What do you like best?
I love the fact that Kapost helps my team to keep our content machine running smoothly. Prior to implementing Kapost we didn't have a true "content machine." Pieces of content would fall off the radar, ideas about new content would be forgotten and there was no true documented processes for completing blogs, white papers and even events.
With Kapost we have more than tripled the amount of content that we produce, ideas are not lost, and we have documented and proven processes for any piece of content, types of campaigns, events, webinars and more. There is no reinventing the wheel.
Kapost is also awesome to work with. They are very interested in listening and implementing our ideas about how to make the Kapost experience better. They are always implementing new features that make Kapost better and I very much feel like the company is going to thrive and be around for a long time!
What do you dislike?
Kapost allows you to drill down to a granular level. Our team has found it works best if we don't get too into the weeds when setting up steps and tasks. It can end up wasting time.
Recommendations to others considering the product
Great customer service, stable company, flexible, and most importantly the system works.
What business problems are you solving with the product? What benefits have you realized?
Our small marketing team has been able to rapidly increase and continue to produce content. We also have been able to reduce the time cycle of getting content approved and published, resulting in more content which is key to helping us drive more leads. No longer do we have to reinvent the wheel in terms of processes for things like conferences. We are able to look back easily and see what we did at a particular conference the year before. It has also helped us in tracking what we have submitted to vendors, conferences, webinars and more. This helps us avoid submitting duplicate content.
Kapost has also helped us be able to create strong nurture programs. This in turn has had an impact on leads and in keeping top of mind with prospects. I would highly recommend Kapost to any team that feels like they aren't producing enough content, struggling with keeping up with their campaign initiatives or anyone who feels like they are constantly reinventing the wheel.