Lead Accelerator

3.9
(17)

Drive more quality leads blazingly fast.

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Lead Accelerator Reviews

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Showing 17 Lead Accelerator reviews
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Lead Accelerator review by Megan P.
Megan P.
Validated Reviewer
Verified Current User
Review Source

"Lead Accelerator Campaigns"

What do you like best?

We have phased out our Lead Accelerator campaigns because the product is ending towards the end of this year. While they were running for 1 year, we had great success. It provided a streamlined remarketing/nurture stream of ads once people left our website. We had the ability to control if someone converted whether or not we wanted to keep advertising to them or not right within the dashboard.

What do you dislike?

The most frustrating thing I've found with all of the Linkedin Marketing products, accelerator included, is that you can't edit an ad. If you want to change the image, or test how it will appear in a preview, you have to keep starting fresh with a new ad. That really ends up cluttering things up in the campaign manager platform.

Recommendations to others considering the product

Work closely with the linkedin team you're provided when you sign up for LLA. They provide great feedback and recommendations along the way.

What business problems are you solving with the product? What benefits have you realized?

We used LLA for brand awareness as well as lead generation. The campaigns we ran targeted the key industries we advertise to as well as the demographics of those companies/employees based on job function/size/location etc.

It was a great add on to our email marketing efforts and complimented those programs nicely.

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Lead Accelerator review by Ryan S.
Ryan S.
Validated Reviewer
Verified Current User
Review Source

"Sad to See the Change in Direction"

What do you like best?

I really like Lead Accelerator's ability to retarget segments. Being able to combine which pages on my site they visited with user data, like level and company size, is pretty awesome. I know (for the most part) I'm only retargeting the people I want to sell to.

What do you dislike?

I really don't like that they're sunsetting this product at the end of the year. I realize it's not going away entirely, but being able to nurture only through LinkedIn while I've been nurturing across the display network is seriously limiting. I highly doubt many of the senior people I'm targeting are on LinkedIn much. Some are, for sure, but some aren't. Thus display ads are super helpful.

Recommendations to others considering the product

Be aware the Lead Accelerator was a retargeting platform for site visitors and allowed retargeting through FaceBook, display ads, and sponsored updates. From what I can tell, in January of 2017, they'll only be nurturing/retargeting through LinkedIn tools like sponsored updates and inMail.

What business problems are you solving with the product? What benefits have you realized?

Boosting awareness and lead gen through advertising. We've seen pretty good ROI (cost per action is fairly low).

What Visitor Identification solution do you use?

Thanks for letting us know!
Lead Accelerator review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great idea but product still needs to be built out."

What do you like best?

The idea behind Lead Accelerator is how marketers should think about nurturing and acquiring their leads.

- Not too complicated to use.

- Easy to see different nurture streams.

- Ability to nurture leads

- Market to users across different platforms.

- Facebook, LinkedIn Sponsored Updates, Display Networks.

- Add on targeting capabilities from LinkedIn's B2B data is great.

What do you dislike?

User interface could use some work.

No in-depth reporting

No real A/B creative testing.

Hasn't worked as well for my business as I'd like.

Pricing structure could be re-worked.

Need more Flexibility on types of creatives you can use.

No visibility into leads.

Recommendations to others considering the product

Make sure you have a good lead nurturing strategy and appropriate content/creative before implementing Lead Accelerator.

What business problems are you solving with the product? What benefits have you realized?

Lead generation/ lead nurturing. It's a great way to prioritize and market to users across many different platforms including Facebook, LinkedIn and Display networks.

Lead Accelerator review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Easy to use product. Need to Try."

What do you like best?

In my role, I use to lead accelerator in the healthcare industry for lead generator. It's great for retargeting users from your website and gives us the ability to market to them through three additional channels including Display networks, Facebook news feed and Linked Sponsored Updates. It allows you to personalize the experience and journey for your prospects. Combining both data from LinkedIn's vast B2B database and website visitors allows us to target our visitors most effectively.

What do you dislike?

It needs more ad variations. Right now it only supports Facebook News Feed, 3 display ad sizes and the old format of LinkedIn Sponsored updates (they have since moved to 1200x628 image sizes as a best practice). The regular expressions written for website visitor rules can use some work. It can get confusing if you don't have support from their team to help you with it.

What business problems are you solving with the product? What benefits have you realized?

Easy to use one stop shop to re-target your website visitors across multiple online marketing channels.

Lead Accelerator review by User in Management Consulting
User in Management Consulting
Validated Reviewer
Verified Current User
Review Source

"OK, not great"

What do you like best?

LinkedIn Lead Accelerator is an OK product, but there are several issues that keep me from recommending it any higher.

What do you dislike?

Having to constantly restart ads, there is no way to edit or change existing campaigns. This leads to things getting very cluttered.

Recommendations to others considering the product

This is probably better for people in other industries, but it hasn't been a great fit for ours. Keep records of your ad copy and images outside LA, as you're not able to edit within the existing campaigns.

