Invesp helps us to really see what is working and what is not in our marketing endeavors. I am not currently familiar with any other programs that perform in this way and having access to this data has been very helpful.
What do you dislike?
The interface is a little bit difficult to use instinctually and it does require some training. This program is not intuitive. Additionally, there is some question about the validity of the outputs. We were able to find more realistic results using market research and a live researcher.
What business problems are you solving with the product? What benefits have you realized?
I have been able to reduce cost spending on marketing strategies that were not efficient and similarly able to increase exposure by using methods that were deemed sufficiently effective via Invesp.
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