Kissmetrics

4.1
(146)

Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why.

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Showing 148 Kissmetrics reviews
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Kissmetrics review by Lisa P.
Lisa P.
Validated Reviewer
Verified Current User
Review Source

"Kissmetrics is a great chat tool for those entering the "chat bot" world"

What do you like best?

I love the ability to take the consumer on a "bunny trail" through your website. It allows you to control their pathway and see content that you find most relevant on your site

What do you dislike?

The set up isn't extremely intuitive. It takes a few minutes to grasp the difference between the "conversion page link" and the "destination link." I think that process could be a little simpler. Although, I love the ability to customize the bubbles with brand colors, verbiage & shape (to an extent).

Recommendations to others considering the product

It's a great starting point before jumping on board to Intercom or Drift or another chat system. It's extremely simple, you can customize the style & color and you are able to lead consumers down a path.

What business problems are you solving with the product? What benefits have you realized?

I am solving the problem of conversion & 24/7 service. All sites in this day and age are using a technology that allows the consumer to feel like they are being serviced even if there is no one available or working. A benefit I've realized is a lot of people allow the pop up to lead them right from the home page which gets them looking at the testimonials which builds your credibility and helps convert.

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Kissmetrics review by Dave F.
Dave F.
Validated Reviewer
Verified Current User
Review Source

"Great insights, long on-boarding, but worth the effort"

What do you like best?

The Funnel & Activity reports are by far the most useful. The Metrics feature is useful in its simplicity. I've also come to rely on People Search when troubleshooting non-related business issues.

Also I must commend them on the effort and research they've put into constantly improving the platform. They do listen intently to user feedback and I've been approached by them numerous times for a quick call on a new or improved function.

What do you dislike?

There's an Engagement function to present banners, modals, etc. that really isn't what it should be. You can't use any of your data to cater messaging or show/not show messages to populations. It's glaring that this was left out so it feels like a tacked-on feature that was rushed out the door. I can understand not wanting to develop more in this area though as it nears the marketing automation space. When it comes to Kissmetric's overall value, I don't consider this feature a positive or negative.

I also don't find the Revenue and Cohort reports useful, however I don't necessarily have a need for them.

Recommendations to others considering the product

The ease of implementation can vary depending on where you are with your data management. If you have a single provider like MailChimp, Marketo, Salesforce or if you have something in place to define events and user properties, implementation will be quick as they have a good data integration and API framework. If you don't have any type of data management in place, consider spending resources on building that out with something like Segment. It prepares you much better for integrations, and not just with Kissmetrics.

What business problems are you solving with the product? What benefits have you realized?

Identifying the tactics that best convert our trialiers to recurring members has been the biggest boon and worth the investment alone.

What Digital Analytics solution do you use?

Thanks for letting us know!
Kissmetrics review by Micaela W.
Micaela W.
Validated Reviewer
Verified Current User
Review Source

"Great product that is always being updated"

What do you like best?

The product is very simple. It gives me the data I want and is fairly fast at doing so! It has a wide range of what it can do and analyze - which is nice. Across the business we use it for alot of different things between A/B testing and population analysis.

What do you dislike?

I feel like the interface could be more user friendly. It takes some searching to find what you're looking for - and they're always changing the way the UI works.

Recommendations to others considering the product

Take time to set up correct events and properties and make sure everyone knows what they are. It can get confusing when several teams are using the product and setting up properties and events. Having something like a master document that has all these in them is useful.

What business problems are you solving with the product? What benefits have you realized?

We use kissmetrics to look at data on pages and see who converted/paid us for A/B tests as well as general metrics monitoring.

Kissmetrics review by Javier J. H.
Javier J. H.
Validated Reviewer
Verified Current User
Review Source

"Great data frustrating service"

What do you like best?

The amount of data and options are amazing. Really powerful tool. This without a doubt the best feature about Kiss Metrics.

But the fact that all that data can be combine with different search levels really makes this tool one of the best out there.

What do you dislike?

The service of KissMetrics is not that great we have a lot of doubts and we never got an answer.

They are hard to reach and even harder to get a feedback from them. This is the most frustrating aspect of Kiss Metrics.

The other aspect that we dislike is the fact that when we do a funnel search then you can't click on the users of a certain group and have a deeper look at them.

Their path tool is just useless, needs to be improve.

What business problems are you solving with the product? What benefits have you realized?

We solve funnel questions and more information about the behavior of our customers.

The best part if being able to see all users and the events that they have trigger. Or doing event search and seeing users behavior.

Kissmetrics review by Sophia J.
Sophia J.
Validated Reviewer
Review Source

"Quieres tener más tráfico, leads y ventas"

What do you like best?

Como elementos interesantes de este funnel de conversión, no se trata de un funnel predefinido, sino de un entorno de libre configuración de secuencias de eventos a partir de la identificación previa de hitos (ej. visualización de producto, términos y condiciones, etc.), con independencia de su localización final en los informes

What do you dislike?

A ello añade Kissmetrics una integración con la gestión de campañas de Google Analytics (y esto es algo que tenemos que explorar, porque sospecho que se limitará a una capacidad para hacer uso de los parámetros UTM… pronto añadiré un comentario al respecto).

Recommendations to others considering the product

En cuanto al seguimiento de visitantes, muchos estarán contentos con el nivel de abstracción usado por esta herramienta, que pasa a hablarnos de personas. Y aquí podemos entrar en terreno espinoso, como sabéis.

En fin, pronto sabremos más. Por ahora cabe mencionar que Kissmetrics se presenta como una alternativa de bajo coste a quienes no encuentren el tiempo para sacar provecho de soluciones más complejas y costosas.

What business problems are you solving with the product? What benefits have you realized?

En cuanto al seguimiento de visitantes, muchos estarán contentos con el nivel de abstracción usado por esta herramienta, que pasa a hablarnos de personas. Y aquí podemos entrar en terreno espinoso, como sabéis.

