Lead Forensics

(70)
3.8 out of 5 stars

B2B lead generation through IP tracking that turns unknown web visitors into new business leads.

Work for Lead Forensics?

Learning about Lead Forensics?

We can help you find the solution that fits you best.

Lead Forensics Reviews

Request More Information
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Ratings
Company Size
User Role
User Industry
Showing 70 Lead Forensics reviews
LinkedIn Connections
Lead Forensics review by <span>Martin L.</span>
Martin L.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Slow, Rarely Updated, Poor Interface, and Can't Customize

What do you like best?

It tracks some visitors to our website and reports what company about half of them are associated with. Or who the visitors ISP is.

Honestly, the data isn't reliable because there are far too many flaws, so we rarely, if ever, use this information.

What do you dislike?

Where to start...

1. The platform is horribly slow

2. It's not scalable.

3. The data is unreliable and incomplete

4. Half of my support tickets have been resolved. Half.

5. The ability to filter is very limited.

6. The user interface isn't intuitive (they're a UK company, so there's a language barrier, too)

7. Automating the tagging of URLs is restrictive & unreliable

8. Can't create custom referral sources

... and I could go on. It is an attempt at a money grab. They force you into a long-term contract and then leave you high-and-dry. I haven't heard from my account manager in ~6 months.

Recommendations to others considering the product

Evaluate the alternatives. Especially if you're looking for the platform to integrate another platform.

LeadForensics doesn't integrate with anything except for a hacked together plugin for Salesforce. Snitcher, Leady, or like I mention above, Datanyze, Clearbit have enterprise options.

What business problems are you solving with the product? What benefits have you realized?

We're trying to use Lead Forensics as the first step in our digital prospecting efforts. We haven't realized any benefits. In fact, it's been an unnecessary expense for our department and set our MarTech strategy back. Onboarding was laborious and slowed us down only to have the software fall flat.

Datanyze, Clearbit, and other companies have far superior products for marginally more. Use one of them.

Sign in to G2 Crowd to see what your connections have to say about Lead Forensics
Headshots
Lead Forensics review by <span>Justin J.</span>
Justin J.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Great additional insights for sales' prospecting

What do you like best?

Lead Forensics provides a great way to see which companies are visiting your site and also provides a way to see the names, emails, etc. of the people that are working at the company. The tool makes it much easier to do sales' prospecting and it does so in an efficient manner. The dashboards and filtering are also much better than most platforms. Just a few clicks and I can see the contacts/companies in a given sale's territory.

What do you dislike?

It would be great if Lead Forensics could integrate with HubSpot. This would provide excellent visibility into the current contacts that are known and the new contacts that are not yet known.

Recommendations to others considering the product

When looking at ways to improve lead data, be sure to look for a company that can provide easy filtering and reporting (dashboards). You don't want a robust tool that is difficult for the users to use.

What business problems are you solving with the product? What benefits have you realized?

Sale's Prospecting and Lead data

What Visitor Identification solution do you use?

Thanks for letting us know!
Lead Forensics review by <span>Doug M.</span>
Doug M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great at What it Does, but Make Sure you have Plan to Use Info it Generates

What do you like best?

Love the fact that it e-mails me alerts of critical activity in case I forget to login. The intelligence the site can give you is amazing, so far and beyond Google analytics. Pretty easy to setup. Can be useful to proactively reach out to a potential lead that didn't make contact yet, but sometimes a little tricky to make it seem serendipitous and not a cyber stalking. It's not a primary source of leads for us, but sure is a great luxury to have!

What do you dislike?

Not a lot of help from company about how to take the information it generates and use it to create sales. The online "seminars" I did go to felt more like "how to con and get through a gatekeeper" rather than useful for high end technical sales. Need a way to use results that doesn't feel like cyber stalking. Wish they had a way to map our site to tell which pages were missing widget to allow for tracking.

Recommendations to others considering the product

Make sure you have a plan of how you're going to use the information it generates.

What business problems are you solving with the product? What benefits have you realized?

