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Kenshoo review by User in Marketing and Advertising
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"Hard to compete with Google Ads"

What do you like best?

I think there is value in having a 3rd party platform like Kenshoo that can be more objective and can be more willing to integrate with other 3rd party tools

What do you dislike?

When it comes to aligning a tech stack, it is really hard to compare with the Google suite of offerings and that definitely puts them at a disadvantage.

Recommendations to others considering the product

If you are currently using other 3rd party tools and are not working toward an aligned tech stack, like moving towards all Google property tools, than Kenshoo can be a great option. If you are wanting to rely on automated algos, audience strategy and more, this is probably not the tool for you.

What business problems are you solving with the product? What benefits have you realized?

Testing out the automated algorithms in our programs has shown to bring efficiencies but are not as competitive as Google's

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Kenshoo review by User in Marketing and Advertising
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"Solid Intergrations with Social Media Platforms for Advertising"

What do you like best?

It's easier keep track of multiple accounts, campaigns, and launch campaigns for Facebook/Instagram from Kenshoo than it is from Facebook Ads Manager or Power Editor. I also appreciate being able to have "Personas" (audiences/targets) that are linked to different placements (News Feed, IG Stories, etc.). Creating ads is quick and the workflow is spelled out making it easy to learn. Kenshoo also has a dedicated account manager who is quick to take my team's feedback. The account manager is also helpful when it comes to troubleshooting problems, especially when there's advertiser's money on the line.

What do you dislike?

I think Kenshoo should have a recommend interface view - for example, I've changed the setup/columns order for different tasks by playing around in the interface. It'd be nice to have few different recommended options for setup that I can go back to easily by clicking a button.

Recommendations to others considering the product

The Kenshoo team is very helpful at troubleshooting. The Social interface is intuitive and helps my team get more ad created quicker and more accurately than in the social media platforms themselves.

What business problems are you solving with the product? What benefits have you realized?

My team uses it to launch campaigns/ad sets/ads on Facebook and Instagram for dozens of clients with year-round content calendars. It's much easier to mass create campaigns, many different times with multiple iterations. For example, I can easily create a single campaign with 20 different ad sets targeted at different people, each with multiple ads for different placements. It's easier than doing it Facebook.

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Kenshoo review by Austin V.
Member
Non-Profit Organization Management
Enterprise
(10,001+ employees)
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"Kenshoo is a great tool for our clients' needs, but is expensive & often prices itself out."

What do you like best?

Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients. Kenshoo has everything we need and is constantly expanding its offerings. Great tool, great customer service. However, it is a little too expensive at times, and they could provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients.

What do you dislike?

Way too expensive. Should provide a cheaper version for smaller accounts - it's constantly pricing itself out of the running for our clients.

Recommendations to others considering the product

Use if you have multiple platforms you require integration on.

What business problems are you solving with the product? What benefits have you realized?

I work in digital marketing - specifically paid media. Kenshoo helps me with cross-platform management and makes bid/budget management easier.

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Kenshoo review by Alin G.
Sr. Digital Marketing Specialist
Automotive
Enterprise
(10,001+ employees)
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"Multipurpose All- In-One Tool"

What do you like best?

Kenshoo helps combine and analyze data from multiple platforms over several large accounts. It has multiple useful features such as: filtering, bulk edits, custom labeling, and scheduling. It is great for multiuser experience and aggregates all the data in one place and that helps with putting together full performance view and generate reports that can be shared across whole team.

What do you dislike?

It has limitations in terms of time and data amounts you can view and download, on our large account it is impossible to generate YTD or quarterly detailed keyword reports as it limits you to few months, ad feature that will let you download date without statistics is not useful because it is the numbers that we are looking to analyze.

I also dislike that it is currently not Yahoo Gemini compatible as it seems to be the new and developing advertising platform for 2016.

Recommendations to others considering the product

I definitely would like it to become Gemini compatible withing the next year as well as provide the ability for viewing and reporting on wider time range.

What business problems are you solving with the product? What benefits have you realized?

As for every business it all starts with data integrity. With more complete data is the better are analytics and future predictions across paid channels performance.

Daily management of larger paid search accounts on multiple advertising channels with multiple campaign objectives, focusing on achieving brand growth and incremental ROI.

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Kenshoo review by Kevin C.
Digital Marketing Specialist
Computer Hardware
Small-Business
(11-50 employees)
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"A very helpful product"

What do you like best?

On the off chance that you are doing adwords in various stages it makes it simple to do mass alters and deal with your record.

What do you dislike?

It was to some degree hard to set up. Not every person would have the capacity to do this all alone. Additionally there is an expectation to absorb information yet simply because this is another instrument. When you become more acquainted with it well it tends to be an amazing resource.

What business problems are you solving with the product? What benefits have you realized?

Kenshoo allowed us to focus strategy on these different things and much more.

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Kenshoo review by Gabriela R.
Directora de artes
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"focuses on big fish"

What do you like best?

The ability to manage the accounts of social platforms makes it a good tool, it flows easily. I like how he makes quick edits in the analysis grid

What do you dislike?

