Consumer Journey insights - easy and straightforward interface; availabiluty of audiences for modelling and activation via API's; access to granular post-activation data via API's; feedback loop from analytics back to segmentation and profiling
What do you dislike?
Inherent data biases caused by data collection mechanism can be eliminated via weighting by representative in-market panels - for some markets it is not clear what are used
Recommendations to others considering the product
Double-check with your legal team whether your organization is OK with the method of getting consumer consent for the data collection and processing
What business problems are you solving with the product? What benefits have you realized?
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