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Insider

4.7
(26 reviews)

Insider is a digital experience delivery platform for marketers.

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Showing 26 Insider reviews
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Insider review by Melda E.
Melda E.
Validated Reviewer
Verified Current User
Review Source

"Best Partner to Work With"

What do you like best?

A reliable and effective platform which offers a number of useful marketing tools. It’s helped me think and act from my customer’s perspective to ensure I can step up to their travel demands and needs. Using Insider we can deliver experiences that take customers on a meaningful journey through personalized experiences. We’ve seen significant improvements in our ancillary sales revenue over the past year.

What do you dislike?

Reports could be more detailed in terms of segmentation with more customer metrics that are tracked.

Recommendations to others considering buying the product

Probably the best mobile growth platform out there. I am able to communicate meaningful messages with my customers and offer a wide range of travel solutions to meet their individual needs. I am able to clearly see which areas of our marketing strategy need to be improved and act upon this. A lot of the features actively help retain customers and encourage those who may be indecisive about their purchases.

Recommendations to others considering the product

I believe that Insider is one of the most affective partners that a digital markete could use. In addition to the quality of their product, they have a great support service. I have been working with Insider since the first day of my career and i am really glad for that.

What business problems are you solving with the product? What benefits have you realized?

Insider’s platform allows me to recognise which scenarios work best for different segments and helps me observe how they perform in real-time. I can rely on data to make quick decisions with the customer genuinely in mind. Our mobile site have quite literally been transformed, from simple and not very engaging, to a site which indicates we care about our customers. I’ve noticed higher retention, more engagement and an overall steady flow of customers which will hopefully increase our margins in the long term.

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Insider review by Jessey T.
Jessey T.
Validated Reviewer
Verified Current User
Review Source

"Reduced hiccups in Customer Lifecycle progression quite a bit"

What do you like best?

With Insider’s Mobile-first Growth Management Platform, we were able to shorten the window for crucial decisions in the customer’s lifecycle in our favor, by quite a bit. Insider has a predictive AI engine that segments users based on their actions, locations, history, and browsing activity. This allowed us to pinpoint the crucial stages our customers were stuck at. We were able to act on them and made sure that the customer progressed to the next stage.

What do you dislike?

It’s an amazing platform with a lot of potential, but since it’s the first in its space, I felt that there could a lot of fine tuning that can make this product go a long way.

Recommendations to others considering the product

Insider is very simple to use and yet intuitive. You don’t need a team of developers to integrate the product into your stack. Within minutes Insider’s team does the job for you.

What business problems are you solving with the product? What benefits have you realized?

Since Insider directly left its mark on our customer lifecycle, we were able to see lower churns, and more customer engagement with us. We were able to make crucial business decisions and strategy calls based on the data Insider provided us as well as the campaigns we deployed using Insider.

What Marketing Analytics solution do you use?

Thanks for letting us know!
Insider review by Görkem V.
Görkem V.
Validated Reviewer
Verified Current User
Review Source

" Our successful partnership with Insider"

What do you like best?

Insider’s Predictive segments for Mobile has helped us garner data that proved extremely valuable for our mobile efforts. We are now able to act on users’ behavior through predictive segments, something we were not able to do before. As a result, we are able to build marketing campaigns that have shown great results for our mobile website and application.

What do you dislike?

I’d say the user design can be improved for some features like email and push.

Recommendations to others considering the product

Insider is a powerful platform in a sea of options. We have tried numerous platforms before we partnered with Insider. The entire team has been nothing but helpful and super-responsive. And the platform's ease of use means one doesn’t have to depend on a dedicated team or IT personnel to use Insider.

What business problems are you solving with the product? What benefits have you realized?

We have been able to mitigate a lot of problems we faced while making decisions. Now we don’t lack evidence to back our decisions. Insider has significantly helped us utilize our capital in the right direction, helping us improve our ROI and revenue. Our contacts in Insider ''Naz Gündoğdu and Gizem Eldem'' has helped us improve our websites for Pierre Cardin and US Polo Assn. in Turkey. Due to their positive contribution, we decided to hand over our third brand ''Cacharel'' to them. We trust our Insider team.

