Kapost

(35)
4.0 out of 5 stars

Kapost makes content marketing easy by managing every step of the process in a single platform.

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Kapost review by Andrew H.
Andrew H.
Validated Reviewer
Review Source

"Really needs buy-in for it to work, but valuable otherwise"

What do you like best?

Editorial calendar with tons of options; excellent workflow and permissions; easy to assign roles and duties to team

What do you dislike?

Rather hard to get people on board the platform; sometimes can be difficult to understand certain sections, such as the Gallery. Poor integration with Drupal and not very powerful content creation tools.

Recommendations to others considering the product

Make sure you have buy-in from the entire team, and other stakeholders (i.e. those in your review process) before you purchase Kapost. If you already have a process, i.e. one out of Dropbox assignments or Google Doc assignments, this will be harder-- and perhaps not even necessary (i.e. use Google Calendar + Docs assignment instead).

What business problems are you solving with the product? What benefits have you realized?

We were trying to implement review processes and timelines for assets and their publication. With Kapost and the corporate marketing team on board, we successfully implemented review stages for editorial, design, product review and a final sign-off from the manager. We also were able to keep track of each asset's publication dates and see them from one place.

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Kapost review by Kristin H.
Kristin H.
Validated Reviewer
Review Source

"Great tool to help you get more content done faster."

What do you like best?

The ability to create and update workflows very easily. My team also enjoyed being able to give feedback directly in the tool during all creation stages. The ability to customize what the end user in our organization saw was great.

What do you dislike?

I wish I could easily see my entire marketing plan for the year and then build out the assets from that.

Recommendations to others considering the product

If you are looking for a tool to help you get more content done faster, and a tool that helps others in your organization get the content once it is finished, I'd highly recommend this product. We sat through about 10 demos with other software companies and Kapost came out on top. There was never a time after we purchased this, that I thought it was a bad decision.

What business problems are you solving with the product? What benefits have you realized?

We needed to be able to search all of our content for specific words so we knew what pieces needed to be updated by what they said. We were also a very content heavy marketing group and we needed to be able to move through projects quicker.

What Content Marketing solution do you use?

Thanks for letting us know!
Kapost review by Rebekah W.
Rebekah W.
Validated Reviewer
Verified Current User
Review Source

"Kapost is task management at it's finest with all the automation to keep projects on time."

What do you like best?

I like the ability to create different workflows for different processes. Each workflow will have only the tasks—and the people assigned to those specific tasks—necessary to complete the project. Notifications help to remind you that the task has moved on, is behind or a deadline has changed. I love the transparency it offers especially working within a large marketing department. Along with the workflows, you can setup smart deadlines so a project always stays on time.

What do you dislike?

The comment feature could be a bit more intuitive, but currently it is on the bottom righthand corner of the page and can be difficult to manage the comments from other users. Also, it comments each time a task deadline is updated so there could be 15 comments in a row that say "Deadline has been changed".

What business problems are you solving with the product? What benefits have you realized?

I use Kapost with a 40 person marketing team and it allows us to collaborate, assign and manage multiple projects at one time regardless of where each person on the team works. The benefits of transparency, accountability and collaboration has really moved our marketing initiatives to the next level.

Kapost review by Kelley B.
Kelley B.
Validated Reviewer
Verified Current User
Review Source

"Couldn't Live Without Kapost"

What do you like best?

I love the fact that Kapost helps my team to keep our content machine running smoothly. Prior to implementing Kapost we didn't have a true "content machine." Pieces of content would fall off the radar, ideas about new content would be forgotten and there was no true documented processes for completing blogs, white papers and even events.

With Kapost we have more than tripled the amount of content that we produce, ideas are not lost, and we have documented and proven processes for any piece of content, types of campaigns, events, webinars and more. There is no reinventing the wheel.

Kapost is also awesome to work with. They are very interested in listening and implementing our ideas about how to make the Kapost experience better. They are always implementing new features that make Kapost better and I very much feel like the company is going to thrive and be around for a long time!

What do you dislike?

Kapost allows you to drill down to a granular level. Our team has found it works best if we don't get too into the weeds when setting up steps and tasks. It can end up wasting time.

Recommendations to others considering the product

Great customer service, stable company, flexible, and most importantly the system works.

