The best thing about Kontentino is, that it's really simple. Plan your posts, let them go through internal/client approval, export to social media channel. I don't need more, and Kontentino doesn't clutter my workflow with options and tools I don't need anyway.
Also, when it comes to approval process — even after client's approval, I am still in control of my posts — as opposed to other tools, that are directly publishing approved posts. And here is another thing — since Kontentino is — in case of Facebook — scheduling, not posting, I can schedule boosts, or, if necessary, s change the post even after exporting to Facebook. And last, but not least, Kontentino has scalable pricing based on my needs and current client number.
I mean, no need to describe furthermore, this tool is awesome, just give it a try, which you can do for free, and I can tell you from my experience — you will stick with it.
Workflow is everything. Even if you don't have many social media channels you manage, this little gem of a tool helps you to keep the flow of your work smooth. So instead of getting lost in too coplex tools or, god forbid, excel, you save a huge amount of time, that you can invest in creative part of process — and that's what counts, right?