Kissmetrics

(143)
4.1 out of 5 stars

Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why.

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Kissmetrics Features

Metrics
Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

85%
(Based on 91 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

82%
(Based on 90 reviews)
Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

79%
(Based on 81 reviews)
Standard Event Tracking

Software automatically tracks standard user actions.

89%
(Based on 98 reviews)
Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

89%
(Based on 98 reviews)
Retention

Accurately measure bounce rate.

83%
(Based on 81 reviews)
Return

Track user return rates and related metrics.

79%
(Based on 84 reviews)
Conversions

Track what proportion of users convert via a certain action.

89%
(Based on 96 reviews)
Funnels

See how many users proceed down a certain path to conversion.

86%
(Based on 97 reviews)
Reporting
Real-Time Reporting

Obtain live data for who is currently accessing your site.

83%
(Based on 95 reviews)
Trending

Report on how any user activity has changed over time.

79%
(Based on 78 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

n/a
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

83%
(Based on 88 reviews)
Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

73%
(Based on 47 reviews)
Unification Across Devices

Able to unify user data across devices, recognizing returning users.

84%
(Based on 56 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

83%
(Based on 94 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

85%
(Based on 92 reviews)
Site Search Reporting

Report on keywords used in internal searches.

78%
(Based on 47 reviews)
Load Time Monitoring

Track load times on different devices and systems.

n/a
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 78 reviews)
E-Commerce

Track revenue and transactions.

80%
(Based on 50 reviews)
Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

75%
(Based on 30 reviews)
Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

n/a
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

84%
(Based on 87 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 88 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

81%
(Based on 79 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

79%
(Based on 49 reviews)