What business problems are you solving with the product? What benefits have you realized?

Our small marketing team has been able to rapidly increase and continue to produce content. We also have been able to reduce the time cycle of getting content approved and published, resulting in more content which is key to helping us drive more leads. No longer do we have to reinvent the wheel in terms of processes for things like conferences. We are able to look back easily and see what we did at a particular conference the year before. It has also helped us in tracking what we have submitted to vendors, conferences, webinars and more. This helps us avoid submitting duplicate content.

Kapost has also helped us be able to create strong nurture programs. This in turn has had an impact on leads and in keeping top of mind with prospects. I would highly recommend Kapost to any team that feels like they aren't producing enough content, struggling with keeping up with their campaign initiatives or anyone who feels like they are constantly reinventing the wheel.

Kapost review by Jeremiah B.
Jeremiah B.
Validated Reviewer
Verified Current User
Review Source

"It does the job, but could be better"

What do you like best?

The calendar view is helpful, as are custom views. It's relatively easy to see a clear view of what content you're responsible for and when it's due.

What do you dislike?

Limited drag-and-drop capabilities, and the flows don't re-order automatically based on changed task dates.

Recommendations to others considering the product

Search capabilities could be improved, and it's lacking drag-and-drop capabilities. It gets unwieldy as you add more and more, so it might be better for SMBs.

What business problems are you solving with the product? What benefits have you realized?

We organize our global content initiatives, as well as resources for the sales team.

Kapost review by Kevin L.
Kevin L.
Validated Reviewer
Review Source

"A bit rough to start, then we hit our stride"

What do you like best?

I like the job flows...keeps everything moving, and I love the ability to chat with stakeholders within the tool. (less email the better)

What do you dislike?

It was very rough during implementation and I think more hand holding is needed through customer success teams.

Recommendations to others considering the product

Its a very powerful tool, but not a lot of people know about it in my opinion. When I say I have used Kapost, some know it but most do not. Need more customer advocates to preach the word!

Also, on implementation, there needs a little refinement. People dont like change and thats what hurt us and slowed us down. We had a great kickoff with them, but I feel like we could've used a few more in person meetings to walk us through it all.

What business problems are you solving with the product? What benefits have you realized?

We needed a centralized place for all content creation, campaign creation, and an editorial calendar for large launches. It checked off on all of those....BUT it took some time to get there. (be patient)

Kapost review by Jake F.
Jake F.
Validated Reviewer
Verified Current User
Review Source

"Kapost is a powerful content managing tool"

What do you like best?

Kapost is an all-inclusive content manager that makes organizing product launches much easier and focused. Keeps the whole team on the same page. Very good for record keeping and accountability.

What do you dislike?

Needs global search - search is fairly weak.

Needs to sync with Google Drive (dev team is in process of working on this I believe).

Video viewer is low quality.

Word Press plug in is not both ways - only works for uploading.

Plugins all around need to work better with interface.

Can't plug in google calendar

user interface is not exactly intuitive or well designed. Looks clean enough but could be much better.

Notifications SUCK. They need to be more customizable and better organized.

Recommendations to others considering the product

If you are a large marketing organization with a need to organize your projects and tasks, this is a good tool but its not the easiest to pick up.

What business problems are you solving with the product? What benefits have you realized?

Workflow is much tighter and well organized. Processes or more systematic and are easily understood by the whole team. This has made running any project much nicer for the whole team.

Kapost review by Emily R.
Emily R.
Validated Reviewer
Verified Current User
Review Source

"Kapost review from a project manager "

What do you like best?

A great tool for multiple projects occurring at the same time. The company I work with will have over 20 to 30 projects going on at the same time. It has the great ability to template out the content and project pieces you routinely use. In addition, it has the ability to create custom fields that allow you to track the metadata of all our tasks and projects. One of the best parts I think about Kapost, is its accountability, it keeps everyone honest and tracks the commenting activity.

What do you dislike?

There have been a few glitches, the integration with Google docs could be improved. It can be a little annoying when the wrong Google doc is attached to the content piece, because you have to delete and recreate the content piece.

Recommendations to others considering the product

Absolutely have someone who focuses on Kapost solely, if nothing but in the beginning. The trainings are great and important. It is a bit confusing at first, but once you just dive in this tool will be a massive part of your team.

