Invoca

(241)
4.5 out of 5 stars

Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations.

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Invoca review by Jasmine T.
Jasmine T.
Validated Reviewer
Verified Current User
Review Source

"Setting up and managing many campaigns "

What do you like best?

Easy to listen to calls and see all details related to the calls so you know exactly the status of each call.

What do you dislike?

Can be more customizable to your company. Rather than having to go to many different places to set up a campaign can be all in one location.

We set up a campaign and then add them to bundles. It would be nice when setting up the call campaign itself, there is a question in there that asks what bundles we would like to add the campaign to. That way everything is in one place.

Also, it is so difficult when clients of ours already have invoca and incite us to their campaigns. It never works that way, only way we can set up companies the easiest is to put in their DID # which is syndicated. Seems like should be easier way when you work with other partners who have campaigns.

Recommendations to others considering the product

Yes, it is nice to have other companies use it so we can set up syndicated campaigns.

What business problems are you solving with the product? What benefits have you realized?

If calls are billable or not, confirming they have received it, where they came from etc.

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Invoca review by Colleen F.
Colleen F.
Validated Reviewer
Verified Current User
Review Source

"Invoca is the next generation of call tracking"

What do you like best?

Invoca has cutting edge technology in the call tracking industry. Signal AI Technology has amazing capabilities to help us obtain the information we need to track our KPIs to calculate return on investment by channel per account. We also are able to help coach based on the models. The staff at Invoca has been really helpful to work with and they have always been open to learning about specific use cases to help strengthen the platform and model.

What do you dislike?

Invoca has been a joy to work with! Some things that I think can be improved upon would be the accessibility we have to reporting through the dashboard and being able to have a live person call you instead of submitting support requests through a portal. Although they are timely in responding, some things have unnecessary back and forth that could be avoided to make things more efficient.

Recommendations to others considering the product

Porting numbers is time intensive so I would shy away from this if possible.

What business problems are you solving with the product? What benefits have you realized?

There has been a huge reduction in cost when we switched over to Invoca. We are able to get majority of our needs met at a fraction of the cost. With the technology they have in place for signals and AI, the opportunities are endless for saving us money and tracking our best return on investment when evaluating our marketing channels for our accounts.

What Inbound Call Tracking solution do you use?

Thanks for letting us know!
Invoca review by Grant K.
Grant K.
Validated Reviewer
Verified Current User
Review Source

"Invoca Review - Optimizing Lead Generation"

What do you like best?

The AdWords conversion integration is a huge parts of helping me optimize paid search. AI signals are giving us insights in creating new conversion actions & creating a better user experience. Call listening has given us insight into customer's needs. Dashboard reporting has freed up our reporting workload and better communicate with our internal business partners.

What do you dislike?

no Bing Ads conversion integration currently

Recommendations to others considering the product

If you sell products over the phone a call tracking partner is very important. Invoca has been able to help us optimize our paid digital marketing efforts immensely.

What business problems are you solving with the product? What benefits have you realized?

A lot of attribution issues are being solved. The Adwords integration is allowing us to track true call conversions to better optimize our paid search efforts. Call listening is helping us to better understand how our customers want to interact with us. The AI signals are helping us to focus our optimization efforts and create a better user experience with us.

Invoca review by Dan K.
Dan K.
Validated Reviewer
Verified Current User
Review Source

"Great Provider"

What do you like best?

Invoca has cutting edge technology and they're helping us move forward in improving our digital marketing capabilities. The platform is easy to use and Invoca is consistently releasing improvements and additional functionality based on what clients are asking for. Best of all the Invoca team is exceptionally dedicated to their work, very good at what they do and willing to go above and beyond to help their clients.

What do you dislike?

Javascript had to be tailored to our specific website / call center setup. Took a little time to get everybody on the same page but they delivered the functionality and it's built so that we can easily maintain it.

Recommendations to others considering the product

We've looked at other providers in this space and I don't think you'll find another one that has the combination of functionality, pace of new development, and focus on customers that Invoca does.

What business problems are you solving with the product? What benefits have you realized?

Invoca is helping us optimize our digital campaigns by informing us on which keywords and digital campaigns drive the most and highest quality phone calls. We've been able to make significant improvements to our return on marketing spend.

Invoca review by Joshua G.
Joshua G.
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Verified Current User
Review Source

"Great Product backed by an even better team"

What do you like best?

Invoca is a solid product that provides a service like a dial tone. The reporting we get is an extremely important piece in connecting our online advertising spend to phone calls into our call center. With this tool we're able to easily optimize our campaigns to drive calls and revenue.

The team is what really stands out at Invoca. Our customer success rep is fantastic and is always on top of any requests we have. Additionally their product team is very sensitive to the needs of their customers and is always building out more and more useful features.

What do you dislike?

Documentation can be a little tricky to find. However, their support team more than makes up for this in their responsiveness and ability to answer questions thoroughly and satisfactorily to both Engineers and Marketers.

Another challenge I've had with the system is that it's very much built out for affliate marketing, so sometimes setting up campaigns can be a little confusing for new users who don't know anything about that. However, after 1 walk through people usually get it.

Recommendations to others considering the product

Don't forget to look into their integrations. Wish we'd leveraged these sooner.

What business problems are you solving with the product? What benefits have you realized?

Search engine optimization, A/B Testing, Display campaign optimization. We're able to better optimize our marketing spend to increase revenue through phone calls.

Invoca review by William T.
William T.
Validated Reviewer
Verified Current User
Review Source

"Invoca - Call Management Software Made Easy"

What do you like best?

The product is easy to use, and also easy to troubleshoot. The customer support is responsive and more then happy to help you with any problem you have. Invoca has great reporting tools and helps you manage and track all of your campaigns. I help manage and keep track of over 1000 different campaigns and the platform makes that management simple. The data that you pull from the export is great and pulling Pivot Table and Graphs in excel make for great reports to show management. The management of Advertisers, Campaigns, and Publishers is great, it is easy to navigate and keep track of each one of them.

If you have partners that are also using Invoca that you work with, implementation is super easy.

What do you dislike?

With all our campaigns, it would be nice to have better IVR solution. In the current format if you want to make a change at the top of the IVR it will delete everything under that, so you will have to rebuild everything again.

The limitations on the amount of records you can pull at one time from the calls report (cap at 250,000)

Recommendations to others considering the product

It is a simple product to use and set up. It is also super simple to create test campaigns that you can call in and test to see how everything works.

What business problems are you solving with the product? What benefits have you realized?

The platform really helps show a high level of all the data that is collected. With the reporting and different ways I analyze our data, Invoca helps us find ways to improve on revenue gain. The "do not repeat prompts" really helps insure that we make sure calls get through the system in a fast and effective manor.

Invoca review by Alan F.
Alan F.
Validated Reviewer
Verified Current User
Review Source

"The Real Deal"

What do you like best?

Invoca does what it says its going to do. There are too many phone tracking services out there that make attractive claims on the outside, but don't deliver on the inside. The reporting dashboards very clearly communicate the progress and status of our campaigns.

What do you dislike?

Adding Notes to recorded calls requires you to setup the campaign, set yourself up as an employee under that campaign, and then view the Transaction reports. Rinse and repeat for all campaigns, and that's a doozy.

Recommendations to others considering the product

For AdWords/Facebook campaigns, you NEED to track phone calls that stem from these campaigns in order to reflect a more accurate ROI. Customers will never admit how they found you accurately, and phone team members only halfway care about the exact attribution funnels, generally. Regardless of what they say or what they fill out, being able to KNOW that they clicked on your ad and called you is invaluable. Invoca does the best job I've seen thus far.

What business problems are you solving with the product? What benefits have you realized?

Attribution of phone scheduling patients to our Adwords/Facebook ad campaigns has been awesome. Being able to see what keywords were searched and compare that to the actual injury the patients have offers a new insight to our marketing.

Invoca review by Brett F.
Brett F.
Validated Reviewer
Verified Current User
Review Source

"Great system to manage calls"

What do you like best?

Invoca is simple to use, quick to set up and does a great job. The reports, stats, recordings, etc are great. Its definitely one of the best systems I've seen. The support staff are also very responsive and helpful. Managing campaigns is relatively simple. The platform allows useful customization of calling hours, IVR, restrictions, geographic filters, etc. I've been happy with it.

What do you dislike?

While cheaper than some other options, the price is one negative as it can get really expensive if you are sending a lot of calls through their system. My other issue is the bundle options. I don't love how their bundles work and if your campaigns are not syndicated it can get messy with reporting and call durations with IVRs.

Recommendations to others considering the product

Give it a try and see if you like it or not. Its simple to implement and test one or two campaigns or segments and see if you like it or not. That's what we did and we've stayed with it. There are a lot of companies using Invoca, ask for a reference.

What business problems are you solving with the product? What benefits have you realized?

We work with inbound calls and Invoca has been great. Invoca has helped solve some of our reporting issues, especially in terms of call duration and reporting billable calls. It's very useful if the client you are working with is also using Invoca because it saves on cost.

Invoca review by Eitan Z.
Eitan Z.
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Verified Current User
Review Source

"Awesome technology but an even better team to work with"

What do you like best?

the dedicated support team is really all about making sure we understand what's going on at all times. Really been impressed with the desire to make the client happy. They're super knowledgeable, very responsive and overall you can tell they very much want you to be happy, in fact they won't quit until they address all of your concerns. I've been very impressed with our account team and the technical support.

What do you dislike?

we have a complicated set up and working within budget around the pool parameter constraints are a little challenging. We can get around it by consolidating multiple parameters into one ring pool but would be better if Invoca opened up the limitation.

Recommendations to others considering the product

Yes, I would recommend Invoca to others. I believe they're the leader in enterprise level phone tracking and it's obvious to me why that's the case.

What business problems are you solving with the product? What benefits have you realized?

