IgnitionOne Platform

IgnitionOne Platform

3.4
(36)
Optimized for quick response

IgnitionOne’s Digital Marketing Platform enables marketers to centralize, manage and optimize digital media across Search, Display, Social and more – as well as personalize their website -- while providing full visibility over cross-channel attribution. At the core of IgnitionOne’s Marketing Platform is our proprietary Score-Powered Marketing (SM) capabilities, which determines the highest value audiences in order to inform the delivery of the right message, at the right time, at the right price – both on- and off-site.

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IgnitionOne Platform Features

Channel Functionality

Display Functionality

Overall product functionality for display advertising.

69%
(Based on 14 reviews)

Data Integration

1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

74%
(Based on 7 reviews)

2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

75%
(Based on 6 reviews)

3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

73%
(Based on 5 reviews)

Offline Data Integration

Able to easily integrate data from offline sources.

67%
(Based on 6 reviews)

Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

79%
(Based on 7 reviews)

Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

73%
(Based on 5 reviews)

Campaign Management & Optimization

Bid Rules

Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

73%
(Based on 19 reviews)

Ad Creation and Editing

Can manage and bulk upload changes to multiple platforms.

70%
(Based on 19 reviews)

Paid Keyword Optimization

Helps find the right keywords to drive relevant traffic to your website.

77%
(Based on 20 reviews)

Scenario Planning

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.

72%
(Based on 18 reviews)

Ad and Landing Page Scheduling

Automate copy changes by scheduling changes in advance.

69%
(Based on 19 reviews)

Portfolio Bid Optimization

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

73%
(Based on 20 reviews)

Advanced Targeting Options

Target customers by options beyond keywords such as location, time of day or week, or by devices.

75%
(Based on 18 reviews)

Offline Capabilities

Able to quickly make bulk changes through a desktop editor.

61%
(Based on 16 reviews)

Extensions

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

65%
(Based on 19 reviews)

Product Listing Ads

Supports product listing ads, allowing users to edit ads and track PLA performance.

71%
(Based on 19 reviews)

Budget Execution & Monitoring

Set a budget plan and automate it’s execution with monitoring capabilities.

68%
(Based on 19 reviews)

Segmentation

A/B Testing

Provides native A/B testing for content and campaigns.

Not enough data available

Customer Profiles

Allows users to build and analyze customer profiles.

Not enough data available

Paid Search

Data Analysis & Optimization

Audience Segmentation

Ease of segmenting user profiles into groups.

79%
(Based on 7 reviews)

Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

71%
(Based on 7 reviews)

Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

74%
(Based on 7 reviews)

Custom Reports

Allows users to easily build customized reports and dashboards.

74%
(Based on 7 reviews)

Analytics & Administration

Ad and Conversion Tracking

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

77%
(Based on 22 reviews)

Attribution

Able to track click path of users that come to your site via paid search and if they convert to customers.

71%
(Based on 20 reviews)

Reports

Reports created by the user to cater to specific metrics and key performance indicators.

76%
(Based on 22 reviews)

Targeting

Behavioral Targeting

Presents messaging depending on customer behavior.

Not enough data available

Contextual Targeting

Presents messaging depending on customer context.

Not enough data available

Platform

Data Permissions

Able to set data permissions for strategic partners.

72%
(Based on 6 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

75%
(Based on 6 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

79%
(Based on 7 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

81%
(Based on 6 reviews)

Internationalization

Enables users to use the DMP in multiple languages.

78%
(Based on 6 reviews)

Platform

APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

67%
(Based on 16 reviews)

Notifications

Able to set custom alerts to notify you of changes to key performance indicators.

71%
(Based on 20 reviews)

Customization

Able to customize metrics and other platform features based on personalized needs.

67%
(Based on 19 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

75%
(Based on 19 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

75%
(Based on 21 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

76%
(Based on 19 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

69%
(Based on 20 reviews)

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

76%
(Based on 17 reviews)

Triggered Content

Geofencing

Content triggered by customer's given geolocation.

Not enough data available

Triggered Emails

Emails triggered by customer activity or behavior.

Not enough data available

Triggered Messages

Messages triggered by customer activity or behavior.

Not enough data available

Mobile Functionality

Mobile Functionality

Overall product functionality for mobile advertising.

Not enough data available

Personalized Content

Recommendation Engine

Provides recommendations based on customer metrics.

Not enough data available

Personalized Discounts

Calculates and presents customized discounts.

Not enough data available

Website Personalization

Personalizes web experiences and presented content based on customer metrics.

Not enough data available

DSP Functionality

DSP Functionality

Product functionality for real-time advertising.

Not enough data available

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

73%
(Based on 20 reviews)

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

71%
(Based on 20 reviews)

Reach

Amount and quality of inventory partner sites on which ads can be placed.

68%
(Based on 20 reviews)

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

63%
(Based on 15 reviews)

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

66%
(Based on 16 reviews)

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

68%
(Based on 17 reviews)

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

68%
(Based on 15 reviews)

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

64%
(Based on 15 reviews)

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

70%
(Based on 18 reviews)

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

68%
(Based on 20 reviews)

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

77%
(Based on 18 reviews)

In-App Ads

Allows for ads to be placed in mobile apps.

Not enough data available

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction.

63%
(Based on 5 reviews)

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables.

76%
(Based on 21 reviews)

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

69%
(Based on 18 reviews)

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

75%
(Based on 19 reviews)

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

72%
(Based on 18 reviews)

Mobile

Mobile Tracking

Able to track consumers on their mobile devices where cookies do not apply.

Not enough data available

In-App Ads

Allows for ads to be placed in mobile apps.

Not enough data available

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction.

63%
(Based on 5 reviews)

Demand Side Platforms

Machine Learning Optimization

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

Not enough data available

Estimate and Projections

DSP pulls accurate estimates of available impressions and their cost.

Not enough data available

Ad Serving Capabilities

DSP has the ability to place ads online in addition to being an access point to ad exchanges.

Not enough data available

Cross-Device Capabilities

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

Not enough data available

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

64%
(Based on 15 reviews)

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

71%
(Based on 20 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

74%
(Based on 21 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

72%
(Based on 21 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations.

71%
(Based on 19 reviews)

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

67%
(Based on 21 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

73%
(Based on 20 reviews)

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

72%
(Based on 16 reviews)

Notifications

Alerts marketer of the performance of particular campaigns.

70%
(Based on 19 reviews)