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Klaviyo

4.4
(93)
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Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.

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Klaviyo Reviews

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Klaviyo review by Kelly R.
Kelly R.
Validated Reviewer
Verified Current User
Review Source

"Great for smaller companies"

What do you like best?

Klaviyo is really simple to use. The interface takes some time to get used to but there's not much to it so you get the hang of it pretty quick. You can drag and drop images within the template so there's no coding required. This makes it simple for the small business that can't afford to hire a programmer.

What do you dislike?

As your company grows it becomes a little too basic. Other larger platforms offer many more features and a more professional/knowledgable staff to help with marketing strategy.

There are also times when the mobile preview does not render emails properly. For example, it will show two stacked images in the previewer but when you actually send yourself a test of the email the pieces are not stacked on mobile.

Other than that, there isn't too much that I dislike. It's just easy to grow out of.

Recommendations to others considering the product

I'd definitely recommend this software to those with a smaller business. I don't think it works well for a larger company where one might require more features or better support in the marketing strategy department.

What business problems are you solving with the product? What benefits have you realized?

Klaviyo is a more affordable solution to email marketing while still providing the basics that you need. I think it's the best "bang for your buck" email platform.

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Klaviyo review by Sheryl B.
Sheryl B.
Validated Reviewer
Verified Current User
Review Source

"Excellent self-service ESP with great automation"

What do you like best?

Easy set-up with 3rd party integrations, good user interface (although it takes some getting used to), automated workflows are particularly easy to set up.

What do you dislike?

Lack of readily available customer service is a big negative as is the inability to do segmentation on the fly when setting up a campaign. Also, they charge by the number of email addresses, not the number of emails sent, which is a more expensive model in the longrun since a large percentage of most databases are inactive.

Recommendations to others considering the product

This is a terrific platform with more pros than cons, however, the lack of readily available customer service is a big negative. The user interface is terrific, but takes some getting used to. The inability to do segmentation on the fly when setting up a campaign is frustrating, however, the ability to set up workflows quickly and easily is a huge plus.

What business problems are you solving with the product? What benefits have you realized?

Amazon integration allows me to understand Amazon order data in a way that is otherwise difficult, if not impossible, through Amazon.

What Marketing Automation solution do you use?

Thanks for letting us know!
Klaviyo review by Mark H.
Mark H.
Validated Reviewer
Verified Current User
Review Source

"Powerful and Easy-to-Use"

What do you like best?

Klaviyo does a good job at delivering an email marketing platform that is best for ecommerce merchants. It makes it easy to segment users, deliver timely emails based on user behavior, and personalize emails for customers.

What do you dislike?

Some of the product features are difficult to find and use. Some are buggy at times, but support is usually reasonably responsive to issues and concerns. The cost is a hefty one as well, and billing tiers are very small. Some of the segmentation options can be difficult to decipher, but their knowledgebase is very helpful.

Recommendations to others considering the product

Be prepared to shell out a large amount of money. The good thing is that all features are included in all plans, so the only limitation is how far you want to grow your contact list.

What business problems are you solving with the product? What benefits have you realized?

We use Klaviyo to strengthen our email marketing program: both broadcast emails and trigger emails.

Klaviyo review by Julie O.
Julie O.
Validated Reviewer
Verified Current User
Review Source

"So happy we switched to Klaviyo"

What do you like best?

I love that it integrates with our Big Commerce store and gives us transactional information, which we didn't get from Mailchimp. I also appreciate how easy it is to set up the different flows, and that they have out of the box templates to build off of.

What do you dislike?

I wish they had a chat feature for customer service. It's a bit delayed having to wait for email responses. Having a phone option would be great too. I realize that a dedicated account manager is available once our account hits a certain number, but options other than email would be great until that time. I also wish they had emojis for subject lines on campaigns.

What business problems are you solving with the product? What benefits have you realized?

We wanted to have a better understanding of what our customers were doing/buying on our site, which Klaviyo has helped with tremendously. Our campaigns & flows increased our web sales by 30% in 2017. The segmentations have been the most helpful, especially allowing us the market to customers for both endurance product and lifestyle product.

Klaviyo review by Alexei A.
Alexei A.
Validated Reviewer
Verified Current User
Review Source

"Exceptionally Powerful Yet Simple To Use"

What do you like best?

Klaivyo E-Mail Marketing is designed to keep your stress levels down, value up, and make you look like a marketing genius in the process. As an agency powering 100's of client accounts, our responsibility is to consult our clients on the best eco-system of marketing tools, processes, and platforms. Klaviyo fits into this eco-system as a 'No Brainer' component that any SMB or Mid-Market Company can use successfully from Day 1. The learning curve is tiny, while the features and capabilities are almost endless.

What do you dislike?

Truth be told, this is one area where normally I can list about a dozen or so issues on any system or platform we own licenses for. In the case of Klaviyo, there literally are no 'Cons' to speak of. So I guess I'm going to write about being a fan of hamburgers or something because there's really no other use for this box other than that. Klaviyo is literally THAT GOOD!

Recommendations to others considering the product

Run to Klaviyo. Run fast, bring all your clients, their friends, your uncle, bring everyone. You will not be disappointed! It's literally THAT GOOD!

What business problems are you solving with the product? What benefits have you realized?

