Insider

(12)
4.6 out of 5 stars

Insider is a digital experience delivery platform for marketers.

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Showing 12 Insider reviews
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Insider review by Ali Can Y.
Ali Can Y.
Validated Reviewer
Verified Current User
Review Source

"A great tool for the digital newsroom"

What do you like best?

As a news company with a solid user base, we expect secure and fast delivery on our push notifications. With Insider, the push sending speed is excellent as we are able to send millions of users our breaking news in seconds.

What do you dislike?

There could be more visibility into the data, especially for predictive segmentation and interest clustering reports.

Recommendations to others considering the product

Insider is an easy to use personalization platform that includes a wide range of features that are certain to make a positive impact on customers experiences. If you need to improve the user experience on youe webpage or mobile app, your segmentation processes, user targeting and marketing strategy and want to see your visitor base's actions and flow, then Insider is the product you need.

What business problems are you solving with the product? What benefits have you realized?

One of the main problems we have solved is the amount of customer feedback we receive, the engaging and timely customer surveys on our webpage have provided us with a wealth of data which we are able to use to optimize user experience. We were able to prioritize contents for our editors and locate those that are actually wanted by our readers.

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Insider review by Cagatay K.
Cagatay K.
Validated Reviewer
Verified Current User
Review Source

"Rich push alternatives, delivery of multiple products in the same notification"

What do you like best?

Getting audience's attention with personalized rich push notifications. Also with he cart abandonment push it is possible to reach out those who left the cart and call them back to complete their purchases which lead to increase on CR.

Carousel push feature is highly beneficial as well, it enables you with segmented customers via enriched contents.

What do you dislike?

different creative templates could be added.

Recommendations to others considering the product

Insider has various solutions for web, mobile web, ap and also with predictive algorithms it has solutions for online advertising channels as well.

What business problems are you solving with the product? What benefits have you realized?

Reaching out the mobile app users as they are real person is great. There too many contents and now it is possible to reach them according to their own interest with segments.

Knowing the audience is impossible without segmentation and it is possible to create lots of segments. Also with predictive segments adwords budget is being optimized

What Predictive Analytics solution do you use?

Thanks for letting us know!
Insider review by Shobhit D.
Shobhit D.
Validated Reviewer
Verified Current User
Review Source

"Insider is a Complete Solution for Web and App Conversion Optimization."

What do you like best?

The smart prompts that we have implemented through Insider (e.g. urgency messaging for low stock items, building credibility and signalling demand through social proof messaging of how many people have bought items before) have helped us to improve engagement and conversion rates. They also offer push formats that I had never seen before (carousel push, discovery push, push notification followed by dedicated in-app messages etc.) which have done a great job for engagement and pushing up CTRs. Lastly, since we use insider across platforms we can leverage user data across platforms (e.g. send an app push notification based on abandoned cart on the web) - very powerful platform.

What do you dislike?

The account management team is great but we would really like a detailed FAQ so that we can do more by ourselves. The UI of the panel can probably be improved and be more user friendly (again, would be easier to use with a good FAQ that helps us figure things out by ourselves).

What business problems are you solving with the product? What benefits have you realized?

One business problem we were experiencing was the ability to engage our app browsers and convert them into customers and make sure we don't lose them after the install. Insider has helped us achieve this in many ways through boosting overall engagement within our app. Our app now features product recommendations, rich push notifications, an on-boarding journey, social proof, in-app notifications, and 1:1 messages to name just a few.

Insider review by Gözde U.
Gözde U.
Validated Reviewer
Verified Current User
Review Source

"Through Insider we able to access actionable data and make better data-driven decisions"

What do you like best?

The quality of data obtained by Insider and passed onto our business has been extremely valuable. We are able to act on users’ future behaviours through predictive segments, something we were not able to do previously. As a result of this, we can direct our marketing efforts in a more informed manner to drive sales through our mobile app.

What do you dislike?

There are no how to videos for each feature.

Recommendations to others considering buying the product

Insider is an excellent product which has allowed us to rejuvenate our marketing strategies in a more informed manner. We know our customers better than ever and can drive sales easier than ever before, give this product a go if your marketing strategy needs an upgrade.

What business problems are you solving with the product? What benefits have you realized?

The technology used at Insider is of the highest quality, our business receives valuable customer data which we can then implement into our marketing strategies to boost our mobile app sales. Through Insider’s predictive modelling and segmentation technologies, we know the future behaviour of users and we are able to deliver personalized scenarios and ads to the right audiences.

Insider review by AZİZE U.
AZİZE U.
Validated Reviewer
Review Source

"Insider has simplified our users’ path to purchas"

What do you like best?

I like how simple yet effective the features are with Insider, I particularly like the 1:1 messages which are delivered to both our app browsers and customers. Cart abandonment carousel push notifications reveal Items left in a user’s cart within the same notifications in a visually appealing way. Such messages remind our browsers to return to the app to finish their purchase and increases conversions. This makes for a well-rounded customer experience.

What do you dislike?