We've solved end-to-end analytics around our phone conversions from website to our database funnel. we use adobe analytics and integrated invoca via webhook which has worked well for us.

Invoca review by A.K. A.
A.K. A.
Validated Reviewer
Verified Current User
Review Source

"Valuable Performance Data at your Fingertips"

What do you like best?

Invoca's platform (incl. dashboard & reporting) is easy to use and provides relevant/useful data. We get very granular with our client reporting & metrics, and it's helpful to quickly access individual client details at the click of a button & instantly download activity.

What do you dislike?

For being an apparent leader in this marketplace category, Invoca wasn't able to provide local phone numbers for one of our key client markets - which is not a small market. So we had to settle for 800-numbers which wasn't an ideal solution.

What business problems are you solving with the product? What benefits have you realized?

We run comprehensive marketing campaigns for our small business clients, and our process/approach is heavily focused on marketing attribution - i.e. attributing spend to ROI metrics. In order to gauge a realistic cost per lead metric, we look at unique calls that have come in via our campaigns and Invoca allows us to accurately measure and attribute calls to specific media channels within our campaign.

Invoca review by Cory P.
Cory P.
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Verified Current User
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"A simple solution to effectively manage inbound calls!"

What do you like best?

Invoca is a call intelligence platform that is robust, easy to use and absolutely critical to our day-to-day operations. Campaigns are easy to set up, track and report on. The ring pool feature is amazing and the IVR routing is easy to use, while providing a great experience for our inbound callers. Invoca integrated right into our existing Avaya phone system, so there was no additional expense with integration.

Having the recordings of the inbound calls has allowed us to improve customer service, better train our sales reps and also provide us with better insight into our customers. The analytics features are great for our marketing team (lead sources, search engine info, etc.) as well.

Invoca integrates directly with HubSpot and Salesforce, both of which we use. Integration is seamless and has proven to be very beneficial for both our marketing team and our sales teams.

What do you dislike?

I really wish that Invoca would invest in an outbound solution, as that would truly benefit our company, but it sounds like that is not a direction they are even considering at this point.

Recommendations to others considering the product

If inbound calling is critical to your business, Invoca is an ideal platform to look at. It's easy to set up, maintain and integrate with other software and business processes.

What business problems are you solving with the product? What benefits have you realized?

We are a B2B distribution company with over 45 different websites. Inbound calls are over 80% of our business, so being able to capture, manage and track those calls is essential. Invoca provides the perfect solution for that and we've truly seen the ROI from the investment into the platform.

Invoca will also automatically create new lead records in Salesforce for us when it doesn't match an existing caller ID. It then creates a call log and provides all details and a call recording that we can listen to. The Invoca platform saves us tons of time, while also providing important info we need for marketing, training and better sales campaigns.

Invoca review by Nydia D.
Nydia D.
Validated Reviewer
Verified Current User
Review Source

"Invoca - One of the easiest migrations"

What do you like best?

The customization options for buyers, channels and bundles and affiliates. Also the use of promo numbers to create a hierarchy for phone number trees. The reporting options are also easy to use and simple to send to clients and affiliates. Invoca helps the modern marketer optimize for the most important step in the customer journey.

What do you dislike?

Removing buyers from round robin campaigns. The current billing model and cost for overage minutes. The overage model takes away from the simplicity of the platform.

Recommendations to others considering the product

Great platform for affiliate marketing. Good to for dynamic numbers. I like the use of the promo number features. I dislike the migration with Google Adwords.

What business problems are you solving with the product? What benefits have you realized?

The current billing model and package suggested has caused our company to overpay in overage fees and minutes.

Invoca review by John N.
John N.
Validated Reviewer
Verified Current User
Review Source

"Best platform out there for Pay per Call affiliate programs!"

What do you like best?

Invoca is a great platform for managing affiliate programs, finding and maintaining strong affiliate networks, and delivering profitable pay per call campaigns. The support staff is wonderful and always willing to go out of their way to help you become more successful.

What do you dislike?

I wish it was easier to manage call flow by time of day. Other than that, the platform is a slam dunk.

Recommendations to others considering the product

Invoca offers a trial which is a great way to evaluate the platform before making an investment. The support staff is wonderful, lean on them heavily for implementation and configuration questions!

What business problems are you solving with the product? What benefits have you realized?

Invoca allows us to develop strong relationships with publishers and gives us the ability to track campaign profitability in real time!

Invoca review by Chris H.
Chris H.
Validated Reviewer
Verified Current User
Review Source

"Great platform for call tracking and campaign management"

What do you like best?

The Invoca platform has allowed us to easily track and monitor the success of our network on a campaign basis. The reporting and access to call details is quick and easy, which allows us to hunt down any issues with ease.

What do you dislike?

As all campaigns are different, I wish that the system would allow you to treat them this way as well. We have issues with warm transfer campaigns due to the key prompt that is required on the inbound leg. Additionally, there are other set up issues that we have asked for but they are all or nothing solutions and not on a campaign basis.

What business problems are you solving with the product? What benefits have you realized?

The platform has allowed us to better track, onboard and invoice all partners when generating inbound phone calls for them.

Invoca review by Noah B.
Noah B.
Validated Reviewer
Verified Current User
Review Source

"Insights at Every Level"

What do you like best?

The flexibility of the Invoca platform allows us to tailor our reporting needs for employees at all levels. From specialists to VP's everyone has a dashboard associated with their login that allows them to see only what is most relevant to them.

What do you dislike?

Due to constantly changing call volumes it's difficult for us to estimate how many phone calls we need to center our contract around. Although that has been a little difficult, the Invoca team has been extremely helpful and flexible.

What business problems are you solving with the product? What benefits have you realized?

Invoca allows us to tie our online and offline media efforts to our backend performance data at very specific levels. Their RingPools technology have allowed us to tie digital marketing spend down to specific keywords and ads giving us insights we've never had before.

Invoca review by Chloe T.
Chloe T.
Validated Reviewer
Review Source

"Easy to use call tracking system."

What do you like best?

I like that its simple to set up buyers, campaigns, and simple to track the campaigns successes day by day. I think that reports are easy to export and are quickly made available as well. I also like the syndicated campaign feature where we are able to quickly set up campaigns with other Invoca users just by entering their number. I also would love to give a shoutout to the rep that helped us with getting set up, Chaly. She is really cool and easy to talk to and I really appreciate all her help.

What do you dislike?

I think I have a lower tier account which disables me from receiving premium support. It takes a while for someone to get back to me and I wish that no matter what kind of account I had I could receive full level support a little quicker. Also recently - a buyer of ours asked for access to be able to toggle their campaign on and off, we weren't able to grant this buyer access without giving them full access to the campaign features which I think is a bit risky. I would like for the buyer to be able to toggle their own campaign on and off so there is no confusion without them being able to edit the payout and other features of the campaign. Also we were told initially that we could use Invoca as a network to find other people to work with. I remember filling out a survey but nothing really came of it so I wasn't sure what the point was.

Recommendations to others considering the product

I think its a clean cut platform that has a lot of tools readily available. I would recommend it.

What business problems are you solving with the product? What benefits have you realized?

I can't say that I've necessarily solved a business problem. Although I think it would be a problem if we didn't have Invoca haha.

Invoca review by Shelby S.
Shelby S.
Validated Reviewer
Review Source

"Invoca is a valuable tool that we depend on to make informed decisions with our campaigns. "

What do you like best?

I love the clean and simple layout and the reporting is very easy to understand. Listening to call recordings and filtering out data is easy to do and I can automate reports to be sent to partners. The RingPool technology is a game changer and helps us make better decisions with these campaigns.

What do you dislike?

We've been seeing some fraud issues with increased robocalls and it's difficult to see how widespread the problem is. We have to manually listen to call recordings to see if it's dead air or beeping on the other end of the line. If there was increased visibility into this that would be helpful.

Recommendations to others considering the product

Invoca is a great tool to use to help optimize campaigns and gain better insight on what is happening on the call.

What business problems are you solving with the product? What benefits have you realized?

We're able to use the RingPool technology with our affiliate partners to track how many users click through to our landing page and make a call from there vs. calling from the ad placement on our partner's page. We can also capture valuable parameters that helps us optimize traffic.

Invoca review by Samantha C.
Samantha C.
Validated Reviewer
Verified Current User
Review Source

"Reliable Results"

What do you like best?

The Adwords integration and Phrase Spotting feature that allows us to count leads in Adwords automatically and only if it actually became a lead.

What do you dislike?

There is no integration with Bing Ads and the Facebook Integration only indicates if a call took place (not something I care about as a lead gen marketer). Facebook integration, like Adwords, should include sending offline conversions if they qualify as determined by Phrase Spotting.

What business problems are you solving with the product? What benefits have you realized?

Adwords relies on a call duration to determine if it became a lead. Invoca removes the call duration assumption and allows us to only report actual call conversions into Adwords thanks to the Phrase Spotting feature.

Invoca review by Kathryn H.
Kathryn H.
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Verified Current User
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"Even A Newbie Can Use Invoca"

What do you like best?

I really like the campaign set up process. It's simple and straightforward. As someone who had never used a call tracking platform before, I was comfortable using Invoca after a couple of weeks.

What do you dislike?

I dislike the process of having publishers apply to new campaigns, and then having to change the campaign viewer settings. That part does get a little confusing.

What business problems are you solving with the product? What benefits have you realized?

We're able to use Invoca for a lot of reporting, which has proven beneficial to many of our partners. It allows transparency, which creates more trust with our clients. I've realized that having data to backup what you're saying to clients is invaluable.

Invoca review by Anthony P.
Anthony P.
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Verified Current User
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"Robust Call Analytics + Great Team"

What do you like best?

The things I like about invoca the most are their innovative products in the call marketing sector. As a display company that buys media across several different outlets, its important that we can attribute every call that comes thru our system and have the ability to change/optimize in real time; invoca delivers this,

Also, their people are 5 star. Always there to help, educate themselves on your business to accommodate every need that fits your model and will go out of their way to ensure the technology delvers an ROI and scale.

