IgnitionOne Platform

(31)
3.3 out of 5 stars

IgnitionOne’s Digital Marketing Platform enables marketers to centralize, manage and optimize digital media across Search, Display, Social and more – as well as personalize their website -- while providing full visibility over cross-channel attribution. At the core of IgnitionOne’s Marketing Platform is our proprietary Score-Powered Marketing (SM) capabilities, which determines the highest value audiences in order to inform the delivery of the right message, at the right time, at the right price – both on- and off-site.

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IgnitionOne review by <span>Marc J.</span>
Marc J.
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Advanced Marketing for SMB

What do you like best?

Their advanced, real time marketing was very interesting, especially for users that have control over the full marketing funnel. Their advanced bidding folders also make SEM more successful. Overall, their platform is great for small businesses that want to have one hub for marketing.

What do you dislike?

You have to place their pixel, which can be challenging for some clients, especially in an agency setting. They also lacked integration to key partners, but were willing to make it happen for future updates if needed.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a new bid platform to save time and improve perfomrnace. Overall, IgnitionOne solved most needs, but we're still not fully utilizing all of the value-adds

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IgnitionOne review by <span>Sonia S. B.</span>
Sonia S. B.
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My team at my current workplace uses analytics/insights from ignitionone

What do you like best?

easy to use, easy representatives that help us pull reports and gather insights for our team. It has been a good tool thus far, I just wish the training on deciphering reports was more often and detailed (since thats the bulk of my job)

What do you dislike?

wish there was a more robust training in place to help people at the client side decipher reports that come from ignition one's representatives

Recommendations to others considering the product

It is a great tool to use when doing robust research on branding/campaign efforts and is one of the best in the industry. It is also local for us here in Atlanta, so many client visits take place.

What business problems are you solving with the product? What benefits have you realized?

gather insights/data around our campaigns that can be told in a simplified format to paint a bigger picture, especially to help us tell the efforts of our campaign management at the end of each quarter/year.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
IgnitionOne review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Lots of Cross-Channel Capabilities, UI Too Non-Intuitive and Tough to Streamline Workflow

What do you like best?

IgnitionOne's vision to tie together all marketing channels is the right goal,, albeit a monumental task. I really like the fact that they are doing this because it is the right goal. With that said most organizations have a few different pillars and want that to work very well - in the case Search was a big component. I've found that IgnitionOne's Search bid management is very on point. As with any Portfolio Bidding the more segments and different goals you add the less well it will work since it spreads that data too thin. With SPOT bidding the same is true but it also is pretty powerful.

One thing to watch out for is SPOT can be a little heavy handed in dialing down bids quickly compared to other Bidding Algo's on the market which arent all that responsive until it is already too late since they wait for a lot of data to pour in. SPOT by contrast is very responsive. If you're launching new campaigns the SPOT algo tends to bid things on that are just ramping up and need a little more runway to get going or SPOT will tend to bid down based on the only performance being initial launch data. This is probably one of the stronger areas of the platform.

What do you dislike?

As I mentioned in the headline Workflows can be tough to establish. It is non-Intuitive compared to Google/Bing Editors. To be fair, the other tools on the Market arent quite as efficient as the Editors either, but this learning curve and confusing UI can be an issue with IgntiionOne

If you use Bulk editing you will likely see a lot of errors on your first few uploads that dont make a lot of sense and will take some time to resolve. It definitely takes awhile to get used to it. Happy to see their team is focusing there and making improvements, but it is a painpoint/work in progress and not very inefficient compared to AdWords/Bing Ads Editors which you can upload New keywords and copy existing campaign shells and settings.

A specific example is that for all existing Campaigns, Ad Groups, Keywords, Ads etc you must include the IDs in order to make bulk changes - if they are not included it wont upload and will error out. This is in stark contrast to AdWords/Bing Ads Editors where you can simply upload the few names and make the update.

