Kenshoo Infinity Suite

4.0
(221)

Kenshoo is a agile marketing software for managing, automating, and optimizing digital marketing campaigns at scale.

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Kenshoo Infinity Suite Reviews

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Kenshoo review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Solid Intergrations with Social Media Platforms for Advertising"

What do you like best?

It's easier keep track of multiple accounts, campaigns, and launch campaigns for Facebook/Instagram from Kenshoo than it is from Facebook Ads Manager or Power Editor. I also appreciate being able to have "Personas" (audiences/targets) that are linked to different placements (News Feed, IG Stories, etc.). Creating ads is quick and the workflow is spelled out making it easy to learn. Kenshoo also has a dedicated account manager who is quick to take my team's feedback. The account manager is also helpful when it comes to troubleshooting problems, especially when there's advertiser's money on the line.

What do you dislike?

I think Kenshoo should have a recommend interface view - for example, I've changed the setup/columns order for different tasks by playing around in the interface. It'd be nice to have few different recommended options for setup that I can go back to easily by clicking a button.

Recommendations to others considering the product

The Kenshoo team is very helpful at troubleshooting. The Social interface is intuitive and helps my team get more ad created quicker and more accurately than in the social media platforms themselves.

What business problems are you solving with the product? What benefits have you realized?

My team uses it to launch campaigns/ad sets/ads on Facebook and Instagram for dozens of clients with year-round content calendars. It's much easier to mass create campaigns, many different times with multiple iterations. For example, I can easily create a single campaign with 20 different ad sets targeted at different people, each with multiple ads for different placements. It's easier than doing it Facebook.

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Kenshoo review by Austin V.
Austin V.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo is a great tool for our clients' needs, but is expensive & often prices itself out."

What do you like best?

Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients.

What do you dislike?

Way too expensive. Should provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients.

Recommendations to others considering the product

Use if you have multiple platforms you require integration on.

What business problems are you solving with the product? What benefits have you realized?

I work in digital marketing - specifically paid media. Kenshoo helps me with cross-platform management and makes bid/budget management easier.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Kenshoo review by Alin G.
Alin G.
Validated Reviewer
Verified Current User
Review Source

"Multipurpose All- In-One Tool"

What do you like best?

Kenshoo helps combine and analyze data from multiple platforms over several large accounts. It has multiple useful features such as: filtering, bulk edits, custom labeling, and scheduling. It is great for multiuser experience and aggregates all the data in one place and that helps with putting together full performance view and generate reports that can be shared across whole team.

What do you dislike?

It has limitations in terms of time and data amounts you can view and download, on our large account it is impossible to generate YTD or quarterly detailed keyword reports as it limits you to few months, ad feature that will let you download date without statistics is not useful because it is the numbers that we are looking to analyze.

I also dislike that it is currently not Yahoo Gemini compatible as it seems to be the new and developing advertising platform for 2016.

Recommendations to others considering the product

I definitely would like it to become Gemini compatible withing the next year as well as provide the ability for viewing and reporting on wider time range.

What business problems are you solving with the product? What benefits have you realized?

As for every business it all starts with data integrity. With more complete data is the better are analytics and future predictions across paid channels performance.

Daily management of larger paid search accounts on multiple advertising channels with multiple campaign objectives, focusing on achieving brand growth and incremental ROI.

Kenshoo review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Hard to compete with Google Ads"

What do you like best?

I think there is value in having a 3rd party platform like Kenshoo that can be more objective and can be more willing to integrate with other 3rd party tools

What do you dislike?

When it comes to aligning a tech stack, it is really hard to compare with the Google suite of offerings and that definitely puts them at a disadvantage.

Recommendations to others considering the product

If you are currently using other 3rd party tools and are not working toward an aligned tech stack, like moving towards all Google property tools, than Kenshoo can be a great option. If you are wanting to rely on automated algos, audience strategy and more, this is probably not the tool for you.

What business problems are you solving with the product? What benefits have you realized?

Testing out the automated algorithms in our programs has shown to bring efficiencies but are not as competitive as Google's

Kenshoo review by Gabriela R.
Gabriela R.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"focuses on big fish"

What do you like best?

The ability to manage the accounts of social platforms makes it a good tool, it flows easily. I like how he makes quick edits in the analysis grid

What do you dislike?

It has lost a bit the horizon and the bases, it focuses on big fish so they lose many sellers and customers. What led us to desist from its use

Recommendations to others considering the product

at this time they are leaving out small businesses, before they attended and helped everyone. we moved away from kenshoo for this

What business problems are you solving with the product? What benefits have you realized?

I used it to launch campaigns, ad sets, ads on Facebook and Instagram.

Kenshoo review by Michelle A.
Michelle A.
Validated Reviewer
Verified Current User
Review Source

"Great Capabilities for Multiple Social Platforms"

What do you like best?

The interface has an easy to follow workflow and allows for some more complex targeting capabilities than social platforms do on their own. You can also customize reporting to include metrics from 3rd party tracking capabilities. And, while we don't yet use this capability, we really like the idea of blending intent audiences from search behavior with social audiences for targeting on Facebook and other social platforms.

What do you dislike?

The interface is S L O W. Sometimes it makes it difficult for my team to complete tasks efficiently. New roll-outs for specific new features on Facebook or other social networks are sometimes glitchy or behind their competitors.

Recommendations to others considering the product

Keep up to date on product enhancements and voice your opinion on features you really want to see included in future roll-outs.

What business problems are you solving with the product? What benefits have you realized?

Previously, we didn't have a lot of transparency into the performance or specific audience benefits of funding social media efforts and now are able to test and make the case for further investment on a channel that is increasingly important from a customer service perspective and a revenue perspective.

Kenshoo review by Anthony d.
Anthony d.
Validated Reviewer
Verified Current User
Review Source

"Great product, love Kenshoo!"