What do you dislike?

The user interface could use some updating and flexibility.

Recommendations to others considering the product

Look into their call singal suite.

What business problems are you solving with the product? What benefits have you realized?

Attribution of calls.

Finding out where the call came from, how it performed and how we can adapt with this data.

Invoca review by Amy F.
Amy F.
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Verified Current User
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"Amazing!"

What do you like best?

Invoca has completely transformed how we look at our data and the data that we have access to has increased exponential due to all the integrations Invoca offers with other partners in the digital space including the new AdWords Offline Conversions Integration and the Facebook Integration. We are able to see down to the keyword level how our ad spend is performing and also create remarketing lists based on call data we get from Invoca. They are an invaluable partner!

What do you dislike?

Nothing, anything that we have experienced that we have questioned they have quickly addressed.

What business problems are you solving with the product? What benefits have you realized?

Invoca allows us to see over 20% more conversions within our paid search programs than we were previously able to see.

Invoca review by Ryan G.
Ryan G.
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Verified Current User
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"Invoca - The Catalyst For Our New Business Direction"

What do you like best?

There are two things that I like best about Invoca. The first is the support and implementation teams at Invoca. Making a huge switch from one cloud based phone system to Invoca was a little nerve wracking. However, the support and implementation teams made the transition easy, took time to understand our business, and moved over 1000 campaigns without issue. The second is Invoca's reporting. Invoca's reporting allows you to do 90% of the reporting and analysis without a data warehouse or BI tools.

What do you dislike?

Of course every client wants a platform to do everything they want, and Invoca tries to balance that by meeting most of their clients needs. I do feel some simple features like the ability to save a call treatment/IVR as a template would be very helpful. Also, they need to develop real-time alerts and the ability to save and scheduled custom reports.

What business problems are you solving with the product? What benefits have you realized?

Invoca has allowed us to drill down on true profitability of all of our campaigns and optimize them to deliver a better call to our Advertisers. Invoca has also helped us turn many of our "non revenue calls" into calls that are profitable!

Invoca review by Jonathan C.
Jonathan C.
Validated Reviewer
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"Invoca Helping a Growing Company"

What do you like best?

Our company is growing rapidly, and has gone from 17 to 24 locations in just 1 year. We needed a system that would appropriately distribute calls based on location and Invoca does that.

What do you dislike?

As most online systems are, they push you for a sale sale sale sale. And you finally buy and kind of throw you to the wolves. They do have a training period after the initial purchase but it wasn't long enough. As you play around with it more, more questions arise that you didn't know to ask during the training, and the support is not responsive. I had a question that took about 2 weeks to have answered.

What business problems are you solving with the product? What benefits have you realized?

We are able to distribute leads based off location instead of several different phone numbers. We are also tracking analytics online with different phone numbers.

Invoca review by Ivan B.
Ivan B.
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Verified Current User
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"Invoca makes call tracking easy!"

What do you like best?

What I like best about invoca is being able to identify which of the keywords are driving the most calls in our program and optimizing toward that.

What do you dislike?

I'm not the biggest fan of the UI. It makes the find keywords a little difficult when you have a lot of campaigns in the system.

Recommendations to others considering the product

Make the UI easier to search through reports or find keywords easier across multiple campaigns. Being able to export would be great as well.

What business problems are you solving with the product? What benefits have you realized?

I work in a call driven program and this has made driving necessary calls easier. We realized we had the option to route certain calls to certain call centers which have made things so easy.

Invoca review by Ryan D.
Ryan D.
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Verified Current User
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"Taken our analytics to the next level."

What do you like best?

Flexibility. They don't do "one size fits all" - they'll work with you to design the perfect solution for your needs.

What do you dislike?

The only thing I'd like to see is even more specific signal tracking for long-tail phrases.

Recommendations to others considering the product

Take the time to develop a custom solution for your needs - don't skimp on this up front - the realization of value brought by the more in-depth data will be massive.

What business problems are you solving with the product? What benefits have you realized?

Before Invoca, we lacked the ability to track a motorist through the entire acquisition life cycle; this has tremendously improved our ability to show our ROI to our clients, and add a new level of analysis to their own phone support (hugely important first interaction).

Invoca review by Austin G.
Austin G.
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Verified Current User
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"Easy to use dashboard"

What do you like best?

The interface is clean and usable. It can be a little complicated, but never overly confusing.

What do you dislike?

This is a mute point, but in order to create an account it feels like you need to create an overly sophisticated password. This may be a security feature, but no need to give up your unborn child to sign in.

Recommendations to others considering the product

Be ready with a ridiculously hard to remember password

What business problems are you solving with the product? What benefits have you realized?

Invoca has allowed us to identify the calling habits of motorists as well as other metrics including call volume and trends. The reporting abilities, and recordings are a great help in helping our clients understand the nature of their own potential clients and effectiveness in converting to customers.

Invoca review by Clayton M.
Clayton M.
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Verified Current User
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"Essential to the call side of our business"

What do you like best?

A great way to track call customers for our products. Easy to use and helpful reporting. The integration capabilities have been essential to tracking and communicating with our own internal platform.

What do you dislike?

Some of the navigation and a few missing features but overall the best product of its kind on the market

Recommendations to others considering the product

I highly recommend. Their support and account staff are always available to assist and they are quickly becoming the leaders in their field!

What business problems are you solving with the product? What benefits have you realized?

We are solving the call tracking needs of our business. The benefit is added business

Invoca review by Hannah G.
Hannah G.
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Verified Current User
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"Great Asset "

What do you like best?

Lovely interphase and very user friendly. Love being able to quickly check how many calls are coming in. Always able to track a new marketing piece if needed.

What do you dislike?

Would like to have more customization. It would be awesome to make this more in brand.

Recommendations to others considering the product

Great for tracking a bunch of different types of advertisement. And getting the truest raw data straight from the client is awesome.

What business problems are you solving with the product? What benefits have you realized?

Tracking effectiveness of our Ads. We are able to know exactly where a new patient came from whether it be a FB ad or a monthly newsletter. It has also been a huge benefactor in understanding the patients and what the user flow is like for them.

Invoca review by Andre C. H.
Andre C. H.
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"Invoca-Seamless Service and Support"

What do you like best?

Invoca seamlessly integrated with our current CRM and now our organization has all the real-time call tracking analytics needed to optimize our sales and customer service. We have maintained an awesome rapport with our Customer Success Manager at Invoca and appreciate the level of support we have received in managing campaigns.

What do you dislike?

Well they say, " you get what you pay for" so I will not complain about price. With that said, there is nothing I can say about what I do not like about Invoca. Their support and sales staff are very friendly and quick to response on inquires. All of the bells and whistles are there so, you get out what you put in.

What business problems are you solving with the product? What benefits have you realized?

Our Customer Support, Marketing and Sales team members are able to work hand-to-hand from the analytics generated from our various Invoca reports. The dashboards and the use of Signals are a plus as we seek creative ways to improve our customer engagement.

Invoca review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Invoca is simple to manage."

What do you like best?

I like the interface. It is relatively easy to use, figure out and navigate the interface. Adding accounts and campaigns is quick and painless. I like the ability to give clients access to view their performance. This helps me to explain and validate suggested marketing changes.

What do you dislike?

I'm not positive about this, but I don't think I can track international calls with this tool. I don't like that notifications that go to clients always look like an email address with a phone number. It almost always confuses clients. - I would like to be able to create a super user without having the notification go to the client until i am ready to send it, I'd also like the ability to resend the notification without having to delete then re-enter the super user.

Recommendations to others considering the product

I would recommend Invoca to people looking to implement phone tracking in the U.S.

What business problems are you solving with the product? What benefits have you realized?

Working for an agency, Invoca helps me track phone conversions in digital advertising campaigns. It also helps me to understand disconnects between advertising and customers.

Invoca review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Tracking Phone Numbers"

What do you like best?

I like how easy and useful Invoca is to track our many different email campaigns, adwords and bingads campaign and pretty much anything you would like to track with a phone number. Another thing i like is that we can sync Invoca with Hubspot, which is what we use for analytic, email campaigns and landing pages. It also captures the phone calls as a contact so we know that each call is considered a lead.

What do you dislike?

We had some issues properly connecting calls to our other platform Hubspot, and the reason we kept the Invoca platform was to attempt to track calls through Hubspot as well. We turned off the ringpool feature so we're no longer collecting call data from Invoca to Hubspot.

Recommendations to others considering the product

This is a great tool if you're running multiple campaigns and need to be able to track where your calls are coming from.

What business problems are you solving with the product? What benefits have you realized?

With invoca, we solve the issue of knowing where our call are coming from. Instead of getting all the calls and expecting it all came from our website, we actually know if it came from Adwords/BingAds/Landing pages/email campaigns. It's great!

Invoca review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Invoca for Pay-Per-Call Partnerships"

What do you like best?

I like how Invoca functions as a central source of truth with respect to call tracking, analytics and commission earnings when structuring deals with pay-per-call partners. The ease of creating sophisticated payout criteria is a huge plus.

What do you dislike?

I'd love to have more documentation and clarity around how to utilize "signals" in Invoca. I think the functionality is awesome, but the education component seems to be lacking.

Recommendations to others considering the product

Invoca has a feature-rich platform that has a variety of use cases. Whether you're looking to track calls driven by your in-house marketing campaigns or looking to partner with a third party publisher, their platform can accommodate your needs.

What business problems are you solving with the product? What benefits have you realized?

We're able to provide affiliate partners with a reliable call tracking solution, which builds trust in Vivint's affiliate program.

Invoca review by Matt G.
Matt G.
Validated Reviewer
Verified Current User
Review Source

"Secret to inbound success"

What do you like best?

Phone call tracking has always been a dark spot in the overall marketing picture. We no longer have to rely on sales reps to determine where a phone call came from and the level of intelligence Invoca provides is incredible.