En fin, pronto sabremos más. Por ahora cabe mencionar que Kissmetrics se presenta como una alternativa de bajo coste a quienes no encuentren el tiempo para sacar provecho de soluciones más complejas y costosas.

Kissmetrics review by Nathan A.
Nathan A.
Validated Reviewer
Verified Current User
Review Source

"Decent software managed poorly"

What do you like best?

The visualization options are solid. The reports are fairly flexible. It's nice to have analytics somewhat centralized.

What do you dislike?

Integration with my company's database has failed over and over again, and Kissmetrics either shows no data or inaccurate data. The company keeps moving the platform to different URLs. The documentation for implementing database connections has left our dev team a bit confused.

Recommendations to others considering the product

Thoroughly review features before committing - this solution is not for everyone. Integration with RDBMS has been a pain.

What business problems are you solving with the product? What benefits have you realized?

It's most useful for tracking customers/visitors through the funnel. Some of the aggregated data reports have questionable results.

Kissmetrics review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Good service to measure KPIs"

What do you like best?

Great for deep data tracking, as it compares metrics and automates updates. This has helped us better track our goals and learn what works and doesn't work. This has allowed us to better understand our customers and make strides to better our overall marketing to them.

What do you dislike?

Could be a little more intuitive.

Exporting of reports sometimes takes ridiculously long.

Wish it integrated with other tools better/easier.

The learning curve for everything who is using is a bit long.

Recommendations to others considering the product

Trial it out first and see if your company could benefit from it. It took us a few trials with similar products until we found Kissmetrics and it's by far the best one out there for our needs, but every company is different!

What business problems are you solving with the product? What benefits have you realized?

A/B testing has been huge! We have been able to test all different things such as email templates, subject lines, email length, and more so hone in on what our audience responds best to. We have also utilized retention data with our customers and engagement.

Kissmetrics review by Kevin L.
Kevin L.
Validated Reviewer
Verified Current User
Review Source

"Actionable analytics specific to your business goals... not everyone's"

What do you like best?

In a world flooded with analytics tools and dashboards nobody seems to focus on the value of simplicity and the usefulness of defining your own specific web-based business goals. KISSmetrics is not a flood of information, it's quite the opposite: a no bullshit tool that will uncover the honest truth about the results of the your marketing campaigns.

What do you dislike?

Nothing, in all honesty. At no point was I dissatisfied with the service, or felt that kit wasn't justifying it's cost in term of business value.

Recommendations to others considering the product

If you have a SaaS of web-enabled sales funnel for your product then I strongly recommend that you make KISSmetrics your go-to dashboard for consolidating web-based business goals.

What business problems are you solving with the product? What benefits have you realized?

We spent a lot on advertising to drive more people to our website and (hopefully) get them to sign up for our service. Here are the specific problems/questions that KISSmetrics allowed us to answer:

1. Who does and doesn't sign-up?

2. Where did those who signed up come from when they first found us?

3. How many times did they come back, and what pages did they visit during the research/exploration process?

4. What was the last page they saw before they converted?

5. How long do our customers stay signed up for our service?

6. We just spent a ton of money re-designing our website, and the board of directors loves the way it looks, but does it actually drive more sales of our product?

Kissmetrics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Good customer experience, sometimes a challenging product to use"

What do you like best?

The best thing about KissMetrics recently, is that the company appears to be listening to the users, and including more of the features that we have been asking for. The new people view, populations, and activity view are all great features.

What do you dislike?

The way that properties are handled is not something that I am super happy about. I am forced to ask questions in an awkward way to try to get the data I am looking for, and I cannot ask a question like "what are all the values for property:{name} that have ever been fired for this group.

The power reports are too hard to use, so I just don't, but I feel like I am missing out.

The webcasts more often then not, do not go into the specific detail that I would like to see. I would love to have more webcasts that show exactly, step by step through the system, ways to set up or look at users that are valuable. Most are just too high level.

What business problems are you solving with the product? What benefits have you realized?

We use KM to track users by install source (last touch) and how those cohorts behave in the app. We also use the LTV as a gut check against the other LTV tools that we have.

We use the dashboards to report on high level metrics daily, such as installs, cancels, and revenue.

Kissmetrics review by User in Furniture
User in Furniture
Validated Reviewer
Verified Current User
Review Source

"Great tool, but maybe outdated"

What do you like best?

The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing.

What do you dislike?

Everyone started clearing their cookies. So tracking people by that method has proven to be a bit spotty. Also, there is no feature that let's you map your customer's journey in one aggregated form. There is something like a multi-path function, but due to the fact that everyone is clearing their cookies it's hard to tell what's true and what's not. It would also be great if it would be easier to search for specific people. It takes very long to load them and the NEW person search look is horrible. It would be great to see important metrics at a glance, i.e. when did they first visit the site, when did they purchase, how did they keep coming back. I would love to look at a specific customer and see: "visited site through google the first time and then came back through direct 3 times and then purchased 10 days after initial visit". However, just to reiterate, the biggest issue for us was that people are clearing their cookies and 50% of our customers were having their first site visit shown as "direct", which definitely can't be true.

Recommendations to others considering the product

Understand what the software can really do and what the limitations are.

What business problems are you solving with the product? What benefits have you realized?

We wanted to understand attribution better and partially it helped. Other benefits are more on the increasing sales side by identifying customer groups and up-/cross-selling to them.

Kissmetrics review by Aaron T.
Aaron T.
Validated Reviewer
Review Source

"Took months to get approval, but was worth the wait"

What do you like best?

The data--it is everything I wanted and more! The funnel report is worth the cost (for us at least) alone! I also have to do a shout out to the Kissmetric team--everyone that I have worked with has been extremely knowledgeable and helpful. I can't recommend the support team at KM enough!

What do you dislike?