What do you like best?

I like how everything flows. Kenshoo allows a user to track campaigns easily and audit spend vs budget, performance, etc easily without having to create multiple reports and play with data in excel.

Their bidding algorithms are really top notch, i think some of the best in the industry. I feel that I am actually doing more proactive bidding rather than trying to play catch up with my campaigns when doing things in Kenshoo. I also like the new analysis grid which is making it easier to manage my campaigns, assign dimensions, and more.

What do you dislike?

It's a little confusing and the layout could use some work. Many times there are great features tucked away in kenshoo, but accessing them easily or knowing about them is frustrating.

Having more than 1 profile bidding policy per account would also be great. A lot of the times, shopping and search campaigns would be more easily managed within 1 profile but we need to have 2 in order for Kenshoo to be able to run the bidding algorithms separately.

Having the analysis grid, and the tool as a whole be able to handle higher volume accounts would also be extremely helpful. A lot of the times we get error messages in regards to not being able to export as many rows as we have selected, or we're trying to do too much in the analysis grid.

Recommendations to others considering the product

You should definitely give it a try! If you want to take your bidding to the next level, Kenshoo is a great tool to do so.

What business problems are you solving with the product? What benefits have you realized?

I have to constantly keep a close eye on budgeting and making sure my clients don't go over. The feature that allows me to quickly see how much % of my budget I've spent every month is great for me.

Kenshoo review by Jessica A.
Jessica A.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Client Services Director"

What do you like best?

I love Kenshoo's data analytics and automated actions features. The bulk sheets allow us to work efficiently with clients.

What do you dislike?

I wish you could save a draft of a campaign mid creation but it is in the works.

Recommendations to others considering the product

Become Kenshoo Certified through KenshooU

What business problems are you solving with the product? What benefits have you realized?

Managing several customers marketing and advertising efforts seamlessly.

Kenshoo review by Vishal K.
Vishal K.
Validated Reviewer
Verified Current User
Review Source

"Excellent Product For Any Agency"

What do you like best?

Ease of use between multiple accounts and channels. Advanced search can be tricky at first but once you learn how to use it, it is a very powerful too.

What do you dislike?

I dislike the ability to report on geographic data, time of day data, and hour of day data in the dashboards. They all exist as dashboards but we can't tie cost to other metrics which makes it very frustrating.

Recommendations to others considering the product

Do the tutorials and really play around with the advanced search because it will be your best friend eventually.

What business problems are you solving with the product? What benefits have you realized?

We are trying to increase ROI or decrease cost per lead for every client. Kenshoo allows us to do this fluidly. By tracking budgets from multiple accounts in one place, we are able to save a lot of time and in essence money using kenshoo!

Kenshoo review by Manesh R.
Manesh R.
Validated Reviewer
Verified Current User
Review Source

"Efficient and time saving"

What do you like best?

There is a lot to like about Kenshoo, the automations, the ability to manage changes on multiple search engines at one go, the templates they provide to analyse data and also reporting. It also integrates with GA, CRM systems and caters for other 3rd party data.

What do you dislike?

Data is not real time which is not too much of an issue. The social platform is not incorporated within the Kenshoo Editor. Apart from that it is a very robust tool.

Recommendations to others considering the product

Brilliant tool to use if you want efficiencies and results

What business problems are you solving with the product? What benefits have you realized?

We needed a tool that will allow us to pull in revenue data from a CRM system and allow us to optimise on ROI. We also needed a tool that will integrate search and social. Kenshoo was the perfect tool for us.

Kenshoo review by Matt H.
Matt H.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo makes search marketing easy."

What do you like best?

What I like best about Kenshoo is their bid management automation capabilities. Users have the option to utilize Kenshoo's bid-to-goal policies based off of their sophisticated algorithms. Users can also set up automated bid changes based off of their easy-to-use advanced search function.

What do you dislike?

What I dislike about Kenshoo is the inability to filter ad groups when adding negative keywords.

Recommendations to others considering the product

I highly recommend using Kenshoo Search. The platform can deliver great performance results for your campaigns and also automate many tasks that will free up time for your employees to focus more on strategic planning.

What business problems are you solving with the product? What benefits have you realized?

We're improving our overall marketing efficiency by optimizing SEM campaigns with Kenshoo. We've recognized how to cut wasted spend by adding negatives found from Kenshoo search term reports.

Kenshoo review by Nicholas C.
Nicholas C.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo is headed in the right direction but still needs work"

What do you like best?

I love the new Analysis grid that helps cutting and sifting through data at all levels exceptionally easy.

What do you dislike?

Kenshoo needs to get up to speed in terms of reporting. They lack the ability to pull high volumes of data quickly like their competitors. Also, the analaysis grid can only access so much information at a time so there are many instances where you need to be extremely specific in terms of your filters when drilling down into elements of your campaigns

Recommendations to others considering the product

It should definitely be at top of mind when deciding what platform to use for all your search marketing needs

What business problems are you solving with the product? What benefits have you realized?

Kenshoo enables great insights from there attribution model enabling search marketers to make better decisions on a keyword level.

Kenshoo review by Erick R.
Erick R.
Validated Reviewer
Verified Current User
Review Source

"Incredibly Powerful Tool"

What do you like best?

There are so many possibilities with this tool and their customer service is like no other! It makes managing a large amount of accounts much more efficient and provides you with the things you need to make your results scalable.

What do you dislike?

I dislike the way that objectives are only set up at the profile level and cannot be attributed to a single campaign or group of campaigns. That being said I understand that they are addressing this issue first of the year with some possible options to make that work.

What business problems are you solving with the product? What benefits have you realized?

We manage a variety of different businesses' SEM and social campaigns. Kenshoo's platform allows us to integrate the two and use a much more powerful tool than much of our competition.

Kenshoo review by Executive Sponsor in Marketing and Advertising
Executive Sponsor in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Innovative technology, best used by savvy marketers"

What do you like best?