What do you dislike?

Implementation with a partner can be tricky. Choose your partners wisely!

Recommendations to others considering the product

Do your homework on how the integration with Salesforce.com will work and how you plan to support the inbound workflow.

What business problems are you solving with the product? What benefits have you realized?

We must be able to include inbound phone channels as part of our overall marketing attribution picture. Invoca gives granular call tracking details that meet those needs and then some.

Invoca review by Jonathan B.
Jonathan B.
Validated Reviewer
Verified Current User
Review Source

"Excellent call tracking platform"

What do you like best?

The ability to set up campaigns to send calls to multiple advertisers is of great benefit to our agency. Having the ability to adjust pricing, time durations, and targeting within bundles and campaigns makes our business far more efficient than it would with another platform.

What do you dislike?

Would LOVE to be able to use a mobile app. The current website isn't responsive.

What business problems are you solving with the product? What benefits have you realized?

Building up structures for call-only campaigns with advertisers. Tracking is also a lot easier with our paid media campaigns.

Invoca review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Senior Account Manager"

What do you like best?

easy reporting whether that be layout or the filtering abilities.

Easy to make changes on a campaign level and once you figure out how to create offers its quite easy

real time reporting is also great especially dealing with clients who need reporting fast and accurate

What do you dislike?

would love a list of what publishers can see and what the admins can see. have had issues when someone doesn't see calls are repeats but I do. I have definitely checked and asked and been told its not available.

triggers would be cool. Campaign or publisher earns more or drops you get a notification.

What business problems are you solving with the product? What benefits have you realized?

Client needs with reporting and stats to ensure they are growing or addressing the dips.

Invoca review by Laura S.
Laura S.
Validated Reviewer
Review Source

"Search Specialist"

What do you like best?

I like the ability to view real time call data and have access to these device specific call data.

What do you dislike?

How difficult is it to create bulk reporting or bulk changes. The searching capabilities are also very poor and shows broad matches to campaigns that I've filtered for,

Recommendations to others considering the product

Being able to do bulk uploads of campaigns instead of sending a list of campaigns and phone numbers to invoca. At the moment we have to wait 3-5 business days depending on the number of campaigns before we can launch.

What business problems are you solving with the product? What benefits have you realized?

Real time call reporting and being able to determine calls at the keyword level.

Also having limited toll free numbers through the client this has solved this issue by having multiple RP numbers to assign to campaigns. This way we know more about which keywords are bringing in calls and orders.

Invoca review by Katherine D.
Katherine D.
Validated Reviewer
Verified Current User
Review Source

"Great Tracking"

What do you like best?

I like the ease-of-use in setting up campaigns. It's easy to do, only really takes a minute or two, and you're ready to start promoting and tracking!

What do you dislike?

There's not much to complain about. Improvements are being made seemingly every other week - I'm enjoying watching the evolution of this product.

Recommendations to others considering the product

Start using this product!

What business problems are you solving with the product? What benefits have you realized?

There is real tangible data from everything from radio to billboard to direct mail campaigns. You always know what your ROI is!

Invoca review by Agency
Agency
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"Great experience in the over two years I have been using Invoca as an Account Manager"

What do you like best?

Very easy and understandable reporting. Quick support response time. Widely used among our publishers. Our affiliates very often have experience using Invoca prior to getting approved to RingPartner.

What do you dislike?

That for our variable rate campaigns, the amount paid automatically goes to "Up to $21". I would love to be able to change this feature to accurately reflect the max amount they can get paid.

Being able to let our publishers view whether or not a call was a repeat call.

Recommendations to others considering the product

If you need to track calls and campaigns, I would recommend this platform.

What business problems are you solving with the product? What benefits have you realized?

Accurately tracking phone calls. Hosting our campaigns in a seamless and organized way. Very user friendly platform.

Invoca review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
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"Good Number Portability and Dynamic Campaign Tracking"

What do you like best?

The ability to port in our existing phone numbers but still retain ownership of the numbers for future use.

What do you dislike?

Fees are on the high end of similar products.

What business problems are you solving with the product? What benefits have you realized?

We have always been hesitant of doing call tracking with clients because of lack of number ownership. Campaigns with other products can assign numbers for tracking, but those numbers remain the property of the service and go away once an effort is over. Should a customer save the number, future calls would not go through. With Invoca, we could use our existing pool of "800/888/877" numbers that we already own, port them in to the system, and use them for dynamic call tracking campaigns. Should we ever decide to stop the campaigns, the numbers remain ours and the customers won't know the difference.

Invoca review by Justin B.
Justin B.
Validated Reviewer
Verified Current User
Review Source

"Great product & great people"

What do you like best?

Invoca helps us achieve a much higher ROI on purchased call transfers. They have a very intuitive UI and simple dashboards with the important information displayed in easy to digest reports. We've had questions several times and their support team has been extremely responsive and friendly.

What do you dislike?

Their overly robust campaign options make setup confusing. A couple times, changes to their reporting interface has made exported data formatted differently and requires reworking of our internal processes.

What business problems are you solving with the product? What benefits have you realized?

Invoca helps us optimize which sellers we buy from by utilizing talk times, call recordings and reporting.

Invoca review by Dannielle C.
Dannielle C.
Validated Reviewer
Verified Current User
Review Source

"The Invoca platform is Great for our Advertisers & Publishers"

What do you like best?

How easy it is to set up an account for our adv, pubs and integrate our direct Search and Display businesses.

What do you dislike?

There are a few features that are not available when a program is syndicated. This sometimes makes it a little more difficult to manage the offer.

Recommendations to others considering the product

Talk to the Invoca team about all of your ideas so they can understand from the beginning what your needs are. They can support many features that allow the call channel to be successfully managed, but they also are great with technically updating the dashboard to accommodate new features and ideas.

What business problems are you solving with the product? What benefits have you realized?

Being able to provide very detailed reporting on call activity for both all stakeholders is the biggest problem we've solved using the Invoca platform. We've been able to technically link the platform to report data into our standard platform so all of our client invoices continue to be managed in our standard platform. This makes it easier to manage the additional channel for everyone.

Invoca review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"DIrector of pay per call "

What do you like best?

how specific everything is in all the different sections of invoca and they are always there to help you with any questions. I'm very new and don't know what I am doing exactly however they lay it out in a way that I can at least explain what I'm talking aobut and someone has been able to help me for the most part. You can have multiple aspects to why your using this program so that's also a unique and cool feature.

What do you dislike?

There Is not an actual book with all the user information to study off from or a class to just go and take. I'm new to the whole affiliate marketing thing so it was a bit overwhelming at first because my company is an advertiser, and affiliate and he has campaigns so it's just a lot all at once to take in but I'm doing the best I can. Like I explained to my boss, I want to know why I'm pushing the buttons not just running through the motions. So I can really use invoca to it's fullest potential .

Recommendations to others considering the product

Do your homework before you dive right in there is so much that you can do with Invoca

What business problems are you solving with the product? What benefits have you realized?

We are turning the leads that we paid for but didn't convert so we can try to use them in other areas of our business, at a no cost because we already paid for them. I'm learning soooo much in just the short time I've been learning about it. Invoca is not only a type of data collection but allows you to work with other affiliates and advertisers to get the most of your campaigns so your call center is running suburb.

Invoca review by User
User
Validated Reviewer
Verified Current User
Review Source

"It has been a great transition to Invoca!"

What do you like best?

The signal AI data is great to have and is very beneficial to our customers. It allows us to truly see how a call is handled and what are good quality calls.

What do you dislike?

Getting local numbers has been a challenge for some areas. I also do not like that we cannot set an end date at the promo number level.

What business problems are you solving with the product? What benefits have you realized?

We are solving the need to making tracking more a foundation of doing business with us as the cost is a fraction of what it use to be for accounts. We also can continue to grow our signals as the customer becomes more and more educated.

Invoca review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
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"Tried the rest, found the best"

What do you like best?

Invoca gives us the best call tracking and routing solutions out of the box, while also giving additional integrations and bolt-on options. The Invoca team has really tried to understand our business model and needs to create the best solution for our business.

What do you dislike?

Reporting is a bit hard to understand sometimes as it relates to bundles.

We also have found a road block trying to do dynamic IVR setups and routing based on zip code

What business problems are you solving with the product? What benefits have you realized?

We tried several call platforms before coming to Invoca that had limitations that has been mostly solved with Invoca. These include bundling and API integrations.

We also appreciate the ability to run syndicated offers and save on the minutes.

Lastly we have made some new business partners by Invoca's introductions.

Invoca review by Cody L.
Cody L.
Validated Reviewer
Review Source

"Exceptional Customer Service and Feature Set"

What do you like best?

Invoca does an excellent job of continually adding features. If any issues arise, they jump into action and find solutions and make changes to their platform to accommodate us.

What do you dislike?

There were some initially some issues with local number availability, but this was one of the items that Invoca found a solution for.

Recommendations to others considering the product

After a cost-benefit analysis Invoca was the easy choice and we're happy we went with them and their team.

What business problems are you solving with the product? What benefits have you realized?

We're able to tailor our marketing efforts directly using the data that Invoca's insights provide. We're also able to save a ton of time by utilizing their continually improving Signal AI.

Invoca review by Mark I.
Mark I.
Validated Reviewer
Verified Current User
Review Source

"Invoca is Great"

What do you like best?

The insights that we get for our Marketing calls is light-years ahead of what we were previously getting.

What do you dislike?

Their system is mostly set up for call center organizations, where ours has no call center. I would like some new features that would allow us to not rely on our CMS as much.

What business problems are you solving with the product? What benefits have you realized?

Our operational excellence is not where we though it was. We can now work on fixing it.

Invoca review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Invoca Makes Call Routing Easy"

What do you like best?

Customer service and ease of use definitely stand above the rest.

