What do you like best?
I like how everything flows. Kenshoo allows a user to track campaigns easily and audit spend vs budget, performance, etc easily without having to create multiple reports and play with data in excel.
Their bidding algorithms are really top notch, i think some of the best in the industry. I feel that I am actually doing more proactive bidding rather than trying to play catch up with my campaigns when doing things in Kenshoo. I also like the new analysis grid which is making it easier to manage my campaigns, assign dimensions, and more.
What do you dislike?
It's a little confusing and the layout could use some work. Many times there are great features tucked away in kenshoo, but accessing them easily or knowing about them is frustrating.
Having more than 1 profile bidding policy per account would also be great. A lot of the times, shopping and search campaigns would be more easily managed within 1 profile but we need to have 2 in order for Kenshoo to be able to run the bidding algorithms separately.
Having the analysis grid, and the tool as a whole be able to handle higher volume accounts would also be extremely helpful. A lot of the times we get error messages in regards to not being able to export as many rows as we have selected, or we're trying to do too much in the analysis grid.
Recommendations to others considering the product
You should definitely give it a try! If you want to take your bidding to the next level, Kenshoo is a great tool to do so.
What business problems are you solving with the product? What benefits have you realized?
I have to constantly keep a close eye on budgeting and making sure my clients don't go over. The feature that allows me to quickly see how much % of my budget I've spent every month is great for me.