As an agency, our ecosystem of SMB and Mid-Marketing clients are always looking for consulting on 3rd Party Applications, Systems, and Demand Generation Processes that provide a high-yield ROI. Klaviyo delivers each and every time. The system essentially sells itself, while making the agency team look good in the process. Exceptionally strong, powerful, intuitive, and simple.

Klaviyo review by Joshua L.
Joshua L.
Validated Reviewer
Verified Current User
Review Source

"Everything you need"

What do you like best?

Almost everything is out of the box. The customer segmentation is seamless, it communicates with Magento, pulls customer history and live time data and allows me to be nimble, segment better and better understand my customer.

What do you dislike?

I left my last provider because of a few reasons, but service / support was a big factor. With Klaviyo, during set-up and start-up I was constantly being contacted and then once we kind of rolled out, the support is now limited to email support - unfortunately our several instances installed on Magento have created some overlap and the support has been OK, but not as great as I would like. I'm more of a phone support person, it;s easier when discussing complexities and I feel a little pushed back with their support up to this point.

Recommendations to others considering the product

Don't wait another day to switch, YTD 2017 vs 2016, my email revenue for only 1 website I manage is up 173%. 85% of that increase is due to the automation Klaviyo provides.

What business problems are you solving with the product? What benefits have you realized?

Every email mktg seminar I've attended always covered customer segmentation; how essential it is, how needed it is and how it's the future - yet, no platform I came across offered a tool that allowed segmentation without extensive exporting, importing and filtering excel docs. If I want to email my customers who have made a purchase in the last 3 months, without opening any other marketing emails and has spent over $125 I can create that segment in literally 3 minutes. No exporting, no manual data manipulation, etc.

Every flow/ series you can think of is pre-templated, ready to go and out of the box; welcome, adandoned cart, winbacks, browse abandonment, new customer, repeat customer, etc etc.

Klaviyo review by Fabio M.
Fabio M.
Validated Reviewer
Verified Current User
Review Source

"Great email marketing software"

What do you like best?

The amount of customer data that is available is awesome, You can create very targeted email newsletters and automated campaign. Flows are great for generating income.

Once you get the hang of it you can easily setup campaigns and flows in a heartbeat.

What do you dislike?

Their customer support can be flaky at times, slow to respond and slow to figure out the issue. Its an expensive service so you would expect support to be better. Also having no weekend support is terrible. Ecommerce companies aren't mon-fri, 9-5 so support shouldn't be either.

Integrations can break from time to time without even knowing and results in losing income.

There have been deliverability issues I have heard about but I have not looked into these personally myself.

Recommendations to others considering the product

Its great if setup well but you need to stay on top of things

What business problems are you solving with the product? What benefits have you realized?

For us its about sending out

1) Ss many emails as possible to generate revenue

2) Automating flows to generate income

3) Automating flows to commence conversation with customers

Klaviyo review by Josh F.
Josh F.
Validated Reviewer
Verified Current User
Review Source

"So glad we moved to Klaviyo"

What do you like best?

The segmenting and filters are awesome. Especially that you can build filters around specific customer engagement points (aka - find all customers that have ordered in the past but have not ordered in the last 60 days) then automatically send emails to that segment of customers on a scheduled basis.

What do you dislike?

- Wish it integrated with Drupal Commerce out of the box. Would use Klaviyo for those projects as well.

- This is more of a Shopify issue, but we save customer information in MetaFields that are filled out during the checkout process. I wish we could (easily) push that data into Klaviyo as well. Really have to stretch to find disappointing things about this system, though.

- Wish that the auto responder emails went out faster. For instance, if a user signs up for a coupon, I'd like them to receive an email with the coupon code within minutes. Right now it takes an hour (+/-)

Recommendations to others considering the product

If you are using Shopify, it's a no brainer. Klaviyo and Shopify are perfect together.

What business problems are you solving with the product? What benefits have you realized?

Customer engagement is very important for our business. Our ecommerce offering is not a top-of-mind product, so we need to stay engaged with customers and be ready for them when they need us. With the many tools that Klaviyo offers we can do just that in a non-intrusive and easy to maintain manner. Additionally, having all the tools for measuring engagement from our customers is terrific. We rely on Klaviyo reports in a manner similar to how we rely on Google Analytics. There is so much quality information.

Klaviyo review by Kevin E.
Kevin E.
Validated Reviewer
Verified Current User
Review Source

"If you run a Shopify Store, this is THE email marketing service to get"

What do you like best?

We used to use Mailchimp for handling all our Shopify store emailing needs. The problem was e commerce data was often inaccurate or updated data severely lagged behind. Klaviyo was built specifically for Shopify owners in mind and syncs with your store in real time. The data is 98% accurate and while the platform is a bit less user friendly, offers much of the same customization and ease of use.

What do you dislike?

To create beautiful emails, although Klaviyo provides some templates, you will need to learn some basic html and how to use their tags. The learning curve is steeper than say Mailchimp, but once you get a hang of it, with the accurate ecommerce data, is totally worth it.

What business problems are you solving with the product? What benefits have you realized?

Handling our Shopify store's emailing needs from abandon carts, follow up sequences, sign up sequences, and more.