What business problems are you solving with the product? What benefits have you realized?

Task management. The sheer volume of content our Marketing department creates and promotes is immense. This tool also allows us to see the calendar of our content, which helps with scheduling and organizing the content, in a way that will be the most helpful to the customers we serve.

Kapost review by Carson M.
Carson M.
Validated Reviewer
Verified Current User
Review Source

"Kapost is a good product"

What do you like best?

Kapost makes it easy to organize tasks that need to be done across multiple teams. Our Content team works on most of the tasks but coordinates with our marketing ops and demand gen teams through Kapost

What do you dislike?

Kapost can be a little overwhelming from the user interface standpoint. There is a lot of information in the platform and I don't think it is as organized as it could be. Also without a dedicated user of kapost, the tasks can add up and get forgotten

Recommendations to others considering the product

Make sure you are prepared to have people that are regularly using the platform and are very familiar with it.

What business problems are you solving with the product? What benefits have you realized?

We are solving the problem of things not getting done through long email chains. Things are easily lost or overshadowed through email so having one platform makes things easier.

Kapost review by Susan K.
Susan K.
Validated Reviewer
Verified Current User
Review Source

"Great for organization of teams and content but still some minor bugs"

What do you like best?

Kapost, in my mind, has improved our marketing team in two big ways: through their workflow feature and through their very in-depth filtering functionality. Before Kapost, we didn't have a formal way of tracking what stage an asset was at in the workflow, and now it's very easy to see who has seen the document and what has been done. We use the "share task" feature to alert the next person that something needs to be done, and being able to set deadlines in Kapost removes a lot of ambiguity and keeps people on their toes more than informal verbal or email deadlines do.

The filtering is also helpful because we're 5 years into our company and we've started to realize we have A LOT of content created. Now we can easily find things by assigning a myriad of tags, like target audience and difficulty of material.

And finally, in the last week I've really gotten into the habit of emailing Kapost Support, and they are really fast to respond and really friendly people. Katie at Kapost made me a custom video to answer a question I had, and I think it's nice to have such individualized attention.

What do you dislike?

We've come across several bugs that, while not central to our use of the product, occasionally slow down our process. We really rely on some other packages, like Salesforce, and we're having some issues right now sending certain content types (videos) to Salesforce unless they're embedded. You can't just link to YouTube.

That's a very specific problem, though, but I think they're still in the process of fixing a lot of these more fine-detailed issues. The only major problem is the search functionality isn't as perfect as I would like. You can search by exact phrases only. Since one of the biggest strengths of Kapost as a CMS is how detailed you can get with tagging and filtering, it'd be great if one day the search function can work just as effectively for finding long-lost content.

Recommendations to others considering the product

Make sure to make use of their support team. They're more than happy to help with any question big or small.

What business problems are you solving with the product? What benefits have you realized?

The time-old adage is that time is money, and I think synchronizing our workflow has only increased how effectively content gets to publication. Things don't get lost in someone's inbox. Also, by being able to find our older content so easily (through their superb filtering functionality), we've been encouraged to see what's performing and repurpose our best content. It's only a shame to not do that, and Kapost makes organizing a large mass of content really easy. It's definitely helped us.

Kapost review by Debbie P.
Debbie P.
Validated Reviewer
Verified Current User
Review Source

"A great soup-to-nuts content production tool still working out what it wants to be when it grows up"

What do you like best?

Kapost is a dedicated content production tool that packages together critical production capabilities that no other tool has done.

What do you dislike?

Lack of customizeability in the platform. Some of the features are designed to support processes few people follow, but you can't remove them. I believe this is a result of earlier product iterations where the customer base was smaller and they were still guessing at what the platform should offer and how.

Recommendations to others considering the product

Don't bite off more than you can chew when you first implement. Start with building out just a handful of content types and simple workflows to get people used to the tool and to win buy-in from your users. Remember: This is not just a new tool for most people — it's a new mindset for content creation that they've probably never experienced before.

What business problems are you solving with the product? What benefits have you realized?

We use Kapost to streamline production of content, specific to content type, initiatives, etc. It has definitely worked in a big way for us and has allowed us to onboard new content creators much more efficiently and effectively. Furthermore, the we now have a system for tagging our content and making it searchable by anything we want: customer type, level of technicality, persona, buying stage, industry topic ... the sky is the limit here. Kapost has made content management and maintenance so much less manual; It has been phenomenal in that way.