Insider review by Ali Can Y.
Ali Can Y.
Validated Reviewer
Verified Current User
Review Source

"A great tool for the digital newsroom"

What do you like best?

As a news company with a solid user base, we expect secure and fast delivery on our push notifications. With Insider, the push sending speed is excellent as we are able to send millions of users our breaking news in seconds.

What do you dislike?

There could be more visibility into the data, especially for predictive segmentation and interest clustering reports.

Recommendations to others considering the product

Insider is an easy to use personalization platform that includes a wide range of features that are certain to make a positive impact on customers experiences. If you need to improve the user experience on youe webpage or mobile app, your segmentation processes, user targeting and marketing strategy and want to see your visitor base's actions and flow, then Insider is the product you need.

What business problems are you solving with the product? What benefits have you realized?

One of the main problems we have solved is the amount of customer feedback we receive, the engaging and timely customer surveys on our webpage have provided us with a wealth of data which we are able to use to optimize user experience. We were able to prioritize contents for our editors and locate those that are actually wanted by our readers.

Insider review by Shobhit D.
Shobhit D.
Validated Reviewer
Verified Current User
Review Source

"Insider is a Complete Solution for Web and App Conversion Optimization."

What do you like best?

The smart prompts that we have implemented through Insider (e.g. urgency messaging for low stock items, building credibility and signalling demand through social proof messaging of how many people have bought items before) have helped us to improve engagement and conversion rates. They also offer push formats that I had never seen before (carousel push, discovery push, push notification followed by dedicated in-app messages etc.) which have done a great job for engagement and pushing up CTRs. Lastly, since we use insider across platforms we can leverage user data across platforms (e.g. send an app push notification based on abandoned cart on the web) - very powerful platform.

What do you dislike?

The account management team is great but we would really like a detailed FAQ so that we can do more by ourselves. The UI of the panel can probably be improved and be more user friendly (again, would be easier to use with a good FAQ that helps us figure things out by ourselves).

What business problems are you solving with the product? What benefits have you realized?

One business problem we were experiencing was the ability to engage our app browsers and convert them into customers and make sure we don't lose them after the install. Insider has helped us achieve this in many ways through boosting overall engagement within our app. Our app now features product recommendations, rich push notifications, an on-boarding journey, social proof, in-app notifications, and 1:1 messages to name just a few.

Insider review by Arzu A.
Arzu A.
Validated Reviewer
Verified Current User
Review Source

"Best Mobile Marketing platform I’ve used so far"

What do you like best?

One feature I particularly like is the ability to push predictive segments into ad channels like Adwords and Facebook. This has totally changed the way we target ad audiences and helped us better manage our advertising budgets.

What do you dislike?

More detail could be implemented into reports, it would be great to fully comprehend why a campaign was not as successful.

Recommendations to others considering the product

Insider implements a wide variety of features into your mobile channels which results in improved marketing strategy and better mobile experiences. Definitely, recommend this product as it’s simple to use and results have been great so far.

What business problems are you solving with the product? What benefits have you realized?

We are able to target the right audiences in our ad channels which helps us manage customer acquisitions costs much better. Besides this, we are able to deliver more meaningful experiences to our app users.

Insider review by Gözde U.
Gözde U.
Validated Reviewer
Verified Current User
Review Source

"Through Insider we able to access actionable data and make better data-driven decisions"

What do you like best?

The quality of data obtained by Insider and passed onto our business has been extremely valuable. We are able to act on users’ future behaviours through predictive segments, something we were not able to do previously. As a result of this, we can direct our marketing efforts in a more informed manner to drive sales through our mobile app.

What do you dislike?

There are no how to videos for each feature.

Recommendations to others considering buying the product

Insider is an excellent product which has allowed us to rejuvenate our marketing strategies in a more informed manner. We know our customers better than ever and can drive sales easier than ever before, give this product a go if your marketing strategy needs an upgrade.

