1) Visibility into customer interactions, new connections and the nature of communications. These insights are typically "buried" in hundreds of email communications with zero visibility or insight to the decisions makers.
2) No effort to deploy - I expect today's software to be very easy to deploy and to get quick sense of the value. The solution is engineered with this in mind and the fact that it's in Salesforce makes it immediately available to our sales.
3) Team - they are very customer centric, listen to our feedback and are fast at implementing it.
4) It works - the quality of the solution is high. In general, the team includes some super talented and smart engineers.