Long report loading times and there are some issues with finding the correct pages when filtering. (You need to know the "exact" name of the page or campaign you want to filter. There is no drop down.) Sometimes it is a bit difficult to figure out why a report isn't loading data. (All minor issues though)

Recommendations to others considering the product

Don't wait as long as we did. We evaluated Kissmetrics for months and when we did finally sign up, we used the data to launch a highly successful top of the funnel lead campaign within 15 days.

What business problems are you solving with the product? What benefits have you realized?

We were looking to get a better idea of how our customers and potential customers are using our website. What the funnel conversion rate to email submission is and social ROI

Kissmetrics review by Duc N.
Duc N.
Validated Reviewer
Verified Current User
Review Source

"Very easy to use engagement analytics platform"

What do you like best?

The reporting capabilities of Kissmetrics is better than most of the other tools out there. Adding conditions and filters couldn't be easier and the reports that are generated are very thorough and straightforward.

Kissmetrics has many different report types for varying business needs and that will you analyze user data the way you need to look at it.

What do you dislike?

There's not much to dislike about Kissmetrics but if I had to choose one thing, it's the lack of the automatic event tracking that some of the other tools have. If you've forgotten to add an event, it doesn't pull data retroactively once you've added it.

Recommendations to others considering the product

Kissmetrics is a great engagement analytics platform that requires a bit of onboarding to think of every event that you need to track on your site and/or app. Sometimes events can slip through the cracks and adding that event doesn't retroactively pull data like some other tools.

What business problems are you solving with the product? What benefits have you realized?

We were trying to figure out how users were engaging with our site and see which cohorts tend to stay subscribed longer based on the actions they have taken over periods of time.

It really helps with our CRO efforts because it gave us more detail about the user journey than Google Analytics did

Kissmetrics review by Austin M.
Austin M.
Validated Reviewer
Verified Current User
Review Source

"The stickiest analytics platform in the game "

What do you like best?

In the world of software, you always strive to be sticky.

You want your customers to dread a world without your product.

This is how I feel about KISSmetrics. I don't even want to imagine a world without it.

There are 2 things that KISS is good at as a company:

1. Harvesting and slicing data

2. Supporting their customers

KISS has multiple report types for a variety of business functions, allowing us to analyze and interpret user behavior on both a micro and macro level.

KISS also managed to staff their company with subject matter experts that are likable people, and highly skilled.

Employees like the Manager of Customer Success Chris Burns and our actual CSM Patrick Sutherland are a huge part of our success with KISS. Their expertise and timeliness are why we use the heck out of it, and progressively report in a more focused manner.

KISSmetrics helps us make better business decisions by using data to prove assumptions.

What do you dislike?

The only shortcoming is their lack of graphical outputs.

Recommendations to others considering the product

Buy it.

What business problems are you solving with the product? What benefits have you realized?

We are a SaaS based Online Training platform and use KISS as our source of truth for marketing and our basis of comparison and development for our product traffic and user experience.

Kissmetrics review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Excellent platform"

What do you like best?

A great modern design providing easy access to advanced features for building complex reports. Much easier to craft a detailed report than in Google Analytics and provides excellent summaries for the user flow through various features on the site being tracked.

What do you dislike?

The individual person page could be more useful by showing properties over time and a table of the events which have occurred with all the properties shown together.

Recommendations to others considering the product

Browse the support pages and knowledgebase for a far more detailed view on what Kissmetrics has to offer than their normal product pages on their site.

What business problems are you solving with the product? What benefits have you realized?

The funnel reports make it easy to identify weaknesses in flow through features, where people ‘give up’ with configuring certain features. By identifying which areas to focus on, it was easier to dedicate development time to the areas which needed them the most.

Kissmetrics review by Nick J.
Nick J.
Validated Reviewer
Verified Current User
Review Source

"Valuable for ALL ecommerce sites"

What do you like best?

KISSmetrics is the ultimate way for digital marketers to track their progress. Often other tools don't dive in depth on how campaigns are working, or not. With KISSmetrics marketers can easily show clients or team members how campaigns have impacted the business.

What do you dislike?

It does take some poking around to get a feel for the software. There's lots of data to sift through and if it's not set up correctly it can be difficult to locate what you need.

When there's multiple campaigns and tracking going on it can become very difficult to keep track of what's going on. It's beneficial to perform some housekeeping, which is time consuming.

Recommendations to others considering the product

Try a trial and make sure it's what you're looking for. Before committing to the software make sure it will fit your needs. The software is not necessary for every agency.

What business problems are you solving with the product? What benefits have you realized?

With all the detailed data we are able to provide clients with some excellent reports. How many people actually review the CRO reports is another question. However, in house the digital marketing reports have proven very helpful.

Kissmetrics review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Works well for basic SaaS use cases, but inflexible for more complex businesses/analyses"

What do you like best?

Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves.

What do you dislike?

Limited versatility for manipulating your data in custom ways. Some reports are missing filtering options that would be valuable.

Funnel reports only allow user counts, not sums (like revenue, etc).

Also, Kissmetrics seems to be pushing the product development in a direction focused on user interactions (like sending emails and triggering popup modals) while some basic analytics functionality is still missing.

What business problems are you solving with the product? What benefits have you realized?

Ability to quickly build funnel and cohort reports to analyze conversion behavior. It does this very well.

Kissmetrics review by Pascal v.
Pascal v.
Validated Reviewer
Review Source

"Powerful analytics tool"

What do you like best?

How easy it is to set up events, properties, and reports. That's very important, because with other tools I've tried things became so complex, that you're not encouraged to dig deeper. The ease with which you can set up these things with Kissmetrics makes that you'll easily measure various aspects. The barrier is not high.

What do you dislike?

The support for Single Page Applications is limited. Because of this, we still needed involvement of our developers to set it up. Besides that, I haven't run into something I didn't like.

Recommendations to others considering the product

Start by going through their excellent support documentation. Learn the logic of their system before implementing.

What business problems are you solving with the product? What benefits have you realized?