What business problems are you solving with the product? What benefits have you realized?

The technology used at Insider is of the highest quality, our business receives valuable customer data which we can then implement into our marketing strategies to boost our mobile app sales. Through Insider’s predictive modelling and segmentation technologies, we know the future behaviour of users and we are able to deliver personalized scenarios and ads to the right audiences.

Insider review by Cagatay K.
Cagatay K.
Validated Reviewer
Verified Current User
Review Source

"Rich push alternatives, delivery of multiple products in the same notification"

What do you like best?

Getting audience's attention with personalized rich push notifications. Also with he cart abandonment push it is possible to reach out those who left the cart and call them back to complete their purchases which lead to increase on CR.

Carousel push feature is highly beneficial as well, it enables you with segmented customers via enriched contents.

What do you dislike?

different creative templates could be added.

Recommendations to others considering the product

Insider has various solutions for web, mobile web, ap and also with predictive algorithms it has solutions for online advertising channels as well.

What business problems are you solving with the product? What benefits have you realized?

Reaching out the mobile app users as they are real person is great. There too many contents and now it is possible to reach them according to their own interest with segments.

Knowing the audience is impossible without segmentation and it is possible to create lots of segments. Also with predictive segments adwords budget is being optimized

Insider review by Uğur A.
Uğur A.
Validated Reviewer
Verified Current User
Review Source

" Insider has helped us create a high-engagement environment for our customers. "

What do you like best?

The best - Insider allows us to engage with everyone on our website, be it an unregistered visitor, a registered user or someone who makes repeat purchase on our website. The platform can be utilized to provide unique experiences to these people based on their lifecycle status.

What do you dislike?

Although we saw a lot of improvement in our AOV and Customer retention rates, we would have loved the ability to create reports dedicated to these metrics.

What business problems are you solving with the product? What benefits have you realized?

We have been able to increase our AOV and retain more customers overall. Using mobile-based personalization we were able to streamline our promotions, coupons, prompts and offers that led to higher AOV as well as helped our customers to relate with us better, and therefore improving brand loyalty.

Insider review by Internal Consultant
Internal Consultant
Validated Reviewer
Verified Current User
Review Source

"Insider has helped us convert more mobile web traffic into customers"

What do you like best?

Our mobile web received a lot of engagement, yet many of our users failed to follow through on form completion. Insider’s growth platform has certainly turned things around for us by simplifying our users’ path to convert. The feature I like the best is mobile web exit intent as we were not able to act on exit intent on mobile channels before using Insider.

What do you dislike?

The real-time reporting is a great feature but the product could benefit from more reports being generated on different types of data.

Recommendations to others considering the product

The product functions extremely well and is a must-have if you aim to increase form completion rates made via your mobile website. Our customers seem to be making decisions quicker and many follow through to completing a form during their first visit. This is all thanks to the technology Insider uses to sustain user engagement and activity.

What business problems are you solving with the product? What benefits have you realized?

We have converted many of our browsers to buyers, our customers are quicker with their decision making and the overall path to purchase has been improved. As a result of this, we have benefited from higher form completion rates.

Insider review by Ecem E.
Ecem E.
Validated Reviewer
Review Source

"Has tackled the areas of our app marketing that were suffering the most"

What do you like best?

Insider is a great mobile marketing platform, increasing our ancillary revenue which was something our business was really struggling to tackle previously. We can deliver relevant offers to each customer based on their preferences, historical behaviour and predicted attributes based on their future behaviour. Improving app experiences helps us tap into our our mobile conversion potential.

What do you dislike?

The predictive dashboard and reporting could be improved for different types of algorithms as this is what makes the Insider tool stand out amongst competitors.

Recommendations to others considering the product

If you want to encourage your customers into additional purchases, Insider works excellently and functions in a number of intelligent ways to increase ancillary revenue. Using real-time recommendations, mobile web exit intent overlays, category optimizer, wheel of fortune and more, you can design highly converting experiences.