Kenshoo is the Ferrari of bid management tools: 1) has the most powerful capabilities, 2) requires a sophisticated driver to get the most out of it, 3) is not the lowest cost option. If winning the race is the most important thing to your organization, you need the best car with a adequate driver.

What do you dislike?

Can be difficult for inexperienced marketers to master.

Recommendations to others considering the product

If driving the best possible results is a priority, make an investment in this technology and find savvy people equipped to make the most out of it.

What business problems are you solving with the product? What benefits have you realized?

We are a direct response digital agency specializing in paid search and paid social. Driving the best possible results is the core of what we do, and everything we do revolves around that mission. Kenshoo helps automate the routine tasks so our teams can focus on more strategic initiatives and go home at a reasonable hour.

Kenshoo review by Josh B.
Josh B.
Validated Reviewer
Review Source

"Powerful bidding algorithm for Search and Shopping"

What do you like best?

Kenshoo has the best bidding algorithm on the market. Products like ActiveCluster and Kenshoo Portfolio Optimizer allow us to automate bids for keywords/product groups that otherwise wouldn't have enough data to make manual bidding decisions and allow us to optimize portfolio performance towards our business goals more powerfully than manual bidding could ever achieve.

What do you dislike?

The UI can be slow and counterintuitive. There are a lot more features that could be built into the UI that would make account management much more efficient.

Recommendations to others considering the product

If you are looking to automate bidding and have concrete budget or ROI goals, Kenshoo is the best tool on the market to boost your account performance. If you are looking to do more manual campaign/bid management and need an easy and intuitive user interface, there might be better alternatives.

What business problems are you solving with the product? What benefits have you realized?

Automating bidding towards different budget/ROI goals. Automating campaign and budget management across multiple engines. Automating performance analysis and reporting across engines.

Kenshoo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"A Solid, if a little finicky system that does its job"

What do you like best?

Fairly simple to use and teach others, which can be a huge issue with ad servers. The advanced search and find and replace tools are above and beyond anything offered from other ad servers. Ultimately, they provide an ad server on par with competitors, but with a few extra bells and whistles.

What do you dislike?

As I hinted at in the title, the system can be a bit finicky at times, specifically with uploads. Though the error output is easier to understand than other advertisers, I still find myself more frustrated when attempting to upload in kenshoo vs and editor or another ad server. I also get frustrated with the ad group and campaign settings. Adding a bulk edit option for these changes would be nice as it's just too tedious right now to make multiple changes to campaigns and ad groups.

Recommendations to others considering the product

I do worry about their fees being above what others charge. Also, there has been quite a bit of turnover at their Chicago offices.

What business problems are you solving with the product? What benefits have you realized?

Definitely the find and replace ability. It's a miracle worker when you have frequently changing promotions and end dates. I enjoy using the new visualization ability when utilizing the optimize tab. It's also nice to be able to mass update sitelinks easier than you can do in the engines.

Kenshoo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Good bid tool with limitations for larger accounts"

What do you like best?

The ability to make quick edits in the analysis grid. The user experience is better since the layout was redesigned. Kenshoo support is also very helpful when an issue does arise. Web query reports are great as well.

What do you dislike?

The limit on the number of campaigns, ad groups and keywords that you can view in the analysis grid. With an account with hundreds of thousands of keywords I would like to be able to filter for specific campaigns in the analysis grid but we can't do that yet. I also want to be able to export from the analysis grid and make direct changes there. Additional checks in the URL builder to prevent issues could use improvement as well.

Recommendations to others considering the product

If your account is very large it could be frustrating to make quick optimizations. It is still possible but there are extra steps you need to take rather than with a smaller account.

What business problems are you solving with the product? What benefits have you realized?

We are improving efficiency and optimizing towards our revenue goal that has been set for us.

Kenshoo review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Kenshoo is Easy and User Friendly"

What do you like best?

I like that Kenshoo makes it really easy to pull various types of reports at any given time. I also like how I am able to see all of my campaigns across all platforms in one place. It's very easy to read and understand. I'm also able to send reports to colleagues and they are able to digest the data easily.

What do you dislike?

I dislike that Kenshoo Editor is not compatible with Yahoo Gemini yet. It makes it very difficult for all of my campaigns to be in sync when I have to go into the Gemini UI and upload things manually. If Editor was compatible with Gemini it would make things much more smooth and convenient.

Recommendations to others considering the product

I would recommend considering what platforms you run on and what type of capabilities your campaigns have before going with Kenshoo. It is very annoying that they are not compatible with Yahoo Gemini, which is a high performer for us. It makes uploading ads and keywords and campaigns into the UI very timely.

What business problems are you solving with the product? What benefits have you realized?

Business problems I'm having are uploading to Gemini because of the lack of capabilities. Benefits have been the ease of reporting and the types of reports that I am able to pull for myself and my colleagues.

Kenshoo review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Overwhelmingly Good"

What do you like best?

I love the ease of use and intuitive features. The site is extremely well-organized and has plenty of tutorials.

What do you dislike?

I sometimes feel like I'm giving up the use of managing my accounts, which is disconcerting. I would like to have a lot more transparency in how things are being managed.

Recommendations to others considering the product

Others considering Kenshoo should consider planning out a lot of time to switch form your current provider

What business problems are you solving with the product? What benefits have you realized?

Automation with advertising campaigns for customers.

Kenshoo review by Nina V.
Nina V.
Validated Reviewer
Review Source

"Kenshoo for Facebook campaigns"

What do you like best?

What I like best about Kenshoo is the ability to use the same ad but be able to target multiple personas all at the same time. It is very efficient in doing so.

What do you dislike?

What I dislike about Kenshoo that it can be very glitchy - which sometimes gets blamed on the Facebook UI. Also, I do not like that Kenshoo is not able to do and/or targeting - and that it will not resync into Kenshoo once the targeting has been appended in the Facebook UI.

