What do you like best?
The integration into our marketing automation platform was seamless, and we were able to get ramped up quickly. There's a large selection of vendors that meet our requirements, and there's a lot of flexibility in creating custom fields to help qualify your leads.
What do you dislike?
If you're not careful, it's easy to get carried away and lose track of your campaigns. It really helps having a platform that gives you multi-touch attribution to help you understand how much you're getting back from each dollar you've spent.
What business problems are you solving with the product? What benefits have you realized?
Filling the top of the funnel was one of the biggest problems we wanted to solve, and Integrate helped us ramp up our initiatives quickly.