Jabmo

4.1
(27)

Jabmo is an international all-in-one platform for Account-Based Marketing enabling you to engage target accounts through Account-Based Website Personalization, IP Advertising and Retargeting.

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Jabmo review by Alivia S.
Alivia S.
Validated Reviewer
Verified Current User
Review Source

"A Useful Retargeting Tool"

What do you like best?

Azalead is a very useful platform to do retargeting and account based marketing.

The interface is easy to understand, and it's fun to scroll around and see who's checked out your site.

What do you dislike?

The tool in itself isn't very actionnable. I can only really use it to look around at company level information, but it isn't very well integrated with Hubspot so I can't actually do anything with that information.

The value really lies in the retargeting.

Recommendations to others considering the product

The efficiency of the tool lies mostly in having the right alignement with sales on what accounts are key, and the budget to run ads. If you're sales alignement isn't great, then you won't succeed.

What business problems are you solving with the product? What benefits have you realized?

We're trying to target certain key accounts for our Sales team.

We want to reactivate contacts that have visited our site, but haven't filled out any forms.

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Jabmo review by Philippe L.
Philippe L.
Validated Reviewer
Verified Current User
Review Source

"A great tool to detect, to measure and confirm potential business, and to target the right accounts"

What do you like best?

Azalead is a radar. You see a point with a company name on it. No less, but sometimes more.

- As an account manager it is very helpful to confirm that a prospect is actively investigating your solution.

- It is also the best way to detect an interest from a company long time in advance

- Then when appropriately linked with CRM and ABM tools it's a good tool to make sure we prospect the right way

1. The weekly (or daily) report are of great value:

- Seeing a peak of visits from a Company - often impossible to detect it so obviously another way

- Seeing a prospect in my top 5 of the detected accounts, staying in the charts during a long period of time

- A good reminder and call to action agent

2. Customization capacity is really helful

3. Also like the landing page with dynamic charts and ranking displayed which immediately give a global view

What do you dislike?

Still a lot of micro improvements expected here and there to make the information as accurate as possible while keeping the whole picture as clear and simple as possible and to centralize information.

Having a global view at first sight is very easy, but navigating through the UI to dig further can take time

Matching the content with CRM tools takes time. No miracle - prospection and sales takes time and requires high precision work.. so this is not a dislike, just a mention that Azalead is not a magic stick

What business problems are you solving with the product? What benefits have you realized?

At first, confirming I target the righ accounts : making sure I am talking to a prospect who is considering the product for real and obviously investing time on it

Then observing and checking my assumpions; getting ideas, tendencies, detecting patterns and understanding if a specific market is a particulary valuable target

What Account-Based Reporting solution do you use?

Thanks for letting us know!
Jabmo review by Virginie L.
Virginie L.
Validated Reviewer
Verified Current User
Review Source

"A very clever digital marketing tool - still in its "young age""

What do you like best?

A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and check the pertinence of SEO and SEA. 2) understand more the navigation paths. 3) being able to precisely retarget 4) create precise emailing campaigns. 4) create lists of cold-to-cool leads to feed your sales channels.

Tool is really eay to use, lacking some few "practical" fonctionalities but the new may 2016 release is much better.

What do you dislike?

- of course you ionly see a name of a company, not who's behind the mouse (is it the managing director or the reception desk lady?) Azalead tag on BTC and BTB pages can be provn inefficient because the btc navigation "pollutes" the BTB.

- Database relevance: tool not always able to identify the right company name, sometimes not all IPSs as well.

- you clearly need internal ressources, someone who will regularly use and tag. That's some minutes every day.

- For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of ressourses (again) and mentality.

What business problems are you solving with the product? What benefits have you realized?

Our efforts are to develop a lead generation programme for btc and btb satellite broadband service in Europe, for our distributors. We have been focusing in the last year on growing B2B volumes of leads, and decided to test Azalead as a specific b2b tool.