Answer: where do our best customers and signups come from? And how do they behave in our app? It helps us optimize our app in a more focused manner.

Kissmetrics review by Santiago C.
Santiago C.
Validated Reviewer
Review Source

"Great for analyzing user behavior on your website/app"

What do you like best?

The two main things why I recommend Kissmetrics are:

1. How easily you can change from first touch to last touch attribution. It has never been so easy to discover the origin of a visit versus assisted conversions.

2. How you can fully understand groups of users behavior with the populations' report.

What do you dislike?

The fact that everytime you want to export a report (which you do most of the time), you need to wait for an email. This makes things super slow.

Recommendations to others considering the product

Keep in mind that for collecting data it's an amazing software, but you will have to use Excel for creating final reports

What business problems are you solving with the product? What benefits have you realized?

We are understanding our user's behavior in the app, this makes it easier to take desitions about where to go next.

Kissmetrics review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Powerful tool with a great support team"

What do you like best?

The support team is Kissmetrics' best quality. Whenever I have a question I want to answer, I'll email my account manager and he'll help me build the right reports. It's like having an extra analytics expert on our team.

What do you dislike?

Kissmetrics, like many powerful tools, has a high learning curve. Its reports will eventually answer the question you need to answer, but building the report to do so is not usually intuitive. I often have to email my account manager for help.

What business problems are you solving with the product? What benefits have you realized?

Kissmetrics is excellent for helping us understand our midfunnel. Our products are considered purchases, so it's crucial that we are able to analyze and optimize assist channels (as well as acquisition). Kissmetrics makes that possible and vastly improves the quality of our data.

Kissmetrics review by Brandon W.
Brandon W.
Validated Reviewer
Verified Current User
Review Source

"Saves us a lot of costly mistakes by providing relevant customer behavior data we can act on"

What do you like best?

Extremely easy to slice and dice the data. It's amazing that we survived without a powerful tool like KM to track user behavior throughout the entire web and buying cycle of our product.

What do you dislike?

A big chunk of the data shows as coming from "homepage", but I'd like to figure out how the user got to the homepage in the first place. I'm not sure if this is a product limitation or just a knowledge gap on the capabilities, but we're looking into how to tie Google Analytics data better into KissMetrics.

Recommendations to others considering the product

Get is set up on all the customer actions you care about, and it will give you a ton of great information to optimize your signup flows.

What business problems are you solving with the product? What benefits have you realized?

We are using the product to track what users visit the site, then come back later to buy the product. What their first and last touch attribution is, so we can better determine where customers are finding out about us. We're also using KM to track user behavior as they visit different sites and go through the purchase flow. As well as when and how they upgrade to a paid product.

Kissmetrics review by Dave C.
Dave C.
Validated Reviewer
Verified Current User
Review Source

"Using Kissmetrics to understand individual site visitor behaviours"

What do you like best?

We use Kissmetrics to understand how individual visitors interact with the learning resources on our site to help them build digital marketing strategies. Through knowing how individuals interact we can use the API to integrate with our Marketing Automation system to score leads and follow-up with email or phone conversatons.

What do you dislike?

There is a fee compared to the free version of Google Analytics, but we think it's worthwhile for the insights that we get. As with all SaaS there may be some downtime, but we don't find this a problem in practice.

What business problems are you solving with the product? What benefits have you realized?

We also use Kissmetrics for business reporting - our financial performance from different member plans.

We also use it for Conversion Rate Optimisation (CRO).

For SmartInsights.com, not only are we able to increase traffic to basic membership by 214% but we now have ways to increase our monthly recurring revenue significantly by converting more free members to paid.

Kissmetrics review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Initially using KM for AB testing data/analytics."

What do you like best?

I like the ability to report on AB tests we are running within our product, and the responsiveness by the Support & Product teams.

What do you dislike?

I am currently only using KM for AB test reports, so I don't have a wide area of experience. Specifically with AB testing, I was a little shocked by the minimal current functionality and lack of API integration availability.

To KM's credit, they quickly worked with me and my business needs to tweak the API and allow my dev team to mold KM's data into a dashboard that greatly cut's down reporting/analytics time.

What business problems are you solving with the product? What benefits have you realized?

See above. Using KM for reporting on our AB testing data as we scale up our tests. It's very important that we get quick, accurate data that allows us to view all of our tests' data at a glance and with a proper statistical significance (& proper sample size) calculation.

Kissmetrics review by Dylan P.
Dylan P.
Validated Reviewer
Verified Current User
Review Source

"Awesome funnel and activity and filtering reports"

What do you like best?

The best feature is the funnel report because it helps point out areas of improvement

What do you dislike?

I dislike the person look up tool. Sometimes I want to search by name and not just Id or email. Even once I get to the search results it's still hard to see all of that users personal information because the way it's displayed

What business problems are you solving with the product? What benefits have you realized?

Everything - we use it for our main tracking. Specifically my team is focused on growth and retention

Kissmetrics review by Thomas D R.
Thomas D R.
Validated Reviewer
Review Source

"The best data tracking tool and unrivalled customer support!"

What do you like best?

I thoroughly enjoy the webinars hosted by Thue on Thursdays, these have opened up new areas of research and improved our optimisation processes.

What do you dislike?

I dislike that sometimes data can take too long to update in the repots but the live tracking makes up for this.

Recommendations to others considering the product

Try it, if you don't like it then tell them what you didn't like and they'll improve it!

What business problems are you solving with the product? What benefits have you realized?

We track user behaviour, mainly how the approach and learn about our company and the service it offers. We also use it for building AB tests, calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources.

Kissmetrics review by Jason C.
Jason C.
Validated Reviewer
Verified Current User
Review Source

"Excellent person-based analytics solution"

What do you like best?

I love how Kissmetrics goes beyond what we can do with the usual analytical tools and helps our customers to build profiles around individual users and the actions they take. This is hugely valuable information that our customers can then use to feed their marketing systems.

