What do you like best?
I like that I can trend hashtags in realtime to know which to use when I post. i Like how frequently it is updated and it has been an extremely helpful tool for me. I like that there is a free trial as well (although the price is expensive once that trial is over).
What do you dislike?
I don't like that there is only a free trial period and then you have to pay $149/month, which I feel is expensive, because there are apps out there that allow this service (not as good) but for free. I also wish there was a corresponding app that was easy to use on a mobile platform, which would be helpful as I am frequently not at my desk when needing to use their service. (I'm often hashtagging from the subway, car, and at home).
Recommendations to others considering the product
I think the free trial period is a good indicator of whether or not this product is worthwhile for you.
What business problems are you solving with the product? What benefits have you realized?
Reaching the widest audience on a platform that does not keep posts current for very long. It also helps to keep up with trending topics without having to be tapped into a news outlet.