What do you like best?
The integration with our CRM was the main selling point. It has allowed us to write queries in our CRM that automatically sync with Informz, write data about customer engagement back to our database, and manage user subscriptions in a way that aligns with industry standard. Because of the integration with our CRM, the user tracking is much more robust than other services we have tried, like Campaign Monitor and Constant Contact.
What do you dislike?
Setup can be a lot more complex that you might first assume.
The built in list filtering tools, though they might seem robust, can be quite limiting.
Email templates are about middle of the road in terms of ease of use.
Email blocks must be bought in advance to get the best prices, but they expire if you don't use them in a set timeframe.
It used to be very unstable in Chrome, but that seems to have been fixed. It doesn't like being open in more than one tab though.
Recommendations to others considering the product
Do this for the CRM integration. If you're not going to use the API, don't bother.
What business problems are you solving with the product? What benefits have you realized?
Subject based opt-out preferences
Engagement tracking that connects with member records
Syncing email lists automatically