Push notifications could potentially be improved with further eye-catching designs to prevent them from being a little repetitive, but that is just a personal opinion.

What business problems are you solving with the product? What benefits have you realized?

Through using Insider we have been able to tailor distinct and engaging messages which reach our customers in a highly effective way. We rarely see our customers abandon their carts for long periods of times as we are able to encourage our customers to pick up where they left off. We’ve seen an overall improvement in customer engagement and have converted browsers into customers.

Insider review by Nükhet S.
Nükhet S.
Validated Reviewer
Review Source

"Insider’s Mobile App Growth Platform"

What do you like best?

It's very easy to use Insider mobile app panel. We are able to define our clusters by different segmentations & we are able to recall our non-active users by various dimensions. Along with the technical support, getting consulting on predictive marketing by Insider team is so helpful to improve our skills on growth management.

What do you dislike?

It would be great to be able to recall sent PN's both in IOS & Android in order to prevent possible mistakes.

Recommendations to others considering the product

I recommend digital marketers to consider Insider web & mobile tool in order to improve growth management skills and predictive marketing strategies on their digital platforms.

What business problems are you solving with the product? What benefits have you realized?

Insider help us to define & understand our users' behaviours and it able us to predict their interests of our contents. Besides Insider is a supportive tool for us to ensuring our traffic targets & increase usage of our apps. We are glad to see our loyal users & embrace the new ones.

Insider review by User in Retail
User in Retail
Validated Reviewer
Review Source

"We know our customers and app users better than ever thanks to Insider"

What do you like best?

The predictive segments aspect of the technology implemented by Insider is impressive. We can use these segments in Adwords. We only show our ads to those users and customers who are more likely to buy, using the likelihood to convert segment provided through the platform. This helps us use our ad budget more wisely and improves our customer acquisition costs.

What do you dislike?

I don’t dislike anything in particular, but additional demographic targeting would potentially improve this product.

Recommendations to others considering buying the product

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

What business problems are you solving with the product? What benefits have you realized?

Predicting a user’s likelihood to purchase is an extremely important aspect of marketing that was not being applied effectively in our previous mobile app marketing strategies. Through using Insider we have gained a better understanding of our app users and potential future customers. Our business has benefited greatly from the features of this product which has enabled us to increase conversions and improve our customer lifetime value.

Insider review by Emre A.
Emre A.
Validated Reviewer
Review Source

"Great Product, Great Experience"

What do you like best?

The platform is extremely user-friendly and has helped us deliver personalised rich push notifications in a strategic way. Customers respond to push messages more than ever and are more likely to use the offers we provide since we have incorporated Insider’s rich push notifications into our mobile marketing strategy.

What do you dislike?

The team at Insider is extremely helpful and quick to respond to issues, however it would be great if there was a self-help guide to speed the process up at times.

What business problems are you solving with the product? What benefits have you realized?

We have noticed a considerable increase in push open rates and more customers are responding to the offers we provide them with. It’s an impeccable tool!

Insider review by Bartłomiej T.
Bartłomiej T.
Validated Reviewer
Verified Current User
Review Source

"Personalization, recommendation, notification."

What do you like best?

Best performing scenarios for ecommerce. Full support, implementation and day by day work on product - support for all ideas that we can create in this tool.

What do you dislike?

We need more scenarios for desktop. We have too many ideas and not enough time to bring them to live.

Recommendations to others considering the product

A tool to maintain user traffic, boost conversion, show better customer experience and communicate with customers.

What business problems are you solving with the product? What benefits have you realized?

Personalization, recommendations, webpushes, marketing automation... Benefits: AOV, Conversion Rate, Revenue - all of them on massive growth year by year.

Insider review by Internal Consultant in Retail
Internal Consultant in Retail
Validated Reviewer
Verified Current User
Review Source

"Excellent"

What do you like best?

Conducting A/B testing with Insider was the best thing. With Insider help, we were able to collect data and get the full report of the testing. This help the business to proof some design concept that we don't have data. Furthermore, It enable us to create decision quickly on what to provide to our customer base on the data given.

What do you dislike?

Delivery time, Some custom request needed quite sometime and with the pace of the business is quick we needed it quick. Furthermore, we had quite a different working hours with the developers position in Europe and us in Asia therefore communication was another factor.

What business problems are you solving with the product? What benefits have you realized?

Creating Campaign, A/B testing and Customer retention and loyalty to our Business

Insider review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Digital Asset"

What do you like best?

they understand how to improve our needs in digital campaigns

What do you dislike?

not much. if we need information about the tool we will contact their team

What business problems are you solving with the product? What benefits have you realized?

we can improve the flow of information through apps to get the full attention of our users with the campaigns we run

Insider review by Consultant
Consultant
Validated Reviewer
Review Source

"Insider's lead acquisition assistance"

What do you like best?

Their understanding of our needs to increase leads from our digital assets.

What do you dislike?

It can be hard to glean the information we need from reports.

What business problems are you solving with the product? What benefits have you realized?

We have increased lead flow from our websites from desktop and mobile and also improved customer engagement with personalisation.

Kate from G2 Crowd

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