It has lost a bit the horizon and the bases, it focuses on big fish so they lose many sellers and customers. What led us to desist from its use

Recommendations to others considering the product

at this time they are leaving out small businesses, before they attended and helped everyone. we moved away from kenshoo for this

What business problems are you solving with the product? What benefits have you realized?

I used it to launch campaigns, ad sets, ads on Facebook and Instagram.

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Kenshoo review by Michelle A.
Senior Manager Display Advertising and Media Planning
Retail
Enterprise
(10,001+ employees)
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"Great Capabilities for Multiple Social Platforms"

What do you like best?

The interface has an easy to follow workflow and allows for some more complex targeting capabilities than social platforms do on their own. You can also customize reporting to include metrics from 3rd party tracking capabilities. And, while we don't yet use this capability, we really like the idea of blending intent audiences from search behavior with social audiences for targeting on Facebook and other social platforms.

What do you dislike?

The interface is S L O W. Sometimes it makes it difficult for my team to complete tasks efficiently. New roll-outs for specific new features on Facebook or other social networks are sometimes glitchy or behind their competitors.

Recommendations to others considering the product

Keep up to date on product enhancements and voice your opinion on features you really want to see included in future roll-outs.

What business problems are you solving with the product? What benefits have you realized?

Previously, we didn't have a lot of transparency into the performance or specific audience benefits of funding social media efforts and now are able to test and make the case for further investment on a channel that is increasingly important from a customer service perspective and a revenue perspective.

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Kenshoo review by Anthony d.
Senior Account Manager
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Great product, love Kenshoo!"

What do you like best?

I like how everything flows. Kenshoo allows a user to track campaigns easily and audit spend vs budget, performance, etc easily without having to create multiple reports and play with data in excel.

Their bidding algorithms are really top notch, i think some of the best in the industry. I feel that I am actually doing more proactive bidding rather than trying to play catch up with my campaigns when doing things in Kenshoo. I also like the new analysis grid which is making it easier to manage my campaigns, assign dimensions, and more.

What do you dislike?

It's a little confusing and the layout could use some work. Many times there are great features tucked away in kenshoo, but accessing them easily or knowing about them is frustrating.

Having more than 1 profile bidding policy per account would also be great. A lot of the times, shopping and search campaigns would be more easily managed within 1 profile but we need to have 2 in order for Kenshoo to be able to run the bidding algorithms separately.

Having the analysis grid, and the tool as a whole be able to handle higher volume accounts would also be extremely helpful. A lot of the times we get error messages in regards to not being able to export as many rows as we have selected, or we're trying to do too much in the analysis grid.

Recommendations to others considering the product

You should definitely give it a try! If you want to take your bidding to the next level, Kenshoo is a great tool to do so.

What business problems are you solving with the product? What benefits have you realized?

I have to constantly keep a close eye on budgeting and making sure my clients don't go over. The feature that allows me to quickly see how much % of my budget I've spent every month is great for me.

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Kenshoo review by Jessica A.
Growth
Telecommunications
Mid-Market
(51-200 employees)
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"Client Services Director"

What do you like best?

I love Kenshoo's data analytics and automated actions features. The bulk sheets allow us to work efficiently with clients.

What do you dislike?

I wish you could save a draft of a campaign mid creation but it is in the works.

Recommendations to others considering the product

Become Kenshoo Certified through KenshooU

What business problems are you solving with the product? What benefits have you realized?

Managing several customers marketing and advertising efforts seamlessly.

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Kenshoo review by Vishal K.
Director of Media
Marketing and Advertising
Small-Business
(2-10 employees)
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"Excellent Product For Any Agency"

What do you like best?

Ease of use between multiple accounts and channels. Advanced search can be tricky at first but once you learn how to use it, it is a very powerful too.

What do you dislike?

I dislike the ability to report on geographic data, time of day data, and hour of day data in the dashboards. They all exist as dashboards but we can't tie cost to other metrics which makes it very frustrating.

Recommendations to others considering the product

Do the tutorials and really play around with the advanced search because it will be your best friend eventually.

What business problems are you solving with the product? What benefits have you realized?

We are trying to increase ROI or decrease cost per lead for every client. Kenshoo allows us to do this fluidly. By tracking budgets from multiple accounts in one place, we are able to save a lot of time and in essence money using kenshoo!

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Kenshoo review by Manesh R.
Head of Search
Marketing and Advertising
Enterprise
(5001-10,000 employees)
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"Efficient and time saving"

What do you like best?

There is a lot to like about Kenshoo, the automations, the ability to manage changes on multiple search engines at one go, the templates they provide to analyse data and also reporting. It also integrates with GA, CRM systems and caters for other 3rd party data.

What do you dislike?

Data is not real time which is not too much of an issue. The social platform is not incorporated within the Kenshoo Editor. Apart from that it is a very robust tool.

Recommendations to others considering the product

Brilliant tool to use if you want efficiencies and results

What business problems are you solving with the product? What benefits have you realized?

We needed a tool that will allow us to pull in revenue data from a CRM system and allow us to optimise on ROI. We also needed a tool that will integrate search and social. Kenshoo was the perfect tool for us.

