ion interactive

(195)
4.0 out of 5 stars

ion delivers business value with interactive content marketing.

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Showing 197 ion reviews
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ion review by <span>Marissa d.</span>
Marissa d.
Validated Reviewer
Verified Current User
Review Source

"5-Year Ion Guru"

What do you like best?

Ion is an enigma but it makes so much sense to me. I love that you can create customized experiences and when we're in a pinch, the platform also offers templates to work off of. I love the customer support---they are very helpful and very quick to respond to any questions and concerns we have. I love the new chat feature. It gives us a chance to alleviate any immediate issues. Most recently I was stuck on setting up an email integration and pulled up the chat feature. Within 30 seconds, I had someone helping me and troubleshooting with me real-time. Not only are they extremely responsive via chat, but email as well. ION also offers training to all users. I have not personally attended, but the team is very eager to get started and learn more in-depth features of the platform.

What do you dislike?

The ability to copy page rules from creative to creative would be beneficial to our practice. The import master feature was a feature that made the upload process faster for us, but it was removed.

Recommendations to others considering the product

It's an easy-to-use platform and east on the eyes. The other great part is that the ION team takes your suggestions into consideration when making any updates. They really value the needs of their customers.

What business problems are you solving with the product? What benefits have you realized?

The benefits are that non-designers/developers are able to login to the platform an make changes. It's a much more attractive than your average CMS.

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ion review by <span>Annie K.</span>
Annie K.
Validated Reviewer
Verified Current User
Review Source

"Go with the flow, and you'll find this program very useful."

What do you like best?

You can very quickly create online experiences. There is no programming that happens after the design of your experience, so you can avoid the hassle, time, and cost of working with a programmer. Ion is especially great for those low-budget projects that you just can't justify the additional production cost. You can also very easily provide interactive, dynamic designs through several built-in functions. For the most part, they're pretty intuitive.

Another really cool feature is you can set up "if this, then that" scenarios. You can set them up based on the the user's response to questions, to their geographic location, and more.

What do you dislike?

As a designer, sometimes it's very difficult to try and match an existing design. To a certain extent, you need to let go of the details, and follow the program's lead. You can obviously make lots of design choices, but sometimes the small details (like margins, or specific fonts, etc) can add a lot of time to the project, making it less cost-effective.

Although the built-in responsiveness is great, it's by no means perfect. You'll still need to go through each page and test it on mobile and other browsers.

Recommendations to others considering the product

Make sure you allow plenty of time to train on this product. It is very robust, but can be quite tedious to master. However, the live-chat helpdesk is very helpful. When comparing similar products, I would check to see what their support is like.

What business problems are you solving with the product? What benefits have you realized?

Our goal using Ion is to easily create interactive content without the expense of a developer. It costs a lot of money to develop content. In Ion, when we put content into an Ion experience we can quickly pull apart "snippits" and use them in additional experiences. As a result, the client saves time and money.

What Content Marketing solution do you use?

Thanks for letting us know!
ion review by <span>Carlos Eduardo M.</span>
Carlos Eduardo M.
Validated Reviewer
Verified Current User
Review Source

"Great Tool and amazing support"

What do you like best?

1) The platform's flexibility is just amazing. You can build landing pages, surveys, quizzes, interactive ebooks, whitepapers, you could even build a website in theory 2) The templates are also great if you're just starting or if you want to have something up really quick 3) And the support is one of the best I've encountered so far, really friendly and fast

What do you dislike?

The learning curve can be a challenge at first but the support pages and the guys are great at explaining how to really squeeze all the platform's potential.

Recommendations to others considering the product

Ion is very flexible but you will need time and personnel dedicated to learning the platform. It can be difficult to learn at first.

What business problems are you solving with the product? What benefits have you realized?

Overall, Ion helps us generate more leads through surveys and quizzes. It also helps us with landing pages and interactive content for our website.

ion review by <span>Michael F.</span>
Michael F.
Validated Reviewer
Verified Current User
Review Source

"Great platform and an awesome team!"

What do you like best?

When our company needs to get a landing page up for a campaign with a fast turn around we have been turning to ion to create custom designed and branded landing pages. Great tracking and sales data capabilities with everything in the platform. Aside from the platform the communication between our internal team and Ion's has been great every step of the way! They are always accommodating our needs and exceeding our expectations on every project.

What do you dislike?

The design builder could use an undo button. When you make a mistake or want to go back there is no simple way to do so other then your history tab and not always will it show you the step that you are looking to go back to.

What business problems are you solving with the product? What benefits have you realized?

Fast turn sound times on landing pages and assessments when we need to get something up that looks great and is trackable in multiple ways.

Building our custom landing pages that our internal team designs and then Ion develops it in their platform.

Great to know that if we cannot find a template in their platform that they are happy to help us build one out from a custom design that we create.

ion review by <span>Kelly S.</span>
Kelly S.
Validated Reviewer
Verified Current User
Review Source

"Ion Interactive is THE online tool every direct marketer needs!"

What do you like best?

Ion Interactive is a responsive A/B testing platform that allows marketers (not developers!) to create relevant advanced experiences using an advanced online visual editor. The platform integrates with our other marketing tools (e.g., ESP for email collection). The themed approach allows us to stay on brand while quickly creating new landing pages. Ion Interactive is a very dynamic company, which is constantly adding new features to its platform. Every month they add new features and/or templates to the platform. And don't think for a second that because it uses a visual editor, you can't fully customize your pages. You can easily write scripts, use conditional logic for a myriad of things, etc. It is extremely powerful! We currently use a top-tier ecommerce platform with a content management module and A/B testing capabilities, but it doesn't come anywhere near Ion Interactive when it comes to landing page creation and testing.

What do you dislike?

Very, very little! A better system to undo actions would be a nice improvement. On-screen feedback widget capabilities (e.g., poll, survey, etc.) and heatmaps.

Recommendations to others considering the product

get a demo!

What business problems are you solving with the product? What benefits have you realized?

Conversion rate optimization. Lead generation.

ion review by <span>Melissa J.</span>
Melissa J.
Validated Reviewer
Verified Current User
Review Source

"Very happy with ion"

What do you like best?

It's easy to make beautiful, polished experiences from start to finish. They have really thought through the entire process and have a lot of options for content creation and tracking.

What do you dislike?

There's no undo button! There have been times where I've had to scrap an entire project and start over because I don't know what I messed up. It would be nice to undo myself out of my own messes every once in a while.

Recommendations to others considering the product

Ion offers a lot of features that other platforms don't have. The combination of lots of different types of deliverables plus reduced production time really sealed the deal for us. We also liked that we can track and control interactions and make decisions based on what our consumers like.

Start using the tool while you're going through training. It sounds kind of complicated or confusing in the videos, but it makes much more sense when you're actually in the tool.

What business problems are you solving with the product? What benefits have you realized?

We need eye-catching online experiences and ion is helping us to make those come to like quickly. I like that there are so many different options both on the creative side and with the back end. It's very flexible and easy to learn, especially for anyone who has any background in web design or development. I like the quick production but it's also nice to be able to drop in a block of code when needed.

Kate from G2 Crowd

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