It's simple, easy to use & easy to teach to others. You can almost teach yourself anything you want to do. You can easily add music, photos, video clips, and create movies with them. You can also edit clips, change sound, add sound clips over your files, and merge them together. It's a simple solution for making high grade movies for all sorts of promos, marketing, events, and social platforms. We can also speed up the videos to make tutorials shorter for Instagram etc.
You have to save a new project every time you create a video. If you shorten a video clip, it automatically saves all the edits instead of creating 2 separate videos with no "save as" option. If you need to shorten a video or make changes to another that you want to keep, you have to start over. It takes a lot of work to figure out more advanced settings for editing & the visual tools are somewhat limited. You might need to use extra software for advanced graphics.
Great product. Easy to use for basic video creating, sound clips, editing other videos, or making videos of multiple media types.
We don't have to hire a videographer or editor to create content for social media. It's so simple to use that we can do it in house & save the cost of a pro. It's a tool that we can use for all types of events, marketing, retail partners, and more. We can also use it to clip videos from other people who promote our brands, youtube videos, etc. and shorten videos to make them accessible on our website or retail websites.