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Kenshoo review by Matt H.
Online Marketing Associate
Renewables & Environment
Mid-Market
(201-500 employees)
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"Kenshoo makes search marketing easy."

What do you like best?

What I like best about Kenshoo is their bid management automation capabilities. Users have the option to utilize Kenshoo's bid-to-goal policies based off of their sophisticated algorithms. Users can also set up automated bid changes based off of their easy-to-use advanced search function.

What do you dislike?

What I dislike about Kenshoo is the inability to filter ad groups when adding negative keywords.

Recommendations to others considering the product

I highly recommend using Kenshoo Search. The platform can deliver great performance results for your campaigns and also automate many tasks that will free up time for your employees to focus more on strategic planning.

What business problems are you solving with the product? What benefits have you realized?

We're improving our overall marketing efficiency by optimizing SEM campaigns with Kenshoo. We've recognized how to cut wasted spend by adding negatives found from Kenshoo search term reports.

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Kenshoo review by Nicholas C.
Sr. Analyst, Search Marketing
Marketing and Advertising
Enterprise
(5001-10,000 employees)
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"Kenshoo is headed in the right direction but still needs work"

What do you like best?

I love the new Analysis grid that helps cutting and sifting through data at all levels exceptionally easy.

What do you dislike?

Kenshoo needs to get up to speed in terms of reporting. They lack the ability to pull high volumes of data quickly like their competitors. Also, the analaysis grid can only access so much information at a time so there are many instances where you need to be extremely specific in terms of your filters when drilling down into elements of your campaigns

Recommendations to others considering the product

It should definitely be at top of mind when deciding what platform to use for all your search marketing needs

What business problems are you solving with the product? What benefits have you realized?

Kenshoo enables great insights from there attribution model enabling search marketers to make better decisions on a keyword level.

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Kenshoo review by Erick R.
Director of Search Marketing
Internet
Small-Business
(11-50 employees)
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"Incredibly Powerful Tool"

What do you like best?

There are so many possibilities with this tool and their customer service is like no other! It makes managing a large amount of accounts much more efficient and provides you with the things you need to make your results scalable.

What do you dislike?

I dislike the way that objectives are only set up at the profile level and cannot be attributed to a single campaign or group of campaigns. That being said I understand that they are addressing this issue first of the year with some possible options to make that work.

What business problems are you solving with the product? What benefits have you realized?

We manage a variety of different businesses' SEM and social campaigns. Kenshoo's platform allows us to integrate the two and use a much more powerful tool than much of our competition.

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Kenshoo review by Executive Sponsor in Marketing and Advertising
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"Innovative technology, best used by savvy marketers"

What do you like best?

Kenshoo is the Ferrari of bid management tools: 1) has the most powerful capabilities, 2) requires a sophisticated driver to get the most out of it, 3) is not the lowest cost option. If winning the race is the most important thing to your organization, you need the best car with a adequate driver.

What do you dislike?

Can be difficult for inexperienced marketers to master.

Recommendations to others considering the product

If driving the best possible results is a priority, make an investment in this technology and find savvy people equipped to make the most out of it.

What business problems are you solving with the product? What benefits have you realized?

We are a direct response digital agency specializing in paid search and paid social. Driving the best possible results is the core of what we do, and everything we do revolves around that mission. Kenshoo helps automate the routine tasks so our teams can focus on more strategic initiatives and go home at a reasonable hour.

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Kenshoo review by Josh B.
Senior Account Manager
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Powerful bidding algorithm for Search and Shopping"

What do you like best?

Kenshoo has the best bidding algorithm on the market. Products like ActiveCluster and Kenshoo Portfolio Optimizer allow us to automate bids for keywords/product groups that otherwise wouldn't have enough data to make manual bidding decisions and allow us to optimize portfolio performance towards our business goals more powerfully than manual bidding could ever achieve.

What do you dislike?

The UI can be slow and counterintuitive. There are a lot more features that could be built into the UI that would make account management much more efficient.

Recommendations to others considering the product

If you are looking to automate bidding and have concrete budget or ROI goals, Kenshoo is the best tool on the market to boost your account performance. If you are looking to do more manual campaign/bid management and need an easy and intuitive user interface, there might be better alternatives.

What business problems are you solving with the product? What benefits have you realized?

Automating bidding towards different budget/ROI goals. Automating campaign and budget management across multiple engines. Automating performance analysis and reporting across engines.

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Kenshoo review by Agency in Marketing and Advertising
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"A Solid, if a little finicky system that does its job"

What do you like best?

Fairly simple to use and teach others, which can be a huge issue with ad servers. The advanced search and find and replace tools are above and beyond anything offered from other ad servers. Ultimately, they provide an ad server on par with competitors, but with a few extra bells and whistles.

What do you dislike?

As I hinted at in the title, the system can be a bit finicky at times, specifically with uploads. Though the error output is easier to understand than other advertisers, I still find myself more frustrated when attempting to upload in kenshoo vs and editor or another ad server. I also get frustrated with the ad group and campaign settings. Adding a bulk edit option for these changes would be nice as it's just too tedious right now to make multiple changes to campaigns and ad groups.

Recommendations to others considering the product

I do worry about their fees being above what others charge. Also, there has been quite a bit of turnover at their Chicago offices.