Klaviyo review by Ray L.
Ray L.
Validated Reviewer
Verified Current User
Review Source

"Very precise and robust transactional email platform"

What do you like best?

The versatility of Klaviyo is awesome.

There is nothing Klaviyo cannot do for your business as it relates to email campaigns and daily, transactional emails that are needed.

I think one of the values of Klaviyo that is understated is the UI. The user interface is quote easy once you get your head wrapped around the buttons and clicks.

I wish more freelancers learned Klaviyo more so I can have Klaviyo working for us in ways we haven't imagined yet

What do you dislike?

They need to certify independent service companies so they can provide managed services to business owners

Recommendations to others considering the product

Definitely have someone walk you through each menu item. It's worth the time and money to get a "once-over" and learn it properly

What business problems are you solving with the product? What benefits have you realized?

Our Abandoned cart issue was huge. Klaviyo solve that issue and then-some. Our abandoned cart % dropped by 40%.

We also had an issue with capturing shoppers' data that were just browsing. We installed an exit pop up, used Klaviyo to capture email data and now we're building our customer database

Klaviyo review by Cara R.
Cara R.
Validated Reviewer
Verified Current User
Review Source

"It's as if I had the budget to hire a person to manage my email marketing strategy + implementation"

What do you like best?

It's as if I had the budget to hire a person to manage my entire non-transactional email marketing strategy and implementation. I'd say so far I like the rules setup the best, segmenting my flows and campaigns to make sure I'm only hitting up people who 1) are interested in what I have to say right now, 2) Are the right audience for my current message/in-store sale announcement, etc and/or 3) Have not heard a similar message anytime recently. My other favorite is the easy integrations with other apps I'm using to manage my eCommerce and Digital marketing systems.

What do you dislike?

I've been using it for about two months now, and I have a few blindspots that I cannot intuit from the interface, which is a problem for me. I do not like that there are no training calls. I do wish they could take over transactional emails from BigCommerce - who butchers the process, but the sales rep said they cannot do that right now.

Recommendations to others considering the product

I can only say evaluate several competitors and get the full demo before signing up with any one service. Several key issues were not even clear to me until I went through the demos. Klaviyo solved more of my pain points than any other system, but that might just be for my business.

What business problems are you solving with the product? What benefits have you realized?

Who has time for REALLY GREAT newsletters and multiple well-timed follow-ups (including mining for emails in the POS system) when you are running an entire eCommerce and Digital Marketing department for a multi-million dollar company single-handedly? The newsletters got written eventually but clumsily, and not as often as I'd like. Follow-ups, re-engagement campaigns, customer winbacks, cart and browse abandonment were either 1) not a thing or 2) a dry affair automated without the addition of rules to secure the right audience. Klaviyo changed everything, we are now rocking and rolling on a new level. We have been able to attribute our newsletter to several big sales, and customer winback campaigns are working based on the sales data as well. I had no visibility to who was responding favorably and to what content, because I could not get budget for a large MAP. This platform is affordable for relatively small marketing budgets, yet very powerful, so far.

Klaviyo review by Zack W.
Zack W.
Validated Reviewer
Verified Current User
Review Source

"The missing link for my email marketing"

What do you like best?

The ability to create automated smart workflows that run based on the activity of my store is pretty impressive. This along with the smart segment features for list building, it's been a great addition to our toolset.

What do you dislike?

It took a little to learn how to navigate and understand the template engine. It's not as intuitive as other systems, but once you learn it you'll be fine

Recommendations to others considering the product

If you run a Shopify store, you definitely need to consider Klaviyo as your email platform. It's already generating us more money that it cost us.

What business problems are you solving with the product? What benefits have you realized?

I wanted to implement marketing automation in my ecommerce store without excessive amounts of work. The ability to have smart segments and workflows allows me to manage my email and have it work for me, instead of against me.

Klaviyo review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Big Jump from MailChimp"

What do you like best?

The platform has a lot more features than MailChimp but still isn't super robust. I like the ease of use and the options to use a lot of advanced automated flows. A/B testing is a lot better over MailChimp as well and have more options to test.

What do you dislike?

Some of the anaytics aren't all the way correct when looking at the Automation Flows. In order to see any data of past flows in the main dashboard you have to have that flow active. Really makes reporting time consuming as you have to go into that individual flow campaign variant to see what the numbers are. A/B testing has some great options but still lacks some options in testing automations.

What business problems are you solving with the product? What benefits have you realized?

The business problem we are solving by using Klaviyo is having a smart email marketing platform that helps optimize campaigns through automation and a/b testing.

Klaviyo review by Mark T.
Mark T.
Validated Reviewer
Verified Current User
Review Source

"Great Affordable Product"

What do you like best?

I feel Klaviyo is an extension of our retail store and content site. Before we had iContact and it felt so tired and old, but with Klaviyo all our campaigns sync easily with our promotions (we can see how much a single email created in revenue, orders placed, etc) and the flows (autoresponders) are easily linked based on on-site activity. It's so nice to have everything linked together.

What do you dislike?

Nothing. Klaviyo offers great customer support, the UI is easy and nice to look at, and like I said has awesome functionality.

Recommendations to others considering the product

Klaviyo is awesome, it shows you users activity, revenue, orders, links directly to Facebook Custom Audiences, and in general has plenty of plug-ins and apps to sync to other products.