Their customer service team is top rate and have always solved issues we've faced with ease and professionalism, creating a dynamic solution for problems.

Ease of use is key for us; there are many other platforms that provide call routing solutions but the ease of use of the dashboard and the overall UI makes it an easy platform for us to use and our clients.

What do you dislike?

One of my least favourite features, and probably the only complaint I have, is that not all features are available when syndicating a campaign - small complaint, but something to keep in mind when syndicating campaigns through the platform.

Recommendations to others considering the product

Utilize your customer support contact if you have questions - they're quick and friendly and there to help you!

What business problems are you solving with the product? What benefits have you realized?

We use Invoca as a solution for both inbound and outbound calls, their customer service and response time makes fixing issues quick and easy - this is a big bonus for our clients that are driving leads in realtime and can't afford to have delays or slow response time in fixing issues.

Invoca review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"In love with Invoca. "

What do you like best?

I really like the clean view and user friendly platform. The product is very easy to manage and operate, it takes very little time to master the platform.

What do you dislike?

I dislike the fact that I cant use it more often! And sometimes I have an issue with logins from different advertisers integrating with Cake, but I believe that is more on Cakes side not Invocas. I also wish I would be able to set up a concurrency for active calls on the advertisers end to help manage the flow.

Recommendations to others considering the product

Its clean, user friendly, and easy to manage ( especially if your partners are also on invoca ) .

What business problems are you solving with the product? What benefits have you realized?

the call routing with Invoca is fantastic, I specifically enjoy the option to bundle my offers from multiple advertisers to create a sort of catch-all for similar offers. I also like that when I syndicate the offers from the Advertisers I do not worry about the telecom fees!

Invoca review by User in Computer Software
User in Computer Software
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Verified Current User
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"Invaluable Call Tracking Tool"

What do you like best?

Invoca has given us insights in the performance of our campaigns we didn't have before. It's easy to use and very intuitive. Their support team is excellent and provides quick feedback and one-touch solutions.

What do you dislike?

I wish you could personalize the reports to display the data that's important for your campaign, and display the data in the graph of your choice.

Recommendations to others considering the product

It's an invaluable tool that will help you improve your campaigns and get a much better understanding of your marketing efforts.

What business problems are you solving with the product? What benefits have you realized?

We were able to eliminate the disconnect between our ads and the calls we receive. Invoca allows us to attribute calls to our campaigns, giving us a better picture of our customer's touchpoint and the performances of our ads.

Invoca review by Brock W.
Brock W.
Validated Reviewer
Review Source

"An essential partner"

What do you like best?

Invoca has been an essential marketing partner for us over the past few years. Not only has their technology helped us to fill blind spots related to offline conversions (phone calls) in our digital campaigns, the intelligence gained from using their software has significantly influenced our marketing decisions leading to improved budget allocation and increased return on that spend.

What do you dislike?

There are times when our desired use case is a bit more grand than what's currently available, but Invoca is very responsive and hands-on when working to meet our evolving needs. This is a major positive in the long run.

What business problems are you solving with the product? What benefits have you realized?

Improved visibility into the holistic impact and effectiveness of our digital ad spend.

Invoca review by Chalymar B.
Chalymar B.
Validated Reviewer
Verified Current User
Review Source

"5 year user of platform"

What do you like best?

The reporting; it is the heartbeat o what I have always used this platform for. The reporting is concise and easy to read so I always know what is going on with my campaigns. I like the ability to monitor calls so I can easily detect fraud or better optimize my leads.

What do you dislike?

There are intermittent bugs that occur with the platform; sometimes on reporting sometimes on promo numbers. Updates do come out regularly to assist. I also would like to see a faster response time on issues.

Recommendations to others considering the product

Great platform to track your calls; solid reporting. Other platforms can do some of what Invoca can do but not all they can do.

What business problems are you solving with the product? What benefits have you realized?

We are able to work closely with major clients in need of real time leads. Driving top calls to our clients; and being able to monitor them so we know we are always delivering quality leads is a huge benefit of this platform,

Invoca review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"A most have tool for call tracking"

What do you like best?

In depth call tracking abilities. It not only tells you that somebody called, but the duration and if the customer had an action, like purchasing or getting transfer to a different agent.

What do you dislike?

UI could be more customizable. Reports are a bit confusing. I would like to be able to create more visual reports/dashboards.

Recommendations to others considering the product

Integrates with multiple different partners, like Kenshoo, Salesforce, Facebook, etc.

What business problems are you solving with the product? What benefits have you realized?

Need to track calls to our call center that are transferred to an attorney. Invoca lets me track these calls and pass the integration to my SEM management platform for optimization.

Invoca review by Zane M.
Zane M.
Validated Reviewer
Verified Current User
Review Source

"Critical to Call Tracking and Intelligence"

What do you like best?

Invoca has an easy-to-manage interface that makes tracking and reporting of calls a breeze. Through the various features offered in the interface we are able to derive valuable insights on call performance.

What do you dislike?

The various reporting features can be a bit clunky at times as some reports do not cross over necessary data. Occasional bugs in setting up new campaigns.

What business problems are you solving with the product? What benefits have you realized?

Invoca allows us to closely monitor call performance from the various channels we use to drive traffic.

Invoca review by Adam S.
Adam S.
Validated Reviewer
Verified Current User
Review Source

"Evariant Review"

What do you like best?

Customer support, support portal, ease of use, UI, Reporting features

What do you dislike?

There is nothing that I dislike at this point

What business problems are you solving with the product? What benefits have you realized?

Call tracking for healthcare clients. Biggest benefit over previous vendor is ability to track calls back to a specific asset such as a keyword, social or display ad. Benefitsthat we're excited to test would be salesforce integration.

Invoca review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Excellent Platform, Exciting Technology, and Great Customer Support"

What do you like best?

The platform is innovative and user friendly. When I first started using Invoca it was easy for me to navigate through the platform and learn how to use the reporting and different tools. The platform gives the user full control and access to their phone system while delivering any kind of data the user needs to see. The best part of INVOCA is the customer service and the way they work to make sure the client gets all needs met.

What do you dislike?

The only issues we have had with INVOCA is in between porting some numbers were disconnected. In this process INVOCA made some changes to their porting process and it seems to have fixed the issue we had. INVOCA's customer service team went straight to work and resolved all issues in a timely manner.

Recommendations to others considering the product

Definitely recommend this product.

What business problems are you solving with the product? What benefits have you realized?

Our Company and INVOCA have been working on a huge porting process where we are taking our existing phone numbers and switching phone systems. There are thousands of numbers that we have been working with and with INVOCA it has given us full visability to our numbers and exactly how they are operating. The platform allows us to easily calculat cost per line etc. The INVOCA platform is a life saver for small business that may not have the financial ability to have a telephoney team or IT Department.

Invoca review by Patrick C.
Patrick C.
Validated Reviewer
Verified Current User
Review Source

"Improvement"

What do you like best?

An overall improvement on Marchex in terms of options and UI.

What do you dislike?

Not being able to rename parameters makes for slight confusion in reporting and more manual editing in excel.

Recommendations to others considering the product

Let us rename parameters for ease of reporting

What business problems are you solving with the product? What benefits have you realized?

Call tracking and call info. similar to our past provider marchex, but more info is available with Invoca.

Invoca review by Veronica Y.
Veronica Y.
Validated Reviewer
Verified Current User
Review Source

"Efficient, clean platform "

What do you like best?

Navigation and over all user experience on invoca is easy to maneuver.

What do you dislike?

There should be column settings per client and campaign as i often spend a good amount of time change my columns as different clients require different columns when reporting

What business problems are you solving with the product? What benefits have you realized?

THe business problems we solve are call reporting and how granular they can get.

Invoca review by Ashmita C.
Ashmita C.
Validated Reviewer
Verified Current User
Review Source

"This has been a great tool to facilitate mobile attribution and true ROI measurement for our clients"

What do you like best?

Great Sales and Support Team. Works very well agencies and direct clients extending support as required, Always responsive.

Ease of implementation/tagging

Out of box integration- AW/Ds3 , SFDC - very helpful across our different client's maturity curve and needs

Open to feedback- as a digital marketing agency we have a lot of feedback on the product and processes and would say are the more demanding partners but our feedback has always been heard and appreciated.

Works with you on contracts and prices to ensure best value is provided to end client.

Better attribution than previous vendors we have used.

What do you dislike?

Tool still has few bugs/limitations which are part of the roadmap- AW dashboard has all calls, no easy way to pull custom date ranges through dashboards .

No Bing Call extension data available.

Attribution can be inconsistent sometimes.

Recommendations to others considering the product

Go for it!

Be patient with the little limitations of the tool

What business problems are you solving with the product? What benefits have you realized?

Leveraged data granularity to establish true CPLs and ROAS

Utilize this data to bid on different keywords based on type of leads generated

Deliver a true picture of media spend impact- beyond clicks and web leads

Find new actionable insights that were previously missed- true CPLs

Keywords that do not do well with web leads may lead to more phone calls

VOC data for all channels - clients listening in on the calls for better insights

Invoca review by Sarah K.
Sarah K.
Validated Reviewer
Verified Current User
Review Source

"Switched from Clickpath and Never Looked Back!"

What do you like best?

I love that you can create your own numbers on the fly, and I love how they are organized so I can immediately see which numbers are in which categories and how many calls they have each received.

I also like that I can use a url to access any page in the dashboard or any report which makes it so much easier to share with colleagues.

What do you dislike?

The main screen of the UI isn't useful for me at all. I would prefer to see other information right when I login.

The other thing that I dislike is how much in the UI asks about paying affiliates commissions. We don't use that at all and I wish there was a way to get all of those questions out of the system for users who aren't working with affiliates.

What business problems are you solving with the product? What benefits have you realized?

We were overpaying by a ridiculous amount to our previous vendor, Clickpath. We are now saving a ton and the software is SO much better than what we had to work with before. I can now instantly see the results of any tests I am running without having to have my analytics person login and get me the data.