Kapost review by Akshat G.
Akshat G.
Validated Reviewer
Review Source

"Marketing strategy tool for businesses!"

What do you like best?

Kapost has helped us easily coordinate and manage content creation. It helps us keep much better track of any tasks and see when the campaign goes live. It helps in keeping the entire team on the same page. It helps manage all content types like case studies, white papers, product brochures and helps streamline the overall marketing strategy. I also like how effortless it is to work together on articles piece with other team members.

What do you dislike?

It would be nice to have an additional feature to modify the gallery to match with our brand design. Also, the search function can have better functionality to be able to seamlessly search through past content, through tags and filters. There is room for improvement in the insights part of Kapost where it will be useful to drill down to granular level of marketing metrics.

Recommendations to others considering the product

It's a brilliant content marketing tool that helps with task management and content creation. It streamlines the overall content development process. The support team is very helpful and guides you through all the steps thoroughly. Consider starting with simple content material and a basic work glow to get folks used to the tool.

What business problems are you solving with the product? What benefits have you realized?

Kapost has made the entire process of content creation and distribution more systematic and effective, while ensuring that no crucial intermediary steps are missed. Everyone in the team can see the progress of a particular project easily, thus improving the transparency at work. It has also become much easier to onboard new content writers and take them through the operational process quickly.

Kapost review by <span ue="safe-name" data-safe-name-id="c822b689-4c9a-45b2-8363-8fc39daa1b5d">Megan T.</span>
Megan T.
Validated Reviewer
Verified Current User
Review Source
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"Kapost is Awesome!"

What do you like best?

Kapost allows our team to stay on track through their project management interface.

What do you dislike?

Kapost changed a bunch of features in their content gallery recently and did not give us enough heads up on how this would affect our Salesforce integration. We had to scurry to fix a few things, but it all worked out.

Recommendations to others considering the product

It is a great tool! It is my favorite project management tool I have used.

What business problems are you solving with the product? What benefits have you realized?

Kapost allows us to churn out content faster than ever before. In an industry that is moving incredibly fast, we have to be able to keep up. Kapost also helps keep people accountable in real time; no one can fall behind on tasks when we have the ability to help keep people on track by using tasks.

Kapost review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great project management tool"

What do you like best?

Kapost is a great tool for multiple departments co-managing projects. It provides visibility into the entire project's lifecycle from beginning to end. Numerous communication methods enable you to stay on task and informed on the latest changes within a project. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.

What do you dislike?

Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved. Also, ease of use and functionality is limited when sending out reviews to non-Kapost users.

Recommendations to others considering the product

The software continues to improve -- Kapost does a great job listening to users and using their feedback when making improvements.

What business problems are you solving with the product? What benefits have you realized?

Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.

Kapost review by Brandon H.
Brandon H.
Validated Reviewer
Review Source

"Very quick way to access collateral "

What do you like best?

In my experience, this has been the quickest and easiest way I've had access to to access sales collateral. Everything is laid out in categories and there is no searching through company intranets, SalesForce, etc then verifying it's up to date. It's simple to go into Kapost, find the category (or search) and then pull up the collateral that is the most recent.

What do you dislike?

It might just be the way we are integrated, but I wish the collateral through Kapost could be sent through Marketo so we can track the open/clicks in the emails. I was not around when we implemented this, so I don't know if this is possible and we just aren't doing it that way.

What business problems are you solving with the product? What benefits have you realized?

I manage reps who have to sell a wide range of products through a medium range sales cycle. We have so much data and collateral. It makes it easier for them to find what they need (or stuff they didn't know we had) at the right time. Email quality has improved.

Kapost review by Natasha K.
Natasha K.
Validated Reviewer
Verified Current User
Review Source

"Not just a Content Management Tool, but useful for many other cases"

What do you like best?

I like the workflows built into the Content pages in Kapost. It's easy to use and intuitive. I also like how it easy it is to collaborate and work on one content piece with team members (share and notify users to complete tasks). The calendar feature is very helpful to see all of our content pieces in calendar format.

What do you dislike?

Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset (submitted this request to Kapost already).

What business problems are you solving with the product? What benefits have you realized?

