I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have clients like at an agency.
What I dislike:
Advanced Search: Have the option to segment out by device. For example if I want to just increase desktop position or mobile position on Google (would adjust mobile bid multipliers). Copying over campaigns from engine to engine, call extension, negative location targeting and device settings don't copy over. Need to manually go in and adjust.
Bid Policies: currently running a "Bid to Position" rule across several accounts. I'm trying to hit certain ad ranks based on device because our providers (i.e. Comcast) monitors our position. I've noticed the positions are inconsistent, sometimes the rule gets us where we need to be from an ad rank perspective, at other times it does not. In the past, I'd try to hit an position of 3.5 on desktop/mobile, but the rule keeps us at 4.5 for some reason. It's just inconsistent. Also, when switching the "Bid to Position" rule to "Prefer Mobile Device," it overshoots our target rank most of the time. Several accounts, I want to focus the rule on our mobile efforts and select this option, but it pushes that 3.5 target aim on mobile to 1.8 or 2.5 at times and we get heat from our provider that we are ranking to high and get in trouble. The rule again is inconsistent. At times I've been frustrated and remove the rules and aim to bid manually again because I don't trust the rules.
Would like to be able to set the time the rules run (like Google's automated rules), instead of having to open a ticket for the tech team to adjust.
Also, we bid down on the weekends (set in the engine by day), and since Kenshoo doesn't have day parting within the Bid Rules, these rules override our weekend adjustments set in the engine. So I'd like to have the option to run the rule on weekdays only, so essentially choose which days we want the rule to run.
Last, when it comes to Bid Rules, have the option to bulk edit. Having to manually select campaign by campaign is a chore, especially when there are 100+ campaigns to set a rule for.
For me, I would like Kenshoo to run the way I ask it too, especially when it comes to Bid Rules. Also, there are times when pausing/activating campaigns takes 15-25 minutes. It happens mainly on our biggest profiles (Comcast), but when servers go out and we need to pause the campaigns and push the engine, it sits in idle for about 15-25 minutes before pushing, which resorts me to having to go into each engine and pause because Kenshoo is taking too long.