What do you dislike?

It would be useful to have some more flexibility around eCommerce reporting.

What business problems are you solving with the product? What benefits have you realized?

Feeding marketing systems with rich behavioral data in order to increase return on marketing spend.

Kissmetrics review by Sanjit M.
Sanjit M.
Validated Reviewer
Review Source

"Best web behavioral activity tracker - learn from your visitors"

What do you like best?

It is great to see where visitors click and move around on a website. To understand the customers is the best way to learn how to grow a business, to better engage with them as well.

What do you dislike?

cost :( I wish it was more economical for start-ups and entrepreneurs.

Recommendations to others considering the product

A lower price point so all businesses can take advantage of the software to make more insightful business decisions. The information this software provides gives insight otherwise businesses would not be able to attain.

What business problems are you solving with the product? What benefits have you realized?

You can use it to identify leaks in the funnel and understand the flow of the visitors' behavior.

Kissmetrics review by Mike H.
Mike H.
Validated Reviewer
Verified Current User
Review Source

"Over 3 Years and IN LOVE with KISS Metrics!"

What do you like best?

I love the raw data manipulation ability that KISS provides. Even if we have no clue what we will use the data for, we pass the properties into KISS for future use. Time and time again we have thought "oh thank God we passed that value in", because at some point KISS releases a new feature that makes data we passed invaluable! The metrics dashboard, power reports, funnel reports, ab test reports, (and the ability to then segment the reports by any property value for further drill down) are beyond valuable! The new path reports, engage, and the other features just put this analytics tool as our MUST for any client engagement. Not joking, its a 100% requirement for our agency, no KISS, no deal! I am available for anyone who would like to ask best practice questions or possible use scenarios. In 15 years of media buying, this is the ONE tool that has the largest impact on our ROI through intelligent analysis.

What do you dislike?

The name is a lie. KISS is anything but "simple". Its like trying to describe a formula one racecar as "a car" that anyone can drive. Sure we can all drive, but only some of us have the skill and knowledge to know how to get the most out of it. Here is my list of things I don't like: 1. Needs better set up documentation on WHY you are doing all of the events, properties and values you are setting and HOW you will use these in the future. 2. The new filters are great, but only ONE filter in the "metrics" area is frustrating (will likely be updated soon though). 3. Emailing only five metrics is a joke. Come on guys, let me email as many metrics as I want to anyone I choose. 4. No deletion of past events for good "housekeeping" is a huge PITA. We have now told all clients, "set up the first site knowing you will delete it and make a new one that is not screwed up". 5. Have outsourced people who really get it and can set KISS up would be awesome! Not sure if Ive missed this somewhere?? BUT even with these issues, its still recommended and required for our agency. Its just too damn valuable.

Recommendations to others considering the product

Ask yourself WHY do you want the data you are going to collect and what purpose will it serve? If you don't know, you will likely not see value for some time. If you know HOW you will use the data, then KISS is going to be a great tool. Setup is a little tough, but use BOTH the java and the PHP level implementations. Do NOT use url triggering unless you absolutely have to, it is no where near as reliable as a server side event.

What business problems are you solving with the product? What benefits have you realized?

its hard to identify a single problem we solve because we use KISS for everything. We identify and optimize media buys by reviewing placements, targeting, and any tags we can pass into the system. We also identify weak points in tech that had previously been thought to be "perfect" by tech teams. Optimizing mobile has become a dream with KISS reporting. And of course with the API level pass through, our optimization that we use to count on VWO or Optimizely, we now ONLY look at KISS data as definitive due to the increase insights (income from day 0 - day 180, etc). Its not just about what did that test do for our CR, its how did that test affect overall value per customer or lead. I can geek out on this all day long, but the real value has to be experienced for yourself and will only be there if you know how to pull the right reports from KISS. Hire someone who gets and lives numbers to help you!

Kissmetrics review by Rodrigo M.
Rodrigo M.
Validated Reviewer
Review Source

"A super useful tool."

What do you like best?

The granularity of all information. It allows me go deeper inside our operation. I also can check our performance almost in real time.

What do you dislike?

The data are all there but the reports could be more friendly customized. I never saw the reports available in your premium plan but I believe you will let the user create more flexible reports very soon. We normally see you are always creating new features.

Recommendations to others considering the product

I all conversation I have about our business, I mention we use and I do recommend the Kissmetrics solution.

What business problems are you solving with the product? What benefits have you realized?

I can clearly track all my sources performance and take the decisions that matter.

Kissmetrics review by Brad H.
Brad H.
Validated Reviewer
Verified Current User
Review Source

"Insight Unlimited"

What do you like best?

KISSmetrics' interface is clean, beautiful, and easy enough to navigate. With analytics platforms, there's always so much going on that you can hardly tell what you're looking at or how to find what you need. Take Google Analytics, for example. It's extremely powerful, but extremely hard to use for beginners and even intermediate beyond basic functionality.

But, most of all, I love being able to track our users on a one-by-one, individual basis. We know which user it was, which devices they used to log in, where the visited, how long they were there, what conversions they've performed, and more without guessing. Paths, funnels, and all are at our fingertips.

What do you dislike?

I wish there were more ways to track new vs. returning, but I have word that they're working on it. I would also like to see more options for automation events in the future, similar to Hubspot, but I understand where the focus is (this is more just for convenience).

Recommendations to others considering the product

Use as many events and properties as you can, but come up with a way to organize them first.

What business problems are you solving with the product? What benefits have you realized?

We're working on trying to see where the holes in our process are and where we can put our eggs to get the most pudding out of our website and apps. KM gives us that visibility and allows us to track change over time as we make adjustments.

Kissmetrics review by Dmitry P.
Dmitry P.
Validated Reviewer
Verified Current User
Review Source

"Great analytics tool"

What do you like best?