We're solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely use Kapost for all of the tasks for blog post since it has a slick Wordpress integration.

Kapost review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Robust Content Management Tool"

What do you like best?

Kapost has helped our team seamlessly coordinate production of content. With a lot of content in production it was previously very tough to keep track of what was being produced and what was in the pipeline. With Kapost it is much easier to keep track of your tasks and see when content goes live.

What do you dislike?

There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data.

Recommendations to others considering the product

This is a great content management tool that helps with project management and content production.

What business problems are you solving with the product? What benefits have you realized?

Kapost helps our team push content into production without missing any key steps. It serves as a nice project management tool for the team and offers a great content library to view all previously published content.

Kapost review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Kapost has helped us to stay organized, be more strategic, and measure ROI of content marketing"

What do you like best?

There are a lot of things to like about Kapost. First, having all of our content in one place is essential. The workflows help our internal teams to collaborate and reinforce predetermined flows to improve organization. The editorial calendar is pretty handy for planning and communication as well. But the thing that gives us the most value is the insights that Kapost provides. Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic. Kapost's content scoring model actually lets us attribute a dollar amount of ROI to our content which is something we've not been able to easily do in the past.

What do you dislike?

There are a few things that I've heard from the team regularly. The first is that Kapost can be pretty noisy with notifications, but this is something that the product team is working on actively and we've already seen a lot of improvement on. The second is that it would be really great to be able to customize the gallery to be aligned with our brand. And lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We're constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully.

Recommendations to others considering the product

I had used Compendium (Oracle Marketing Cloud) previous to using Kapost and, after we switched, the difference was immediately positive. Kapost has (mostly) everything we could need/want and it's much more user friendly than Compendium.

What business problems are you solving with the product? What benefits have you realized?

Content planning, measurement of content efforts, efficiency of collaboration, content distribution

Kapost review by Administrator in Information Services
Administrator in Information Services
Validated Reviewer
Verified Current User
Review Source

"Good marketing collaboration product"

What do you like best?

I like the collaboration aspect so you can see the progress and notes from all involved. It's nice to see everything in one spot. Also great to have access to content in one area.

What do you dislike?

Custom reports should be customizable to have categories arranged in an order that makes sense, not alphabetical order as exists now. I lodged this complaint/request with our Kapost contact several times. Baked in fields such as dates and locations should feed into custom reports which isn't possible now, so need to add these in as custom fields to populate reporting. Issue is someone filling in the baked in fields and not the custom fields and therefore doesn't populate reporting. You really shouldn't have to do this twice anyway.

Recommendations to others considering the product

Compare it to what you currently use to see if it has the features you are looking for.

What business problems are you solving with the product? What benefits have you realized?

Collaboration on a project is a big benefit. Everyone seeing the progress of a project easily. Calendarization is key to see what is going on at any given time.

Kapost review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Organized Project Management Fit For Type A Marketers"

What do you like best?

Kaposts cross team collaboration functionality as well as project "status update" feature make reviewing project status quick and team collaboration easy.

What do you dislike?

The above mentioned updates and messages can get messy and clutter up your activity feed quickly. Similarly, if you're on a large amount projects messages and status updates can get missed as they're pushed down in the activity feed.

What business problems are you solving with the product? What benefits have you realized?

Improving cross team creative collaboration, especially for both internal and external vendor teams. Building out micro-sites has become infinitely easier with the checks and status updates Kapost provides.

Kapost review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Kapost: One-Stop Shop for Most Marketing Content Creation"

What do you like best?

Kapost is a great tool for marketing teams that create different kinds of content, graphics and videos to track progress and ask for review in one interface. The product team seems to be open to improvements. My colleague submitted a file we wanted to store in Kapost and a month later, the capability was added for SVG files.

What do you dislike?

Kapost is a newer product so there are still navigational bugs in the system from an efficiency perceptive. The product is also dependent on all reviewers buy-in to using the platform so it is not as helpful if you need high-level review from teams outside marketing.

What business problems are you solving with the product? What benefits have you realized?

Kapost solves many project management aspects of creating marketing content. The automated workflows allow for faster setup of common assets and automatically remind team mates of deadlines and upcoming requests. It streamlines content creation.

Kapost review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Great content management tool"

What do you like best?

