Infer

(49)
4.5 out of 5 stars

Infer delivers a predictive-first platform that helps companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of signals from the web.

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Infer review by <span>Lauren D.</span>
Lauren D.
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Smarter Marketing with Infer

What do you like best?

Infer allows us to be smarter with our marketing efforts and our sales team's time. With it, we're able to optimize marketing spend, measure marketing performance sooner, and help our sales team be more efficient.

The team is also wonderful. I've never experienced such a tailored demo and a sales team that actually understood what we were looking to accomplish. More over, the success team is extremely responsive and did a great job training the team.

What do you dislike?

There's honestly not much. I do wish their Smart Signals had a higher match rate, but that's more a result of personal email addresses vs. corporate. Also, an Autopilot integration would be awesome :)

Recommendations to others considering the product

*Have a plan for how you're going to use it. Identify multiple use cases if you can.

*Get buy in from the team.

It's not a cheap investment, but if everyone's on board and you really use it, it's worth it.

What business problems are you solving with the product? What benefits have you realized?

*Optimizing marketing spend. Using Infer, we were able to identify programs where a majority of poor quality leads were coming from. We then were able to dig in deeper and see what those leads had in common (in this example, it was country). Through this digging, we were able to hone in our targeting, reduce spend, and drive up lead quality.

*Measuring marketing campaign performance immediately. We don't have to wait for sales cycles to see how deals play out. We know almost immediately if a program was a smart marketing investment.

*Prioritize the sales team's time. We weed out Ds from their view, and they prioritize their day based on scores.

*Enrich our database. We also use Infer Smart Signals and Glance to enrich our data, which allows us to be more targeted in our marketing campaigns.

Our lead quality is at an all time high. The sales team even acknowledges it!

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Infer review by <span>Tim H.</span>
Tim H.
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Verified Current User
Organic
Reviewed On

Excellent predictive platform, but you need to have a plan for how to use it

What do you like best?

The lead and account models we have with Infer work very well to help us focus on the best leads and accounts in our CRM. The UI is intuitive, and the platform is easy to use once you get used to the concepts of predictive analytics. I particularly like the ability to create lead and account profiles based on any firmographic and demographic data in Infer as well as any fields in salesforce. These profiles can then show up in salesforce to run reports and create target campaigns. Lots of potential there.

What do you dislike?

Very occasionally, an account that would clearly be an A or B isn't identified by Infer, but this only tends to happen when the URL field in salesforce is empty. It's really more user error, but it would be nice if the matching algorithm was more robust.

What business problems are you solving with the product? What benefits have you realized?

We've been using Infer for about 6 months, and it's really helped to prioritize leads coming in from a variety of sources. The models have been very accurate concerning which opportunities were likely to close, so we feel confident focusing on those more now. Infer is the first tool in a transition to a full-blown account-based marketing stack. Without Infer, we'd be much less confident making that transition.

What Marketing Account Management solution do you use?

Thanks for letting us know!
Infer review by <span>Jon G.</span>
Jon G.
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Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Using Infer for Inbound Lead Qualification

What do you like best?

Infer has freed up a lot of my Marketing team's time when it comes to qualifying our inbound leads. With several thousand new leads coming in every month, it used to be a 10-15 hour/week process to sift through those manually qualify those for our sales team. The time savings alone provides a lot of value.

What do you dislike?

Switching to a new marketing qualification system was a big shift for our sales team. Where before we were handpicking ultra-targeted leads to pass over, we're now passing over a higher quantity with slightly lower standards. Not knowing exactly how the predictive model works and which signals it looks for can be uncomfortable, but that will be true of any predictive sales platform. A silver lining is that we're now passing over leads that potentially would pass sales qualification that we would not have passed over under our strict manual process.

Recommendations to others considering the product

Establish a very specific suite of pre/post metrics for evaluating Infer internally before rolling it out fully.

What business problems are you solving with the product? What benefits have you realized?