- Is able to store large amounts of data

- Pleasant user interface

- Powerful exports

- Great for monitoring A/B tests or simply counting the number of times certain user events happened between two dates

- Live event stream feature

What do you dislike?

- Zero integrations with dashboard services like Geckoboard, Leftronic and others - I want to plot different kinds reports on dashboards!

- The different types of reports and how to use them is unintuitive and confusing to new users. I am an engineer using the product to track the usage of certain features.

- Sometimes the numbers you see in the reports look wrong and it's hard to explain where the data is coming from

- No way to track the number of event occurrences over time without manually making a bunch of power reports

Recommendations to others considering the product

If you're struggling with Google Analytics, definitely try out KISSmetrics.

What business problems are you solving with the product? What benefits have you realized?

We are a SaaS software and need to track how are features are used, how are A/B tests perform, how are the conversion rates look like.

Kissmetrics review by Oz P.
Oz P.
Validated Reviewer
Verified Current User
Review Source

"KISSmetrics is pretty great!"

What do you like best?

The user interface is rather neat, clean and easy to understand. Whenever we have a question here in the product team on how people are using the product, we fire up KM and immediately get our results which helps us break down the problem. 90% questions we have are solved by the provided reports, those that aren't can be deduced implicitly by the reports. People report is quite awesome and seeing user's actions on a timeline is super handy when troubleshooting or trying to understand flows. Live tracking is also great and very reliable, even in busy production environments.

What do you dislike?

My most heated issue is the speed, sometimes it takes quite a while to load just pages, before executing any report, and even dropdown menus for selecting which properties/events to search for take a decent time to show up. But you get used to working at that pace so not a blocker. It isn't super easy to look for a specific user as you have to go by the People Search page first, which takes a bit to load.

Recommendations to others considering the product

Easy to use and covers up most of reporting usages, quite reliable in real-time.

What business problems are you solving with the product? What benefits have you realized?

Product wise - KM helps us understand how people are using the product: whether some features are discoverable by users, what people are trying or expecting the product to do, and generally what's working and what's not.

Conversion wise - funnel reports are awesome in understanding which flows are converting best.

Kissmetrics review by Shan H.
Shan H.
Validated Reviewer
Review Source

"Kissmetrics Google Spreadsheet plug-in is a must have for digital marketers "

What do you like best?

It pulls data and refreshes itself. so anyone using it can manipulate the raw data into a customized dashboard or report, and connect your marketing data with your sales data in a single spreadsheet! (of course you need to plug in your sales data through an API or manually).

What do you dislike?

It could be hard to modify and save the query.

Recommendations to others considering the product

The plugin is definitely a must have.

What business problems are you solving with the product? What benefits have you realized?

Calculating ROI is a big one, and keeping track of how the campaigns are performing in different channels (like facebook, twitter, google adwords, etc)

Kissmetrics review by Gilles B.
Gilles B.
Validated Reviewer
Verified Current User
Review Source

"Powerful and reliable"

What do you like best?

What I like best about Kissmetrics is its reliability as an analytics tool. We mess with a lot of data that needs to be aliased between users, with a lot of properties and yet, when some other tools fail to do that, Kissmetrics manage to handle all of this very well. I usually go to Kissmetrics if I need the real numbers.

What do you dislike?

It can become really messy and complicated, especially when it uses specific terms that are not very explicit (e.g "Power reports"). The UX is probably to the most effective and therefore the learning curve is a bit high at first.

Recommendations to others considering the product

Spend time on the basics, create dashboards, funnel reports, master the basics and move on to the next feature.

What business problems are you solving with the product? What benefits have you realized?

Performance issue and data extraction for the sales team. Kissmetrics allows us to get the real numbers and provide export features that quickly actionable.

Kissmetrics review by Ben R.
Ben R.
Validated Reviewer
Verified Current User
Review Source

"A few killer features and nice UI"

What do you like best?

The funnel reports are easy to build and provide a tonne of value. Also the 'user path' reports are awesome but locked to pro users only. It's very easy to set up, especially if using Segment.io or similar service.

What do you dislike?

The dashboard frequently takes a long time to load, and occasionally hangs (does not load at all).

Recommendations to others considering the product

KISSmetrics can give you some valuable insights and reports that are hard to find in other products. I love the daily/weekly email summary.

What business problems are you solving with the product? What benefits have you realized?

More visibility into our conversion funnel.. from a visitor on our website to a paid user. Using Kissmetrics allows us to identify common traits with cohorts of users... this is extremely valuable to us.

Kissmetrics review by Антон .
Антон .
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Good service for digital analytics"

What do you like best?

Every day I use funnel and cohort reports in my job. This reports give me information about quality of traffic we use in our projects. Also I use Power repots to make data sets on my way, for example revenue power report with segmenting by utm_source, utm_campaign and utm_content.

What do you dislike?

I want to see more flexible variations of segmenting data in Person Search and Power Repots.

Please make more capabilities to set permissions for team members ( we want to make permissions like "see all reports except revenue report).

We need more targets in Engage.

Recommendations to others considering the product

KISSmetrics is a great product for SaaS.

What business problems are you solving with the product? What benefits have you realized?

1) Calculating revenue from different traffic sources

2) Searching channels of good customers

3) Calculating time between email subscribing and billing

4) Analyze cohorts by date of subscribe and traffic source

and many other

Kissmetrics review by User in Internet
User in Internet
Validated Reviewer
Review Source

"New User's Perspective on Kissmetrics"

What do you like best?

The new interface is welcoming. I can pull most of the reports I need with little fuss. I feel that my company's information is the bulkiest part of the experience.

What do you dislike?

I wish I knew more about how my company was using the data. Which data is really good to pull from vs. other tokens that have incomplete tables or amounts of information. Would be great to star or review certain pools of information so we know, as a team, how and what information to look at together.

Recommendations to others considering the product

Capture good data as early as possible.

What business problems are you solving with the product? What benefits have you realized?

