Iterable

Iterable

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4.3 out of 5 stars

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

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What is Iterable?

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Iterable empowers today’s growth marketer to leverage their subscribers’ demographic, behavioral and event data in real time to create relevant, personalized messages across all channels. Marketers can segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Iterable Details Provided by: Katie P.

Iterable Details Provided by: Katie Pope

Senior Customer Marketing Manager at Iterable
Website
iterable.com
Related Links
FAQ
Languages Supported
English

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About Iterable

Iterable is the growth marketing platform that powers true omni-channel relevance at scale.
Iterable empowers today’s growth marketer to leverage their subscribers’ demographic, behavioral and event data in real time to create relevant, personalized messages across all channels. With Iterable, marketers can successfully segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Using Iterable, marketers can quickly build high performance campaigns and create dynamic multi-step workflows. Some examples include welcome series that engage new users, abandoned shopping cart campaigns that convert customers, or win-back series that reactivate lapsed users.

Campaigns can seamlessly include transactional, triggered, and blast emails, as well as several other channels including mobile push notifications, SMS text messages, in-app, web-push, social, and direct mail. Iterable provides omni-channel relevance at scale via a flexible data model that accepts any data point and can segment users and trigger workflows based on any behavior, event or criteria.

How do you position yourself against your competitors?

Iterable is the growth marketing platform that powers true omni-channel relevance at scale. Iterable accomplishes this by:
- Captivating your users by delivering 1:1, personalized messages across multiple engagement channels like Email, SMS, push, web push, in-app, social, and direct mail as well as
- Activating your subscribers’ demographic, behavioral and event data instantly through Iterable’s flexible data model which alleviates data silos
- Automating seamless, intelligent, automated campaigns and segments using the intuitive, drag & drop visual campaigns

Unlike standard marketing automation tools, the Iterable platform is unique because of:
- Modern Architecture
- True Omnichannel Messaging
- Single Data Platform
- Workflow Studio
- 1:1 Relevance
- Easy to use: Built for Marketers

Vendor
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
140
Twitter
@Iterable
Twitter Followers
1386
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