At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users.
Our agency was able to set up InMobi quite easily and integrated it with our app analytics and tracking system (Singular). After running for a few weeks, our CPI was much higher than we wanted to pay so InMobi was willing to work with us on a flat CPI rate but this did reduce our scale.
What do you dislike?
The inventory seems limited as we are not able to scale above our current spend. However, this may be due to our inability to share suppression list.
What business problems are you solving with the product? What benefits have you realized?
We are using InMobi to drive acquisition. In the following quarters, we plan to use it to engage dormant members who have downloaded the app but is not actively using it.
* We monitor all InMobi reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.