Keyhole

4.0
(11)

Mention tracking (social media monitoring, hashtag tracking).

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Keyhole Features

Social Media Monitoring

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

83%
(Based on 7 reviews)

Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

76%
(Based on 5 reviews)

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

80%
(Based on 6 reviews)

Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

83%
(Based on 7 reviews)

Social Listening

89%
(Based on 7 reviews)

Reports & Dashboards

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Not enough data available

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

Not enough data available

Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Not enough data available

Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

Not enough data available

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

Not enough data available

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

Not enough data available

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Not enough data available

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Not enough data available

Platform

API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

Not enough data available

Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available

Influencer Marketing

Influencer Recruitment

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Not enough data available

Influencer Scoring

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Not enough data available

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Not enough data available

Influencer Segmentation

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Not enough data available

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Not enough data available

User-Generated Content (UGC) Management

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Not enough data available

Workflow Capability

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Not enough data available

Influencer Analytics

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Not enough data available

Reporting and Dashboards

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Not enough data available

Data Importing and Exporting Tools

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Not enough data available