What business problems are you solving with the product? What benefits have you realized?

Prompting our customers to buy add-ons has been improved. Our ancillary revenue improved significantly, which was something that we really struggled to tackle previously. Since incorporating this product into our mobile website and app we have been able to deliver smoother and more engaging mobile based experiences which increased conversions and booking revenue.

Insider review by Gamze K.
Gamze K.
Validated Reviewer
Review Source

"Amazing Customer Success Team For Mobile Operations"

What do you like best?

The experience with Insider was no short of being spellbound. We signed up with Insider for Mobile-first issues and their customer success team left us mesmerized. Insider’s team took upon themselves to provide us with solutions for a variety of business operation related problems like conversion optimization, personalized 1:1 experiences and more.

What do you dislike?

We got used to the templates provided within the platform, they do speed up our internal processes significantly. But I felt that there are a lot scenarios that could use more templates for the mobile platform.

What business problems are you solving with the product? What benefits have you realized?

With Insider we are have been able to tailor distinct and engaging experiences for our customers on 1:1 basis on mobile devices. Insider’s AI based mobile visitor segmentation has allowed us to find the right set of people to target — which set of people are high-value customers, which set needs to be added to our customer nurturing program, doubtful customers, new prospects and more. Overall this led to, as we said, more revenue for the business and lower churn.

Insider review by AZİZE U.
AZİZE U.
Validated Reviewer
Review Source

"Insider has simplified our users’ path to purchas"

What do you like best?

I like how simple yet effective the features are with Insider, I particularly like the 1:1 messages which are delivered to both our app browsers and customers. Cart abandonment carousel push notifications reveal Items left in a user’s cart within the same notifications in a visually appealing way. Such messages remind our browsers to return to the app to finish their purchase and increases conversions. This makes for a well-rounded customer experience.

What do you dislike?

Push notifications could potentially be improved with further eye-catching designs to prevent them from being a little repetitive, but that is just a personal opinion.

What business problems are you solving with the product? What benefits have you realized?

Through using Insider we have been able to tailor distinct and engaging messages which reach our customers in a highly effective way. We rarely see our customers abandon their carts for long periods of times as we are able to encourage our customers to pick up where they left off. We’ve seen an overall improvement in customer engagement and have converted browsers into customers.

Insider review by Nükhet S.
Nükhet S.
Validated Reviewer
Review Source

"Insider’s Mobile App Growth Platform"

What do you like best?

It's very easy to use Insider mobile app panel. We are able to define our clusters by different segmentations & we are able to recall our non-active users by various dimensions. Along with the technical support, getting consulting on predictive marketing by Insider team is so helpful to improve our skills on growth management.

What do you dislike?

It would be great to be able to recall sent PN's both in IOS & Android in order to prevent possible mistakes.

Recommendations to others considering the product

I recommend digital marketers to consider Insider web & mobile tool in order to improve growth management skills and predictive marketing strategies on their digital platforms.

What business problems are you solving with the product? What benefits have you realized?

Insider help us to define & understand our users' behaviours and it able us to predict their interests of our contents. Besides Insider is a supportive tool for us to ensuring our traffic targets & increase usage of our apps. We are glad to see our loyal users & embrace the new ones.

Insider review by TANSU S.
TANSU S.
Validated Reviewer
Verified Current User
Review Source

" Very good!"

What do you like best?

The ability to predict customer lifecycle stage and discount affinity have been incredibly insightful and helped us improve our marketing strategy. We are better able to prevent churn, retain our customers and improve our AOV.

What do you dislike?

A demo mode could be provided to potential buyers to test the product first.

What business problems are you solving with the product? What benefits have you realized?

We are able to make high-power marketing decisions based our campaigns are performing without depending on data scientists or our IT team. The ability to predict our customer’s behaviour has benefited our business greatly as we are able to deliver personalised strategies at a new level.

Insider review by Bartłomiej T.
Bartłomiej T.
Validated Reviewer
Verified Current User
Review Source

"Personalization, recommendation, notification."