What business problems are you solving with the product? What benefits have you realized?

Definitely the find and replace ability. It's a miracle worker when you have frequently changing promotions and end dates. I enjoy using the new visualization ability when utilizing the optimize tab. It's also nice to be able to mass update sitelinks easier than you can do in the engines.

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Kenshoo review by Agency in Marketing and Advertising
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"Good bid tool with limitations for larger accounts"

What do you like best?

The ability to make quick edits in the analysis grid. The user experience is better since the layout was redesigned. Kenshoo support is also very helpful when an issue does arise. Web query reports are great as well.

What do you dislike?

The limit on the number of campaigns, ad groups and keywords that you can view in the analysis grid. With an account with hundreds of thousands of keywords I would like to be able to filter for specific campaigns in the analysis grid but we can't do that yet. I also want to be able to export from the analysis grid and make direct changes there. Additional checks in the URL builder to prevent issues could use improvement as well.

Recommendations to others considering the product

If your account is very large it could be frustrating to make quick optimizations. It is still possible but there are extra steps you need to take rather than with a smaller account.

What business problems are you solving with the product? What benefits have you realized?

We are improving efficiency and optimizing towards our revenue goal that has been set for us.

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Kenshoo review by User in Retail
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"Kenshoo is Easy and User Friendly"

What do you like best?

I like that Kenshoo makes it really easy to pull various types of reports at any given time. I also like how I am able to see all of my campaigns across all platforms in one place. It's very easy to read and understand. I'm also able to send reports to colleagues and they are able to digest the data easily.

What do you dislike?

I dislike that Kenshoo Editor is not compatible with Yahoo Gemini yet. It makes it very difficult for all of my campaigns to be in sync when I have to go into the Gemini UI and upload things manually. If Editor was compatible with Gemini it would make things much more smooth and convenient.

Recommendations to others considering the product

I would recommend considering what platforms you run on and what type of capabilities your campaigns have before going with Kenshoo. It is very annoying that they are not compatible with Yahoo Gemini, which is a high performer for us. It makes uploading ads and keywords and campaigns into the UI very timely.

What business problems are you solving with the product? What benefits have you realized?

Business problems I'm having are uploading to Gemini because of the lack of capabilities. Benefits have been the ease of reporting and the types of reports that I am able to pull for myself and my colleagues.

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Kenshoo review by Agency
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"Overwhelmingly Good"

What do you like best?

I love the ease of use and intuitive features. The site is extremely well-organized and has plenty of tutorials.

What do you dislike?

I sometimes feel like I'm giving up the use of managing my accounts, which is disconcerting. I would like to have a lot more transparency in how things are being managed.

Recommendations to others considering the product

Others considering Kenshoo should consider planning out a lot of time to switch form your current provider

What business problems are you solving with the product? What benefits have you realized?

Automation with advertising campaigns for customers.

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Kenshoo review by Nina V.
Search Marketing Coordinator
Marketing and Advertising
Enterprise
(1001-5000 employees)
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"Kenshoo for Facebook campaigns"

What do you like best?

What I like best about Kenshoo is the ability to use the same ad but be able to target multiple personas all at the same time. It is very efficient in doing so.

What do you dislike?

What I dislike about Kenshoo that it can be very glitchy - which sometimes gets blamed on the Facebook UI. Also, I do not like that Kenshoo is not able to do and/or targeting - and that it will not resync into Kenshoo once the targeting has been appended in the Facebook UI.

What business problems are you solving with the product? What benefits have you realized?

Business problems that are being solved are that is it helping me save time by being able to create ads in bulk and not having to do them one at a time. It is also a benefit that you can save personas, so that you do not always have to reenter targeting when creating ads at different times.

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Kenshoo review by Agency in Marketing and Advertising
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"Inconvenient."

What do you like best?

Merges Google, Gemini and Bing data for reporting

What do you dislike?

custom metrics have character limits, conversion metrics are limited to 30, its difficult to navigate in a way that shows you campaign ad group keyword match type and data all on one line in the interface. analysis tab is very slow to load and cannot handle the data i need i it too. some report options can pull in conversion types while others can only pull in conversion metrics. everytime i set up a new one for a pharma client, i apparently have to get pharma exemption from kenshoo and google or things break. doesn't work well with sizmek unless integration enabled.

Recommendations to others considering the product

Not as easily customizable as one might like. Using as the tool to launch campaigns in multiple engines at the same time is really not useful in my opinion because the bulk sheet format for uploading and editing the archived keyword just adds more complexity than doing the same thing twice in AdWords Editor. Also way more features are supported in engine editors for uploading than in Kenshoo.

What business problems are you solving with the product? What benefits have you realized?

we're measuring impact of search media spend on bottom line client sales goals. no benefits as of yet because client is not e-commerce.. working towards a weighted engagement scoring system to eventually tie back into an ROI

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Kenshoo review by User in Marketing and Advertising
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"Top choice for an FMP"

What do you like best?

There are many advantages to working with an FMP but a few that are specific to Kenshoo include the use of portfolios and the ease of trafficking process.

What do you dislike?