What business problems are you solving with the product? What benefits have you realized?

Business problems that are being solved are that is it helping me save time by being able to create ads in bulk and not having to do them one at a time. It is also a benefit that you can save personas, so that you do not always have to reenter targeting when creating ads at different times.

Kenshoo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Inconvenient."

What do you like best?

Merges Google, Gemini and Bing data for reporting

What do you dislike?

custom metrics have character limits, conversion metrics are limited to 30, its difficult to navigate in a way that shows you campaign ad group keyword match type and data all on one line in the interface. analysis tab is very slow to load and cannot handle the data i need i it too. some report options can pull in conversion types while others can only pull in conversion metrics. everytime i set up a new one for a pharma client, i apparently have to get pharma exemption from kenshoo and google or things break. doesn't work well with sizmek unless integration enabled.

Recommendations to others considering the product

Not as easily customizable as one might like. Using as the tool to launch campaigns in multiple engines at the same time is really not useful in my opinion because the bulk sheet format for uploading and editing the archived keyword just adds more complexity than doing the same thing twice in AdWords Editor. Also way more features are supported in engine editors for uploading than in Kenshoo.

What business problems are you solving with the product? What benefits have you realized?

we're measuring impact of search media spend on bottom line client sales goals. no benefits as of yet because client is not e-commerce.. working towards a weighted engagement scoring system to eventually tie back into an ROI

Kenshoo review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Top choice for an FMP"

What do you like best?

There are many advantages to working with an FMP but a few that are specific to Kenshoo include the use of portfolios and the ease of trafficking process.

What do you dislike?

The platform can be slow and buggy at times but the support team is usually very quick to respond and resolve the issues.

Recommendations to others considering the product

Recommend to any agency who manages multiple clients with aggressive monthly goals.

What business problems are you solving with the product? What benefits have you realized?

Utilizing portfolios has helped improve performance for DR clients with strict KPI goals.

Kenshoo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Good for Beginners"

What do you like best?

I like how simple and how it follows the Facebook structure.

What do you dislike?

It doesn’t have a set up to game the Facebook system and it’s algorithms aren’t very strong with their portfolios

Recommendations to others considering the product

If you want to do this yourself then use Kenshoo, but if you’re an agency I would not recommend.

What business problems are you solving with the product? What benefits have you realized?

It does help with further analysis than Facebook ads manager can provide. And makes building ads easier

Kenshoo review by Lawrence Y.
Lawrence Y.
Validated Reviewer
Verified Current User
Review Source

"SEM + shopping enterprise management"

What do you like best?

shopping management is strong. automated bidding works well enough and portfolio bidding product is one of the best on the market

What do you dislike?

interface is quite not user-friendly. many areas where they could add simple interface changes to make life much easier. account setup/profiles are weird (dislike having dimensions shared across profiles, for example)

Recommendations to others considering the product

they are working on a lot of product upgrades that our agency has specifically requested, so clearly very receptive to our needs.

What business problems are you solving with the product? What benefits have you realized?

shopping management is probably the strongest on the market, leading to better ROI than competitor platforms with easier management.

Kenshoo review by Matt B.
Matt B.
Validated Reviewer
Verified Current User
Review Source

"Nearly two years of solid functionality."

What do you like best?

Moving onto Kenshoo from an agency-centric platform, I have appreciated the flexibility to manage within a profile to satisfy a variety of performance and business objectives, rather than simply applying a single algorithm at a portfolio level. And as a full-serve, in-house resource, I have definitely appreciated the ease of creating, scheduling and managing the many (and vastly more important) components of a search program beyond the bid.

Also of significant business value is the ability to import and manage by third-party (e.g. - IBM/Coremetrics, Adobe/Omniture) reporting; visibility into multiple and/or variable attribution models within the KUI would be even better...

What do you dislike?

Single greatest source of dissatisfaction is the fact that bidding rules cannot be layered on, nor applied in a manner any more granular than campaign level. It is enormously helpful to be able to implement bidding rules at KW level which trump rules set at ad group level, which trump those set for the entire campaign or portfolio.

And from a usability perspective, it is frustrating to be unable to view/download profile-wide performance in a manner similar to the AdWords UI/MCC - all ad groups, all keywords, all ads, etc...

Recommendations to others considering the product

First, carefully consider whether your current account structure is suitable for campaign-level bid management. For example, I generally regard the Ad Group as the primary functional unit within my accounts and not infrequently find myself creating one campaign for a given product category + broad matchtype and a second campaign for the same product category and phrase and/or exact-match ad groups. If a substantial overhaul will be necessary, setting up an all-new account with the search engine may be advisable so as to limit the clutter within the profiles to be created. This will streamline any synchronizations between the KUI, Kenshoo Editor, Google AdWords Editor, and the Yahoo!/bing editor.

Additionally, if your PLA programs are not to be managed within the Kenshoo platform, you will want a stand-alone account for PLA campaigns.

What business problems are you solving with the product? What benefits have you realized?

Day-to-Day management of a multi-brand, multi-million dollar paid search program encompassing a full range of branding, prospecting and profit-seeking strategies and objectives.

Kenshoo review by Hubert J.
Hubert J.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Kenshoo is a very thorough and accurate tool for measuring all kinds of conversions."

What do you like best?

The feed list for product advertising in standard Search

Very efficient Bid policies - from CPC and position stabilisation, to CPA optimisation

Kenshoo Editor

New keywords tool

What do you dislike?

Not very easy to use interface.

Manual little tweeks are sometimes hard to manage in a large account.

What business problems are you solving with the product? What benefits have you realized?

We had a lot of clients whose main aim was to drive as much traffic to the site while at the same make sure that we are not loosing on conversion side. Kenshoo made it possible and at the same time doubled the number of effective keywords.

