Jumpshot Campaign Effectiveness

4.0
(1)

Quantify the effectiveness of any online advertising campaign to better understand the true value of your marketing programs.

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Campaign Effectiveness review by Anton K.
Anton K.
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"Consumer Jurney Analysis (incl. walled gardens)"

What do you like best?

Consumer Journey insights - easy and straightforward interface; availabiluty of audiences for modelling and activation via API's; access to granular post-activation data via API's; feedback loop from analytics back to segmentation and profiling

What do you dislike?

Inherent data biases caused by data collection mechanism can be eliminated via weighting by representative in-market panels - for some markets it is not clear what are used

Recommendations to others considering the product

Double-check with your legal team whether your organization is OK with the method of getting consumer consent for the data collection and processing

What business problems are you solving with the product? What benefits have you realized?

Consumer journey insights; competitive insights; e-commerce platforms insights; audiences activation; post-activation effectiveness analytics; predictive analytics

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