Our idea was to give the tool to our commercial people / distributors but the adoption for them is not easy. Not that the tool is difficult, but somehow they don't really believe in the "buying signals", being more used to traditional way of prospecting. Fully use Azalead for our company mean entering a real digital transformation and wel.l.. not sure that's going to happen soon.

Jabmo review by Baptiste S.
Baptiste S.
Validated Reviewer
Verified Current User
Review Source

"The best way to get started with ABM"

What do you like best?

In my company, we use Azalead as a mean to track and increase qualified traffick to our website, as well as to better customize the content we send to our visitors. Its best features are, in my opinion and for our particular use:

- The quality of its B2B database

- Very handy tools, such as an email address "getter"

- Powerful reporting options

- Great customer support

- Beautiful, easy to use interface

What do you dislike?

As some others have said, some data is sometimes missing for smaller accounts.

Recommendations to others considering the product

Take the time to carefully craft your target lists. You can even fill it with companies that have not yet interacted with yours, and then track their habits once first contact has been established.

What business problems are you solving with the product? What benefits have you realized?

Using the Azalead software, we have started by analyzing ourcustomers and the most active companies on our website. On this basis, we were able to establish a list of target companies, on which we focus our communication and marketing efforts.

This allows us to compensate our lack of resources and time by dramatically increasing efficiency. In just three months, we were able to generate an increase in the value of our sales pipeline by 27%.

Jabmo review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"There is a long way to go"

What do you like best?

It provides data on the companies that are currently visiting your website and the content that they are looking at.

What do you dislike?

The quality of the data is not very precise, some examples are:

- Companies name might not be accurate. It mixes companies with similar names. Example Sogetti and Soget.

- Location of large companies is not appropriate. An example: companies based in France can be referred in Spain.

- The company size of the companies does not represent the real size.

- Sometimes the content referred as visited does not match with the visitors activity.

User interface is not very friendly, and along with the issues in the quality of the data, leads to a large amount of time invested without necessarily providing useful information.

I think they should try to improve the existing user interface. Some suggestions are:

- In the "Account Selection" section, while looking for details of the visitors, when we click on the name of the company it would great if instead of opening a new page, the information could be shown as a drop-down menu. Why? Because if you don't find the information that you are looking for you are forced to come back to the beginning of the list of companies. It means that all the time that you have spent scrolling down to look for specific companies is lost and you have to restart from zero your search.

Another option, once you have check the details of the company, you can come back to exact point of your search instead of having to come back to the beginning of your list.

- Again, in the "Account Selection" section, when you have the full list of visitors, you could a column with symbols that show you the activity performed by the visitor. You can add symbols for website visits, ads clicks and email opened. By doing that, we will be able to easily vIsualise if the visitor has opened an email. No need to click or open the account section when you are looking for emails of the visitors.

- It would be great if in the "page viewed" section, the date of visits could be shown.

- It would be good if all the companies with opportunities ("Sales Pipeline") could be tracked, so we can follow their engagement in the marketing activities.

Recommendations to others considering the product

I think it could be useful depending on the usage you will give it. For ABM outside France I am not sure is the tool you should use.

What business problems are you solving with the product? What benefits have you realized?

So far, it has not been very useful. I struggling to find whether it brings value to my activity.

Jabmo review by Anne-Sophie B.
Anne-Sophie B.
Validated Reviewer
Review Source

"Helpful tool!"

What do you like best?

The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they are looking for and to study their behaviour.

What do you dislike?

The problem is that the information we get is not really qualified, there is a lack of database regarding the interesting accounts. For example, when someone from a big company is visiting our website, we can't find his information, that's a real shame not to be able to contact the right person for the big companies and not being able to help them.

What business problems are you solving with the product? What benefits have you realized?

We succeeded in tracking some very good information regarding the opportunities we detected in first place when people finally came to visit our website. But unfortunately, we don't receive enough good information. We're currently trying the account-based marketing solution and will see how we can improve that!

Jabmo review by Patrice O.
Patrice O.
Validated Reviewer
Verified Current User
Review Source

"The innovative Account Based Marketing platform"

What do you like best?

Ease of use.

