Lattice Engines

Lattice Engines

(32)
4.5 out of 5 stars

Lattice delivers data-driven business applications that help companies market and sell more intelligently.

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Showing 32 Lattice Engines reviews
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Lattice Engines review by <span>Christopher N.</span>
Christopher N.
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"Great solution for account prioritisation"

What do you like best?

LPI is an ideal partner for account prioritisation. They have an intuitive platform that makes model-building easy, connectors for Salesforce and Marketo that make operationalisation straightforward, and a vast data cloud that allows you to get rich insights and make the right decisions. The people I have worked with are also really helpful and knowledgeable.

What do you dislike?

As a Data Scientist, I would like a little more control over the features used in the model. I do understand that I'm not the typical user, though, and acknowledge that the LPI platform makes it easy for people without backgrounds in stats to build strong models.

Recommendations to others considering the product

Make sure you have decent data to build the models with, and a good idea of exactly what you want to achieve. This is probably pretty obvious, but if you have spotty data and no clear success criterion, you will not get very good results. This is true when building any models with any platforms, though—not just with Lattice!

What business problems are you solving with the product? What benefits have you realized?

Prioritising accounts, so that our sales teams spend time talking to customers who are genuinely likely to be interested in our product.

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Lattice Engines review by <span>Charles W.</span>
Charles W.
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Verified Current User
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"Bringing Data Science and BI to Sales and Marketing"

What do you like best?

The Lattice Data Cloud takes the best in class vendors and provides us with the business intelligence that we don't have, and marries it with the data science from our ideal customer profiles to help us make sense of what accounts we should be prioritizing and why.

What do you dislike?

We need more time to prove out the effectiveness of the ratings - as they are built on a macro level, it's hard to tell any quick wins on conversion until enough time has passed.

Recommendations to others considering the product

As of the time of this review, Lattice appears to be the best in class vendor to provide business intelligence and predictive scoring on accounts.

What business problems are you solving with the product? What benefits have you realized?

We are trying to stack rank a number of target accounts that sales is pursuing, and marketing wants to be able to support sales by focusing on the ones that are most likely to convert. Initially, the biggest benefit is the access to quality firmographic and intent data that gives both sales and marketing visibility into the details of an account that we did not have previously.

What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
Lattice Engines review by <span>Adam B.</span>
Adam B.
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Verified Current User
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"Best of Breed with even better Customer Success and Implementation Team"

What do you like best?

I think most predictive platforms are somewhat on par and it will depend on who performs the best in a bakeoff against your data, but Lattice has proven itself over the years to be the premium vendor in this space. We ran two tests among 6 vendors. Lattice was in the top 2 in both tests, and their standing in the community leads me to believe this is typically the case in other companies.

While that is reason enough to include them when searching for a tool, their Customer Success and Implementation team are incredible and make implementation fast, easy, and efficient.

Lastly, they are constantly improving and adding new features to help their customers.

What do you dislike?

One thing I dislike is that the initial model is solely based on demographic/firmagraphic scoring, with not focus on behavioral. That said, we are in the process of rolling out a behavioral piece to accompany this and the end result should be even better then if we combined the two into one score. Now, we'll have A-D for Demo/Firma and 1-4 for Behavioral so we'll be able to base our MQLs on a combination of the two fields.

Recommendations to others considering the product

Build a behavioral model at the same time as the demo/firm model.

What business problems are you solving with the product? What benefits have you realized?

Lead and Contact demographic, firmagraphic, and behavioral scoring for 3 main regions: EMEA, NORAM, and ROW. Account Scoring is next.

Lattice Engines review by <span>Tabitha A.</span>
Tabitha A.
Validated Reviewer
Verified Current User
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"Predictive Marketing To The Max"

What do you like best?

Not only does the product allow me to easily see the top attributes of each scoring model, enrich our database with relative attributes and have full flexibility to build our own models or customize the existing - the Lattice team is always available for support and brainstorming during the initial implementation and ongoing optimization.

What do you dislike?

I dislike the inability to use both Marketo and SFDC data in our model, but I understand the complications this entails and now know it's a challenge across the industry - not just for Lattice

Recommendations to others considering the product

For those of you looking at predictive scoring, I recommend you do the following before you evaluate a vendor or start implementation with Lattice Engines:

- Ensure you know what fields you'd like to incorporate in the model and their level of significance for your sales teams

- Understand what integration points are critical (marketing automation? SFDC?)

- Define the goal of the models --> are you looking to have higher conversions? accelerate time to closed-won deal?

- Ensure that lead scoring will help both sales and marketing goals

What business problems are you solving with the product? What benefits have you realized?

We started using Lattice Engines because we wanted to enhance our out-of-the-box scoring processes from Marketo to include more firmographic and person-level attributes and this evolved into predictive models broken out by revenue segment and customer type which allows our sales teams to find the leads most likely to convert to an opportunity, or even a closed-won deal. We have seen ROI compared to our standard MQLs and accelerated conversion rates for those scored higher based on Lattice Engines' criteria

Lattice Engines review by <span>Jessica D.</span>
Jessica D.
Validated Reviewer
Verified Current User
Review Source

"Predictive Insight into Target Accounts"

What do you like best?

Lattice has helped us translate complex data into a digestible format. They've enabled our sales team to be able to identify top prospect companies, leveraging all of the attributes we look for when defining Target Accounts. It's also helped our Marketing team where personalization is key. We leverage Lattice's technology solution data to craft highly personalized emails that resonate with prospects.

What do you dislike?

Not many negative comments - the Lattice UI could be a little more user-friendly and the sync to SFDC could be quicker when enabling new enrichment attributes (this may be an issue on our end due to our database size though).

What business problems are you solving with the product? What benefits have you realized?

We use Lattice for account and lead prioritization and target account sales and marketing efforts. We leverage the Lattice score to identify accounts that reps may not have marked themselves as targets, or may not be aware of in general. Lattice has also helped the Marketing side identify both leads and accounts worth pursuing and hitting with our programs.

Lattice Engines review by <span>Michael W.</span>
Michael W.
Validated Reviewer
Verified Current User
Review Source

"Lattice is great for data science"

What do you like best?

The Lattice Data Cloud provides high quality, curated attributes that significantly enhance the models that we can build in-house. We are able to provide more precise scores and new insights to our marketing and sales teams. Also, the platform is quick and easy-to-use, allowing the data science team to do quick iterations and prototyping.

What do you dislike?

It would be great if the scoring API could be used directly to score a high volume of leads.

Recommendations to others considering the product

Make sure you have: (1) a clear understanding of what you want to predict; (2) a good Salesforce setup that has the features you would like the model to consider; (3) a good workflow for tracking opportunities and conversions.

What business problems are you solving with the product? What benefits have you realized?

We are trying to better target our outbound marketing and sales to sign-up more mid-market businesses, and we are reaching out to current customers that we predict are thinking of unsubscribing.

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