Kenshoo review by William C.
William C.
Validated Reviewer
Review Source

"Managing Campaigns Made Easy"

What do you like best?

The tool is amazing in managing budgets for multiple campaigns across different channels. Their reporting allows me to view accounts at a high level or dig deep into accounts.

What do you dislike?

The ability to sync certain elements from one channel to another has some flaws.

Recommendations to others considering the product

Great till to manage multiple profiles and campaigns.

What business problems are you solving with the product? What benefits have you realized?

Effectively managing multiple accounts for different channels. Allows you to work in one system without as much bouncing around.

Kenshoo review by Jason R.
Jason R.
Validated Reviewer
Verified Current User
Review Source

"Great resource and getting better."

What do you like best?

I like the ability to (intuitively) build a custom client dashboard as well as to schedule robust / nicely visual summary reports for automatic scheduled distribution to clients. With the dashboard I use it to show WoW, MoM & YoY trends, best conversion days and times, and clear path to conversion. With call tracking integration based on keyword level tracking, the Path to Conversion becomes hyper-granular.

What do you dislike?

The reports library is very robust but would love more customization flexibility without the need for custom development work or investment.

Recommendations to others considering the product

Be aware of existing call tracking on client side and whether it is compatible with Kenshoo. Most of the top call tracking solutions already play nice with Kenshoo, but if your client uses a call tracking solution that is not Kenshoo compatible, it obviously creates a nightmare for managing paid search without call conversion data.

What business problems are you solving with the product? What benefits have you realized?

Paid search core and growth optimization for mid to large sized companies. The ability to keep your finger on the pulse of pacing and performance - and to provide access to your clients to do the same internally - sets you up well for success, and eliminates a lot of "busy work" reporting and RFI responding.

Kenshoo review by Kamo A.
Kamo A.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo strikes the perfect balance between ease of use and powerful functionality."

What do you like best?

The workflow for creating and managing ads is my favorite part of using Kenshoo. It provides a great amount of control without feeling overwhelming. This is critical in an ad ops tool because to be effective you need to come back to use it again and again. With many of the tools out there this feels like a chore. With Kenshoo it feels easy and empowering.

What do you dislike?

I want to run Twitter ads, but much of the functionality is unavailable.

Recommendations to others considering the product

If you have very aggressive goals in terms of reaching certain volume and performance targets in a short amount of time then Kenshoo is the way to go.

What business problems are you solving with the product? What benefits have you realized?

With Kenshoo we are acquiring users for the mobile apps of technology startups. The main benefit for us has been the ability to run and easily manage 1000s of ads for multiple clients while meeting very stringent performance goals in terms of CPA and ROI.

Kenshoo review by Dmitry A.
Dmitry A.
Validated Reviewer
Verified Current User
Review Source

"Robust, intuitive and essential for scale"

What do you like best?

Personally, as a manager of multiple SEM teams I enjoy Kenshoo's "user management" features which allow me to pick and choose which accounts users see when they login. Moreover, Kenshoo's "dimension" settings allow for me to add labels to profiles and categorize them into similar groupings thereby making navigation in the UI very easy. Lastly, Kenshoo's "profile objective" feature allows for users to set up campaign/profile goals and track the progress of those goals in a color readout in the Kenshoo grid giving managers a quick view into an accounts health.

What do you dislike?

The current logic behind Kenshoo's budget management's algorithm is a bit flawed and can use some work and the standard grid view is hard to navigate when compared to Adwords. With that said, I am told that these issues will be addressed in the near future and I am looking forward to those releases.

What business problems are you solving with the product? What benefits have you realized?

Managing campaigns directly in the engines creates room for error especially when it comes to over/under spending if campaign are not monitored properly. Kenshoo has consequently helped us with both problems and allowed us to realize our full earning potential. Using Kenshoo's budget management automation and advanced search/scheduled actions functionality we are able to make sure that campaigns spend the right amount without going over and are shut off when they need to be.

Kenshoo review by Kristina S.
Kristina S.
Validated Reviewer
Verified Current User
Review Source

"We use Kenshoo Social for Facebook advertising."

What do you like best?

The Kenshoo platform is very user-friendly, enables us to create Facebook campaigns with ease, and also to quickly compare performance metrics across all of our campaigns at once. They can also pull Google Analytics metrics into the dashboard and create custom metrics using Google Analytics data, which is extremely valuable.

What do you dislike?

We have experienced a few technical problems while using the Kenshoo platform that can temporarily prevent us from making changes to our Facebook campaigns, typically caused by unexpected changes made by Facebook, so that would be the only negative. However, the Kenshoo team is always extremely responsive and quick to solve any problems that arise.

What business problems are you solving with the product? What benefits have you realized?

We are able to optimize our campaigns more quickly and effectively because of the bulk capabilities of the Kenshoo dashboard. This enables us to adjust our budget and Facebook strategy much more quickly than we would be able to otherwise, which has been really impactful. Being able to integrate our Google Analytics metrics into the dashboard and create custom metrics combining Facebook metrics and Google Analytics metrics has also been invaluable.

Kenshoo review by Travis R.
Travis R.
Validated Reviewer
Review Source

"I am an account manager at an agency and use Kenshoo for management of search accounts"

What do you like best?

Using the platform across channels and the advance search feature makes bid adjusts extremely easy. Also the dimension filtering allows us to easy categorize performance.

What do you dislike?

The Analysis view makes it much more difficult to create small number of ads, there is no copy feature there. Also, a lot of the helpful reports (example: keyword by device) would be great if they were viewable on Kenshoo, then exportable if we wanted to manipulate in Excel.

Recommendations to others considering the product

They would have to understand they way Kenshoo is moving is away from the more intuitive performance grid to the analysis tab that isn't quite as straightforward with say the adwords interface.

What business problems are you solving with the product? What benefits have you realized?

