Invoca

(226)
4.5 out of 5 stars

Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations.

Work for Invoca?

Learning about Invoca?

We can help you find the solution that fits you best.

Invoca Reviews

Ask Invoca a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Ratings
Company Size
User Role
Industry
Showing 239 Invoca reviews
LinkedIn Connections
Invoca review by <span>Jasmine T.</span>
Jasmine T.
Validated Reviewer
Verified Current User
Review Source

"Setting up and managing many campaigns "

What do you like best?

Easy to listen to calls and see all details related to the calls so you know exactly the status of each call.

What do you dislike?

Can be more customizable to your company. Rather than having to go to many different places to set up a campaign can be all in one location.

We set up a campaign and then add them to bundles. It would be nice when setting up the call campaign itself, there is a question in there that asks what bundles we would like to add the campaign to. That way everything is in one place.

Also, it is so difficult when clients of ours already have invoca and incite us to their campaigns. It never works that way, only way we can set up companies the easiest is to put in their DID # which is syndicated. Seems like should be easier way when you work with other partners who have campaigns.

Recommendations to others considering the product

Yes, it is nice to have other companies use it so we can set up syndicated campaigns.

What business problems are you solving with the product? What benefits have you realized?

If calls are billable or not, confirming they have received it, where they came from etc.

Sign in to G2 Crowd to see what your connections have to say about Invoca
Invoca review by <span>Colleen F.</span>
Colleen F.
Validated Reviewer
Verified Current User
Review Source

"Invoca is the next generation of call tracking"

What do you like best?

Invoca has cutting edge technology in the call tracking industry. Signal AI Technology has amazing capabilities to help us obtain the information we need to track our KPIs to calculate return on investment by channel per account. We also are able to help coach based on the models. The staff at Invoca has been really helpful to work with and they have always been open to learning about specific use cases to help strengthen the platform and model.

What do you dislike?

Invoca has been a joy to work with! Some things that I think can be improved upon would be the accessibility we have to reporting through the dashboard and being able to have a live person call you instead of submitting support requests through a portal. Although they are timely in responding, some things have unnecessary back and forth that could be avoided to make things more efficient.

Recommendations to others considering the product

Porting numbers is time intensive so I would shy away from this if possible.

What business problems are you solving with the product? What benefits have you realized?

There has been a huge reduction in cost when we switched over to Invoca. We are able to get majority of our needs met at a fraction of the cost. With the technology they have in place for signals and AI, the opportunities are endless for saving us money and tracking our best return on investment when evaluating our marketing channels for our accounts.

What Inbound Call Tracking solution do you use?

Thanks for letting us know!
Invoca review by <span>Grant K.</span>
Grant K.
Validated Reviewer
Verified Current User
Review Source

"Invoca Review - Optimizing Lead Generation"

What do you like best?

The AdWords conversion integration is a huge parts of helping me optimize paid search. AI signals are giving us insights in creating new conversion actions & creating a better user experience. Call listening has given us insight into customer's needs. Dashboard reporting has freed up our reporting workload and better communicate with our internal business partners.

What do you dislike?

no Bing Ads conversion integration currently

Recommendations to others considering the product

If you sell products over the phone a call tracking partner is very important. Invoca has been able to help us optimize our paid digital marketing efforts immensely.

What business problems are you solving with the product? What benefits have you realized?

A lot of attribution issues are being solved. The Adwords integration is allowing us to track true call conversions to better optimize our paid search efforts. Call listening is helping us to better understand how our customers want to interact with us. The AI signals are helping us to focus our optimization efforts and create a better user experience with us.

Invoca review by <span>Dan K.</span>
Dan K.
Validated Reviewer
Verified Current User
Review Source

"Great Provider"

What do you like best?

Invoca has cutting edge technology and they're helping us move forward in improving our digital marketing capabilities. The platform is easy to use and Invoca is consistently releasing improvements and additional functionality based on what clients are asking for. Best of all the Invoca team is exceptionally dedicated to their work, very good at what they do and willing to go above and beyond to help their clients.

What do you dislike?

Javascript had to be tailored to our specific website / call center setup. Took a little time to get everybody on the same page but they delivered the functionality and it's built so that we can easily maintain it.

Recommendations to others considering the product

We've looked at other providers in this space and I don't think you'll find another one that has the combination of functionality, pace of new development, and focus on customers that Invoca does.

What business problems are you solving with the product? What benefits have you realized?

Invoca is helping us optimize our digital campaigns by informing us on which keywords and digital campaigns drive the most and highest quality phone calls. We've been able to make significant improvements to our return on marketing spend.

Invoca review by <span>Joshua G.</span>
Joshua G.
Validated Reviewer
Verified Current User
Review Source

"Great Product backed by an even better team"

What do you like best?

Invoca is a solid product that provides a service like a dial tone. The reporting we get is an extremely important piece in connecting our online advertising spend to phone calls into our call center. With this tool we're able to easily optimize our campaigns to drive calls and revenue.

The team is what really stands out at Invoca. Our customer success rep is fantastic and is always on top of any requests we have. Additionally their product team is very sensitive to the needs of their customers and is always building out more and more useful features.

What do you dislike?

Documentation can be a little tricky to find. However, their support team more than makes up for this in their responsiveness and ability to answer questions thoroughly and satisfactorily to both Engineers and Marketers.

Another challenge I've had with the system is that it's very much built out for affliate marketing, so sometimes setting up campaigns can be a little confusing for new users who don't know anything about that. However, after 1 walk through people usually get it.

Recommendations to others considering the product

Don't forget to look into their integrations. Wish we'd leveraged these sooner.

What business problems are you solving with the product? What benefits have you realized?

Search engine optimization, A/B Testing, Display campaign optimization. We're able to better optimize our marketing spend to increase revenue through phone calls.

Invoca review by <span>William T.</span>
William T.
Validated Reviewer
Verified Current User
Review Source

"Invoca - Call Management Software Made Easy"

What do you like best?

The product is easy to use, and also easy to troubleshoot. The customer support is responsive and more then happy to help you with any problem you have. Invoca has great reporting tools and helps you manage and track all of your campaigns. I help manage and keep track of over 1000 different campaigns and the platform makes that management simple. The data that you pull from the export is great and pulling Pivot Table and Graphs in excel make for great reports to show management. The management of Advertisers, Campaigns, and Publishers is great, it is easy to navigate and keep track of each one of them.

If you have partners that are also using Invoca that you work with, implementation is super easy.

What do you dislike?

With all our campaigns, it would be nice to have better IVR solution. In the current format if you want to make a change at the top of the IVR it will delete everything under that, so you will have to rebuild everything again.

The limitations on the amount of records you can pull at one time from the calls report (cap at 250,000)

Recommendations to others considering the product

It is a simple product to use and set up. It is also super simple to create test campaigns that you can call in and test to see how everything works.

What business problems are you solving with the product? What benefits have you realized?

The platform really helps show a high level of all the data that is collected. With the reporting and different ways I analyze our data, Invoca helps us find ways to improve on revenue gain. The "do not repeat prompts" really helps insure that we make sure calls get through the system in a fast and effective manor.

Learn more about Invoca

Invoca Videos

Kate from G2 Crowd

Learning about Invoca?

I can help.
* We monitor all Invoca reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.