Trying to market our product better to our customers. This seems to take a lot of time because there is a learning curve amount my peers and an additional layer of the KissMetrics to understand.

Kissmetrics review by Sante C.
Sante C.
Validated Reviewer
Verified Current User
Review Source

"info oriented "

What do you like best?

kissmetrics has a lot of useful info, Thue always lets us know about upcoming webinar. Every time I attend I take a lot of information. We have used some of the helpful tactics in our own planning.

What do you dislike?

I don't have anything I dislike about Kissmetrics

Recommendations to others considering the product

n/a

What business problems are you solving with the product? What benefits have you realized?

Marketing

Kissmetrics review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Closing the infamous loop of data from product to customer to web "

What do you like best?

The easy integrations with our third party tools, hubspot and segment to create a tangible analytics platform to track customer behavior and make informed decisions.

What do you dislike?

The UI can be sluggish and sometimes confusing with the logical statements. Also the logical statements can be limited on what you can and cannot do, but it is not a stopper.

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve user journey, customer ROI and event tracking from the front end of our website acquisition to purchase and then retention.

Kissmetrics review by Joseph R.
Joseph R.
Validated Reviewer
Review Source

"Powerful Tool with Helpful Insights"

What do you like best?

We signed up and used their free trial. During the trial I was able to see what a powerful tool this could be for someone looking to find holes in their funnel. The interface in the backend is gorgeous and easy to navigate and the reporting is amazing. I loved how specific you could get, we were actually able to track our users down to an individual user to see what event the triggered or what device they were using. This sort of information is crucial when your trying to define your funnel.

What do you dislike?

There's a couple things I wish KISSmetrics had. I understand that this tool is different from HubSpot, but I wish I had more ways to automate events that were in the future. I also wish that it had some more documentation on setting up your account and how to use all of the events and properties. We were relatively new to this mindset when we signed up so some of these things were tough to figure out for us.

Recommendations to others considering the product

When you signup for KISS, make sure you really understand what you want to track. This software is so popular so if you don't come in with a plan it can seem overwhelming. Also try figuring why you actually want this data and how its going to benefit you. It all really comes back to make sure you have a plan before hopping in.

What business problems are you solving with the product? What benefits have you realized?

KISSmetrics can solve for some many different problems. We were trying to use it to see if there were any holes in our funnel and see how our visitors would interact with our site.

Kissmetrics review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"One of the most robust reporting and metrics apps available"

What do you like best?

Power reports! Can slice and dice our data in endless ways.

What do you dislike?

Pricing is a tad-bit high and the UI could use some updating.

Recommendations to others considering the product

Take your time while onboarding to understand how Kissmetrics works. It's not the easiest app to setup initially, but well worth the time once it is setup correctly.

What business problems are you solving with the product? What benefits have you realized?

Kissmetrics gives us deep insights into the behavior of our trial and paid users. With deep segmentation, we are able to customize our CX based on the behavior of micro-groups of users.

Kissmetrics review by Teddy G.
Teddy G.
Validated Reviewer
Verified Current User
Review Source

"Couldn't build funnels without KissMetrics"

What do you like best?

I love the dashboards and funnel reports and the fact that we can name event's what ever we want.

What do you dislike?

I wish there was an easier way to modify the underlying data so we could easily remove test traffic and robot clicks to get more accurate numbers.

Recommendations to others considering the product

Just go for it! Kissmetrics will help you make important informed decisions on which traffic sources convert best.

What business problems are you solving with the product? What benefits have you realized?

We build automated salesfunnels for the world's top authors, speakers, coaches and marketers. Kissmetrics is the only tool that allows us to quickly and accurately analyze the performance of our multi-step salesfunnels and break down the conversions by lead source and split test. It's totally essential for knowing which traffic sources work and which ones don't.

Kissmetrics review by Himanshu P.
Himanshu P.
Validated Reviewer
Review Source

"Awesome Product. Must have for growing business"

What do you like best?

Nice Reporting Platform. Ability to uniquely identify a visitor. Constant effort to further improve the product with a new useful feature to further improve the analysis.

What do you dislike?

Would be good to have more documentation of integration with other tools specially landing page building tools like ( Unbounce , Instapages, webflow)

What business problems are you solving with the product? What benefits have you realized?

We were able to track our TV campaign by integrating kissmetrics tracking data with TV report and our database thus saving us loads of money to purchase new tool for TV tracking.

Kissmetrics review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Kissmetrics - Easy to Use Product Reporting"

What do you like best?

Seamless and easy reporting. The UI for Kissmetrics is great as well, and makes it very easy to use.

What do you dislike?

As with any data tracking tools, there is some discrepancy between the numbers and results we get compared to other platforms.

What business problems are you solving with the product? What benefits have you realized?

We've used Kissmetrics to measure and track our user's funnel when using our application - which allows us to see where people drop off when using our platform and how to design our product in a way for better user experience.

Kissmetrics review by Stephen H.
Stephen H.
Validated Reviewer
Verified Current User
Review Source

"Great analytics platform for end to end insights"

What do you like best?

The quick ability to segment populations and reports based on the properties you need.

What do you dislike?

The interface and UX are a bit confusing and cumbersome but that seems to be improving rapidly.

What business problems are you solving with the product? What benefits have you realized?

Paid attribution, demand gen funnel analysis, data for a/b testing

Kissmetrics review by Darren S.
Darren S.
Validated Reviewer
Verified Current User
Review Source

"Couldn't Find Any Vaue and Took Forever to Set Up"

What do you like best?

Our account manager was a nice guy and he tried to help, but in the end, the product was useless to us.

What do you dislike?

Our dev team invested dozens of hours integrating KissMetrics calls into everything we needed to track. It required a lot of testing and back and forth with their support. When we finally had everything being tracked, we needed to set up our dashboard and reports within the tool, which was also a somewhat frustrating and unintuitive process. In the end we ended up with a metrics dashboard and some funnel reports that didn't tell us anything beyond what we already were getting in Google Analytics. We tried a number of times to fiddle with the options in the tool to see if we could extract some value from it, but after 7 months of fiddling and payments, I decided to pull the plug this $200/m expense.