Trying to achieve a higher ROI or increase leads for lead gen advertisers. Custom metrics make this process much more customizable..

Kenshoo review by Caio F.
Caio F.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo - A quick review about this amazing tool!"

What do you like best?

It is a 360º Tool with full integration with different channels and is known as best-in-class portifolio optimization and bid manager, its a very friendly tool that provides us to have universal channels, analytics dashboards, automatic bid managers, scheduled actions, dynamic tracking and others vital features. Besides all that, they have an amazing local support and helped a lot our company to achieve the main goals.

What do you dislike?

Is not so easy to manualy import results from non-automatic channels and sometimes we need support to do that (but they always solve our problems :)

Recommendations to others considering the product

Kenshoo was a key partner who contributed directly to the success of all campaigns in 2013 and 2014, providing a new way to optimize and make the most of the investment we had. It's a unique tool in the market and the results that we had after the implementation really worth the setup and their costs.

What business problems are you solving with the product? What benefits have you realized?

The tool was essential for online marketing team invest all budget allocated to the channel with an impressive accuracy, With tons and tons of ad sets and ads, the operational work for optimization of campaigns was reduced to a few clicks.

And the most important benefit was in terms of results. At the beginning of the operation Facebook campaigns demanded a huge operational work and had results below the expectations. After Kenshoo implementation, our ROI has increased over 3x and we were able to scale our investments due to the amazing results!

Kenshoo review by Shalini A.
Shalini A.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo Review - 360i"

What do you like best?

How simple it is to create multiple iterations of ad units and ad sets. Personas are wonderful! Creative refresh is a dream!

What do you dislike?

Kenshoo can be very slow to load and sync sometimes.

Recommendations to others considering the product

Kenshoo has created a robust technology that allows you to easily set up complicated, custom campaigns. Through Kenshoo, we've been able to decrease the amount of time it would take us to launch a campaign in Power Editor by 80%.

What business problems are you solving with the product? What benefits have you realized?

Have used automated actions regularly to day-part and schedule increases and decreases in budgets.

Kenshoo review by Agency in Media Production
Agency in Media Production
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great product and support"

What do you like best?

Kenshoo has been huge for helping us manage budgets across thousands of campaigns. The scheduled reporting and advanced search features save a ton of time.

Kenshoo support is great and available 24/7, which is important for us as we work with international clients.

What do you dislike?

Product updates can be slow to materialize. It's nice to hear news of an exciting update well in advance, but it's a tease when it takes years for the update to be released.

What business problems are you solving with the product? What benefits have you realized?

Overspending/underspending client budgets was a major problem for us prior to using Kenshoo. We now have few to no problems in this area.

We also spent far too much time creating reports in the past. Kenshoo's scheduled and automated reporting features save us dozens of hours every month.

Kenshoo review by Earl H.
Earl H.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo makes managing campaigns to scale easy!"

What do you like best?

From search to social, we use Kenshoo for nearly all of our clients. Hands on setup from dedicated teams and quick trouble shooting makes this platform a must for any agency/brand that is looking to manage their digital campaigns to scale.

Segmentation is easy and helps to provide additional insights at almost every level.

What do you dislike?

- Naming Prefixes should not be limited to 15 characters.

- The single most annoying thing for as a user is that I cannot scroll to the right unless I am at the very bottom of the page. (Chrome on MacOS)

What business problems are you solving with the product? What benefits have you realized?

With the ever increasing dependence on data, we need as many tools as we can to be able to understand why performance is good or bad. Not only is there revenue attribution, and ROI metrics, but the additional analysis tools have helped to optimize our campaigns faster.

Kenshoo review by Shay A.
Shay A.
Validated Reviewer
Verified Current User
Review Source

"A helpful and open communication relationship keeps things moving along."

What do you like best?

For daily use, the analysis grid and the ease of combing through sitelinks (which we use often).

What do you dislike?

Not being able to export and/or import cross profile through advanced search.

What business problems are you solving with the product? What benefits have you realized?

We really appreciate the new chat feature. It has come in handy as opposed to just opening a ticket for something that could be fixed relatively quickly. Kenshoo has also been receptive to ideas such as our need for cross profile exporting/importing as well as cleaning up the way sitelinks are imported via the template.

Kenshoo review by User in Legal Services
User in Legal Services
Validated Reviewer
Review Source

"Great for managing multiple campaigns"

What do you like best?

Kenshoo is great for managing multiple campaigns at a time, including across clients. The suite makes it incredibly easy to get data all in one place and then make actionable recommendations based on it. It is also easy to make optimizations from Kenshoo -- once you figure out how to use it, Kenshoo can be really powerful.

What do you dislike?

I've found customer support to be lacking at times.

Recommendations to others considering the product

Consider this if you will be needing to manage across multiple clients or are running many campaigns at once. For the most basic of uses, something like Power Editor will do just fine.

What business problems are you solving with the product? What benefits have you realized?

Being able to manage a lot of marketing campaigns and get data all from one place

Kenshoo review by BJ K.
BJ K.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo Review"

What do you like best?

the ease of running queries. It's easy to make bid optimizations. I like the automation of the rules and that we are now optimizing based off of attribution vs. last click.

What do you dislike?

there isn't any cross device reporting that im aware of. There's always a lag in updates that Google is making. Many times I've noticed we are right down to the wire with mandatory changes.

Recommendations to others considering the product

there's too much latency between Google changes and Kenshoo support of features/functionality

What business problems are you solving with the product? What benefits have you realized?

I'm trying to increase ROAS.

Kenshoo review by Erin N.
Erin N.
Validated Reviewer
Review Source

"Paid Search Dashboard Review"

What do you like best?

Search engines all in one place

Bid policies feature

Conversion tracking

Automated customized reports

What do you dislike?

