KickFire is a fantastic marketing tool for three main reasons. First, KickFire gives me instant data on who's visiting not only our website but what pages they've been on and how often they visit. Second, unlike Google Analytics that requires heavy lifting and a trained specialist to be useful, KickFire puts clear data at my fingertips that can easily be shared with marketing colleagues, sales, product teams, and senior executives. Third, KickFire provides friendly, timely support, which is hard to come by from large vendors that rely on customer self-help from online knowledge bases.
The main business problems KickFire helps solve are 1) data-driven visibility into the volume of traffic to our website by marketing campaigns and programs, 2) data-driven visibility into the companies the site visitors are from, which is invaluable to know if we're reaching our targets, 3) easy ability to share metrics, 4) timely notification of visits to landing pages, product pages, blogs or other key content so we can see who is engaging with what and when, 4) notification by company name and other criteria to give timely metrics for account based marketing, and more. The biggest advantage of KickFire is that it gives me data-driven insights for marketing activities. This helps me provide real data to support marketing/campaign performance and make marketing planning and spending decisions. For example, I can correlate leads from specific campaigns to website visits and track their engagement. I can easily sort the entry pages to see what's bringing in the most traffic (such as campaign landing pages, blogs, product pages, etc.) This is particularly useful to show how content marketing with valuable, informative information brings in a wealth of targeted traffic compared to advertising and paid search for our offers. I can set up search filters to produce quick reports that identify visitors by target industries. This gives me data to show that marketing activities are bringing in not just any web traffic, but the targeted traffic we're aiming to reach. KickFire notifications alert me to prospects, customers, and competition visiting our website (by name, region, etc), which I use to speed up lead gen, help product management, and let sales know which competition is eyeing us and how often. I like KickFire best because it's easy to use, and my sales team is pleasantly surprised with lead and customer data that makes their job easier.