Test changes to a page by administering the change to a portion of visitors and measuring conversion.
(Based on 76 reviews)
Able to set any user action as the conversion goal of the test.
(Based on 78 reviews)
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
(Based on 80 reviews)
Able to view or adjust the necessary confidence level of your test.
(Based on 82 reviews)
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
(Based on 60 reviews)
Split URL Testing
Split web traffic to a page between two different URLs.
(Based on 49 reviews)
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
(Based on 108 reviews)
Build landing pages for user entry into the site.
(Based on 120 reviews)
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Access pre-built and custom reports and dashboards.
(Based on 94 reviews)
Optimization tools are also available for mobile and tablet versions of websites.
(Based on 97 reviews)
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
(Based on 69 reviews)
Show different versions based on any variable set up to be tracked on the site's back end.
Profile Storage Duration
The amount of time that users can be tracked and segmented into targeted groups.
View percentage and total click rates for any link on a page.
(Based on 70 reviews)
Visual maps of where on a page visits are drawn to click/hover.
Replay videos of user's interactions with your site.
(Based on 43 reviews)
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
(Based on 72 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 83 reviews)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 66 reviews)
Able to test that event and variable setup are reporting data accurately.
(Based on 42 reviews)