Dashboard doesn't provide impression share information at the keyword level. Paired with the conversion tracking feature, I can use impression share data to make sure my highest converting keywords are not missing out on opportunities to generate further conversions.

What business problems are you solving with the product? What benefits have you realized?

We are continually charged with increasing sales, donations, & conversions while maintaining a high ROAS for paid search clients. The Kenshoo SEM dashboard has reduced the amount of time needed for the necessary but tedious to-dos (reports, optimizations and updates) so that time can be better spent analyzing performance data, trouble shooting ideas, and developing new strategies to keep our clients on the cutting edge.

Kenshoo review by Craig O.
Craig O.
Validated Reviewer
Verified Current User
Review Source

"Scalable Growth of Core Product"

What do you like best?

The best feature by far is probably the most overlooked feature that exists within Kenshoo. Kenshoo's budget management tool has saved us from so much overspend that without it I firmly believe we would not be in business today without it. Managing daily budgets manually across 10s of thousands of campaigns is almost impossible to control and Kenshoo's budget management system takes car of everything for us.

What do you dislike?

Because of our client load, we are currently deployed on 2 instances of Kenshoo which is very annoying reporting wise as well as user management and client management. We really need to merge our instances into 1.

Also, Sometimes when the system has an issue, it can be very hard to detect. For example, a scheduled report wasn't running automatically because of 2 of 1000. I currently have no way to watch a scheduled report run and see where it is failing out so I can find and troubleshoot the issue myself. In order to find the issue, I have to get Kenshoo support involved which causes the information I need to take longer to get ahold of.

Getting access to a Kenshoo API to pull the data out myself would be very valuable.

Recommendations to others considering the product

Please shift focus back onto the Local platform. We would like to see more frequent updates to the system and continued better performance.

What business problems are you solving with the product? What benefits have you realized?

Using Kenshoo scheduled tasks, I am able to run daily data dumps out of the system and quickly find issues and potential areas of improvement for out clients. Very soon I will have so much knowledge about our agency that I am hoping to being able to predict future performance for any client very accurately. This wouldn't be possible without the data dumps out of kenshoo.

Kenshoo review by Micah P.
Micah P.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo is a decent platform, but my preference is with Marin."

What do you like best?

Kenshoo is good platform that does what it is supposed to most of the time. My favorite feature is the Kenshoo Editor because it allows for easy bulk editing and looks very similar to what I was used to with the Adwords editor. Another nifty feature is the fact that you can copy Google campaigns straight to Bing and it will automatically combine description line 1 and 2 for the Bing ads. Not a huge deal, but it saves time.

What do you dislike?

The interface itself is very clunky and hard to get used to. I on boarded with Kenshoo and another platform simultaneously and Kenshoo had a more involved learning curve. I also have had issues with dependability of scheduled actions.

Recommendations to others considering the product

Explore other platforms and decide what is the best for your business. Unless there is already a power user at your work place using Kenshoo it is far less intuitive than other platforms that I have used and may be difficult onboarding.

What business problems are you solving with the product? What benefits have you realized?

I am working with Kenshoo on a program that is primarily lead gen. The bidding algorithm is solid in hitting goals and added bennefits of the Kenshoo editor have made this a valuable platform.

Kenshoo review by Shamsul C.
Shamsul C.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo makes my life easier!"

What do you like best?

Having worked with Kenshoo for several accounts, I can honestly say that the ease of use and the tools at my disposal make it very easy for me to pick up and use across all of my accounts. Compared to other competitors, Kenshoo makes it easy for the junior members of my team to just pick up and start plugging away. Tools that make my team work more efficiently definitely are appreciated.

What do you dislike?

I do dislike some of the reporting functionality. I'd like for it to be easier to pull multi-profile reports at any screen versus having to go to the Kenshoo home page. I also dislike that I have to export an account just to see the destination URLs. Would be nice if I could just drill down and look at specific URLs versus doing advanced search or pulling a bulk

What business problems are you solving with the product? What benefits have you realized?

Business problems being solved are the optimizations my team is able to make with good data that they weren't able to before. A huge benefit we've realized is time savings in terms of optimizations.

Kenshoo review by Kendra S.
Kendra S.
Validated Reviewer
Verified Current User
Review Source

"Kenshoo Search is a great tool for campaign management."

What do you like best?

Kenshoo is the only major third party campaign management platform to have a desktop tool. This desktop tool takes issues out of creative and landing page changes that may be encountered by using bulksheets and UI only optimizations by being able to easily navigate through campaigns and ad groups and make large changes on the fly. The reporting capabilities are also stronger than the competition, such as the keyword cannibalization report that shows where the account is running inefficiencies. Additionally Advanced Search is a unique feature that allows advertisers to quickly (depending on what server) make changes to the account while looking at past performance and KPIs.

What do you dislike?

The KPO (Kenshoo Portfolio Optimizer) is a big selling point for Kenshoo, but in my experience it does not work if you are measuring by last click attribution. The most frustrating part is that the company is so focused on this product and the other offerings around it that they are losing sight of investment in the key areas of their tool.

Recommendations to others considering the product

Kenshoo is a great tool for running paid search campaigns. Obviously size of accounts, fee to end user, and customer service needs to be considered for each individual search marketer, but I have had a great experience. There are other tools that have stronger offerings in areas such as sitelinks, product listing ads, etc., however Kenshoo is a well rounded tool.

What business problems are you solving with the product? What benefits have you realized?

Typically the business problems in paid search are the need escalate revenue and volume with efficiency in the auction. Kenshoo does make it easier to navigate across Google and Bing, make changes based on performance using Advanced Search, and check in on the health of your account with multiple reports.

Kenshoo review by Joseph A.
Joseph A.
Validated Reviewer
Verified Current User
Review Source

"Review of Kenshoo for PPC"

What do you like best?