What business problems are you solving with the product? What benefits have you realized?

Before our ESP (iContact) worked independent of our retail store and web-site activity, but now with Klaviyo we can link them together. This helped us solve massive problems of sending people emails that were irrelevant to where they were in the funnel process; but now with Klaviyo our users can skip emails as they progress through the funnel on their own and only receive emails that support their journey.

Klaviyo review by Administrator in Apparel & Fashion
Administrator in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Klaviyo has become one of the key pieces of software for my company"

What do you like best?

I love that the software can act like a CRM AND as an ESP. It integrates with Shopify seamlessly and allows you to be in contact with your customers through their lifecycle (pre-purchase, post-purchase, lapsed, etc) automatically without your continued effort.

What do you dislike?

The out of the box templates were not as great as I needed (we transitioned from Mailchimp), so we ended up using our graphic designers to design the emails and hired email developers to write the code for the emails.

Klaviyo has a lot of very powerful variables, and can be confusing for a beginner or non-email tech like myself, so again, we hired professionals to handle the workload of setting up the email flows and getting the technical details correct.

What business problems are you solving with the product? What benefits have you realized?

14% of our monthly revenue is due to a robust automated email marketing program via klaviyo flows. As I mentioned above Klaviyo allows us to be in contact with our leads and customers wherever they may in the customer lifecycle.

Klaviyo review by Danny R.
Danny R.
Validated Reviewer
Verified Current User
Review Source

"Predictable transparent ROI"

What do you like best?

Since swapping from Infusionsoft to Klaviyo for our ecommerce email marketing I have been constantly surprised by the ease of use, simple integration to our Magento store and easily trackable ROI.

Its made sending both email campaigns and automated follow up emails so easy...

Customer service is also awesome and everyone I have spoken to have helped my implement or problem solve when I have come up against issues.

5 Star!

What do you dislike?

Sometimes takes a while for a response from the support team! However once a response is given its generally comprehensive so there is no need for emails back and forth.

Recommendations to others considering the product

Just connect to your store and try it out... you will not be disappointed

What business problems are you solving with the product? What benefits have you realized?

Predictable and transparent ROI. Being able to see the actual figure each email or flow has brought in is invaluable in many different ways.

Klaviyo review by Khizer D.
Khizer D.
Validated Reviewer
Review Source

"Good but missing a few features"

What do you like best?

I like how you can set up the automated emails with such detailed triggers. You can do a lot with the flows.

What do you dislike?

1 - Mailchimp has a feature called Social Profiles where it gets information from all over social media and google about the user, such as age, gender, etc. With this you can target certain demographics really easily. I tried to figure out a way to get at least the customer's age from sign up forms on my website, but even that cannot be integrated with Klaviyo. With the segmenting features Klaviyo has this feature would blow them out of the water.

2 - Customer service is slow and i hate that there is no chat or phone number.

Recommendations to others considering the product

Read all the support they have to do with your integrations (like Shopify). Its not too much reading, but will save hours than if you just wing it

What business problems are you solving with the product? What benefits have you realized?

Keeping our brand on our customers mind. Keeping them engaged with our webbsite

Klaviyo review by Administrator in Fine Art
Administrator in Fine Art
Validated Reviewer
Verified Current User
Review Source

"If you're on WooCommerce DO NOT use klaviyo"

What do you like best?

the promising hope of an email platform built for ecommerce. Set up your workflows, migrate your contacts, synch your product data - the dream was real

What do you dislike?

1) Deliverability tanked

2) Simple things like abandon cart emails didn't even work. Lifetime ( over several months ) emails were 26 delivered abandoncart emails. WOW. I had 1400 abandon cart captures since my time using them.

3) COST - more expensive than alternatives

4) constant issues pulling customer information + data from woocommerce

5) Did i mention the fact that they couldn't even handle abandon cart emails? The amount of money this cost me is making my stomach turn.

What business problems are you solving with the product? What benefits have you realized?

ZERO this has casued me issues

Klaviyo review by Robbie P.
Robbie P.
Validated Reviewer
Verified Current User
Review Source

"Klaviyo is Great!! "

What do you like best?

Klaviyo is by far the best email marketing platform I have come across! From day one it puts your business in a place to start seeing immediate ROI. Started with MailChimp and I am so glad I made the switch!! We currently do about 15% of our online sales via referrals from Klaviyo emails.

What do you dislike?

Klaviyo is great. Any question I have had as been answered within 24 hours by their awesome support team.

What business problems are you solving with the product? What benefits have you realized?

We are growing an e-commerce business and the ability to keep constant contact with our customers is incredibly beneficial. The built-in analytics allow you to directly assess what works, what doesn't, and where to invest your time and energy.

Klaviyo review by Alex J.
Alex J.
Validated Reviewer
Verified Current User
Review Source

"An Upgrade In Automation Abilities"

What do you like best?

Klaviyo's automation flow capabilities are incredible and are now responsible for about 10% of our revenue. On top of this their segmentation based on ecommerce events (or nonevents) is very helpful with customer retention, etc.

What do you dislike?

The service is not as well known to email service providers as mailchimp, and so initially after making the switch we did experience some deliver issues (to spam folders, etc.)