The platform can be slow and buggy at times but the support team is usually very quick to respond and resolve the issues.

Recommendations to others considering the product

Recommend to any agency who manages multiple clients with aggressive monthly goals.

What business problems are you solving with the product? What benefits have you realized?

Utilizing portfolios has helped improve performance for DR clients with strict KPI goals.

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Kenshoo review by Agency in Marketing and Advertising
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"Good for Beginners"

What do you like best?

I like how simple and how it follows the Facebook structure.

What do you dislike?

It doesn’t have a set up to game the Facebook system and it’s algorithms aren’t very strong with their portfolios

Recommendations to others considering the product

If you want to do this yourself then use Kenshoo, but if you’re an agency I would not recommend.

What business problems are you solving with the product? What benefits have you realized?

It does help with further analysis than Facebook ads manager can provide. And makes building ads easier

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Kenshoo review by Lawrence Y.
Account Executive
Marketing and Advertising
Mid-Market
(51-200 employees)
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"SEM + shopping enterprise management"

What do you like best?

shopping management is strong. automated bidding works well enough and portfolio bidding product is one of the best on the market

What do you dislike?

interface is quite not user-friendly. many areas where they could add simple interface changes to make life much easier. account setup/profiles are weird (dislike having dimensions shared across profiles, for example)

Recommendations to others considering the product

they are working on a lot of product upgrades that our agency has specifically requested, so clearly very receptive to our needs.

What business problems are you solving with the product? What benefits have you realized?

shopping management is probably the strongest on the market, leading to better ROI than competitor platforms with easier management.

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Kenshoo review by Matt B.
Manager, Search Marketing
Marketing and Advertising
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"Nearly two years of solid functionality."

What do you like best?

Moving onto Kenshoo from an agency-centric platform, I have appreciated the flexibility to manage within a profile to satisfy a variety of performance and business objectives, rather than simply applying a single algorithm at a portfolio level. And as a full-serve, in-house resource, I have definitely appreciated the ease of creating, scheduling and managing the many (and vastly more important) components of a search program beyond the bid.

Also of significant business value is the ability to import and manage by third-party (e.g. - IBM/Coremetrics, Adobe/Omniture) reporting; visibility into multiple and/or variable attribution models within the KUI would be even better...

What do you dislike?

Single greatest source of dissatisfaction is the fact that bidding rules cannot be layered on, nor applied in a manner any more granular than campaign level. It is enormously helpful to be able to implement bidding rules at KW level which trump rules set at ad group level, which trump those set for the entire campaign or portfolio.

And from a usability perspective, it is frustrating to be unable to view/download profile-wide performance in a manner similar to the AdWords UI/MCC - all ad groups, all keywords, all ads, etc...

Recommendations to others considering the product

First, carefully consider whether your current account structure is suitable for campaign-level bid management. For example, I generally regard the Ad Group as the primary functional unit within my accounts and not infrequently find myself creating one campaign for a given product category + broad matchtype and a second campaign for the same product category and phrase and/or exact-match ad groups. If a substantial overhaul will be necessary, setting up an all-new account with the search engine may be advisable so as to limit the clutter within the profiles to be created. This will streamline any synchronizations between the KUI, Kenshoo Editor, Google AdWords Editor, and the Yahoo!/bing editor.

Additionally, if your PLA programs are not to be managed within the Kenshoo platform, you will want a stand-alone account for PLA campaigns.

What business problems are you solving with the product? What benefits have you realized?

Day-to-Day management of a multi-brand, multi-million dollar paid search program encompassing a full range of branding, prospecting and profit-seeking strategies and objectives.

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Kenshoo review by Hubert J.
SEM Manager
Marketing and Advertising
Enterprise
(5001-10,000 employees)
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"Kenshoo is a very thorough and accurate tool for measuring all kinds of conversions."

What do you like best?

The feed list for product advertising in standard Search

Very efficient Bid policies - from CPC and position stabilisation, to CPA optimisation

Kenshoo Editor

New keywords tool

What do you dislike?

Not very easy to use interface.

Manual little tweeks are sometimes hard to manage in a large account.

What business problems are you solving with the product? What benefits have you realized?

We had a lot of clients whose main aim was to drive as much traffic to the site while at the same make sure that we are not loosing on conversion side. Kenshoo made it possible and at the same time doubled the number of effective keywords.

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Kenshoo review by William C.
Paid Media Specialist
Staffing and Recruiting
Mid-Market
(201-500 employees)
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"Managing Campaigns Made Easy"

What do you like best?

The tool is amazing in managing budgets for multiple campaigns across different channels. Their reporting allows me to view accounts at a high level or dig deep into accounts.

What do you dislike?

The ability to sync certain elements from one channel to another has some flaws.

Recommendations to others considering the product

Great till to manage multiple profiles and campaigns.

What business problems are you solving with the product? What benefits have you realized?

Effectively managing multiple accounts for different channels. Allows you to work in one system without as much bouncing around.

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Kenshoo review by Jason R.
Senior Brand Strategist
Marketing and Advertising
Mid-Market
(201-500 employees)
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"Great resource and getting better."

What do you like best?