Efficient Customer Success Team

Fast and constant improvement based on customer's feedback.

What do you dislike?

Nothing to dislike, but as I'm always eager for improvement, I'd love to see more personalization options on reporting and UI. waiting for that, Azalead team is very keen on extracting usefull reports that might not be available yet through the interface

What business problems are you solving with the product? What benefits have you realized?

I was looking intially for a platform to improve my ABM strategy. Azalead is providing me more than I was looking for :

* ABM tracking and reporting

* Sales reps alerting on key accounts

* Retargeting on key accounts

* Landing page personalization

Jabmo review by Thomas Benjamin V.
Thomas Benjamin V.
Validated Reviewer
Verified Current User
Review Source

"Identify and reach your key accounts"

What do you like best?

ease of use, customer support is great, many prospect companies have been identified, Good tool to measure marketing ROI, Azalead's Email tag lets you track which individuals at a company has engaged with your email campaigns.

What do you dislike?

None per say but would like to see the number of cookies placed on each account to measure how many individuals from a company have engaged with us.

What business problems are you solving with the product? What benefits have you realized?

For our company, Azaleads provides the ability to build and/or retain awareness with key accounts for acquisition or retention and helps to align the Sales and Marketing team together by feeding qualified leads with better insight.

Jabmo review by Lauren C.
Lauren C.
Validated Reviewer
Verified Current User
Review Source

"Azalead - Account- Based Marketing Software"

What do you like best?

Easy to navigate dashboard

One-click CRM connection

Alerts to notify sales/account managers of target account activity

Valuable Account Insights including, contacts, locations, firmographics and recent account news

What do you dislike?

As a company targeting US companies it would be nice to have city, state and country included in the location.

What business problems are you solving with the product? What benefits have you realized?

We are using Azalead to identify and monitor our target accounts to track their activity across our website, landing pages and emails. We are then able to provide a level of personalized marketing to further nurture our target accounts and deliver a higher quality MQL to our sales team.

Jabmo review by Guinel C.
Guinel C.
Validated Reviewer
Verified Current User
Review Source

"Azalead, a must have for an effective B2B digital marketing"

What do you like best?

- Real time companies detection performance

- Easy to use interface

- Availability of our Customer Success Manager and Azalead team

What do you dislike?

An easier way to extract companies lists directly from the platform should be a "nice to have" in our case, for our reports.

What business problems are you solving with the product? What benefits have you realized?

Problems solved:

- To know which clients/leads interact with our website

- To retarget our clients/leads for each our markets

Benefits realized:

Marketing and Sales team are working together, step by step, by using Azalead.

We started to have an Account-Based Marketing strategy for all our Digital Marketing actions.

Jabmo review by Jan G.
Jan G.
Validated Reviewer
Verified Current User
Review Source

"Manage Sales effort"

What do you like best?

Easy adoption by Sales team

Good look & feel

Comprehensible reports

Non-intrusive

Great customer service

What do you dislike?

Nothing in particular. Would be great to have access to backoffice in order to manage target accounts ourselves.

Recommendations to others considering the product

Plan marketing strategy first, than ask Azalead to help you execute.

Be specific about your business (target accounts & segements, sales cycle, etc.).

Ensure you have Sales Dept support for call-back, lead follow-up.

Have your tech-loving Salees adopt the solution, the others will 'tag' along.

What business problems are you solving with the product? What benefits have you realized?

Prioritise sales leads and opportunities

Automate webmarketing

Better understanding of what attracts customers

Jabmo review by Maxime d.
Maxime d.
Validated Reviewer
Verified Current User
Review Source

"Using Azalead to better target our client base."

What do you like best?

Website visitors identification & retargetting.

What do you dislike?

Company identification is sometimes not very accurate. But I understand the system depends on other databases being suitably populated.

Recommendations to others considering the product

To fully take advantage of Azalead you need:

- to have an existing lead management process, ideally some marketing automation.

- to have enough communication material to leverage the retargeting features

What business problems are you solving with the product? What benefits have you realized?

Too early to say.