We ended up spending over $1200 and at least 80 hours of time on it. All wasted.

The worst insult though, which drove me to write this review, was that when I cancelled and explained my frustration, I asked if they would consider some kind of partial refund since we never really used the tool and couldn't get any value from it. Not only were they unwilling to do so, I was told that they have a 30 day cancellation policy and even though I sent my cancellation request in on Feb 25th, they would still be processing my UPCOMING March payment. This is SAAS software. They should have no problem cancelling my billing immediately. I call bullshit.

Seriously not impressed. What a frustrating experience.

Recommendations to others considering the product

Consider what you're looking to track before you sign up. You may already be tracking it in Analytics.

What business problems are you solving with the product? What benefits have you realized?

We were hoping it would track our sales and help us identify the channels that were driving sales. We found it didn't give us anything beyond what we already had going with Analytics.

Kissmetrics review by Lindsey L.
Lindsey L.
Validated Reviewer
Verified Current User
Review Source

"Great Software!"

What do you like best?

The ease in which you can create metric reports.

What do you dislike?

Nothing major at this time. It works exactly like it should and really helps us with knowing our numbers.

What business problems are you solving with the product? What benefits have you realized?

Tracking and knowing our numbers. This is vital for any software company!

Kissmetrics review by Joseph W.
Joseph W.
Validated Reviewer
Verified Current User
Review Source

"We use KISSmetrics daily"

What do you like best?

KISSmetrics is incredibly fast at queries most the time and does a great job at maintaining data on a large number of users in a fairly easily accessed way with a great variety of reports to view your data.

What do you dislike?

While KISSmetrics has a large variety of reports, there are a few that a far less useful than others.

What business problems are you solving with the product? What benefits have you realized?

Understanding our users all the way through how they find us, what influences them to sign up, and how they behave after so we can improve the experience for them.

Kissmetrics review by Justin N.
Justin N.
Validated Reviewer
Verified Current User
Review Source

"Powerful data capture and visualization, but not for the faint of heart"

What do you like best?

KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more.

By aliasing anonymous cookie data with identifying information like an email address, KISSMetrics is not just a web analytics tool -- it doubles as a customer database. You can store detailed purchase information and see how it correlates with the web activity you are tracking. Seeing a complete view of an individual's interactions with your site and business over time is great.

On top of this, the interface is attractive and contains a number of very powerful reports. Funnel analysis is an extremely important view for any ecom business as are reports that let you build ad hoc queries to drill down on very specific segments.

KM also has a range of very useful integrations with other sales and marketing tools like Salesforce, Marketo, and so on.

What do you dislike?

The natural comparison for KM (which they encourage in their marketing material) is with the industry's 900 pound gorilla, Google Analytics.

KM has advantages over Google Analytics as mentioned above -- but anyone approaching this platform with a GA reference point may encounter a few surprises.

Firstly, a KM implementation is not a small matter and requires a developer if you want to heavily customize it.

With GA you can drop in some tracking script (or not touch any script at all if you are using a plugin on some popular CMSs like Wordpress), and watch the data pour in.

KM requires you to create events for many of the things you want to track after deploying their code. Many events can be created via their web interface, but some have to be created with additional javascript. Although to be fair you also need to deploy custom code to track certain events in GA, a lot of additional customization was needed to track the things we wanted to track in KM.

Example of events that are not by default tracked at all in KM are specific page views, time on site, demographic information, and so on.

The interface also has a learning curve. You need to understand WHAT question you want to ask the tool and then make sure that is reflected in your report configurations. If you get confused about the events you have set up or about the different filters you are layering together, you could mislead yourself with inaccurate data.

On top of this, with detailed queries or big data sets, the reports are sometimes slow to load.

Lastly, if you rely heavily on Adwords auto-tagging you are out of luck and need to make sure you are tagging your campaign URLs manually to record data. That could be a time consuming process if you have a big Adwords account.

What business problems are you solving with the product? What benefits have you realized?

We wanted a way to track detailed, person-level web and product activity that was flexible and reliable. We wanted a useful reporting interface and also the ability to export the data into a data warehouse for analysis in conjunction with other data sources.

KISSMetrics successfully met these needs.

Having gone through the implementation, we now have a very powerful tool for tracking activity across any of our websites and inside our product. We can line up web behaviour with demographic data in our CRM or purchase data and really understand how these behaviours correlate with business results.

Kissmetrics review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Love the ease-of-use"

What do you like best?

Kissmetrics makes it really easy to analyze the data. I love that they send email summary reports so you can keep track of things without having to log in daily. You can never have too much data - and Kissmetrics does so in a way that even a beginner can understand.

The interface is clean and easy to navigate. I can't imagine using another platform.

What do you dislike?

More automation options would be ideal. And the ability to integrate directly with other services.

Recommendations to others considering the product

If you're a beginner or looking for a platform that is simple and easy-to-understand, give Kissmetrics a try.

What business problems are you solving with the product? What benefits have you realized?

Tracking conversion rates, how people are using our product, A/B test results

Kissmetrics review by Braden H.
Braden H.
Validated Reviewer
Review Source

"Great tool to keep track of website analytics. Use it every day."

What do you like best?

I love the fact that Kissmetrics allows me to track the full funnel. It allows me to make great decisions around what to do next to optimize my site. I also love the filtering to only look at data that's applicable to my use case.

What do you dislike?

The Kissmetrics date range is frustrating (you can't type in a date...you have to use the back arrow endlessly to go back in time).

What business problems are you solving with the product? What benefits have you realized?

Solving for what customers are doing on the website. It's super helpful to be able to understand what people do before they register for the product.

Kate from G2 Crowd

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* We monitor all Kissmetrics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.