Everything is centralized!!
As in Real Estate, the location of the property is one of the main factors that determines its value on the market, so the ability for Central Desktop to have everything you are working on located in a centralized way, it is of tremendous value. Saving time and becoming more efficient in the way one works will definitely will give any company and edge over its competitors.
The system has the ability to easily collaborate with your internal teams, outside vendors and clients. By having the system on the cloud allows for everyone to have readily access to the work at hand.
For us two elements make this a winning solution:
1. The ability to open, edit and have version control of any type of document. You dont have to download the file, open the file with your local application and then uploading the file again. Now just click on the file within the browser. The file opens with your local application. All changes are recorded back to CD and when you close the file, the new version is updated in CD. So So simple.
2. Creative asset comments and approvals. As an agency having the possibility of collaborating on an asset with people, having it record all comments and retaining versions of all previous changes its what makes this solution so appealing.
The immediate benefits that I have seen that are of high impact are:
The reduction of the job life cycle.
The location of all files related to the job are stored in the same location.
Incorporation of email interactions between teams are readily available within the job itself
Retain Company history of the job is not lost.
Use it as a research and reference tool for future jobs.