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As a global brand consultancy, we know that growth is achieved through clear strategies, exceptional customer experiences, and world-class capabilities.

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Interbrand review by Emmanuel M.
Emmanuel M.
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"A useful tool for large companies or businesses wanting to grow "

What do you like best?

The grading criteria that they use to evaluate brand strength is really great for assessing the strengths of industry leaders and mimicking them in order to grow and improve brands.

What do you dislike?

It is really difficult to trust the accuracy of interbrand's analysis when evaluating the strength of small companies. Although if there is anyone qualified to do the task it is interbrand

Recommendations to others considering the product

Use it as a tool to look compare yourself to the top performers in your industry, your brand strength indicator is not useful anyways if you're not going to capitalise or improve on it.

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* We monitor all Interbrand reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.