Recommendations to others considering the product

- Make sure that Klaviyo with your ecommerce system, as that is fundamental to most of the features.

What business problems are you solving with the product? What benefits have you realized?

Segmentation and automation are the best parts of the Klaviyo software, these features have kept us in constant contact with our customers, keeping us top of mind and raising revenue.

Klaviyo review by Michael Ewald H.
Michael Ewald H.
Validated Reviewer
Verified Current User
Review Source

"Easy to use email platform with advanced level options"

What do you like best?

Ease of use, the simple interface and the multitude of things you can do. I love the super easy segmentation, drag'n'drop editor, Facebook integration and much more

What do you dislike?

I really would like workflows to be more advanced. Right now they only trigger email activity - but it would be nice to have workflows operate internal maintenance on customer properties etc. Like "Property A is set to XY - then set Property Z to XY" or similar

What business problems are you solving with the product? What benefits have you realized?

Super simple email follow ups, campaigns, tracking etc for an ecommerce store selling wine.

Klaviyo review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Powerful but pricey"

What do you like best?

It is a very powerful software and fairly easy to use. It gives you a lot of important information on your marketing campaigns and it is simple to use once you understand how it works. It is filled with features and it can integrate with several market places.

What do you dislike?

It is expensive compare to most e-mail marketing software and they don't have live chat or phone support which for the price I pay I think it should be included. I understand customer support is a very resource intensive thing, but sometimes e-mail support can be slow or you have a hard time explaining an issue.

Their e-mail support is very good, just not as fast as live chat or phone would be.

Recommendations to others considering the product

Use their support, don't go it alone, it is hard to implement at first.

What business problems are you solving with the product? What benefits have you realized?

I was not getting enough information from my previous marketing software and formatting the e-mails was hard.

Now I can send nice looking e-mails and receive a lot more information.

Klaviyo review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"eCom Fashion Startup - First run with Klaviyo"

What do you like best?

Awesome product. Extremely user friendly and provides in-depth analytics that even employees with no prior experience can understand. Final product for email campaigns looks extremely professional, and click through rates have been positive. Also, salesperson who set up the product has continued to be responsive and helpful.

What do you dislike?

No particular dislikes as of yet. Would be great if transactional emails were easier / more affordable to setup, but not a deal breaker.

Recommendations to others considering the product

Definitely make the switch. You won't regret it.

What business problems are you solving with the product? What benefits have you realized?

Converting abandoned transactions and converting users on our mailing list. It's been great to have the ability to A/B test emails so we can see what subject lines / email copy / images are really working to convert. We've seen great conversions in terms of abandoned transactions. We are working to ramp up our newsletter marketing, but are equally impressed with the ability to A/B test these emails as well.

Klaviyo review by Cherise B.
Cherise B.
Validated Reviewer
Verified Current User
Review Source

"Great for customer reports"

What do you like best?

Klavyio is really great for running reports and viewing analytics about products you sell and the customers that purchase them. You can run basically any kind of report that you want, creating many different filters such as order status, date purchased, etc.

What do you dislike?

There's a bit of a learning curve to Klaviyo, but it's a powerful tool! I'm still learning how to use it

Recommendations to others considering the product

I recommend viewing tutorials on how to use it

What business problems are you solving with the product? What benefits have you realized?

Sales analytics

Klaviyo review by Doug W.
Doug W.
Validated Reviewer
Verified Current User
Review Source

"Klaviyo Review"

What do you like best?

Klaviyo has really good ESP functionality for our shopify store. Although not as robust as major ESPs, for the price this is a good fit.

What do you dislike?

Some of the functionality is not intuitive so had to get help from our Klaviyo rep (who was super helpful). But overall it does the job for both campaigns and flows.

What business problems are you solving with the product? What benefits have you realized?

Email marketing

Klaviyo review by Mackenzie H.
Mackenzie H.
Validated Reviewer
Verified Current User
Review Source

"A bit limiting but easy to use"

What do you like best?

Easy to read dashboard of analytics to compare results week to week. It allows you to drill down into a visual outlook of CTR based on content blocks, and see sales by product sku.

What do you dislike?

Limited ability to customize dashboard metrics, easily implement a unsubscribe retention survey.

What business problems are you solving with the product? What benefits have you realized?

Access for multiple users to review weekly metrics easily at a glance and action on content/creative.

Klaviyo review by Sylvan K.
Sylvan K.
Validated Reviewer
Verified Current User
Review Source

"Very happy to be using Klaviyo!"

What do you like best?

This program has almost limitless abilities for customization, timing, and safety features to ensure the customers are treated in a courteous manner. Amazing metrics for analyzing customer behaviors.

What do you dislike?

It is not the most intuitive software. It takes a bit of time to learn it, but once you get the hang of it there are an amazing amount of marketing possibilities provided to you.

Recommendations to others considering the product

Excellent product. If you have the time to learn how to use it, it's probably the best software out there for an autoresponder and marketing tool.

What business problems are you solving with the product? What benefits have you realized?

This is helping us understand the demographic and interests of our customers. We are able to use this information to target our marketing to the appropriate groups of people, thus saving money and making our advertising more effective.

Klaviyo review by Shan Shan Y.
Shan Shan Y.
Validated Reviewer
Verified Current User
Review Source

"Great email system for eCommerce businesses"

What do you like best?

