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Lattice Engines

Lattice Engines

4.5
(32)

Lattice delivers data-driven business applications that help companies market and sell more intelligently.

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Lattice Engines Features

Lead Gen

Customer Profile Interview

Initial efforts to understand brand and ideal customer.

Not enough data available

Tactics

Quality, variety, and legitimacy of tactics used for sourcing leads.

Not enough data available

Lead Number

Volume of leads gathered.

Not enough data available

Lead Scoring

Efforts to qualify and rate leads based on legitimacy and potential value.

Not enough data available

Lead Quality

Overall quality of leads gathered.

Not enough data available

Conversions

Success rate of converting leads into customers.

Not enough data available

Lead Intelligence

Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

93%
(Based on 10 reviews)

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Not enough data available

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

89%
(Based on 11 reviews)

Attribution

Lead Opportunity

Aligns lead scores with predefined lead distribution criteria

83%
(Based on 8 reviews)

Lead Assignment

Matches and assigns leads to the correct sales representative

76%
(Based on 5 reviews)

Pipeline Acceleration

Determines which leads should be prioritized and then accelerates them up the pipeline

85%
(Based on 8 reviews)

Lead Management

Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

91%
(Based on 7 reviews)

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

94%
(Based on 10 reviews)

Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

93%
(Based on 11 reviews)

Discovery

Lead Management

Integrates with lead capture and lead intelligence tools to discover leads

82%
(Based on 6 reviews)

Scoring/Ranking

Creates and assigns scoring system to rank the viability of leads

86%
(Based on 10 reviews)

Lead Context

Integrates with CRM or marketing automation tools to contextualize lead data

83%
(Based on 7 reviews)

Marketing Campaigns

Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

70%
(Based on 5 reviews)

Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

79%
(Based on 5 reviews)

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

n/a

Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

85%
(Based on 5 reviews)

Customization

Allows for custom report types to match the goals of a company.

94%
(Based on 5 reviews)

Management

Conversion Viability

Reports on and analyzes lead scores to determine the conversion rate of lead opportunities

74%
(Based on 7 reviews)

Workflow

Aligns lead scores and strategy with existing sales operations

81%
(Based on 8 reviews)

Campaign Execution

Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

n/a

Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

Not enough data available

Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

Not enough data available

Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

Not enough data available

Platform

Data Synchronization

Syncs lead data within the sales database for consistency and accuracy

66%
(Based on 8 reviews)

Analysis

Provides analysis on lead scores, funnel insights, and both open and closed opportunities

81%
(Based on 8 reviews)