Invoca review by Kevin C.
Kevin C.
Validated Reviewer
Verified Current User
Review Source

"Invoca - inspiring, insightful, intelligence "

What do you like best?

The technology is leading the way for the industry. I've used other vendors in the past and was left wanting more. Invoca's team has bent over backwards to ensure that their offering integrates with our other marketing platforms. 80%+ of my sales come from phone calls. To optimize my paid search efforts, the keyword level data, call data, and other pivotal data are crucial.

What do you dislike?

This may be the honeymoon phase, but I really don't have much to complain about. Integrations aren't perfect, but our support had been. After receiving the baton from a former coworker and being new to the platform, I'd like additional training. One minor thing is that there are holes in the data and not all keywords are captured.

Recommendations to others considering the product

Utilize their resources. Their staff is outstanding!

What business problems are you solving with the product? What benefits have you realized?

For some time, the paid search team has been optimizing our campaigns without keyword level data, without a bid management platform, and navigating though incomplete siloed data sources. Now that we've partnered with Invoca, we can find high converting keywords, create better campaigns that align with our callers, define personas, and we can finally have bid management platform. I can do my job more confidently and much more accurately!

Invoca review by Brittany B.
Brittany B.
Validated Reviewer
Verified Current User
Review Source

"Amazing Staff and an Intuitive Platform to Grow Your Business."

What do you like best?

Our company has been using Invoca's platform via CJ PayPerCall for several years. We recently implemented Invoca's solution directly and enjoy the flat rate of licensing fees, over Commission Junction's hefty commissions. Since implementation, we have heavily used their network of affiliates to find new, relevant publishers and expand our reach across the affiliate space. Their staff is so dedicated to our success. I have weekly calls with our account managers and a great contact for team questions that always responds quickly.

What do you dislike?

There isn't much that I dislike. The only thing is that we have had a hard time getting connected with a very specific type of partner (mortgage traffic).

What business problems are you solving with the product? What benefits have you realized?

Our internal tracking system only allows us to pay on leads or sales. Invoca offers us the ability to pay on a call, or on a hybrid model of call/sale. They have also allowed us to route unqualified calls from one of our brands to the other brand using their bundle feature. Possibly most importantly, they have connected us to a vast array of different types of publishers that need a cost per call model to be successful.

Invoca review by Jason H.
Jason H.
Validated Reviewer
Verified Current User
Review Source

"Invoca makes life easier"

What do you like best?

I like how the interface is user friendly and gives a detail breakdown on how the call performed and where it came from

What do you dislike?

I don't like how in invoca you can't track conversions down to actual call date. When I mark a call as a sale it would create a new call that would represent as a sale.

What business problems are you solving with the product? What benefits have you realized?

I use invoca mostly for call conversions and to forecast future call volume.

Invoca review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great design and excellent tracking platform!"

What do you like best?

Invoca has a very neat and slick design which helps you dig into the most important information quickly.

What do you dislike?

My main compliant is can be complicated and hard to learn at first. If would be very helpful if they create walk through videos for the customers.

Recommendations to others considering the product

Must have product if you are running any type of call based affiliate programs.

What business problems are you solving with the product? What benefits have you realized?

We use this to track our cost per call affiliates. It is very beneficial in providing us quick real time data to analyze and make decisions on.

Invoca review by Administrator in Printing
Administrator in Printing
Validated Reviewer
Verified Current User
Review Source

"Invoca: Bridging the Billion Dollar Attribution for Digital Marketers"

What do you like best?

Digital marketers have always had access to plethora of online tools such as analytics solutions (answering WHAT?) and heatmap solutions (answering WHY?). However when conversion happens offline over the phone, there never has been a single solution that tells digital marketer about the attribution. With Invoca's technological solution, now that online-offline gap has be bridged removing this huge gap.

Add signals and integration with other technological solutions such as AdWords and Salesforce to name a few, and digital marketers have a powerful tool on their hands.

What do you dislike?

Reporting is in its infancy. Lots of analysis and digging of insights need to happen outside the tool's dashboard. (aka in Excel pivot tables)

Recommendations to others considering the product

Invoca is fast updating its technology so sometimes there is need to catchup.

What business problems are you solving with the product? What benefits have you realized?

Hands down, the problem #1 that is being solved is OFFLINE REVENUE ATTRIBUTION from ONLINE CHANNELS.

Invoca review by <span ue="safe-name" data-safe-name-id="17f5a822-cd17-475e-8cf2-afcf403c40ef">Dain T.</span>
Dain T.
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Verified Current User
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"Invoca is helping us "connect the dots" we couldn't before."

What do you like best?

Direct integrations with AdWords and Kenshoo

What do you dislike?

Lack of proactiveness to bring ideas that we can partner on for the benefit of our mutual client.

What business problems are you solving with the product? What benefits have you realized?

Connecting phone conversions with paid search activity at the keyword level. This has completely changed the way we optimize our program because it gives us visibility into what search activity is driving offline performance, resulting in optimizations we would not have made otherwise.

Invoca review by Adele N.
Adele N.
Validated Reviewer
Verified Current User
Review Source

"Invoca changed the way we were looking at the data."

What do you like best?

I like having a full picture of where ALL my conversions come from, both on our website and via phone. I also like the ability to analyze, at more granular level, the types of keywords, or media placements driving more phone calls vs. online conversions and vice versa; so I can make more informed decisions on how to better allocate my budget.

What do you dislike?

Billing, currently the billing transparency is an issue, as it doesn't include a full break down of how the funds are allocated, just a summary line item. Need more granular billing for finance.

Recommendations to others considering the product

A great tool to improve performance and allow for better budget allocation for highest return on ad spend. A must have for all DR marketers.

What business problems are you solving with the product? What benefits have you realized?

We are solving the problem of transparency into what is driving phone calls. We needed a better way to optimize SEM and Affiliate to the keyword and sub publisher level so that we were allocating the dollars to the highest converting placements, the ones that drove both phone calls and online conversions. Previously, we would make decisions only based on online conversions/pixel fires, knowing that a large % of our conversions happened over the phone. As we started to analyze the data, using Invoca, we were able to isolate phone only converters, vs. online only converters, as well as pull out complete NON-converters, those that didn't convert online or over the phone, which helped us eliminate some of the waste, and reallocate those funds to the converting placements.

Invoca review by Mark F.
Mark F.
Validated Reviewer
Verified Current User
Review Source

"A Major Driver of Magnitude Digital's Growth"

What do you like best?

Clear, understandable levels of management and transparency for advertiser clients and publishers

What do you dislike?

Invoca call treatments for IVR prompts are too robotic requiring us to obtain professional recordings elsewhere

What business problems are you solving with the product? What benefits have you realized?

We needed an impartial and turnkey solution to maintain lines of division between publishers and advertisers all the while providing a platform to each party that is sufficiently transparent with call insights yet still safe-guards sensitive information.

Invoca review by Kayla Q.
Kayla Q.
Validated Reviewer
Verified Current User
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"Invoca's Signal platform is the best!"

What do you like best?

I love Signal! I use it more for training purposes with my Sales team. It allows me to monitor what questions are being asked and what information is being given without listening to every single call.

What do you dislike?

I would love it if the reporting was more customizable although they are constantly working to improve the platform on every level.

Recommendations to others considering the product

If you are going to put money in to marketing, you owe it to yourself to find out which campaigns are working for you. Their Signal software is the most accurate I have seen and really helps to find out what your customers are asking for and if your reps are doing what is asked of them.

What business problems are you solving with the product? What benefits have you realized?

Using Invoca has allowed us to really dial in to what is working and what is not on both the Sales and Marketing sides.

Invoca review by Sara P.
Sara P.
Validated Reviewer
Verified Current User
Review Source

"I use Invoca each and everyday, multiple times a day as an Account Manager."

What do you like best?

Invoca is extremely user friendly and not only our experience better, but training our vendors is simple and quick. As I bring on new accounts, I am finding that they too are intrigued by Invoca and it's capabilities.

What do you dislike?

I don't know that I dislike anything thus far. I have seen similar products and have yet to see one that is as organized and well user friendly as this.

Recommendations to others considering the product

Take the time to look into the training guides giving to you by your Account Manager - these are extremely useful tools for you and any accounts you bring on!

What business problems are you solving with the product? What benefits have you realized?

Invoca gives me the opportunity to look deeper into campaigns to compare and contrast what is and what is not working in specific verticals. This helps me guide my accounts to optimize their relationship with us.

Invoca review by Michelle P.
Michelle P.
Validated Reviewer
Verified Current User
Review Source

"Invoca for Call tracking"

What do you like best?

It is easy to add and remove campaigns. The pricing is very fair and competitive. I find the support that I need when I need it.

What do you dislike?

I wish that I could link my MCC account to my dashboard for my google ads. Other than that, I do really like the product.

What business problems are you solving with the product? What benefits have you realized?

Ease of use & easy phone tracking for marketing efforts.

Invoca review by Executive Sponsor in Retail
Executive Sponsor in Retail
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Verified Current User
Review Source

"Invoca is a Critical Piece of our Marketing Ecosystem"

What do you like best?

Invoca approaches Marketing with a big picture view and understands the needs of it's clients. Phone calls are not only an important way to generate business, they are a treasure trove of data, and Invoca focuses on how to get the best data in the hands of Marketers. They have pulled away from the competition in a big way over the last 18 months.

What do you dislike?

There is not much to dislike about Invoca.

Recommendations to others considering the product

Do your homework and know what business goals you want to achieve.

What business problems are you solving with the product? What benefits have you realized?

One of our biggest challenges is the speed at which we grow. This includes geographic growth and through acquisition. It is imperative we can set systems up fast and get actionable data in the hands of decision makers.

Invoca review by Rebecca K.
Rebecca K.
Validated Reviewer
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"World Class Call Insights"

What do you like best?