I like the ability to (intuitively) build a custom client dashboard as well as to schedule robust / nicely visual summary reports for automatic scheduled distribution to clients. With the dashboard I use it to show WoW, MoM & YoY trends, best conversion days and times, and clear path to conversion. With call tracking integration based on keyword level tracking, the Path to Conversion becomes hyper-granular.

What do you dislike?

The reports library is very robust but would love more customization flexibility without the need for custom development work or investment.

Recommendations to others considering the product

Be aware of existing call tracking on client side and whether it is compatible with Kenshoo. Most of the top call tracking solutions already play nice with Kenshoo, but if your client uses a call tracking solution that is not Kenshoo compatible, it obviously creates a nightmare for managing paid search without call conversion data.

What business problems are you solving with the product? What benefits have you realized?

Paid search core and growth optimization for mid to large sized companies. The ability to keep your finger on the pulse of pacing and performance - and to provide access to your clients to do the same internally - sets you up well for success, and eliminates a lot of "busy work" reporting and RFI responding.

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Kenshoo review by Kamo A.
Co-Founder and CEO
Internet
Small-Business
(2-10 employees)
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"Kenshoo strikes the perfect balance between ease of use and powerful functionality."

What do you like best?

The workflow for creating and managing ads is my favorite part of using Kenshoo. It provides a great amount of control without feeling overwhelming. This is critical in an ad ops tool because to be effective you need to come back to use it again and again. With many of the tools out there this feels like a chore. With Kenshoo it feels easy and empowering.

What do you dislike?

I want to run Twitter ads, but much of the functionality is unavailable.

Recommendations to others considering the product

If you have very aggressive goals in terms of reaching certain volume and performance targets in a short amount of time then Kenshoo is the way to go.

What business problems are you solving with the product? What benefits have you realized?

With Kenshoo we are acquiring users for the mobile apps of technology startups. The main benefit for us has been the ability to run and easily manage 1000s of ads for multiple clients while meeting very stringent performance goals in terms of CPA and ROI.

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Kenshoo review by Dmitry A.
Senior Manager
Financial Services
Enterprise
(5001-10,000 employees)
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"Robust, intuitive and essential for scale"

What do you like best?

Personally, as a manager of multiple SEM teams I enjoy Kenshoo's "user management" features which allow me to pick and choose which accounts users see when they login. Moreover, Kenshoo's "dimension" settings allow for me to add labels to profiles and categorize them into similar groupings thereby making navigation in the UI very easy. Lastly, Kenshoo's "profile objective" feature allows for users to set up campaign/profile goals and track the progress of those goals in a color readout in the Kenshoo grid giving managers a quick view into an accounts health.

What do you dislike?

The current logic behind Kenshoo's budget management's algorithm is a bit flawed and can use some work and the standard grid view is hard to navigate when compared to Adwords. With that said, I am told that these issues will be addressed in the near future and I am looking forward to those releases.

What business problems are you solving with the product? What benefits have you realized?

Managing campaigns directly in the engines creates room for error especially when it comes to over/under spending if campaign are not monitored properly. Kenshoo has consequently helped us with both problems and allowed us to realize our full earning potential. Using Kenshoo's budget management automation and advanced search/scheduled actions functionality we are able to make sure that campaigns spend the right amount without going over and are shut off when they need to be.

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Kenshoo review by Kristina S.
Marketing Associate
Luxury Goods & Jewelry
Mid-Market
(51-200 employees)
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"We use Kenshoo Social for Facebook advertising."

What do you like best?

The Kenshoo platform is very user-friendly, enables us to create Facebook campaigns with ease, and also to quickly compare performance metrics across all of our campaigns at once. They can also pull Google Analytics metrics into the dashboard and create custom metrics using Google Analytics data, which is extremely valuable.

What do you dislike?

We have experienced a few technical problems while using the Kenshoo platform that can temporarily prevent us from making changes to our Facebook campaigns, typically caused by unexpected changes made by Facebook, so that would be the only negative. However, the Kenshoo team is always extremely responsive and quick to solve any problems that arise.

What business problems are you solving with the product? What benefits have you realized?

We are able to optimize our campaigns more quickly and effectively because of the bulk capabilities of the Kenshoo dashboard. This enables us to adjust our budget and Facebook strategy much more quickly than we would be able to otherwise, which has been really impactful. Being able to integrate our Google Analytics metrics into the dashboard and create custom metrics combining Facebook metrics and Google Analytics metrics has also been invaluable.

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Kenshoo review by Travis R.
Senior Manager - Client Development
Marketing and Advertising
Mid-Market
(51-200 employees)
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"I am an account manager at an agency and use Kenshoo for management of search accounts"

What do you like best?

Using the platform across channels and the advance search feature makes bid adjusts extremely easy. Also the dimension filtering allows us to easy categorize performance.

What do you dislike?

The Analysis view makes it much more difficult to create small number of ads, there is no copy feature there. Also, a lot of the helpful reports (example: keyword by device) would be great if they were viewable on Kenshoo, then exportable if we wanted to manipulate in Excel.

Recommendations to others considering the product

They would have to understand they way Kenshoo is moving is away from the more intuitive performance grid to the analysis tab that isn't quite as straightforward with say the adwords interface.