We have a long sales cycle that can run hot and cold. This product is of course great for getting new leads, but is also great to have warning when a current customer is showing new interest or looking to reengage. Also can let you see when a competitor is poking around your site. Can be useful to proactively reach out to a potential lead that didn't make contact yet, but sometimes a little tricky to make it seem serendipitous and not a cyber stalking.

Lead Forensics review by <span>Rob C.</span>
Rob C.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Great B2B tool for companies with an active sales team

What do you like best?

What I like about Lead Forensics is that you can see the various companies that are visiting your company in real time. It's a really handy tool. It also has a very good dashboard that you can customize depending on the user, so whether you are middle management or if you have a specific focus, you can choose what you want to appear in your dashboard. With so many visits to your site, Lead Forensics helps you automate assigning certain visitors as lead, competitor, client simply by uploading lists.

What do you dislike?

I'm not too happy about the fact that the platform is only in English. If you're planning to use this for a sales team that doesn't have strong English skills, then they won't be able to use it. It's particularly crucial since a key part of the process is after seeing a lead, you have to track them down by contacting them straight away. If you can't understand the platform too well then it won't work at all. And getting a middleman to collect the leads and inform the sales team isn't too practical either.

Recommendations to others considering the product

Study your entire process and make sure the platform really fits in your company

What business problems are you solving with the product? What benefits have you realized?

We had a lot of visitors but there was no way to know who they are. We couldn't intervene until they filled a form in a landing page. Lead Forensics gives you that opportunity right when they visit and before reaching a lead collecting form.

Lead Forensics review by <span>Gina M.</span>
Gina M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Analytics Software for Website

What do you like best?

Having the ability to see who visits our website, how often & from what location. The platform also offers a lot of organization & notification options, for when you have multiple employees following up with leads &/or want real time notifications of who visits the site. It's also useful for us to see how they got to our site. They assign you a "Success Manager" to help with anything you need & ours (Nate Jones) is very friendly & checks in quite often to see if we need any further guidance with the platform.

What do you dislike?

It would be ideal if they offered packages that include a certain number of email contacts per month. Right now, you have to pay extra to buy email addresses & it feels like this should be an included feature since we're already paying customers. Sometimes it's hard to find contacts if the business is very small & we're still figuring out how to make the follow up process work best for us, so it does have a bit of trial & error.

Recommendations to others considering the product

Make sure you have a follow up plan in place, since you wouldn't want to let all this information go to waste.

What business problems are you solving with the product? What benefits have you realized?

We're able to see what industries are most interested in our products & which campaigns are the most successful. It's a great way to acquire leads that are already interested in your product.

Lead Forensics review by <span>Bobby H.</span>
Bobby H.
Validated Reviewer
Verified Current User
Organic
Reviewed On

No-Brainer Must Have Tool For Anyone Who Cares About Site Traffic & Metrics

What do you like best?

3,483.33% ROI to date. The cost is justified, interface intuitive and easy, results are outstanding. Want to know who visits your website but doesn't convert? Lead Forensics tells you. Want to see who comes in via paid campaigns but doesn't convert? Lead Forensics tells you. Want to isolate clients from prospects in terms of volume web traffic, but it's a pain to figure out in Google Analytics? Lead Forensics tells you.

And it's backed with first class service. We're not the biggest company nor spender, but you would never tell that by the way our CS team responds to help, make suggestions or check in. Jessica is my current CS manager and all of her predecessors and peers match her energy & enthusiasm.

What do you dislike?

The ONLY thing I can think of is I'm disappointed we can't get IP addresses along side of the company names that visit. My main use case is I'd like to identify and isolate our clients that click on PPC ads to log into our software, enter them into our Google AdWords settings to block. I'd pay extra for this.

What business problems are you solving with the product? What benefits have you realized?

Identifying potential clients that visit our site and do not convert, especially from paid channels.

Kate avatar
Kate from G2 Crowd

Learning about Lead Forensics?

I can help.
* We monitor all Lead Forensics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.