What do you like best?
Lantern works really well for single users and small teams. The interface is very intuitive and pleasant. My favorite part about the system is that they provide you a phone number that records every call. Incredibly useful for remembering details while driving, etc.
The system integrates into your email and your Lantern-provided phone number, so it makes adding and managing communication with your contacts a lot easier. The heart of the problem with all CRM's is not about functionality, it's about getting people to actually use the CRM. Lantern does a great job of actually getting you to use it, which is the biggest hurdle for any CRM user.
What do you dislike?
The mobile version of their website is seriously lacking. I can't see who it provides value too.
They are targeting individuals and small business owners, but they don't offer any way of "whispering" on calls incoming from Lantern. Because I forward phone calls from Lantern to my cell phone, I have no way of knowing if they are business related or not.
Also, there is no way to search for deals or run reports by any data point besides name, company name etc.. Luckily, for my business I only have a few open deals at any time. However, if you get up into having 50+ open deals, this would require lots of manual sifting
Recommendations to others considering the product
If you are working in a small team or by yourself, this is by far the best CRM product you can choose.
What business problems are you solving with the product? What benefits have you realized?
I can take far fewer notes on calls and just listen to the details later. This is a huge advantage that has provided immense value to me.
This is the first CRM I've actually gotten myself to use. I started with Salesforce, but because of Salesforce's robustness and complexity, I couldn't get myself to actually use the system. Updating my deals' progress in Lantern is an actual joy.