Saving time through inbound lead qualification

Passing over more leads to our sales team

Creating sales opportunities out of leads that we didnt previously know were qualified without access to 3rd party data

We've been able to drastically change how our sales team prioritizes leads in a way that's less based on intuition and more grounded in data.

Infer review by <span>Julian C.</span>
Julian C.
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Verified Current User
Invitation from G2 Crowd on behalf of the vendor
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Insightful, dynamic, and intuitive. Hugely beneficial to our sales team.

What do you like best?

Infer allows our sales team to quickly and accurately make determinations about the validity of a potential account. It reduces the time needed to research through lots of different tools and allows our team to identify the best possible opportunities in our pipeline with ease. I would highly recommend this to anyone who is currently trying to scale a new sales team, (as we are), or increasing the efficiency of an existing one.

What do you dislike?

I have no complaints as of yet. All the feedback I have provided the Infer team has been quickly processed and implemented. My only suggestion for future functionality would be a self service console within the app to allow the user to tweak the optics of their Infer Grades on their own so as to not have to bug the Infer CS team to do it.

Recommendations to others considering the product

Jon-Michael and Tomoko have been outstanding to work with. Their attention to detail and responsiveness alone has earned my trust, on top of the fact that the product simply works.

What business problems are you solving with the product? What benefits have you realized?

We use the tools primarily to prospect for new business. It allows us to bucket our most favorable traits for a potential new customer and that cuts down on our prospecting time immensely. Also by using the P2 solution we are able to create really valuable profiles on a rep to rep basis using their behind firewall tech which contains lots of information we do not have access to in our CRM.

Infer review by <span>Navtej S.</span>
Navtej S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Infer Predictive Scoring & Account Acquisitions

What do you like best?

Very responsive team. Generally available to help with service requests, advise on best practices or model building. Have no complaints there. Generally receptive to product feedback and on roadmap. --

What do you dislike?

Still just wish we had a more robust mechanism for using Tasks-SLA enforcement. What they had started to create was a very basic version of SFDC tasks I was hoping for something a lot more robust -- not a major deal breaker or anything but it was a cool concept that would've in my mind worked not unlike Outreach.io for next steps.

Recommendations to others considering the product

Generally liked their product roadmap. I know they've had some internal team changes so I'm interested in learning more about what's to come there.

What business problems are you solving with the product? What benefits have you realized?

Prioritizing of net new accounts and leads for closed won opps. 98% of our SMB business won comes from Infer A or B accounts. We've really been able to optimize our model performance within the first quarter or deployment

Infer review by <span>Thomas G.</span>
Thomas G.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Predictive done right

What do you like best?

Nitro has a relatively unique problem amongst B2B software vendors - since we sell both B2C and B2B, and since a trial of our point solution is often used to solve a specific problem that a prospect has with a single document, we have a very high volume of top-funnel interest that isn't a good fit. We use nurture campaigns to filter this down, but the time to qualify leads this way can lead to late calls from Sales. Infer helps us cut the universe up, and prioritize which inbound leads to call. Our CSMs, originally Nikhil and now JM, are awesome.

What do you dislike?

Nothing major. Predictive models can struggle when moving into new markets, or launching a new product, but the Infer Customer Success guys are great at providing model-building strategies and ways to cut/restrict/emphasize certain signals in the model such that it accommodates these business strategy shifts well.

Recommendations to others considering the product

Product demonstrations don't necessarily show all the differentiation Infer has to offer - focus on evaluating the company, the engineers, and ensure you meet the people who'll manage your account on an ongoing basis. Infer EXCEL at this stuff.

What business problems are you solving with the product? What benefits have you realized?

We primarily use Infer to filter our top-funnel, secondarily to prioritize leads for followup (we have in the past had different SLAs based on Infer score, and currently require SDRs to prioritize leads based on Infer Score), and thirdly for scoring accounts to prioritize account based marketing.

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