It integrates very nicely and easily with Shopify, including the ability to pull some analytics for customer segmentation and an 'abandoned' email recovery cart feature. Also love the different flows you can set up depending on different parameters. Email support has also been relatively good and responsive.

What do you dislike?

Price - once you've sent out over 100 or 200 test emails (if I recall correctly), you'll have to start paying to send out more test emails for your future campaign even if you haven't reached the 500 email list threshold for the next pricing tier.

What business problems are you solving with the product? What benefits have you realized?

We need a robust email system that integrates easily with Shopify to market and communicate with our customers. Ease-of-use and efficiency is key. Klaviyo has enabled us to do all of the above.

Klaviyo review by Administrator in Machinery
Administrator in Machinery
Validated Reviewer
Verified Current User
Review Source

"Great functionality"

What do you like best?

I really like the ability to segment customers and customer lists by what the customer has done or bought so that I can give my customers the most relevant information and promotions.

What do you dislike?

The WYSIWYG editor can be a bit testy at times, but overall works well

Recommendations to others considering the product

It's a great marketing tool, but it's only as good as the time you put into it. If your not interested in investing the time to create segments, flows, etc, then the benefits wouldn't really apply over most standard email marketing platforms.

What business problems are you solving with the product? What benefits have you realized?

We've been able to easily see customers that had once been loyal long time customers that have not purchased in a while and try to bring them back. We have also been able to create the most relevant campaigns for our customers based on what they like and what they purchase.

Klaviyo review by Adrian P.
Adrian P.
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"Great email tool for shopify shops"

What do you like best?

It integrates perfectly into shopify and allows to send automized email flows. Started using it after a lot of shopify experts recommended it and have to admit that by now I became a big Klaviyo fan as well recommending it to others

What do you dislike?

Language translation is not perfectly. Can't use the double opt-in for our German shop as the email is not possible to be translated into any other language. That's a big pitty!

What business problems are you solving with the product? What benefits have you realized?

Automated email flows. It's very easy to set up flows and offers a variety of criterias based on which email will be sent out. Perfect for us as shop owners as we don't have to worry about sending out any emails anymore since Klaviyo does it for us

Klaviyo review by User in Consumer Goods
User in Consumer Goods
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Verified Current User
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"Savior from Old CRM platform"

What do you like best?

HONEST. This company is HONEST. They don't try to catch you into a contract, they don't over sell you, they are helpful, they provide documentation for everything. My company has a dedicated account manager and she is the greatest asset to me, my team and in turn, the company I work for.

What do you dislike?

When my developers refuse to read all the blatantly easy to understand documents that Klaviyo provides - and come back to me asking for more information. Nothing.

Recommendations to others considering the product

Switch. No Contract. Awesome account managers. Fair. Easy. Painless.

What business problems are you solving with the product? What benefits have you realized?

We are able to launch so many different types of marketing campaigns that we weren't able to do with our previous CRM platform.

Klaviyo review by Jennifer J.
Jennifer J.
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Verified Current User
Review Source

"Good functionality, responsive account team for the price"

What do you like best?

Integrates with Big Commerce and brings strong segmentation abilities to small companies given the price. Literally a few clicks integration.

What do you dislike?

We still have some rendering issues with certain platforms and sometimes it seems to be due to the system, but the account team is quick to respond and work with us on a solution.

Recommendations to others considering the product

Great solution for small companies not yet ready to move to enterprise level. Comparable to Mail Chimp but it integrates to Big Commerce and Mail Chimp does not.

What business problems are you solving with the product? What benefits have you realized?

Better segmentation to drive communications for a small company with big dreams

Klaviyo review by Nichelle H.
Nichelle H.
Validated Reviewer
Verified Current User
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"An advanced ecommerce marketing automation tool that masquerades as a email marketing platform"

What do you like best?

The tight integration with ecommerce platforms (especially shopify) means users can segment based on behaviour.

What do you dislike?

I wish it was more accessible to a lot of people. The advanced tech comes with a little higher price tag compared to some other industry leaders

Recommendations to others considering the product

If you have advanced segmentation needs, Klaviyo is amazing

What business problems are you solving with the product? What benefits have you realized?

We earn up to 35% of revenue through email marketing with Klaviyo

Klaviyo review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
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"The best email marketing provider for ecommerce"

What do you like best?

Klaviyo has really grown on us over time. We sell products on our shopify store and Klaviyo integrates directly with them. This allows you to get up and running within minutes. It also allows them to obtain crucial data such as revenue and customers details. This is then used to show you the revenue per email (one of my favorite features) so you know the ROI ont hese.

It also has many new features such as sending emails basd on shopping conditions (a lot of email providers won't have this because their not designed for ecommerce) i.e. if they browsed for a product, they get a series of emails about that product. This is very advanced stuff!

What do you dislike?

At first I thought the price was a bit high, but I think it's worth it for what you get with them. They have really great customer support and they have a ton of features.

Recommendations to others considering the product

I'd honestly recommend Klaviyo for all ecommerce sellers

What business problems are you solving with the product? What benefits have you realized?

One of the big problems we have is that most people are buying our product only once, and our cheapest product. Therefore we have a need to increase the LTV of the customer. Email marketing helps us offer more upsells, increase engagement and understand our customers better. Klaviyo helps us do that with all their features.

