Learn how the Adobe team is using predictive data to prioritize the leads that are passed from marketing to sales, which saves time and increases efficiency.
Lattice enables you to operationalize account-based marketing at scale. Execute hyper-personalized campaigns and sales plays against highest value targets using predictive analytics and data from Lattice.
Global companies like Dell, Paypal, Hootsuite, Cisco and CDW use Lattice to drive up to 3x higher conversion rates and 10x higher revenue across all stages of the sales and marketing funnel.
Target your campaigns based on the following:
- Signals and attributes within the Lattice Data Cloud - which tracks firmographics, technographics, financial data, intent data, growth data, etc. on 250M+ companies globally.
- Data from within your enterprise systems including product usage data, CRM data, transaction data, ERP data, etc.
- Predictive scores which identify companies most likely to buy and their expected value.