Jabmo review by Jerome G.
Jerome G.
Validated Reviewer
Review Source

"azalead: a must have tool for BtoB prospecting"

What do you like best?

Azalead has gathered a powerful bunch of technologies helping BtoB companies to improve their lead collection process. The best advice is to test it and to see by yourslefs what Azalead can do to get your business more efficient and to increase your sales performance!

What do you dislike?

Nothing prevents you to test the solution and to analyze it by yourself

What business problems are you solving with the product? What benefits have you realized?

A must have service

 Verified Reviewer 2 days ago



BtoB prospecting has changed and will still be changing. Our sales team will need to change the way theyr are acting. If not our company are at risk as prospects will make their choice without having to contact us. For all these reasons Azalead is a great asset!

Jabmo review by Rumi T.
Rumi T.
Validated Reviewer
Review Source

"A tool which follow the business development of the company"

What do you like best?

Azalead is very useful in my activity of business development. It allows to know in real time the visitors of our Web site, the visited pages, we can by then target our prospecting according to the potential interests of the visitors. This application also allows to follow the emailing campaign and to follow the efficiency of each marketing actions.

Convenient Simplicity of use Constant customer support via a chat

What do you dislike?

Certain accounts are not correctly qualified (e-mails, functions, names)

What business problems are you solving with the product? What benefits have you realized?

Je fait essentiellement du développement commercial et de la prospection et Azalead me permet de cibler plus facilement les entreprises susceptibles d'être intéressées par notre offre.

Jabmo review by ALEXANDRE R.
ALEXANDRE R.
Validated Reviewer
Review Source

"Very good tool"

What do you like best?

Useful and easy Ideal tool of use for: - Prospecting - Closer files - Follow the frequency of the visits of a customer further to a discount of offer and bring an indication on the interest which it carries to the company and the offer

Easy of use Friendly Assistance for sales Assistance to the prospecting

What do you dislike?

nothing in particular

very good app

I recommend

What business problems are you solving with the product? What benefits have you realized?

following a call for tender

This allowed me to revive the prospect at the right momment

and target marketing campaigns on targeted subjects.

Jabmo review by STEPHANE C.
STEPHANE C.
Validated Reviewer
Review Source

"Key solution for our ABM strategy"

What do you like best?

Efficient dashboard and alerts.

Great customer support and advice

What do you dislike?

need to find a solution for non professionnal IP

What business problems are you solving with the product? What benefits have you realized?

We are using Azalead to monitor our target accounts and to find new one. We can follow their activity across our website and we now know when they are ready to buy. It allows us to focus on some account.

Jabmo review by 👨‍💻 Thibault P.
👨‍💻 Thibault P.
Validated Reviewer
Review Source

"Very good customer experience, app and concept"

What do you like best?

Thanks to this app, we can closely track our customers and prospects to see what their interests are, as well as to know the perfect time to call them. This allowed us to accelerate our sales and get ROI on our offers.

What do you dislike?

The accounts are not necessarily well qualified, no visibility on the end user that is coming on the website.

What business problems are you solving with the product? What benefits have you realized?

I could see an account I could hardly close with was always coming to our website.

Jabmo review by Clark S.
Clark S.
Validated Reviewer
Review Source

"Très bon outil"

What do you like best?

Cet outil nous permet de vérifier le type de clients que nous pouvons avoir sur nos site afin d'adapter au mieux notre stratégie de vente.

What do you dislike?

Par contre, cet outil n'est pas assez précis lorsque de grandes société viennent sur notre site.

Nous ne pouvons pas savoir dans quel service se situe la personne ni même avoir son nom.

What business problems are you solving with the product? What benefits have you realized?

Grâce à cet outil, nous avons pus supprimer certains produit qui n'étaient pas visité par nos clients.

Jabmo review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Azalead Review"

What do you like best?

The interface is easy to use and the possibility to tag and target the account in one click is convenient. Moreover, there is a who to contact spot where you can directly see the contacts in Linkedin.

What do you dislike?

I do not dislike anything, the app is pretty good and consultants are available to help us with any problem or questions we might have.

