What do you like best?
The idea behind Lead Accelerator is how marketers should think about nurturing and acquiring their leads.
- Not too complicated to use.
- Easy to see different nurture streams.
- Ability to nurture leads
- Market to users across different platforms.
- Facebook, LinkedIn Sponsored Updates, Display Networks.
- Add on targeting capabilities from LinkedIn's B2B data is great.
What do you dislike?
User interface could use some work.
No in-depth reporting
No real A/B creative testing.
Hasn't worked as well for my business as I'd like.
Pricing structure could be re-worked.
Need more Flexibility on types of creatives you can use.
No visibility into leads.
Recommendations to others considering the product
Make sure you have a good lead nurturing strategy and appropriate content/creative before implementing Lead Accelerator.
What business problems are you solving with the product? What benefits have you realized?
Lead generation/ lead nurturing. It's a great way to prioritize and market to users across many different platforms including Facebook, LinkedIn and Display networks.