Indicative

4.5
(13)

Indicative is a behavioral analytics platform that is specifically designed for growth marketers and product managers to optimize customer engagement, conversion, and retention. They integrate all sources of behavioral data together (e.g. websites, mobile apps, marketing automation platforms, CRM systems, etc), and allow our users to do complex data analysis using drag-and-drop in a web browser - no code or SQL knowledge required.

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Indicative Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Not enough data available

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Not enough data available

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Not enough data available

Standard Event Tracking

Software automatically tracks standard user actions.

Not enough data available

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Not enough data available

Retention

Accurately measure bounce rate.

Not enough data available

Return

Track user return rates and related metrics.

Not enough data available

Conversions

Track what proportion of users convert via a certain action.

Not enough data available

Funnels

See how many users proceed down a certain path to conversion.

Not enough data available

Customer Information

Customer Health Scores

Provides users a customer-specific score to determine the overall satisfaction of each customer.

Not enough data available

Customer Monitoring

Monitor customer actions overall as well as their interactions with different teams within the company, such as the support team

Not enough data available

Customer Profiles

Gain a holistic view of your customers. Create customer profiles based on data pulled in from multiple sources including CRMs, service desks, marketing tools, and financial systems such as accounting and payroll software.

Not enough data available

Playbooks

Create and structure key customer success processes into a "playbook" to create unified team best practices for handling customers.

Not enough data available

Customer Segments

Separate customers into similar segments based on criteria such as subscription models, support needs, or usage behaviors to allow for more personalized and specific attention.

Not enough data available

Product Engagement

Identify which customers are getting the most out of your products or services and highlight those who have not yet fully adopted or may need further training.

Not enough data available

Surveys

Allows users to create and send out surveys to customers to determine net promoter scores and other key satisfaction information.

Not enough data available

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

Not enough data available

Trending

Report on how any user activity has changed over time.

Not enough data available

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

Not enough data available

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Not enough data available

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

Not enough data available

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

Not enough data available

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

Not enough data available

Predictions

Churn Risk

Calculates the risk that your customers will not renew or continue using your product or service.

Not enough data available

Upsell Opportunities

Discovers and highlights factors that lead to upsell opportunities.

Not enough data available

Custom Triggers

Allows users to set custom triggers to signal actions that will lead a customer to act in a particular way.

Not enough data available

Machine Learning

Ability for the platform to learn and improve predictions based on previous customer behavior and a growing database of customer information.

Not enough data available

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

Not enough data available

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Not enough data available

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

Not enough data available

Site Search Reporting

Report on keywords used in internal searches.

Not enough data available

Load Time Monitoring

Track load times on different devices and systems.

Not enough data available

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Not enough data available

E-Commerce

Track revenue and transactions.

Not enough data available

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

Not enough data available

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Not enough data available

Platform

Reporting & Dashboards

Access pre-built and custom reports and dashboards for viewing

Not enough data available

API & Integrations

The number of sources from which the platform can pull customer data and how well those integrations are supported.

Not enough data available

Data Import & Export Tools

Ability to input, modify, and extract data from the application in bulk through a structured file.

Not enough data available

Workflow Capability

Automates everday customer success functions for more efficient and effective day-to-day processes.

Not enough data available

Notifications

Set alerts for customer actions in order to respond quickly and proactively.

Not enough data available

Customization

Allows administrators to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Not enough data available

Scalability

Ability for the platform to grow with the user's company and support an increasing number of customers and users within the platform.

Not enough data available

Data Security

The measures taken to ensure that the customer data being held within the platform is being hosted in a safe environment and is not prone to risks.

Not enough data available

Performance & Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

85%
(Based on 6 reviews)

Customer Retention

Collects insight into customer preferences

Not enough data available

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

Not enough data available

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

88%
(Based on 6 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

Not enough data available

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Not enough data available

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

82%
(Based on 6 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available