What do you like best?
Infer allows us to be smarter with our marketing efforts and our sales team's time. With it, we're able to optimize marketing spend, measure marketing performance sooner, and help our sales team be more efficient.
The team is also wonderful. I've never experienced such a tailored demo and a sales team that actually understood what we were looking to accomplish. More over, the success team is extremely responsive and did a great job training the team.
What do you dislike?
There's honestly not much. I do wish their Smart Signals had a higher match rate, but that's more a result of personal email addresses vs. corporate. Also, an Autopilot integration would be awesome :)
Recommendations to others considering the product
*Have a plan for how you're going to use it. Identify multiple use cases if you can.
*Get buy in from the team.
It's not a cheap investment, but if everyone's on board and you really use it, it's worth it.
What business problems are you solving with the product? What benefits have you realized?
*Optimizing marketing spend. Using Infer, we were able to identify programs where a majority of poor quality leads were coming from. We then were able to dig in deeper and see what those leads had in common (in this example, it was country). Through this digging, we were able to hone in our targeting, reduce spend, and drive up lead quality.
*Measuring marketing campaign performance immediately. We don't have to wait for sales cycles to see how deals play out. We know almost immediately if a program was a smart marketing investment.
*Prioritize the sales team's time. We weed out Ds from their view, and they prioritize their day based on scores.
*Enrich our database. We also use Infer Smart Signals and Glance to enrich our data, which allows us to be more targeted in our marketing campaigns.
Our lead quality is at an all time high. The sales team even acknowledges it!