I think it is a bit expensive.

What business problems are you solving with the product? What benefits have you realized?

We are trying to have more insights on our customer journey in order to target more specifically procpects.

Jabmo review by Sunil P.
Sunil P.
Validated Reviewer
Verified Current User
Review Source

"Good solution and very easy to navigate"

What do you like best?

Azalead highlights the companies visiting your web site and their activity on the site.

It ensures you spend your time focusing on the right companies and tracking them via easy to set up alerts.

What do you dislike?

when you want to exclude a company you have to press a confirmation which is annoying as there can be quite a few you want to exclude.

What business problems are you solving with the product? What benefits have you realized?

It helps us track the success of the calling and emailing campaigns we run to see if people are checking us out online.

Jabmo review by Barbara L.
Barbara L.
Validated Reviewer
Review Source

"Great tool which is very easy to navigate"

What do you like best?

I like how easy it is to understand the interface. With a 15 to 30 min training I was able to directly understand this tool and to use it properly.

Moreover, I really appréciate the very clear and premium design of the website: I can easily get the information I want thanks to the accurate information at the right place.

What do you dislike?

I would say that I just do not like how you can not scroll with your mouse but have to first click on the page. but still it's not a huge drawback.

What business problems are you solving with the product? What benefits have you realized?

The aim of this tool is to enable the marketing team to get in real time the company that visit my website and to report and monitor the results of marketing campaign on the sales department.This tool is definitely doing the job.

Jabmo review by Olivia H.
Olivia H.
Validated Reviewer
Review Source

"New to azalead but already seeing the value it will bring me"

What do you like best?

great UI, super kick start support for the team.

What do you dislike?

a little time required to make the bridge between azalead and our crm.

What business problems are you solving with the product? What benefits have you realized?

mapping of SI. in terms of benefits, so far just discovering new names in existing accounts.

Jabmo review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Great tool to work with"

What do you like best?

The system is a very clever tool and allows you to find the details and companies you are looking for.

What do you dislike?

The system takes a bit of getting used to at first and could be made a bit more simple to use, however once you have found your way around it becomes second nature.

Recommendations to others considering the product

Definitely worth investing

What business problems are you solving with the product? What benefits have you realized?

We are looking for new business, contacts, companies, Azalead allows is to find these details

Jabmo review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Review Source

"True Partner Marketing"

What do you like best?

The whole account team took it as their responsibility to integrate themselves into our organisation and truly understand our business, objectives and customers.

What do you dislike?

nothing. I am very happy with all aspects of the account team, value for money and cost.

What business problems are you solving with the product? What benefits have you realized?

We are improving our digital footprint, re-marketing and targeting our specific customers.

Jabmo review by Yassine B.
Yassine B.
Validated Reviewer
Review Source

"Solution intéligente pour le business"

What do you like best?

Fonctions : Ciblage, Profiling, Segmentations

Compatibilité avec la CRM

Implication et animation de notre interlocutrice AZALEAD

What do you dislike?

Légère difficulté d'utilisaion liée à l'ergonomie

What business problems are you solving with the product? What benefits have you realized?

Meilleur ciblage, visibilité complémentaire, performance commerciale

Jabmo review by Consultant in Commercial Real Estate
Consultant in Commercial Real Estate
Validated Reviewer
Review Source

"Digital Advertising"

What do you like best?

The platform is good, the solution is good and sales people like it

What do you dislike?

Advertising solution and presentation is sloppy. As a client it is clear that Advertising is not Azalead core business

What business problems are you solving with the product? What benefits have you realized?

we want to enhance our conversion rate and run targeted campaigns

Jabmo review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Good market intelligence product"

What do you like best?

I like to know which client or competitor come to my website. It's also a good way to reach prospects interested in a specific topic.

What do you dislike?

I'd enjoy more filters in the "visitor profile" section.

What business problems are you solving with the product? What benefits have you realized?

I want to have more information about visitors and the attractiveness of some specific contents.

Kate from G2 Crowd

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