Kenshoo really streamlines the workflow of managing PPC by combining multiple accounts (e.g. AdWords, Bing Ads, etc...) for multiple profiles (websites). Their advanced search feature allow you to make changes across all the channels in your profile with one simple interface. The fact that Kenshoo can model attribution on your PPC campaigns across the various channels gives better insight into how ads are truly performing, and Kenshoo integrates with call tracking providers to account for leads generated via phone calls from PPC. Also, the automated budget reallocation is data-driven to help you to make the most of the opportunities available.

What do you dislike?

I honestly have no major complaints about Kenshoo. They have a terrific help portal to walk you through their system, and have been very helpful answering any questions I still have. If there was one area that I think could use improvement, it would be customization of the tracking parameters. You can choose to automatically add the utm parameters for Google Analytics, however they use utm_medium=CPC rather than utm_medium=cpc (which is the AdWords default).

Recommendations to others considering the product

I would recommend Kenshoo to anyone trying to manage a large number of PPC campaigns across multiple channels.

What business problems are you solving with the product? What benefits have you realized?

We were looking to get a better handle on the true performance of our PPC ads by modeling attribution across online and phone conversion tracking. Kenshoo has done this for us and also saved us a tremendous amount of time by streamlining the PPC workflow.

Kenshoo review by Executive Sponsor in Marketing and Advertising
Executive Sponsor in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great for scale & automation "

What do you like best?

Kenshoo frees up time for teams to minimize the amount of daily campaign maintenance, opening up time for more strategic thinking.

What do you dislike?

Although the customer support system is strong, it's difficult to get dedicate support, even on very large accounts. The company as a whole is trying to diversify, reaching into the social space, and recently purchasing a game development/ad targeting company. This can lead to some distraction on their core product.

Recommendations to others considering the product

Highly recommend it. The more you use their tools, the better your results will be. Do not hesitate to integrate data into their system.

What business problems are you solving with the product? What benefits have you realized?

The biggest problem that has been solved by Kenshoo is managing on scale. Intelligent automation is the key, and I stress intelligent! Third party integration with offline analytics platforms such as Marchex and Invoca (both call tracking providers) make their bidding algorithms smarter in near-time, without the need for manual data uploads, etc.

We've seen basic media performance improvements in testing, and plan to continue to use some of their automated tools such as Smarthpath to better inform our marketing decisions.

Kenshoo review by User in Financial Services
User in Financial Services
Validated Reviewer
Review Source

"Kenshoo Infinity Suite - Great for Organizing & Reporting on Large Search Campaigns "

What do you like best?

Kenshoo is very user friendly, allows for easy reporting and very manageable. I also appreciate that recently Kenshoo reduced their fees and thus made it more affordable and more competitive for use.

What do you dislike?

I find it difficult to make time and day reports in Kenshoo. I wish there were easier pre-made reports for these types of requests.

What business problems are you solving with the product? What benefits have you realized?

We use Kenshoo for managing and reporting on our large paid search program. Kenshoo brings all our campaigns and accounts - across numerous search engines - into one place. This allows for clearer understanding and managing of the program. I also like that it is relatively real time so you can monitor performance throughout the day without having much of a lag.

Kenshoo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Kenshoo - Great tool with adapting tech team and good support"

What do you like best?

General ease of use - advanced search tool to help bid manage across thousands of terms on custom metrics. Kenshoo's ability to develop technological adaptations required to assist in client needs have been helpful. All have not come to fruition yet but we're hopeful to see them soon.

What do you dislike?

Inability to manage multiple profiles under one view however, this is said to be a feature coming soon. The processing capabilities on reporting for large accounts (Upwards of 900k terms) is almost non-functional and constantly need to do manual reporting because of it.

What business problems are you solving with the product? What benefits have you realized?

Trying to grow a digital program across both social and search that has reached very high volume in terms of traffic, revenue, and market share in an efficient manner. The ability to manage multiple accounts in one portal without having to leverage individual engine tools often. Search insights in social. Custom conversion data intake allowing us to report on client revenue versus another pixel and make optimizations off of that.

Kenshoo review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Global Management Tool - SEM"

What do you like best?

It's easier to use than other tools that we've used in the network, specifically on global clients. We utilized at one time across more than 30 markets and although the set-up was complicated (and custom) - Kenshoo aided to ensure consistency across the globe.

What do you dislike?

The service - We had so many different account managers on our business, and in times of issues and lack of resolutions, our contacts at Kenshoo focused on upselling and working directly with our clients rather than with the agency. We chose to move away from Kenshoo on this particular piece of business specifically for this reason.

Recommendations to others considering the product

Although the product is easy to use, the relationship we had with kenshoo began to go sour. I would like to see their leadership continue to work closely with agencies that are the bulk of their users.

What business problems are you solving with the product? What benefits have you realized?

We manage very large client SEM accounts on a global scale. As such, we are responsible for ensuring consistency in delivery but also in efficiency.

Kenshoo review by Agency in Internet
Agency in Internet
Validated Reviewer
Review Source

"Bulk Changes & Automated Reporting"

What do you like best?

Bidding and changes to destination URLs can be done through mass edits within the UI, without having to upload bulk-sheets.

The Administrative log keeps track of all changes, and keeps users (through their logins) accountable for any edits

Campaign management tools also vastly decreased the time that the team spent on campaign management.Reporting ability for both automated and web query based reporting direct into excel

What do you dislike?

Interface could be more user friendly. The process for adding/editing ad extensions is cumbersome and needs to be completed in both the tool and the engines themselves. More simplified & easy to use bid rules

What business problems are you solving with the product? What benefits have you realized?

customize your view, see % changes, create custom columns depending on your Key Performance Indicators, and set any sort of dimensions and labels that will help you filter for your campaigns on a daily basis.

set up alerts that will help you manage accounts: anything from active campaigns with 0 ad copy, to finding keywords in low ad positions.

Changes all across the board can be made quickly.

Kate from G2 Crowd

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