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It's fairly easy to get up and running, and can make big projects manageable if you can get your catalog into the right format for import and don't need much in the way of customization.
What do you dislike?
It's more difficult than it needs to be to change product pictures, and next to impossible to redesign pages or checkout processes without a good deal of back-end development work. In general, it's not very flexible and many of the controls are counter-intuitive.
Recommendations to others considering the product
It's a decent out-of-the box platform for medium-sized businesses, but you're probably going to be better off spending a little more to get a more modern, better-supported e-commerce solution.
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