I love this product! The technology is world class, the platform insights are in-depth and accurate & the client service is exceptional!

What do you dislike?

Would love them to expand their offering into languages other than English.

Recommendations to others considering the product

When looking at different tools, i would ask each how they tie back into your ANA tool.

Invoca is a flexible tool and its integration is one of the aspects that make it clear that attribution through voice a part of the whole digital flow.

What business problems are you solving with the product? What benefits have you realized?

For the first time, we are now able to tie online efforts to offline conversions.

Invoca review by Catie A.
Catie A.
Validated Reviewer
Verified Current User
Review Source

"Great platform that's simple to use."

What do you like best?

Easy yet robust campaign building and great customer service every time I need a hand or have a question.

What do you dislike?

Can't search multiple inbound numbers at once in the reporting feature. It would be great if I could look up multiple numbers at one time on this filter.

What business problems are you solving with the product? What benefits have you realized?

We've been able to track lead sources in more detail than ever as well as break out call volume to our campuses and call center to allow for better over all customer service.

Invoca review by Maggie H.
Maggie H.
Validated Reviewer
Verified Current User
Review Source

"Marketing Manager"

What do you like best?

The seamless integration across all of our internal reporting systems has allowed for automated reporting and optimizations of our campaigns.

What do you dislike?

All in all, nothing stands out as a negative.

What business problems are you solving with the product? What benefits have you realized?

We've seen an increase in call and order volume.

Invoca review by Sam S.
Sam S.
Validated Reviewer
Review Source

"Everything in one place!"

What do you like best?

Before we signed up with Invoca we were using a series of spreadsheets to track our phone numbers. On top of that we had several different vendors for marketing numbers. It was a mess. Invoca allows us to track all campaigns in one system!

What do you dislike?

The only thing I can think of is that sometimes some reports are hard to find, but it's probably based on the learning curve.

Recommendations to others considering the product

Don't hesitate.

What business problems are you solving with the product? What benefits have you realized?

Call quality and accurate call attribution.

Invoca review by User in Internet
User in Internet
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Verified Current User
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"Great call platform, could use some more customizing"

What do you like best?

The ease of use within the platform. Super simple to setup campaigns, pull reports, and see call information. Dynamic numbers are also a huge addition for our customers.

What do you dislike?

Invoca does not connect to Google AdWords MCC accounts, and unfortunately, this was not communicated to us before we purchased the product. Invoca is so powerful, but this would be a great addition.

What business problems are you solving with the product? What benefits have you realized?

We've got a ton of clients who need call tracking for lead generation, this has been a perfect solution for us.

Invoca review by Tara R.
Tara R.
Validated Reviewer
Verified Current User
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"Invoca has a very use friendly platform that is easy to use for advertisers as well as publishers"

What do you like best?

The simplicity of the system yet the features are endless. Very easy for reporting, QC and monitoring campaign performance. It also helps having all campaign details, creatives and assets in one centralized location.

What do you dislike?

Our company drives a lot of calls from TV and Radio and the process to get "true" 800 #'s is a pain. Also the per minute fee is a bit high. Especially when calls are deemed as billable we are still paying for the minutes.

What business problems are you solving with the product? What benefits have you realized?

The platform is the basis for our business. We are a marketing agency and this system makes it easy for advertisers to monitor the calls being sent to them and publishers the ability to track their campaigns in real-time.

Invoca review by Finhas J.
Finhas J.
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Verified Current User
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"Great partner"

What do you like best?

They are a great partner to work with and very flexible to the client needs. They have helped us get better at our tracking our marketing campaigns and improve their efficiency.

What do you dislike?

There are no big concerns I have with Invoca as a partner. There are always everyday issues that we deal with and a couple of outage issues that were resolved very quickly

What business problems are you solving with the product? What benefits have you realized?

better tracking and measurement of the marketing programs that has helped us improve the ROI

Invoca review by User in Telecommunications
User in Telecommunications
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"Invoca Review"

What do you like best?

The potential on the reports and data incoming is usually consistent with other call tracking platforms from clientele. It gives an accurate sense of the traffic we receive and output as well as being very aesthetic to the eyes - not too much going on - straight forward if you will.

What do you dislike?

That though the simplicity is nice for many, to get maximum output you have to go through several steps to set up campaigns, run certain reports, etc. If there were a 1 stop shop for reports or 1 stop shop to look at everything at once for each individual campaign and the traffic it receives would be incredible. Having to go into several pages and steps to do this is very time consuming.

Recommendations to others considering the product

Really good product - takes a while to get use too. It sure does have a lot of potential and am sure it will be great in the near future if the right implementations are made on their side. After learning the in's and out's (Steps) of setting up campaigns to running reports, it is mindless just time-consuming. I am sure Invoca will solve this in very soon.

What business problems are you solving with the product? What benefits have you realized?

Call tracking is key to our business and by doing this we can give accurate data reports / billing reports that keep track of clienteles expenses. Certainly our go-to for call tracking as of now, just could use a little revamping with the UI.

Invoca review by Christina B.
Christina B.
Validated Reviewer
Review Source

"Invoca Review"

What do you like best?

The ability to track down to the asset level, the signal functionality, the service we get with our onboarding rep, the reporting and the ability to tag offline assets

What do you dislike?

Haven't found anything that we particularly dislike yet, perhaps the user flow. Set up of the UI could be more intuitive.

What business problems are you solving with the product? What benefits have you realized?

We are solving for call tracking on direct response campaigns to determine if our phone calls resulted in lead gen.

Invoca review by Lianne H.
Lianne H.
Validated Reviewer
Verified Current User
Review Source

"Invoca is Great!"

What do you like best?

Invoca is an great platform that is very easy to navigate. Reporting options are very informative

What do you dislike?

I can't say that I dislike anything about the platform

What business problems are you solving with the product? What benefits have you realized?

Reporting issues and call tracking

Invoca review by Executive Sponsor in Hospital & Health Care
Executive Sponsor in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Strong platform for enterprise call tracking"

What do you like best?

1) The platform works well.

2) The ability to capture and pass site visitor data for callers through API integration with multiple products that makes integration into existing call center applications, etc. relatively easy and very functional.

3) Support from the customer team has been great.

What do you dislike?

Not sure I have complaints, although I found the sales process a little more challenging than I would have expected.

What business problems are you solving with the product? What benefits have you realized?

1) Keyword level inbound call attribution at a large scale, gives us much better ability to optimize paid online advertising campaigns.

2) Integration with our existing ACD through an API. This allows us to pass data about an inbound caller into our ACD and use that data about the visitor to segment them into different treatment and routing within our call center process. We intend to use this to do testing of our IVRs and other aspects of call treatment.

3) Better reporting for inbound calls, and ability to segment the calls by important business dimensions that was not possible before the implementation of Invoca.

Invoca review by Administrator in Higher Education
Administrator in Higher Education
Validated Reviewer
Verified Current User
Review Source

"Innovative Solutions and Excellent Service"

What do you like best?

The solutions team at Invoca is without a doubt one of the best I've worked with. They were willing to dig in to truly understand our goals, needs, and capabilities and partner with us to ensure a successful integration. They are also constantly thinking about next steps and strategies in order to make recommendations for how to improve our experience with the platform. Additionally, the ease of use of the platform itself is fantastic. An end user could log in and with very little direction know how to set up new campaigns successfully.

What do you dislike?

As a newer company, some of the features Invoca offers could still use some work. There are some user experience issues on the tool (i.e. taking too many clicks to get to a particular item of interest), but they are mostly minor. In terms of customer notifications and communications, they do not yet offer a preference center for email alerts so all subscribed users receive every message that goes out, regardless of whether or not it pertains to them. It would be nice to opt out of maintenance notifications, etc.

Recommendations to others considering the product

Invoca is first-class in their niche segment. We shopped several other call intelligence platforms and Invoca is far outpacing them all.

What business problems are you solving with the product? What benefits have you realized?

Previously, my company struggled to track and attribute phone leads. We had no way of telling where they were coming from at a channel level and were not able to track and attribute conversion appropriate because of that. Working with Invoca has helped us rethink some of our tracking opportunities in addition to what metrics we are able to leverage from call data. Further, it provides a way to enhance the information received from a call by implementing additional features.

Invoca review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
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Verified Current User
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"Invoca has been great to help manage both our internal marketing campaigns and partner programs. "

What do you like best?

It is very user friendly. Also us to quickly set up campaigns and provide quick reporting.

What do you dislike?

The support team has been good but have been lacking on follow up on major initiatives. Seem to be falling away from client support and engagement. There are other call routing/tracking options for a fraction of the cost of Invoca.

It would be great to be able to use it as an ad manager program. Right now you can only track cost on a per call basis. Would be nice to enter an ad price and be able to get your ad efficiency from that data.

Recommendations to others considering the product

Follow through on key initiative with clients. It is easy to talk a big game but need to deliver.

What business problems are you solving with the product? What benefits have you realized?

We are able to track call quality within the platform. There is value in almost all calls but how do you find the best solution for that traffic.

Invoca review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Invoca is innovative and easy to work with"

What do you like best?

The people at Invoca are amazing. They have a very talented team who is just as committed to our success as we are. They are incredibly easy to work with and listen to our needs.

What do you dislike?

There are a lot of products they offer so it can be challenging to figure out how each one can benefit you, but the team does a good job of helping you navigate.

What business problems are you solving with the product? What benefits have you realized?

We have solved problems on a paid search and pay per call level. Invoca has allowed us to drill down to keyword level attribution which has made it a lot easier to optimize our campaigns.

Invoca review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Call intelligence like never before! "

What do you like best?

Call intelligence like never before, so impressed with their signals program. Amazing technology. I love the visual reports.

What do you dislike?

no issues here, I find the UI very easy to use and the reporting works great. I love the visual reports

Recommendations to others considering the product

Heck yea, love them!