Klaviyo review by Kris d.
Kris d.
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Verified Current User
Review Source

"Easy to use software for eCommerce marketing"

What do you like best?

It's really easy to set up workflows to automate email campaigns.

What do you dislike?

I don't like that I have to manually enter the email address to enroll someone in a new list segment, especially if they're already an existing contact.

What business problems are you solving with the product? What benefits have you realized?

It automates the lead nurturing process when someone comes to my online store and downloads a coupon.

Klaviyo review by User in Consumer Goods
User in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Great Program and Easy to Use"

What do you like best?

Klaviyo is so smart! The new library of flows is a great reference to get started, and I am always learning new things from Klaviyo and getting ideas from their blog. They also have started good user education programs.

What do you dislike?

Emails are not super easy to edit, and don't always look as nice as we'd like.

Recommendations to others considering the product

Do it! Highly recommended.

What business problems are you solving with the product? What benefits have you realized?

Klaviyo helps us keep on top of our customer journeys and build out marketing that is more targeted to consumer behavior on our store.

Klaviyo review by Stephen S.
Stephen S.
Validated Reviewer
Verified Current User
Review Source

"Love using Klaviyo"

What do you like best?

Klaviyo is awesome, particularly for ecommerce companies. I especially like how you can set up automated drip campaigns. Setting up rules around automated emails is intuitive and easy. I've used both Mailchimp & Marketo - Klaviyo wins hands down. The platform has a lot of pre-built integrations and is great if you run your ecommerce store on Shopify. Another cool feature is the ability to see individual profile activity.

What do you dislike?

The email template builder needs some love. It's not as robust as the Mailchimp email builder but it's still pretty easy to use as long as you can live with some limitations.

What business problems are you solving with the product? What benefits have you realized?

The way the platform is built around individual profiles helps a lot with attribution.

Klaviyo review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Not Intuitive and BAD, VERY BAD Support"

What do you like best?

The analytics right out of the box. That's what attracted me to Klaviyo in the first place, and is still why I'm on the fence about jumping ship back to my current CRM. It's a very technical oriented CRM, so you have to know how to navigate that world.

What do you dislike?

Almost everything else. I spent 2.5 hours with customer support, and was still not able to get all my answers. Plus, there's no live phone and chat support--MAJOR NEGATIVE--I had to spend countless hours getting through the guides, and then multiple emails to coordinate with a support person. I'm a non-technical person that can navigate the tech side a little, but reading their guides is like trying to learn Chinese by only reading. Not so fun.

Recommendations to others considering the product

IF you're comfortable doing html and working around their current system, which doesn't let you create forms with tags unless you know html, use them. IF you're okay with using multiple segments and doing workarounds that are cumbersome, use them.

What business problems are you solving with the product? What benefits have you realized?

I'm trying to get better connection between my marketing and the sales results

Klaviyo review by Josh S.
Josh S.
Validated Reviewer
Verified Current User
Review Source

"Mad love for Klaviyo!"

What do you like best?

The workflow automation is fantastic. We use this as a way to educate our customers on their purchase, winbacks, abandoned cart and more. Plus the campaign's are great too and I love the email builder. Something many competitors struggle with.

What do you dislike?

I wish there was a crm tie in that we could use for b2b accounts.

Recommendations to others considering the product

CRM!

What business problems are you solving with the product? What benefits have you realized?

The #1 is educating customers on how to use the products. This alone is a massive benefit to us as it reduced returns immensely for user error.

Klaviyo review by Joanna L.
Joanna L.
Validated Reviewer
Verified Current User
Review Source

"KLAVIYO IS EASY TO SET UP, EASY TO USE AND MANAGE AND THE ANALYTICS ARE AWESOME"

What do you like best?

The automatic insights and Metrics that can be seen and customized through the Dashboard

What do you dislike?

Back end integration is not straightforward and the support team is not trained well enough. As a client we are 'pushed' to self help modules on the site that are not always accurate or helpful

Recommendations to others considering the product

Review the ERP integrations.

What business problems are you solving with the product? What benefits have you realized?

Comprehension of our print vs online customers. Understanding of the user types in our customer base of 8,000 or so and the management of lists and automatic emails

Klaviyo review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Magento Integration Review"

What do you like best?

How well it integrates the users from Magento into Klaviyo. You can see how users interact with your site, what pages they visited, and what campaign they came from. A bonus is how it can create and update Facebook audiences, based on lists.

What do you dislike?

That it can not do unique coupon codes for each user in Magento. This feature is highly needed for Magento. I can put static codes, but the issue is that it gets shared..

Recommendations to others considering the product

None. Just know that you can not get someone on the phone for support

What business problems are you solving with the product? What benefits have you realized?

Sending out welcome flows and campaign, for different user groups in Magento. Depending on the user group in Magento, I can set up unique flows for them.

Klaviyo review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source

"Good product overall"

What do you like best?

(1) the price is reasonable (although still not cheap), (2) the A/B testing is very helpful, (3) interacts with donor perfect (huge plus), (4) can create flows for emails to go out to people that didn't open the last email

What do you dislike?