We used this tool at my previous company. It's a great tool for content management and organizing multiple projects. Before using Kapost, my team would constantly be losing track of what was going out and when. This is a great tool for organizing our workflow and ensuring that things don't fall off the radar.

This tool allows us to produce more content in a more efficient way. It also does what a lot of smaller tools would do combined, so the all-in-one aspect is a bonus.

What do you dislike?

The platform could have allowed for more customization. Not every feature needed to be utilized and I think the user interface could have been more streamlined if it would have allowed for the removal of some of these.

It can be a little overwhelming, especially as someone who had never used a tool like this in the past.

Recommendations to others considering the product

It's a great tool and easy to use once you get familiar with it. It's very easy to get overwhelmed by some of the features. But it really did help to streamline the workflow and content creation process. In comparison to some of the tools I use at my current company, Kapost is a much more user friendly tool. It does the job of what a few smaller tools would do combined, so I do like the all-in-one aspect.

What business problems are you solving with the product? What benefits have you realized?

Our company was using it to streamline the content production and distribution process.

Kapost review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Quick to expand and accommodate for a growing company."

What do you like best?

Kapost has allowed us to cross segment and exponentially grow and track our marketing. It also allows us to proactively monitor and adjust deadlines, assignments, and kinds of content.

What do you dislike?

Sometimes there are bad bugs where it delays/stops our work but their customer service is prompt and rarely do we have the same problem twice.

Recommendations to others considering the product

The cost is worth it to growing companies but may not be the most cost effective for very small teams. It's helped us expand internally, and add users as we grew quickly and needed a way to hold everyone accountable and hit content deadlines.

What business problems are you solving with the product? What benefits have you realized?

we can have employees working collaboratively on content and turn projects around faster than we had prior. It allows everyone to be working at their own pace but accomplish a lot as a whole.

Kapost review by Molly P.
Molly P.
Validated Reviewer
Verified Current User
Review Source

"Love Kapost!"

What do you like best?

As the Email Marketing Specialist at my company, Kapost allows me to easily keep track of our busy email schedule. I can communicate effectively and efficiently will every person involved in email creation/design.

What do you dislike?

It would be nice if it were easier to notify people of current and upcoming tasks, maybe an alternative to email. Overall, the functionality of Kapost works well for the role I'm in.

Recommendations to others considering the product

If you have many people involved in content creation and need to make things easier, get Kapost ASAP!

What business problems are you solving with the product? What benefits have you realized?

This helps me speed up the email process and allows me to get work done faster.

Kapost review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Best Content Management Platform "

What do you like best?

I can't even remember what we did before Kapost, but there is no way we could ever go back. Kapost keeps all of our content in one place, keeps all editors and authors on task, gives us valuable insights, and has truly streamlined our content execution strategy.

What do you dislike?

The platform could have stronger social media publishing options and a better campaign tracking views, but we currently use other tools for those purposes. Down the road, I'd like to see Kapost have a much more robust social media management offering as part of their content management platform.

Recommendations to others considering the product

Go for it. You'll never go back.

What business problems are you solving with the product? What benefits have you realized?

No more versioning and the human error that goes with everyone sending around and editing different versions, especially on a tight deadline. Better communication and efficiency around creating, editing, and approving content. Integration with Marketo has allowed us to streamline our email marketing efforts.

Kapost review by User in Broadcast Media
User in Broadcast Media
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Verified Current User
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"Great for workflow, above all else."

What do you like best?

I love the ability to create custom workflow documentation for multiple users — very useful within the publishing process from start to finish.

What do you dislike?

It's essentially a lesser version of WordPress as a content editor. To publish, we still have to push to WP, but the workflow tools are bar none.

What business problems are you solving with the product? What benefits have you realized?

Managing the multiple tasks and workflow deadlines across editors, writers and platforms. Kapost does it seamlessly.

Kapost review by Julia F.
Julia F.
Validated Reviewer
Verified Current User
Review Source

"Great content tool"

What do you like best?

Kapost is very intuitive and easy to customize.

What do you dislike?

It can be hard to keep up with renaming features and changing looks, but it's quite intuitive regardless.

Recommendations to others considering the product

I absolutely recommend Kapost - it's intuitive, it's easy to customize and generally a great tool for content production.

