I really appreciated that the 4Q Survey was free and that the installation was straight forward for the most part. Once I had downloaded the plugin to my Wordpress site, I simply located it in the Plugin menu, clicked Settings and was taken to an instruction page. The instructions told me how to go to the iPerceptions website, log into my account (which I created for free), click on the survey plugin I just downloaded and then go through the customization steps.
I really appreciated the level of customization that was available to me considering this plugin was free. For example I could select from a variation of surveys, each suited more towards a certain type of website. For the purposes of my website I chose 4Q, especially because I recently realized the value of those questions (developed by web scientists to gather the most amount of data for the least amount of time/effort). The other types of surveys included Experience Tracking and Optimization, Comment Cards, Purchase Optimization (for e-commerce websites) and more. Beyond just survey type I was able to add a logo, add and modify survey questions and create the survey in multiple languages.
I chose the “discreet” version of the survey and set my invitation to the recommended 50% invitation rate (recommended for websites with less than 10 000 visitors per month). I am hoping to gather data unobtrusively with these settings. I appreciated that iPerceptions makes the implications of the settings I chose clear; for example, I was alerted that I would likely have a lower completion rate with the discreet version.
I can’t say there was anything that gave me too much of a headache overall. There were some settings and options that were a bit unintuitive for me. Since my site is live this made me a bit nervous as I had no idea if it would impact the site or what the results would look like, but then I was relieved to realize that my survey had not even been activated and I could easily control when it goes live.
The only other thing that was a bit unclear for me at first was how to implement the survey in French for the French side of my website and in English for the English side of my website. On the iPerceptions dashboard, when you set up and configure your initial survey there is an option to translate it. I initially thought this would generate a similar but linguistically different survey, so I plugged this code into the French side of my WordPress site. It took me a bit of trial and error to realize that I had to create a separate survey project per language and that the translation function is for sites that are only in one language that is not English.
I installed this plugin so that I could get some real-time feedback from my website visitors. I realize that Analytics is no longer enough to diagnose the strengths and weaknesses on my website because I can't get a complete picture from just the numbers.
As I generate data, I will come back here to update how well this survey integrated with my Analytics data etc. Stay tuned!