What do you like best?
Infegy Atlas offers the ability to perform custom audience segmentation, which has proven to be indispensable for many of our projects and clients. Additionally, when this audience segmentation is coupled with their 8+ years of historical data the value of tracking target market preferences over time really shows through. The data normalization is also a crucial part of the Atlas package as it has allowed us to understand shifts in the extremely complex world of social analytics. It's also been relatively painless to coordinate usage internally with Infegy's flexible licensing arrangements.
What do you dislike?
Infegy Atlas doesn't focus heavily on monitoring and therefore they do not track things like retweets, Facebook fan growth, or most popular content on Instagram. In addition, some of the charts can't be manipulated as easily as we'd like and it could use a few additional features (such as being able to label the charts for easy exporting, or change the types/colors of lines on a graph).
Recommendations to others considering the product
It's a tool best suited for analytics. You also need to have someone dedicated to using it otherwise it can be tricky to learn all of the necessary boolean logic.
What business problems are you solving with the product? What benefits have you realized?
With Infegy we are able to address many different business problems, including some of the following:
- Focus group targeting through audience segmentation
- Long term trend analysis
- Brand analysis
- Competitive Intelligence
- Product Innovation
- Marketing Evaluations
- Alert monitoring & crisis response
- Audience profiling
- And helping win new business