What business problems are you solving with the product? What benefits have you realized?

Content creation is streamlined and no steps are missed. Kapost makes sure processes are followed and eliminates any kind of confusion about content status.

Kapost review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Good if you have the time to populate"

What do you like best?

The platform is visually pleasant and the Kapost on-boarding/ account team was very supportive.

What do you dislike?

As an acid Gsuite and zapier user I didn't see anything about Kapost that couldn't be done using those tools. The way the platform is setup supports content marketing best practices but not something I needed a reminder on.

What business problems are you solving with the product? What benefits have you realized?

We were searching for a way to easily manage input on content from multiple stakeholders, project manage content dev, and share our content with execs.

Didn't really solve any of these problems as the product adoption outside of marketing was low.

Kapost review by Executive Sponsor in Computer Hardware
Executive Sponsor in Computer Hardware
Validated Reviewer
Verified Current User
Review Source

"Great product! Great people! But needs to step it up a notch."

What do you like best?

Product is very easy to use. The existing integrations are very simple to setup. Our customer success manager is great.

What do you dislike?

The analytics data is very simple and does not allow for much customization. Workflows are really difficult to work with and build. Most product changes/suggestions are directed to a crowd sourcing request portal and not considered by a real human.

Recommendations to others considering the product

Review the workflows and make sure it covers everything you ed.

What business problems are you solving with the product? What benefits have you realized?

Centralizing our content creation, management and reporting.

Kapost review by User in Banking
User in Banking
Validated Reviewer
Verified Current User
Review Source

"Coordinating and publishing content for large tech enterprise"

What do you like best?

Feature-rich and able to streamline large-scale content operations. We were able to maintain content for a large enterprise thought leadership blog.

What do you dislike?

Almost too complex. We found it challenging to have the whole team -- client and agency side -- following the same processes within the tool.

What business problems are you solving with the product? What benefits have you realized?

It helped to streamline our overall content calendar, with several key touch points available for each stage of review.

Kapost review by Ali E.
Ali E.
Validated Reviewer
Review Source

"Getting to know kapost"

What do you like best?

Interesting end to end marketing approach

What do you dislike?

might be difficult to convince our teams to use canvas

What business problems are you solving with the product? What benefits have you realized?

getting content to the sales people

Kapost review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great Way to Run Content Marketing"

What do you like best?

The team is great and open to ideas and ways to make the product even better. I find more and more companies using it as I guest blog for different sites.

What do you dislike?

It would be great for C-Suite to see the calendar view without having to log into Kapost.

Recommendations to others considering the product

Get to know the team there and ask questions. You can learn a lot more from the people that use it often and live and breathe the product.

What business problems are you solving with the product? What benefits have you realized?

Managing content on a daily basis as well as organizing contributors, ideas, curation, etc. It's a robust tool for the content marketer.

Kapost review by Internal Consultant in Computer Software
Internal Consultant in Computer Software
Validated Reviewer
Review Source

"Best asset management and workflow tool hands down! "

What do you like best?

Kapost allows you to craft, manage and measure content in one place. It creates a culture of accountability and version control. It also helps to tie Content ROI to sales.

What do you dislike?

It was a bit restrictive, although we wanted to highly customize it for our needs.

What business problems are you solving with the product? What benefits have you realized?

The ability to craft content in one place, implement accountability models and workflows but most importantly version control.

Kapost review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Kapost (Content Management) Product Review"

What do you like best?

Easy to use and intuitive so it takes only a few minutes to come up to speed

What do you dislike?

Too many initiatives and tasks can get you lost so better tagging will help in quick and easy retrieval of tasks

Recommendations to others considering the product

If you want to use a easy to use tool for Marketing Content Management, then you should consider Kapost.

What business problems are you solving with the product? What benefits have you realized?

Good content marketing organizing solution

Kapost review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Associate Account Director"

What do you like best?

It allows for dependencies for tasks making it easy to keep a project on target for completion.

What do you dislike?

It is a very custom setup process. Tracking revisions is also very difficult.

What business problems are you solving with the product? What benefits have you realized?

It allow us to keep everything in one place for content marketing campaigns. It gave a nice client facing interface our clients could use for reviewing and approving content and to see progress.

Kate from G2 Crowd

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* We monitor all Kapost reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.