What do you like best?
I cannot thank Alex enough for his amazing support. He is very patient and provides such detail for every question that I have, every time, that makes me feel confident and delighted to have stayed with INBOX25 and gotten automation from them. The online support has been great too on the rare occasions that I have used it. Now, about the software! I like quite a few things, best! Can I even say that?! Well, I have been using INBOX25 for a couple of years now and I like how well it is integrated to Sugar CRM. It is very easy to use and I enjoy designing/creating email templates! I also like creating forms/landing pages so that visitors to our website can submit their details before accessing our highly technical papers. It is amazing to see the interaction of all our customers/leads with our emails/website/content which helps with understanding their needs better and cater for their specific areas of interest! I also like scheduling my twitter posts!
What do you dislike?
I only wish I could schedule LinkedIn posts on our company page as I do for twitter!
I also wish that I could generate reports on individual's activities by one click! At the moment I have to copy and paste the information, particularly the web pages that one individual has visited, into an excel sheet and find it rather time consuming!
Recommendations to others considering the product
If INBOX25 integrates to your CRM, I would highly recommend it. They still need to make improvements which they are constantly; though a great option if you are just starting with marketing automation and economically sound!
What business problems are you solving with the product? What benefits have you realized?
We meet new people at exhibitions/conferences who may not be ready to get engaged and purchase software from us. By sending regular email newsletters, I provide them with technical information and monitor their activities over time. Once I notice an increase in their interest in our content and regular visits to our website, I pass on their details to the sales team to touch base which most of the time leads to new businesses.