capabilities

Able to quickly make bulk changes through a desktop editor.

64%
(Based on 14 reviews)

Extensions

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

64%
(Based on 16 reviews)

Product Listing Ads

Supports product listing ads, allowing users to edit ads and track PLA performance.

73%
(Based on 16 reviews)

Budget Execution & Monitoring

Set a budget plan and automate it’s execution with monitoring capabilities.

72%
(Based on 16 reviews)

Paid Search

Data Analysis & Optimization

Audience Segmentation

Ease of segmenting user profiles into groups.

Not enough data available

Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

Not enough data available

Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

Not enough data available

Custom Reports

Allows users to easily build customized reports and dashboards.

Not enough data available

Analytics & Administration

Ad and Conversion Tracking

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

78%
(Based on 19 reviews)

Attribution

Able to track click path of users that come to your site via paid search and if they convert to customers.

75%
(Based on 17 reviews)

Reports

Reports created by the user to cater to specific metrics and key performance indicators.

78%
(Based on 19 reviews)

Platform

Data Permissions

Able to set data permissions for strategic partners.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

Enterprise Scalability

Provides features to allow scaling for large organizations.

n/a

Internationalization

Enables users to use the DMP in multiple languages.

Not enough data available

Platform

APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

70%
(Based on 13 reviews)

Notifications

Able to set custom alerts to notify you of changes to key performance indicators.

72%
(Based on 17 reviews)

Customization

Able to customize metrics and other platform features based on personalized needs.

65%
(Based on 16 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

78%
(Based on 16 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

77%
(Based on 18 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

78%
(Based on 16 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

72%
(Based on 17 reviews)

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

76%
(Based on 14 reviews)

Mobile Functionality

Mobile Functionality

Overall product functionality for mobile advertising.

Not enough data available

DSP Functionality

DSP Functionality

Product functionality for real-time advertising.

Not enough data available

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

74%
(Based on 17 reviews)

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

74%
(Based on 17 reviews)

Reach

Amount and quality of inventory partner sites on which ads can be placed.

69%
(Based on 17 reviews)

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

66%
(Based on 12 reviews)

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

68%
(Based on 13 reviews)

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

69%
(Based on 14 reviews)

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

n/a

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

67%
(Based on 13 reviews)

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

71%
(Based on 15 reviews)

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

69%
(Based on 17 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

78%
(Based on 15 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables.

78%
(Based on 18 reviews)

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

73%
(Based on 16 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

n/a

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

72%
(Based on 15 reviews)

Mobile

Mobile Tracking

Able to track consumers on their mobile devices where cookies do not apply.

Not enough data available

In-App Ads

Allows for ads to be placed in mobile apps.

Not enough data available

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction.

n/a

Demand Side Platforms

Machine Learning Optimization

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

Not enough data available

Estimate and Projections

DSP pulls accurate estimates of available impressions and their cost.

Not enough data available

Ad Serving Capabilities

DSP has the ability to place ads online in addition to being an access point to ad exchanges.

Not enough data available

Cross-Device Capabilities

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

Not enough data available

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

67%
(Based on 13 reviews)

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

73%
(Based on 17 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

74%
(Based on 18 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

73%
(Based on 18 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

74%
(Based on 16 reviews)

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

67%
(Based on 18 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

73%
(Based on 17 reviews)

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

71%
(Based on 13 reviews)

Notifications

Alerts marketer of the performance of particular campaigns.

72%
(Based on 16 reviews)