What business problems are you solving with the product? What benefits have you realized?

We are a vendor we're using invoca to provide our clients with better KPI's regarding their new clients that visit throught their websites.

Invoca review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great Tool"

What do you like best?

Ability to dive into where calls are coming from

What do you dislike?

Sometimes it is a bit of a goose change trying to find origin from a call

Recommendations to others considering the product

Make sure you have the call center supported and the bandwidth to handle lots of calls!

What business problems are you solving with the product? What benefits have you realized?

Clients being able to connect call centers and visibility into where calls are coming from. Able to sort calls based on validity and later

Invoca review by Administrator in Telecommunications
Administrator in Telecommunications
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Verified Current User
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"Invoca Review"

What do you like best?

The system is very easy to use with quick insight into the analytics of each campaign. The real time use is essential to account management. There are consistently new reports that give deeper better insight into the entire flow of the calls.

What do you dislike?

I would like some deeper ability to view multiple accounts in specific categories and compare the usage between each. We are able to view this in each of the bundles however comparing two different advertisers is not as simplistic as I would hope it to be.

What business problems are you solving with the product? What benefits have you realized?

We are constantly changing the way we are qualifying and diversifying calls on our end. The bundles and use of IVR's have been essential to these changes. The use of these steps have helped to optimize our current traffic as well as understand the best verticals to focus on as a company.

Invoca review by Caitie U.
Caitie U.
Validated Reviewer
Verified Current User
Review Source

"Intuitive call tracking platform- we love it!"

What do you like best?

1. The website integration to dynamically change a phone number based on the initiating marketing campaign.

2. The SalesForce plug-in to automatically create leads, including contact and source information, based on the inbound phone number.

3. The intuitive platform.

What do you dislike?

I wish the SalesForce plug-in had a few more integrated fields.

Recommendations to others considering the product

We are using Invoca as a call tracking platform for inbound calls from marketing campaigns rather than affiliates. Invoca can be used to solve many tracking problems for a business!

What business problems are you solving with the product? What benefits have you realized?

We are using Invoca as a tracking platform for both online and offline marketing campaigns. Invoca allows us to see which marketing campaigns drive calls, whether the call comes directly from marketing collateral, or comes after the caller clicks through to our site. With out this data, we would be relying entirely on customer feedback, which is neither as accurate or consistent.

The SalesForce plug-in allows us to both create leads automatically and integrate campaign data directly into the SalesForce lead. This ensures efficiency in entering inbound leads into SalesForce and accuracy in lead source and marketing campaign tracking.

Invoca is integral piece of our tool belt to help grow and scale the business.

Invoca review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Works Great - Constantly Updating With New Features - Pricey"

What do you like best?

The ease of setup compared to similar services was the first thing I enjoyed. The ability to generate very in depth reports is also a major plus. The API and webhooks are easy to use even for beginners. The UX of the Invoca platform is also very easy to use.

What do you dislike?

Sales support has been nothing short of spectacular but the platform support has been slow at times responding to emails and questions. Some of the reporting can get a bit confusing at times, as there are many different levels of reporting. Support for technical help can be a little slow at times. Is a bit more pricey than other call tracking vendors.

Recommendations to others considering the product

One of the best call tracking platforms around.

What business problems are you solving with the product? What benefits have you realized?

The main problem we are able to solve with Invoca is closing the "loop" between our website data and our sales data. We are able to see what campaigns are more effective and therefore able to increase our ROI. It has also been very useful for tracking offline campaigns that before Invoca we had no real way to track any sort of success from these campaigns.

Invoca review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"I use Invoca for all my inbound call routing needs, predominantly in the Health Insurance space "

What do you like best?

Tons of options. This product allows you to execute on so many strategies and it's also very easy to use. I especially like the "bundle" service where I can increase the likelihood of my calls being taken but all the clients that are able to take them.

What do you dislike?

There are some features that are still not perfected yet, but the team is always very clear on the various product updates and are always working to add more features. I would also like to see some easier integration with my Adwords. They have a very advanced Adwords integration, but we are EXTRA advanced, and need something more diverse.

Recommendations to others considering the product

Invoca is all you need to compete with the biggest companies in your space. They've levelled the playing field and enabled a company like mine to grow and stay competitive. I can only imagine what they'll add next and who they'll partner with because I feel they are so much ahead of the competition.

But, the biggest reason I would recommend Invoca is it's team. As I said, I'm a small company and I felt as though I was getting much attention and support as their biggest client. They truly do want to see small companies grow and they walk the walk (when most companies just "say" that's what they want).

What business problems are you solving with the product? What benefits have you realized?

As mentioned earlier, we're able to avoid "leaving money on the table" by using Invoca's bundle feature and other advanced monetization tools. In terms of benefits, I can sign up new clients and get them up and running in not time because these features don't need to be set every time. I just add a new client to the bundle and voila.

Invoca review by Ernie D.
Ernie D.
Validated Reviewer
Verified Current User
Review Source

"The Best Call Tracking Service For Cost Per Call Campaigns"

What do you like best?

I like the flexible setup, integration with Google Analytics and Google AdWords. The level of attribution granularity is nice as we can see not only source, medium, campaign, ad group, keyword, placement, but also can see which content on the site itself the visitor responded to.

What do you dislike?

The minimum monthly cost would be prohibitive for a small advertiser. It makes sense for us as an agency because we use it across multiple accounts, some of which are quite large.

What business problems are you solving with the product? What benefits have you realized?

We use Invoca to attribute the calls from our online call channels including SEM, Display Advertising, Social Media Advertising, Email Marketing, Organic Search and Affiliate Campaigns.

Invoca review by John N.
John N.
Validated Reviewer
Verified Current User
Review Source

"Intuitive. Useful. Straightforward. "

What do you like best?

Invoca has changed the way that our clients measure the ROI of their web leads. Not only is Invoca easy to use, it's also integrated with several of the third-party services that our agency's clients already use, so it's a seamless fit for call tracking and recording.

What do you dislike?

It would be great if Invoca had a dashboard that integrated Google Analytics. I think Invoca could also perhaps provide a more basic package for clients to "warm up" to the service before a full integration.

Recommendations to others considering the product

Know what your business goals are before you start doing dynamic call tracking. Know why, when and how you'll measure success.

What business problems are you solving with the product? What benefits have you realized?

The phone numbers that we use with Invoca are dynamic, so we can see from which web pages people reference the phone number and call. In this way, it also helps us streamline the user experience of our website, so our callers have more context before they call the store.

Invoca review by Lindsay M.
Lindsay M.
Validated Reviewer
Verified Current User
Review Source

"Invoca for B2B"

What do you like best?

The interface is extremely easy to use and implementation was a breeze. With the integration with Google and Salesforce the value that the call channel is bringing to our business is evident.

What do you dislike?

Our call volume isn't high, so it took us some time to figure out how to make the platform work for us. With that being said, the Invoca team was there all along the way and have been vital in helping us achieve our success YTD.

Recommendations to others considering the product

Don't make it harder than it is, start with one channel and add more from there. Also, be sure to get your full teams involved and to leverage the Invoca team. If you have a question, they know the answer and can help you gain more from your platform.

What business problems are you solving with the product? What benefits have you realized?

Our biggest issue was we were spending a ton on paid media channels, and while we had conversions, it always felt like we were missing something. Our phones were ringing, but we didn't know why. We also knew that if a phone rang and an opportunity was converted, that there was a 67% chance that that deal would close. So we asked ourselves, how can we get more? Since implementing Invoca, we've been able to understand the value that each and every one of our campaigns is bringing to all of our contact points (forms, chat and phone). Before Invoca we only knew how to get more forms and chats, but never phone calls. Additionally, campaigns that appeared to be under performing in terms of form fills were actually contributing just in the form of phone calls. Invoca is helping us to be more productive with our spend and understand where our leads are coming from. It's also continuing to prove additional value from our paid programs.

Invoca review by David H.
David H.
Validated Reviewer
Verified Current User
Review Source

"Invoca has become a crucial part of our company's tracking, reporting and billing processes."

What do you like best?

Invoca has allowed us to seamlessly onboard new campaigns, new clients and new publishers/sources without having to reinvent the wheel. Their system is sophisticated enough that we hardly need to consult with their technical support team. (When we do, they are responsive and a please to deal with.) They have also made some introductions between our company and other invoca customers that have become valuable relationships. We appreciate their ongoing support and helpfulness and are proud to be customer of theirs.

What do you dislike?

The amount of minutes that we use makes our monthly bill quite expensive. There are also some features that need to be done on the backend by an invoca specialist that would be more convenient if we could handle ourselves.

Recommendations to others considering the product

I strongly recommend using invoca!

What business problems are you solving with the product? What benefits have you realized?

Invoca has allowed us to seamlessly onboard new campaigns, new clients and new publishers/sources. This allows us to have accurate and timely billing for our clients and publishers alike.

Invoca review by Scott M.
Scott M.
Validated Reviewer
Verified Current User
Review Source

"The continued growth and success of Invoca is no surprise"

What do you like best?

Invoca's leadership breeds a customer-centric culture that's evident throughout the company. Each person I've dealt with at any level has shown genuine interest in solving our business problems. You ask & they do. They're especially attentive when it comes to incorporating features into their product that are specific to our needs.

What do you dislike?

Their platform was architected based on the affiliate network model, so some of the concepts and features don't necessarily apply to the various needs of brand advertisers. This can be slightly confusing to some users. Also, their reporting formats are a bit clunky, but I see that a slick new interface is on the near horizon.

Recommendations to others considering the product

Get a demo. If you receive phone calls, it can help your business.

What business problems are you solving with the product? What benefits have you realized?

We are dialing in (you see what I did there?) on the best sources of phone calls across many marketing tactics. At a very high level, the benefit is knowing where to allocate our marketing dollars to get the best return.

Invoca review by Tyler H.
Tyler H.
Validated Reviewer
Verified Current User