What business problems are you solving with the product? What benefits have you realized?

Trying to achieve a higher ROI or increase leads for lead gen advertisers. Custom metrics make this process much more customizable..

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Kenshoo review by Caio F.
Senior Marketing Analyst
Marketing and Advertising
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"Kenshoo - A quick review about this amazing tool!"

What do you like best?

It is a 360º Tool with full integration with different channels and is known as best-in-class portifolio optimization and bid manager, its a very friendly tool that provides us to have universal channels, analytics dashboards, automatic bid managers, scheduled actions, dynamic tracking and others vital features. Besides all that, they have an amazing local support and helped a lot our company to achieve the main goals.

What do you dislike?

Is not so easy to manualy import results from non-automatic channels and sometimes we need support to do that (but they always solve our problems :)

Recommendations to others considering the product

Kenshoo was a key partner who contributed directly to the success of all campaigns in 2013 and 2014, providing a new way to optimize and make the most of the investment we had. It's a unique tool in the market and the results that we had after the implementation really worth the setup and their costs.

What business problems are you solving with the product? What benefits have you realized?

The tool was essential for online marketing team invest all budget allocated to the channel with an impressive accuracy, With tons and tons of ad sets and ads, the operational work for optimization of campaigns was reduced to a few clicks.

And the most important benefit was in terms of results. At the beginning of the operation Facebook campaigns demanded a huge operational work and had results below the expectations. After Kenshoo implementation, our ROI has increased over 3x and we were able to scale our investments due to the amazing results!

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Kenshoo review by Shalini A.
Media Supervisor
Marketing and Advertising
Mid-Market
(501-1000 employees)
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"Kenshoo Review - 360i"

What do you like best?

How simple it is to create multiple iterations of ad units and ad sets. Personas are wonderful! Creative refresh is a dream!

What do you dislike?

Kenshoo can be very slow to load and sync sometimes.

Recommendations to others considering the product

Kenshoo has created a robust technology that allows you to easily set up complicated, custom campaigns. Through Kenshoo, we've been able to decrease the amount of time it would take us to launch a campaign in Power Editor by 80%.

What business problems are you solving with the product? What benefits have you realized?

Have used automated actions regularly to day-part and schedule increases and decreases in budgets.

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Kenshoo review by Agency in Media Production
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great product and support"

What do you like best?

Kenshoo has been huge for helping us manage budgets across thousands of campaigns. The scheduled reporting and advanced search features save a ton of time.

Kenshoo support is great and available 24/7, which is important for us as we work with international clients.

What do you dislike?

Product updates can be slow to materialize. It's nice to hear news of an exciting update well in advance, but it's a tease when it takes years for the update to be released.

What business problems are you solving with the product? What benefits have you realized?

Overspending/underspending client budgets was a major problem for us prior to using Kenshoo. We now have few to no problems in this area.

We also spent far too much time creating reports in the past. Kenshoo's scheduled and automated reporting features save us dozens of hours every month.

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Kenshoo review by Earl H.
Strategist
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Kenshoo makes managing campaigns to scale easy!"

What do you like best?

From search to social, we use Kenshoo for nearly all of our clients. Hands on setup from dedicated teams and quick trouble shooting makes this platform a must for any agency/brand that is looking to manage their digital campaigns to scale.

Segmentation is easy and helps to provide additional insights at almost every level.

What do you dislike?

- Naming Prefixes should not be limited to 15 characters.

- The single most annoying thing for as a user is that I cannot scroll to the right unless I am at the very bottom of the page. (Chrome on MacOS)

What business problems are you solving with the product? What benefits have you realized?

With the ever increasing dependence on data, we need as many tools as we can to be able to understand why performance is good or bad. Not only is there revenue attribution, and ROI metrics, but the additional analysis tools have helped to optimize our campaigns faster.

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Kenshoo review by Shay A.
Paid Search Specialist
Marketing and Advertising
Enterprise
(1001-5000 employees)
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"A helpful and open communication relationship keeps things moving along."

What do you like best?

For daily use, the analysis grid and the ease of combing through sitelinks (which we use often).

What do you dislike?

Not being able to export and/or import cross profile through advanced search.

What business problems are you solving with the product? What benefits have you realized?

We really appreciate the new chat feature. It has come in handy as opposed to just opening a ticket for something that could be fixed relatively quickly. Kenshoo has also been receptive to ideas such as our need for cross profile exporting/importing as well as cleaning up the way sitelinks are imported via the template.

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Kenshoo review by User in Legal Services
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"Great for managing multiple campaigns"

What do you like best?

Kenshoo is great for managing multiple campaigns at a time, including across clients. The suite makes it incredibly easy to get data all in one place and then make actionable recommendations based on it. It is also easy to make optimizations from Kenshoo -- once you figure out how to use it, Kenshoo can be really powerful.

What do you dislike?

I've found customer support to be lacking at times.

Recommendations to others considering the product

Consider this if you will be needing to manage across multiple clients or are running many campaigns at once. For the most basic of uses, something like Power Editor will do just fine.

What business problems are you solving with the product? What benefits have you realized?