Their reporting interface also is not very self-serve and cant easily be customized for more advanced reporting needs. Ease of reporting is where other solutions I have worked with have a major leg up in terms of self-serve reporting, tracking and the ability to be customize reports

Recommendations to others considering the product

Consider what your needs are. If you are looking for Time Savings and Automation I would not recommend. Other platforms can provide much better time savings. If you are looking for a Cross-channel platform this may work better but I have not used these features. If you are just looking for a Search/Bid Management platform you may like the bidding abilities of the Adviser team, but consider if there are other needs.

In essence, it depends on the client, no solution is perfect.

What business problems are you solving with the product? What benefits have you realized?

The main business problem Ignition One solves is in terms of Search/bid management and multi-channel.

Definitely have seen time saving by outsourcing the Bid Management, though keep in mind it isn't a holy grail. It is always difficult to judge effectiveness of bid management until a long way out so keep expectations realistic in these sort of evaluations.

IgnitionOne review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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IgnitionOne – a marketing cloud that’s actually integrated

What do you like best?

Having a single technology to log into, that centralizes the data of my clients’ customers so that we can deliver advertising in an orchestrated manner is really important to me. You get a single version of the truth, an integrated view of users and cross-channel attribution. The recent improvements to the platform have really erased many of the complaints I’ve read here as it is now a ton faster and a lot easier to use. In a time where a lot of really big companies are trying to push their clouds, I am happy to report at least one of them delivers on the promises.

What do you dislike?

I am impatient for some of the future roadmap items that have been presented to me. There are some great new capabilities coming up and I want them now!

Recommendations to others considering the product

Recent improvements to the platform make it really the best choice for an integrated marketing cloud. The company is headed in the right direction and I am anxious to see even more added features.

What business problems are you solving with the product? What benefits have you realized?

Delivering advertising across multiple channels, and leveraging predictive optimization to make sure we are making best use of our clients’ budget. When you integrate the channels together and can see the full picture of media interactions, and have a system that automatically optimizes based on attribution – you can see a big difference.

IgnitionOne review by User in Marketing and Advertising
User in Marketing and Advertising
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Onboarding a new client and using the platform on a daily basis pulling reports and uploading.

What do you like best?

The unique features like virtual groups and landing page re-direct testing. The newly re-designed dashboard is nice as well. Other than few features, IgnitionOne is not the easiest platforms and reporting through publisher UI's is much more efficient.

What do you dislike?

The report files are very sensitive (error out, corrupt, do not play well with vlookups), the adviser team is competent at best, the UI is slow, you only have a limited number of manual syncs to the publishers, the pre-import process is a mess, having to upload ads as paused to create a campaign shell, and the bulk edit process just to name a few sticking points. We have been using the platform for about 6 months and still have issues weekly with the adviser team delivering requested reporting on-time and accurately. The import process to migrate a brand new account into the platform is also painful and is unique in that assets within campaigns needed to be enabled in order to be moved over. Overall, I believe there are many other solutions better than IgnitionOne, even reporting directly through the engines would give you more flexibility to analyze data (as the UI cannot even pull campaign reports segmented by day)

Recommendations to others considering the product

There are many other platforms much better.

What business problems are you solving with the product? What benefits have you realized?

Helping grow non-brand performance for a client. The only real benefit of IgnitionOne so far has been landing page testing and the ability to sync all paid media into the platform (if the client decides to proceed).

IgnitionOne review by Agency in Entertainment
Agency in Entertainment
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Marketing Channels All in One Place with IgnitionOne Suite

What do you like best?

IgnitionOne Digital Marketing Suite aims to bring all marketing media channels into a single platform. The user interface is nice, now that it has been revamped.

What do you dislike?

The reporting function seems to be a bit finicky, and often times I run into errors trying to download the data. This could be due to a lack of training when we implemented the software - a more helpful customer support system could be beneficial. IIt also seems to take a little while for new features to come to fruition.

Recommendations to others considering the product

Make sure you weigh all of your options, as there are other companies that do a similar function.

What business problems are you solving with the product? What benefits have you realized?

Gather insights from multiple channels, in order to form big picture learnings and takeaways.

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