What do you like best?

Best performing scenarios for ecommerce. Full support, implementation and day by day work on product - support for all ideas that we can create in this tool.

What do you dislike?

We need more scenarios for desktop. We have too many ideas and not enough time to bring them to live.

Recommendations to others considering the product

A tool to maintain user traffic, boost conversion, show better customer experience and communicate with customers.

What business problems are you solving with the product? What benefits have you realized?

Personalization, recommendations, webpushes, marketing automation... Benefits: AOV, Conversion Rate, Revenue - all of them on massive growth year by year.

Insider review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Review Source

"Humanized connection with our customers through data insights"

What do you like best?

The level of personalization we are able to achieve with Insider is quite amazing. We are able to deliver hyper-personalized experiences to micro segments of app users based on their historical and behavioural data in real time. We are able to engage and delight our customers through 1:1 messages, product recommendations and gamified promotions that are truly tailored for them. We feel like we know our customers better.

What do you dislike?

I don’t have anything negative to say about the product, perhaps the reports could be more detailed.

Recommendations to others considering the product

Insider has a robust technology and smart algorithms behind all its features which makes their segmentation powerful. I believe this is the real differentiator compared to the other personalization tools I’ve used before. If you want to personalise your marketing strategy to build a connection with customers, this product delivers brilliantly. Definitely would recommend Insider as we’ve seen huge improvements in all of our important metrics including push open rates, retention, conversions and AOV.

What business problems are you solving with the product? What benefits have you realized?

We are able to personalise our communication to make our customers feel more valued and build a relationship that didn’t exist previously which has led to improved customer activity and repeat transactions through our mobile channels.

Insider review by Administrator
Administrator
Validated Reviewer
Review Source

"Insider"

What do you like best?

Insider’s web and mobile web suites create the most personalised customer experiences one can offer their visitors on their digital channels. Their predictive technology allows us to leverage real-time predictive data in an intelligent and impactful way, helping us optimize our ad budgets and reach out to customers with only relevant content, which boosted conversions and site engagement. Because they offer solutions addressed to all stages of the sales funnel. We’re now able to deliver personalised and consistent experiences on both desktop web and mobile web. Even though their features are user-friendly and super easy to integrate, Insider has 24/7 management teams that provide us with full-time support, attending to our specific needs.

What do you dislike?

We didn’t dislike much, if we had to choose something we’d say the design could be improved a bit.

Recommendations to others considering the product

Probably the best desktop web and mobile web suites out there as they allow us to communicate with our customers through a wide range of personalisation tools that suit their very individual needs.

What business problems are you solving with the product? What benefits have you realized?

While we thought we knew our customers’ needs very well, the ability to observe the performance of personalization scenarios we design for our web and mobile web in real time changed the way we deliver experiences, for sure. Our online channels have literally been transformed, from simple and not very engaging, especially in regards to our messaging strategies, to higher traffic numbers and a boost of returning users. We’ve noticed higher retention, more engagement with our channels, since we were targeting customers with only content that was relevant to their interests, and an overall steady flow of visitors.

Insider review by Internal Consultant in Retail
Internal Consultant in Retail
Validated Reviewer
Verified Current User
Review Source

"Excellent"

What do you like best?

Conducting A/B testing with Insider was the best thing. With Insider help, we were able to collect data and get the full report of the testing. This help the business to proof some design concept that we don't have data. Furthermore, It enable us to create decision quickly on what to provide to our customer base on the data given.

What do you dislike?

Delivery time, Some custom request needed quite sometime and with the pace of the business is quick we needed it quick. Furthermore, we had quite a different working hours with the developers position in Europe and us in Asia therefore communication was another factor.

What business problems are you solving with the product? What benefits have you realized?

Creating Campaign, A/B testing and Customer retention and loyalty to our Business

Insider review by User in Retail
User in Retail
Validated Reviewer
Review Source

"We know our customers and app users better than ever thanks to Insider"

What do you like best?

