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Kulea.ma

4.5
(5)

Kulea.ma is marketing automation designed and built by marketers. User friendly, and affordable.

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Kulea.ma Reviews

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Kulea.ma review by Tim J.
Tim J.
Validated Reviewer
Verified Current User
Review Source

"Great application. Better people"

What do you like best?

The Kulea team go out of their way to make sure we get the most out of Kulea, but also have a successful and enjoyable working relationship. How often can you say that? That you actually enjoy working with a supplier? It really is a breath of fresh air.

They are regularly releasing updates which are pushed straight into customer systems.

They listen to feedback and quickly correct any bugs and move fast on suggestions.

What do you dislike?

The interface is not as polished as other systems, but that is not to say it is bad. The UI is fine and easy enough to use, but it just doesn't have the refinement of other systems

What business problems are you solving with the product? What benefits have you realized?

Everything! Kulea has given us great insights into customer and prospect behaviour, which has helped us to improve on site conversions. It gives us great insight into our email campaigns. And that is without touching lead scoring, automations or personalisation. We're barely touching the surface with Kulea.

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Kulea.ma review by Gemma S.
Gemma S.
Validated Reviewer
Review Source

"Easy to use, puts the Marketer in control but still work to be done!"

What do you like best?

That it is simply to use. Me and my team are able to put together complex automations ourselves and the fact that with the hook up with Zapier this enable us to fully control our workflows. Kulea is adding huge value to our day to day existence.

What do you dislike?

There has been multiple occasions where we experience slowness and blips with the system, which has prevented us from hitting deadlines for campaigns. This gives us a feeling of unease at times.

Recommendations to others considering the product

Defintely do it - it's great coming on the journey with the Kulea team as they make continued improvements to the platform. Whilst it isn't all the way there yet it will defintely be the best out there when it is.

What business problems are you solving with the product? What benefits have you realized?

Greater degree of marketing automation, integrated systems, cost savings and the ability to get rid of some of our older and more dated systems.

What Marketing Automation solution do you use?

Thanks for letting us know!
Kulea.ma review by Melanie P.
Melanie P.
Validated Reviewer
Verified Current User
Review Source

"Personalisation at its best"

What do you like best?

The email creator is so easy to use. You can create fantastic looking campaigns and simple but powerful automation journeys with just a few clicks. So many of these platforms are really difficult to use and Kulea makes everything seem so easy.

What do you dislike?

It doesn't have all the functionality of something like Marketo but then it is nowhere near the same price.

What business problems are you solving with the product? What benefits have you realized?

We are using Kulea to personalise our standard online communications to increase engagement and

Kulea.ma review by Agency
Agency
Validated Reviewer
Review Source

"Good product with great customer service"

What do you like best?

I like that the data can be split and personalised to identify different users within our database, this helps us target our e-shots more clearly. Kulea also offers the freedom to create different templates for e-shots

What do you dislike?

It isn't always user friendly and can be quite difficult to change templates / wording quickly. There have been a few walls I have hit with the design e.g. creating a button that links straight to an email rather than the website.

What business problems are you solving with the product? What benefits have you realized?

We have been able to identify our audience and section this out, making it much clearer to understand who is reading our information.

Kulea.ma review by Administrator in Construction
Administrator in Construction
Validated Reviewer
Review Source

"Essential Marketing Automation kit - particularly for those new to the field"

What do you like best?

Ease of use, next-level customer service

What do you dislike?

The user interface can be a little glitchy - page reloads, etc.

What business problems are you solving with the product? What benefits have you realized?

It's great for proof-of-concepts. We're a big business that's just started our digital journey so internal-buy in is always the challenge.

Kulea is so easy to use. I can walk into a meeting with a business department, float a campaign idea to them, and within an hour of the meeting ending I'm sending working test campaigns to directors' inboxes.

It's had 100% internal buy-in so far.

Kate from G2 Crowd

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