What business problems are you solving with the product? What benefits have you realized?

Lead generation has been decent, leads into our sales funnel are up, but conversions are lower, as the quality of the leads has been mixed.

Lead Accelerator review by User in Government Administration
User in Government Administration
Validated Reviewer
Verified Current User
Review Source

"Reaching Qualified Users"

What do you like best?

I have been able to target a very specific group of online users through here and serve multiple ad creatives based on their usage of our site and other sites online.

What do you dislike?

LinkedIn randomly decided not to continue to offer this product after this year.

Recommendations to others considering the product

This product will not be available after 2016.

What business problems are you solving with the product? What benefits have you realized?

Speaking directly to c suite executives and serving them multiple creative units. Large increase in traffic to the site and users completing goals.

Lead Accelerator review by Michel H.
Michel H.
Validated Reviewer
Review Source

"Got my biggest sale because of this."

What do you like best?

I like the ease of use, and it's effectiveness

What do you dislike?

Slow, and could use a UI re-design, may not always delived

Recommendations to others considering the product

Do it! It's great, lead to my biggest sale. Give it as much info as you can

What business problems are you solving with the product? What benefits have you realized?

Making sure to get the sale. The benifit was the biggest sale in my business' history

Lead Accelerator review by Executive Sponsor in Computer Hardware
Executive Sponsor in Computer Hardware
Validated Reviewer
Verified Current User
Review Source

"Great product and service! Needs better Eloqua integration and topical targeting"

What do you like best?

The strategy of targeting is fantastic. The match rates are really good. The engagement rates by the audience are really high.

What do you dislike?

The integration with Eloqua (two-way) is lacking. The is no ability to do lead scoring.

Recommendations to others considering the product

The product direction is good. But really slow.

What business problems are you solving with the product? What benefits have you realized?

More relevant targeting of known contacts

Lead Accelerator review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Good tool, could be better"

What do you like best?

Visual ability to see the progress of a person going through the funnel. Reps are very responsive and helpful.

What do you dislike?

Constantly sunsetting/making changes to products that haven't been in the market for awhile.

What business problems are you solving with the product? What benefits have you realized?

Ability to retarget to very specific sets of individuals.

Lead Accelerator review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Good tool for promoting my brand"

What do you like best?

The best feature in my specific case is that I can reach the right person that could be interest in the product that I have to offer. And I can do it in a more personal way, sending a personal message.

What do you dislike?

I think that it´s a little expensive for the features that offers. It´s a good solution, but a little too expensive i think.

What business problems are you solving with the product? What benefits have you realized?

It is a good, effective and fast way to communicate my services.

Lead Accelerator review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"Very good product "

What do you like best?

It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.

What do you dislike?

Support, as is typical with tech companies it is difficult to get someone in a timely manner

What business problems are you solving with the product? What benefits have you realized?

Finding people at work

Lead Accelerator review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Hmm?"

What do you like best?

Connections

Used to and familiar with the LinkedIn app

What do you dislike?

Clunky interface which I had a hard time getting used to

What business problems are you solving with the product? What benefits have you realized?

Lead generation through connections and relationships

Lead Accelerator review by User in Staffing and Recruiting
User in Staffing and Recruiting
Validated Reviewer
Review Source

"Lead Accelerator User Review"

What do you like best?

LinkedIn has a robust network built perfectly for b2b marketing and lead generation.

What do you dislike?

Delivering targeted ads and collecting leads is much more expensive than other methods.

What business problems are you solving with the product? What benefits have you realized?

We are able to hone in on our ideal customer using their targeting tools.

Lead Accelerator review by User in Media Production
User in Media Production
Validated Reviewer
Review Source

"Excellent Product"

What do you like best?

Layout and ease of use. Good ability for users to customize account (e.g. privacy settings).

What do you dislike?

High cost of premium service. Also, LinkedIn needs a reachable customer service team.

What business problems are you solving with the product? What benefits have you realized?

Networking, connecting with school alumni

Lead Accelerator review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Useful tool "

What do you like best?

includes an auto-fill form to help increase conversions, along with an analytics component

What do you dislike?

The product has been discontinued but it was ok

What business problems are you solving with the product? What benefits have you realized?

It doesn't work anymore

Lead Accelerator review by Administrator in Automotive
Administrator in Automotive
Validated Reviewer
Review Source

"Excellent prod"

What do you like best?

Very user friendly and extremely easy to use.

What do you dislike?

I didn’t find much to not like about it.

What business problems are you solving with the product? What benefits have you realized?

Getting lots of leads and exposure.

Lead Accelerator review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Review Source

"Fantastic tool for lead generation in B2B"

What do you like best?

I love how versatile and user-friendly it is.

What do you dislike?

The price. It is a tad on the high-end, but worth it.

What business problems are you solving with the product? What benefits have you realized?

Generating leads.

Kate from G2 Crowd

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