ion interactive

(194)
4.0 out of 5 stars

ion delivers business value with interactive content marketing.

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ion interactive Features

Content Creation
Content Creation Tools

Tools that help in the ideation, writing, and designing of content.

81%
(Based on 99 reviews)
Content Curation

Tools to discover, capture, and share third-party content.

78%
(Based on 77 reviews)
Buyer Personas

Set buyer personas so users can target content to their most valuable audiences.

73%
(Based on 47 reviews)
Optimization
SEO

Optimize content to increase search engine result rankings.

76%
(Based on 75 reviews)
A/B Testing

Ability to test two (or more) versions of content and collect viewer interaction data.

83%
(Based on 69 reviews)
Dashboards & Reporting

Access pre-built and custom dashboards and analytics around content performance.

75%
(Based on 95 reviews)
Audience Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

76%
(Based on 65 reviews)
Testing
Logistics
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users.

84%
(Based on 82 reviews)
Integrations & APIs

API's typically enable integration of data, logic, objects, etc. with other software applications.

77%
(Based on 73 reviews)
Customizable Templated Workflows

Suggested workflows that can be adopted as is or adapted to fit business needs.

n/a
Version Control

Ability to access and restore past versions of content.

66%
(Based on 63 reviews)
Distribution Features

Features to distribute content through a variety of channels including social, websites, blogs, etc.

78%
(Based on 59 reviews)
Collaborative Editorial Calendars / Scheduling Content

Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.

n/a
Internal Communication

Tools to communicate with internal and/or external parties involved in the workflow.

73%
(Based on 58 reviews)
Editing and Approval Tools

Tools to facilitate the editing and content approval process.

73%
(Based on 70 reviews)
Reporting
Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

90%
(Based on 73 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

n/a
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

87%
(Based on 73 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

82%
(Based on 66 reviews)
Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

n/a
Split URL Testing

Split web traffic to a page between two different URLs.

85%
(Based on 57 reviews)
Build
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

78%
(Based on 61 reviews)
Landing Pages

Build landing pages for user entry into the site.

84%
(Based on 85 reviews)
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

73%
(Based on 64 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

74%
(Based on 75 reviews)
Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

82%
(Based on 68 reviews)
Personalization
Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

79%
(Based on 50 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

79%
(Based on 48 reviews)
Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

73%
(Based on 39 reviews)
In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

78%
(Based on 64 reviews)
Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

77%
(Based on 39 reviews)
Session Replays

Replay videos of user's interactions with your site.

67%
(Based on 26 reviews)
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

84%
(Based on 70 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 71 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 54 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

78%
(Based on 51 reviews)