What do you like best?
Almost everything is out of the box. The customer segmentation is seamless, it communicates with Magento, pulls customer history and live time data and allows me to be nimble, segment better and better understand my customer.
What do you dislike?
I left my last provider because of a few reasons, but service / support was a big factor. With Klaviyo, during set-up and start-up I was constantly being contacted and then once we kind of rolled out, the support is now limited to email support - unfortunately our several instances installed on Magento have created some overlap and the support has been OK, but not as great as I would like. I'm more of a phone support person, it;s easier when discussing complexities and I feel a little pushed back with their support up to this point.
Recommendations to others considering the product
Don't wait another day to switch, YTD 2017 vs 2016, my email revenue for only 1 website I manage is up 173%. 85% of that increase is due to the automation Klaviyo provides.
What business problems are you solving with the product? What benefits have you realized?
Every email mktg seminar I've attended always covered customer segmentation; how essential it is, how needed it is and how it's the future - yet, no platform I came across offered a tool that allowed segmentation without extensive exporting, importing and filtering excel docs. If I want to email my customers who have made a purchase in the last 3 months, without opening any other marketing emails and has spent over $125 I can create that segment in literally 3 minutes. No exporting, no manual data manipulation, etc.
Every flow/ series you can think of is pre-templated, ready to go and out of the box; welcome, adandoned cart, winbacks, browse abandonment, new customer, repeat customer, etc etc.