Being able to manage a lot of marketing campaigns and get data all from one place

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Kenshoo review by BJ K.
Senior Digital Marketing Manager
Retail
Mid-Market
(51-200 employees)
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"Kenshoo Review"

What do you like best?

the ease of running queries. It's easy to make bid optimizations. I like the automation of the rules and that we are now optimizing based off of attribution vs. last click.

What do you dislike?

there isn't any cross device reporting that im aware of. There's always a lag in updates that Google is making. Many times I've noticed we are right down to the wire with mandatory changes.

Recommendations to others considering the product

there's too much latency between Google changes and Kenshoo support of features/functionality

What business problems are you solving with the product? What benefits have you realized?

I'm trying to increase ROAS.

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Kenshoo review by Erin N.
Brand Media Planner
Marketing and Advertising
Mid-Market
(501-1000 employees)
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"Paid Search Dashboard Review"

What do you like best?

Search engines all in one place

Bid policies feature

Conversion tracking

Automated customized reports

What do you dislike?

Dashboard doesn't provide impression share information at the keyword level. Paired with the conversion tracking feature, I can use impression share data to make sure my highest converting keywords are not missing out on opportunities to generate further conversions.

What business problems are you solving with the product? What benefits have you realized?

We are continually charged with increasing sales, donations, & conversions while maintaining a high ROAS for paid search clients. The Kenshoo SEM dashboard has reduced the amount of time needed for the necessary but tedious to-dos (reports, optimizations and updates) so that time can be better spent analyzing performance data, trouble shooting ideas, and developing new strategies to keep our clients on the cutting edge.

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Kenshoo review by Craig O.
Paid Ops Manager
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Scalable Growth of Core Product"

What do you like best?

The best feature by far is probably the most overlooked feature that exists within Kenshoo. Kenshoo's budget management tool has saved us from so much overspend that without it I firmly believe we would not be in business today without it. Managing daily budgets manually across 10s of thousands of campaigns is almost impossible to control and Kenshoo's budget management system takes car of everything for us.

What do you dislike?

Because of our client load, we are currently deployed on 2 instances of Kenshoo which is very annoying reporting wise as well as user management and client management. We really need to merge our instances into 1.

Also, Sometimes when the system has an issue, it can be very hard to detect. For example, a scheduled report wasn't running automatically because of 2 of 1000. I currently have no way to watch a scheduled report run and see where it is failing out so I can find and troubleshoot the issue myself. In order to find the issue, I have to get Kenshoo support involved which causes the information I need to take longer to get ahold of.

Getting access to a Kenshoo API to pull the data out myself would be very valuable.

Recommendations to others considering the product

Please shift focus back onto the Local platform. We would like to see more frequent updates to the system and continued better performance.

What business problems are you solving with the product? What benefits have you realized?

Using Kenshoo scheduled tasks, I am able to run daily data dumps out of the system and quickly find issues and potential areas of improvement for out clients. Very soon I will have so much knowledge about our agency that I am hoping to being able to predict future performance for any client very accurately. This wouldn't be possible without the data dumps out of kenshoo.

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Kenshoo review by Micah P.
Digital Media Analyst
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Kenshoo is a decent platform, but my preference is with Marin."

What do you like best?

Kenshoo is good platform that does what it is supposed to most of the time. My favorite feature is the Kenshoo Editor because it allows for easy bulk editing and looks very similar to what I was used to with the Adwords editor. Another nifty feature is the fact that you can copy Google campaigns straight to Bing and it will automatically combine description line 1 and 2 for the Bing ads. Not a huge deal, but it saves time.

What do you dislike?

The interface itself is very clunky and hard to get used to. I on boarded with Kenshoo and another platform simultaneously and Kenshoo had a more involved learning curve. I also have had issues with dependability of scheduled actions.

Recommendations to others considering the product

Explore other platforms and decide what is the best for your business. Unless there is already a power user at your work place using Kenshoo it is far less intuitive than other platforms that I have used and may be difficult onboarding.

What business problems are you solving with the product? What benefits have you realized?

I am working with Kenshoo on a program that is primarily lead gen. The bidding algorithm is solid in hitting goals and added bennefits of the Kenshoo editor have made this a valuable platform.

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Kenshoo review by Shamsul C.
Search & Social Director
Marketing and Advertising
Enterprise
(5001-10,000 employees)
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"Kenshoo makes my life easier!"

What do you like best?

Having worked with Kenshoo for several accounts, I can honestly say that the ease of use and the tools at my disposal make it very easy for me to pick up and use across all of my accounts. Compared to other competitors, Kenshoo makes it easy for the junior members of my team to just pick up and start plugging away. Tools that make my team work more efficiently definitely are appreciated.

What do you dislike?

I do dislike some of the reporting functionality. I'd like for it to be easier to pull multi-profile reports at any screen versus having to go to the Kenshoo home page. I also dislike that I have to export an account just to see the destination URLs. Would be nice if I could just drill down and look at specific URLs versus doing advanced search or pulling a bulk

What business problems are you solving with the product? What benefits have you realized?

Business problems being solved are the optimizations my team is able to make with good data that they weren't able to before. A huge benefit we've realized is time savings in terms of optimizations.

Helpful?