Kissmetrics

(143)
4.1 out of 5 stars

Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why.

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Showing 145 Kissmetrics reviews
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Kissmetrics review by <span>Lisa P.</span>
Lisa P.
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Kissmetrics is a great chat tool for those entering the "chat bot" world

What do you like best?

I love the ability to take the consumer on a "bunny trail" through your website. It allows you to control their pathway and see content that you find most relevant on your site

What do you dislike?

The set up isn't extremely intuitive. It takes a few minutes to grasp the difference between the "conversion page link" and the "destination link." I think that process could be a little simpler. Although, I love the ability to customize the bubbles with brand colors, verbiage & shape (to an extent).

Recommendations to others considering the product

It's a great starting point before jumping on board to Intercom or Drift or another chat system. It's extremely simple, you can customize the style & color and you are able to lead consumers down a path.

What business problems are you solving with the product? What benefits have you realized?

I am solving the problem of conversion & 24/7 service. All sites in this day and age are using a technology that allows the consumer to feel like they are being serviced even if there is no one available or working. A benefit I've realized is a lot of people allow the pop up to lead them right from the home page which gets them looking at the testimonials which builds your credibility and helps convert.

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Kissmetrics review by <span>Dave F.</span>
Dave F.
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Invitation from G2 Crowd on behalf of the vendor
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Great insights, long on-boarding, but worth the effort

What do you like best?

The Funnel & Activity reports are by far the most useful. The Metrics feature is useful in its simplicity. I've also come to rely on People Search when troubleshooting non-related business issues.

Also I must commend them on the effort and research they've put into constantly improving the platform. They do listen intently to user feedback and I've been approached by them numerous times for a quick call on a new or improved function.

What do you dislike?

There's an Engagement function to present banners, modals, etc. that really isn't what it should be. You can't use any of your data to cater messaging or show/not show messages to populations. It's glaring that this was left out so it feels like a tacked-on feature that was rushed out the door. I can understand not wanting to develop more in this area though as it nears the marketing automation space. When it comes to Kissmetric's overall value, I don't consider this feature a positive or negative.

I also don't find the Revenue and Cohort reports useful, however I don't necessarily have a need for them.

Recommendations to others considering the product

The ease of implementation can vary depending on where you are with your data management. If you have a single provider like MailChimp, Marketo, Salesforce or if you have something in place to define events and user properties, implementation will be quick as they have a good data integration and API framework. If you don't have any type of data management in place, consider spending resources on building that out with something like Segment. It prepares you much better for integrations, and not just with Kissmetrics.

What business problems are you solving with the product? What benefits have you realized?

Identifying the tactics that best convert our trialiers to recurring members has been the biggest boon and worth the investment alone.

What Digital Analytics solution do you use?

Thanks for letting us know!
Kissmetrics review by <span>Micaela W.</span>
Micaela W.
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Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Great product that is always being updated

What do you like best?

The product is very simple. It gives me the data I want and is fairly fast at doing so! It has a wide range of what it can do and analyze - which is nice. Across the business we use it for alot of different things between A/B testing and population analysis.

What do you dislike?

I feel like the interface could be more user friendly. It takes some searching to find what you're looking for - and they're always changing the way the UI works.

Recommendations to others considering the product

Take time to set up correct events and properties and make sure everyone knows what they are. It can get confusing when several teams are using the product and setting up properties and events. Having something like a master document that has all these in them is useful.

What business problems are you solving with the product? What benefits have you realized?

We use kissmetrics to look at data on pages and see who converted/paid us for A/B tests as well as general metrics monitoring.

Kissmetrics review by <span>Javier J. H.</span>
Javier J. H.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Great data frustrating service

What do you like best?

The amount of data and options are amazing. Really powerful tool. This without a doubt the best feature about Kiss Metrics.

But the fact that all that data can be combine with different search levels really makes this tool one of the best out there.

What do you dislike?

The service of KissMetrics is not that great we have a lot of doubts and we never got an answer.

They are hard to reach and even harder to get a feedback from them. This is the most frustrating aspect of Kiss Metrics.

The other aspect that we dislike is the fact that when we do a funnel search then you can't click on the users of a certain group and have a deeper look at them.

Their path tool is just useless, needs to be improve.

What business problems are you solving with the product? What benefits have you realized?

We solve funnel questions and more information about the behavior of our customers.

The best part if being able to see all users and the events that they have trigger. Or doing event search and seeing users behavior.

Kissmetrics review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Good service to measure KPIs

What do you like best?

Great for deep data tracking, as it compares metrics and automates updates. This has helped us better track our goals and learn what works and doesn't work. This has allowed us to better understand our customers and make strides to better our overall marketing to them.

What do you dislike?

Could be a little more intuitive.

Exporting of reports sometimes takes ridiculously long.

Wish it integrated with other tools better/easier.

The learning curve for everything who is using is a bit long.

Recommendations to others considering the product

Trial it out first and see if your company could benefit from it. It took us a few trials with similar products until we found Kissmetrics and it's by far the best one out there for our needs, but every company is different!

What business problems are you solving with the product? What benefits have you realized?

A/B testing has been huge! We have been able to test all different things such as email templates, subject lines, email length, and more so hone in on what our audience responds best to. We have also utilized retention data with our customers and engagement.

Kissmetrics review by <span>Kevin L.</span>
Kevin L.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Actionable analytics specific to your business goals... not everyone's

What do you like best?

In a world flooded with analytics tools and dashboards nobody seems to focus on the value of simplicity and the usefulness of defining your own specific web-based business goals. KISSmetrics is not a flood of information, it's quite the opposite: a no bullshit tool that will uncover the honest truth about the results of the your marketing campaigns.

What do you dislike?

Nothing, in all honesty. At no point was I dissatisfied with the service, or felt that kit wasn't justifying it's cost in term of business value.

Recommendations to others considering the product

If you have a SaaS of web-enabled sales funnel for your product then I strongly recommend that you make KISSmetrics your go-to dashboard for consolidating web-based business goals.

What business problems are you solving with the product? What benefits have you realized?

We spent a lot on advertising to drive more people to our website and (hopefully) get them to sign up for our service. Here are the specific problems/questions that KISSmetrics allowed us to answer:

1. Who does and doesn't sign-up?

2. Where did those who signed up come from when they first found us?

3. How many times did they come back, and what pages did they visit during the research/exploration process?

4. What was the last page they saw before they converted?

5. How long do our customers stay signed up for our service?

6. We just spent a ton of money re-designing our website, and the board of directors loves the way it looks, but does it actually drive more sales of our product?

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