Invoca

(214)
4.5 out of 5 stars

Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations.

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Showing 227 Invoca reviews
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Invoca review by <span>Dan K.</span>
Dan K.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Provider

What do you like best?

Invoca has cutting edge technology and they're helping us move forward in improving our digital marketing capabilities. The platform is easy to use and Invoca is consistently releasing improvements and additional functionality based on what clients are asking for. Best of all the Invoca team is exceptionally dedicated to their work, very good at what they do and willing to go above and beyond to help their clients.

What do you dislike?

Javascript had to be tailored to our specific website / call center setup. Took a little time to get everybody on the same page but they delivered the functionality and it's built so that we can easily maintain it.

Recommendations to others considering the product

We've looked at other providers in this space and I don't think you'll find another one that has the combination of functionality, pace of new development, and focus on customers that Invoca does.

What business problems are you solving with the product? What benefits have you realized?

Invoca is helping us optimize our digital campaigns by informing us on which keywords and digital campaigns drive the most and highest quality phone calls. We've been able to make significant improvements to our return on marketing spend.

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Invoca review by <span>Joshua G.</span>
Joshua G.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Product backed by an even better team

What do you like best?

Invoca is a solid product that provides a service like a dial tone. The reporting we get is an extremely important piece in connecting our online advertising spend to phone calls into our call center. With this tool we're able to easily optimize our campaigns to drive calls and revenue.

The team is what really stands out at Invoca. Our customer success rep is fantastic and is always on top of any requests we have. Additionally their product team is very sensitive to the needs of their customers and is always building out more and more useful features.

What do you dislike?

Documentation can be a little tricky to find. However, their support team more than makes up for this in their responsiveness and ability to answer questions thoroughly and satisfactorily to both Engineers and Marketers.

Another challenge I've had with the system is that it's very much built out for affliate marketing, so sometimes setting up campaigns can be a little confusing for new users who don't know anything about that. However, after 1 walk through people usually get it.

Recommendations to others considering the product

Don't forget to look into their integrations. Wish we'd leveraged these sooner.

What business problems are you solving with the product? What benefits have you realized?

Search engine optimization, A/B Testing, Display campaign optimization. We're able to better optimize our marketing spend to increase revenue through phone calls.

What Inbound Call Tracking solution do you use?

Thanks for letting us know!
Invoca review by <span>William T.</span>
William T.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Invoca - Call Management Software Made Easy

What do you like best?

The product is easy to use, and also easy to troubleshoot. The customer support is responsive and more then happy to help you with any problem you have. Invoca has great reporting tools and helps you manage and track all of your campaigns. I help manage and keep track of over 1000 different campaigns and the platform makes that management simple. The data that you pull from the export is great and pulling Pivot Table and Graphs in excel make for great reports to show management. The management of Advertisers, Campaigns, and Publishers is great, it is easy to navigate and keep track of each one of them.

If you have partners that are also using Invoca that you work with, implementation is super easy.

What do you dislike?

With all our campaigns, it would be nice to have better IVR solution. In the current format if you want to make a change at the top of the IVR it will delete everything under that, so you will have to rebuild everything again.

The limitations on the amount of records you can pull at one time from the calls report (cap at 250,000)

Recommendations to others considering the product

It is a simple product to use and set up. It is also super simple to create test campaigns that you can call in and test to see how everything works.

What business problems are you solving with the product? What benefits have you realized?

The platform really helps show a high level of all the data that is collected. With the reporting and different ways I analyze our data, Invoca helps us find ways to improve on revenue gain. The "do not repeat prompts" really helps insure that we make sure calls get through the system in a fast and effective manor.

Invoca review by <span>Alan F.</span>
Alan F.
Validated Reviewer
Verified Current User
Invitation from the software vendor
Reviewed On

The Real Deal

What do you like best?

Invoca does what it says its going to do. There are too many phone tracking services out there that make attractive claims on the outside, but don't deliver on the inside. The reporting dashboards very clearly communicate the progress and status of our campaigns.

What do you dislike?

Adding Notes to recorded calls requires you to setup the campaign, set yourself up as an employee under that campaign, and then view the Transaction reports. Rinse and repeat for all campaigns, and that's a doozy.

Recommendations to others considering the product

For AdWords/Facebook campaigns, you NEED to track phone calls that stem from these campaigns in order to reflect a more accurate ROI. Customers will never admit how they found you accurately, and phone team members only halfway care about the exact attribution funnels, generally. Regardless of what they say or what they fill out, being able to KNOW that they clicked on your ad and called you is invaluable. Invoca does the best job I've seen thus far.

What business problems are you solving with the product? What benefits have you realized?

Attribution of phone scheduling patients to our Adwords/Facebook ad campaigns has been awesome. Being able to see what keywords were searched and compare that to the actual injury the patients have offers a new insight to our marketing.

Invoca review by <span>Brett F.</span>
Brett F.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Great system to manage calls

What do you like best?

Invoca is simple to use, quick to set up and does a great job. The reports, stats, recordings, etc are great. Its definitely one of the best systems I've seen. The support staff are also very responsive and helpful. Managing campaigns is relatively simple. The platform allows useful customization of calling hours, IVR, restrictions, geographic filters, etc. I've been happy with it.

What do you dislike?

While cheaper than some other options, the price is one negative as it can get really expensive if you are sending a lot of calls through their system. My other issue is the bundle options. I don't love how their bundles work and if your campaigns are not syndicated it can get messy with reporting and call durations with IVRs.

Recommendations to others considering the product

Give it a try and see if you like it or not. Its simple to implement and test one or two campaigns or segments and see if you like it or not. That's what we did and we've stayed with it. There are a lot of companies using Invoca, ask for a reference.

What business problems are you solving with the product? What benefits have you realized?

We work with inbound calls and Invoca has been great. Invoca has helped solve some of our reporting issues, especially in terms of call duration and reporting billable calls. It's very useful if the client you are working with is also using Invoca because it saves on cost.

Invoca review by <span>Eitan Z.</span>
Eitan Z.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Awesome technology but an even better team to work with

What do you like best?

the dedicated support team is really all about making sure we understand what's going on at all times. Really been impressed with the desire to make the client happy. They're super knowledgeable, very responsive and overall you can tell they very much want you to be happy, in fact they won't quit until they address all of your concerns. I've been very impressed with our account team and the technical support.

What do you dislike?

we have a complicated set up and working within budget around the pool parameter constraints are a little challenging. We can get around it by consolidating multiple parameters into one ring pool but would be better if Invoca opened up the limitation.

Recommendations to others considering the product

Yes, I would recommend Invoca to others. I believe they're the leader in enterprise level phone tracking and it's obvious to me why that's the case.

What business problems are you solving with the product? What benefits have you realized?

We've solved end-to-end analytics around our phone conversions from website to our database funnel. we use adobe analytics and integrated invoca via webhook which has worked well for us.

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