The predictive segments aspect of the technology implemented by Insider is impressive. We can use these segments in Adwords. We only show our ads to those users and customers who are more likely to buy, using the likelihood to convert segment provided through the platform. This helps us use our ad budget more wisely and improves our customer acquisition costs.

What do you dislike?

I don’t dislike anything in particular, but additional demographic targeting would potentially improve this product.

Recommendations to others considering buying the product

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

What business problems are you solving with the product? What benefits have you realized?

Predicting a user’s likelihood to purchase is an extremely important aspect of marketing that was not being applied effectively in our previous mobile app marketing strategies. Through using Insider we have gained a better understanding of our app users and potential future customers. Our business has benefited greatly from the features of this product which has enabled us to increase conversions and improve our customer lifetime value.

Insider review by Emre A.
Emre A.
Validated Reviewer
Review Source

"Great Product, Great Experience"

What do you like best?

The platform is extremely user-friendly and has helped us deliver personalised rich push notifications in a strategic way. Customers respond to push messages more than ever and are more likely to use the offers we provide since we have incorporated Insider’s rich push notifications into our mobile marketing strategy.

What do you dislike?

The team at Insider is extremely helpful and quick to respond to issues, however it would be great if there was a self-help guide to speed the process up at times.

What business problems are you solving with the product? What benefits have you realized?

We have noticed a considerable increase in push open rates and more customers are responding to the offers we provide them with. It’s an impeccable tool!

Insider review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Thank you, Insider!"

What do you like best?

Insider has many channel to communicate with our users. They also can reach our user who lost from funnel so we can improve conversion rate.

What do you dislike?

No body is perfect. From my point of view Insider should have exact calculation in estimation users who will receive the communication.

But if you have another input, you can just tell them. They'll try find the way to makes them better.

Recommendations to others considering the product

Insider has co-operative IT and management team.

What business problems are you solving with the product? What benefits have you realized?

Like what I said before, Insider can reach out our user who lost from funnel with many form of communication like inApp, push notification. If you need more than just basic inApp, they also have leads generation inApp, so you can ask your user to submit their input.

Insider review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Lead Generation became easier due to personalized experiences"

What do you like best?

Personalized messaging and recommendation has proved to be very successful for us as we have been able to generate leads faster and easier. It has also boosted our conversion rates considerably.

What do you dislike?

User Navigation could be improved further. Need an Idea center for starters.

What business problems are you solving with the product? What benefits have you realized?

With Insider we were able to successfully convert our one-time buyers to repeat buyers and build customer loyalty. This was majorly due to the hyper-personalized user targeting ability of the platform.

Insider review by User in Entertainment
User in Entertainment
Validated Reviewer
Review Source

"Great Feature: in-time"

What do you like best?

Our app has improved greatly thanks to Insider. I like the in-time feature as it allows us to engage app users when they are most engaged with our app for higher impact.

What do you dislike?

I’d appreciate being able to access raw data, rather than the data provided through Insider’s dashboard.

What business problems are you solving with the product? What benefits have you realized?

Our previous app notifications were dull and didn’t achieve the results we wanted. Insider consistently keeps our customers interested in our products and helps us drive engagement with our app. We have also been able to deliver multiple products in the same notification which has led to improved AOV.

Insider review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Digital Asset"

What do you like best?

they understand how to improve our needs in digital campaigns

What do you dislike?

not much. if we need information about the tool we will contact their team

What business problems are you solving with the product? What benefits have you realized?

we can improve the flow of information through apps to get the full attention of our users with the campaigns we run

Insider review by Consultant
Consultant
Validated Reviewer
Review Source

"Insider's lead acquisition assistance"

What do you like best?

Their understanding of our needs to increase leads from our digital assets.

What do you dislike?

It can be hard to glean the information we need from reports.

What business problems are you solving with the product? What benefits have you realized?

We have increased lead flow from our websites from desktop and mobile and also improved customer engagement with personalisation.

Kate from G2 Crowd

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