(1) I find it difficult to understand creating the list segments. I use Daniel at Klaviyo for help with this, but I still find it difficult, even after doing it a few times. It's a great concept, and is very valuable, just wish it was simpler to understand. (2) testing through Klaviyo doesn't work, because our work's Barracuda filter won't let Klaviyo emails through (we did get the IT Department to white list Klaviyo eventually on Barracuda). This is concerning, leaving us wondering if this is happening out in the field with our emails as well.

What business problems are you solving with the product? What benefits have you realized?

As the development department for a non-profit, we focus heavily on fundraising, which is what we are using Klaviyo primarily for.

Klaviyo review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Brilliant Solution Missing the Most Simplest Features "

What do you like best?

Customer Segmentation.

Email template editor for Shopify.

Admin/Interface integration with Shopify customers & Orders with detailed information per customer activity.

What do you dislike?

Customer Support. Haven't had the best experience with them. They were great right up until payment hit their account.

Other dislikes: Setting up something as simple as Signup Notifications ( 2 clicks in MailChimp ) has taken us 3 weeks, 2 developers and yet to get working.

What business problems are you solving with the product? What benefits have you realized?

Customer segmentation & flows are serving us well.

Klaviyo review by Lisa S.
Lisa S.
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Verified Current User
Review Source

"Love Klaviyo!"

What do you like best?

I love the transparency and being able to track the value of each campaign and individual emails.

What do you dislike?

I wish 3rd party integrations were more expansive and easier, like MailChimp's simple API integration with hundreds of other companies.

Recommendations to others considering the product

Very easy to implement and use. Analytics are insightful. Very user friendly.

What business problems are you solving with the product? What benefits have you realized?

We have found that inbound/email marketing is an inexpensive way to raise our CLV and stay connected with our target audience

Klaviyo review by Steven W.
Steven W.
Validated Reviewer
Verified Current User
Review Source

"Awesome Product"

What do you like best?

We used another email client for a while before using Klaviyo and the difference is night and day. I love the way I can immediately see how well my account is doing and the power of the segmentation is amazing.

What do you dislike?

Honestly I don't really have a any dislikes - Its a powerful email tool that has far exceeded our return on investment

Recommendations to others considering the product

use it

What business problems are you solving with the product? What benefits have you realized?

We needed a more robust and easier email service that just worked and increased our ROI for every email sent and that's what Klaviyo has done for us

Klaviyo review by Shenhav K.
Shenhav K.
Validated Reviewer
Verified Current User
Review Source

"The best platform for small brands"

What do you like best?

the customer service, the multiple options, CRM feature, the smartest email marketing platform I ever use in a reasonable price

What do you dislike?

reporting is not manual so you can't set it up to show custom dates, the mobile version for gmail isn't not always showing but it will get fixed

What business problems are you solving with the product? What benefits have you realized?

Getting to know the customer and personalized the communication with her - the right message to increase conversion

Klaviyo review by Steven S.
Steven S.
Validated Reviewer
Verified Current User
Review Source

"Integral to our business..."

What do you like best?

Klaviyo is a VERY robust application that we couldn't run our business without.

What do you dislike?

The learning curve is a bit steep (but you'll be happy when you get over it).

What business problems are you solving with the product? What benefits have you realized?

We've implemented a complete customer-lifetime-based email marketing campaign.

Klaviyo review by Matthew S.
Matthew S.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Outstanding software – total game changer"

What do you like best?

Easy set up with Shopify and similar platforms. Excellent sync. Incredible segmentation capabilities.

What do you dislike?

Would love to see a multi-company account capability, if possible. Also -- modularized templates.

Recommendations to others considering the product

More expensive, but has been 100% worth it in every instance I've applied this software. Requires some know how, but very powerful.

What business problems are you solving with the product? What benefits have you realized?

RFM segmentation and customer targeting. Klaviyo is just amazing at increasing site conversion and retention.

Klaviyo review by Alex D.
Alex D.
Validated Reviewer
Verified Current User
Review Source

"Best Email for Ecommerce... Especially Shopify"

What do you like best?

Their deep integration with Shopify is the main attraction for us to use their software, as well as we saw a few very successful brands already using them.

What do you dislike?

Could use tagging, and in-email click triggers that allow for further segmenting/tagging.

Recommendations to others considering the product

If you're considering it, just do it.

Klaviyo is such a clean and simple software to use, and their template editing is great.

What business problems are you solving with the product? What benefits have you realized?

This really helped us simplify our email automations, from thank you's, upsells, autoresponder series to educate interested parties, abandoned cart emails, surveys and feedback from customers... and more.

Klaviyo review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Decent Transition Platform"

What do you like best?

I can't think of anything I like best about Klaviyo. It's decent.

What do you dislike?

I don't like their segment builder. Very limited with only logic option for "exactly" matching variable with values, and not options for "contains". Similarly, the logic for flows/automations is too clunky. Not easy to use.

Recommendations to others considering the product

If you are a growing team looking for a solution more advanced than Mailchimp, think twice about switching to Klaviyo. For just a little more money, you can get a much better platform from competitors, with a much better success team. Klaviyo is not helpful enough in my experience to warrant a move if you are considering moving to the next level of ESP.

What business problems are you solving with the product? What benefits have you realized?

All b2c emails except abandon cart, abandon browse, and abandon search.

Kate from G2 Crowd

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