Lead Liaison

(44)
4.8 out of 5 stars

Lead Liaison platform helps companies attract, convert and close leads.

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Lead Liaison Reviews

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Showing 44 Lead Liaison reviews
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Lead Liaison review by <span>James S.</span>
James S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

No ROI and would not let me cancel

What do you like best?

The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you.

What do you dislike?

Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them.

Recommendations to others considering the product

It's really difficult choosing a platform and Lead Liaison may well work for some people. From my own experience my advice would be not to jump ship from an existing solution that works, it's just too dangerous.

What business problems are you solving with the product? What benefits have you realized?

From my previous comment we really don't' have an answer to this. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. We found Lead Liaison to be a "jack of all trades, master of none". We have switched our entire tech stack to alternative platforms, at a lower cost, greater functionality and far greater ROI.

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Lead Liaison review by <span>Anthony P.</span>
Anthony P.
Validated Reviewer
Verified Current User
Organic
Reviewed On

great lead automation tool that syncs with Salesforce

What do you like best?

I like how it integrates with Salesforce and the support offered by the Lead Liaison Team.

What do you dislike?

i dislike the text messaging feature, it is limited and a regular user is unable to set this up, someone with a more technological background would need to set this up.

Recommendations to others considering the product

make sure you have a plan on how you want to use the product, provide use cases in order to insure they can do what you need them to do. Also make sure to have users that are willing to learn and get their hands dirty.

The automation piece is great, it provides a lot of features like email automation, texting, segmentation. If you are using salesforce this tool works well when syncing.

What business problems are you solving with the product? What benefits have you realized?

we are able to provide our marketing users the power to create lead automation and provide numbers in order to help make decisions on what to put their money in when it comes to Marketing Campaigns.

What Marketing Automation solution do you use?

Thanks for letting us know!
Lead Liaison review by <span>Chris W.</span>
Chris W.
Validated Reviewer
Organic
Reviewed On

Excellent product and first class support

What do you like best?

Salesforce integration as good as it gets down to individual fields and how they sync. Support was the best, nothing too mch trouble and all questions answered very fast, during the 12 months I used Lead Liaison I also saw a lot of updates and improvements based on feedback. Not just a standard MA, includes capabiliies to include DM and also source content which was how I initially found Lead Liaison.

What do you dislike?

Nothing, for the requirements we had it was a great fit.

Recommendations to others considering the product

As with all martech you have to first map out all your business requirements and even more importantly make sure the employees are available to support the technology. There is no silver bullet and all Marketing Automation and customer journey configurations are complex so there has to be a dedicated expert available. For ResponseTap it was the best fit by far.

What business problems are you solving with the product? What benefits have you realized?

Full visibility to each contact with the ability to nurture to leads and easily and quickly push to Salesforce for fast follow up.

Lead Liaison review by <span>Eva Marie G.</span>
Eva Marie G.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Marketing Automation that helps us reach our goals with EXCELLENT CUSTOMER SUPPORT!

What do you like best?

With Lead Liaison, we are able to frame conversations with prospects in a much more focused way. The email automation allows us to accomplish more at a lower cost, than if done manually. It lends for continuous improvement by allowing us to track and measure the results of our campaigns and then make make necessary adjustments, in near real-time.

What do you dislike?

There are no aspects to date, that I dislike about Lead Liaison.

Recommendations to others considering the product

Jump right in! This is the best solution if considering marketing automation. Support is amazing, always available, efficient and knowledgeable.

What business problems are you solving with the product? What benefits have you realized?

The first thing we were able to accomplish is to have an intelligent marketing email automation in place, which is something that did not exist until we adopted Lead Liaison.

Lead Liaison review by <span>Jim D.</span>
Jim D.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Lead Liason's Platform is Top-Notch

What do you like best?

I was originally going to pull the trigger on a competitors platform, but after talking to Lead Liaison was convinced to go with them. Their customer service is excellent and they are proactive in staying in touch to make sure all is going well. They are always enhancing the platform and rolling out new services.

What do you dislike?

Can't really think of anything. I will say when I was researching platforms that their lead competitor was very pushy - almost like a sweat shop that they had to make the deal by Friday to get their commission, which really turned me off. Lead Liaison has been very professional throughout the process.

Recommendations to others considering the product

Give it a trail. I think you'll like it.

What business problems are you solving with the product? What benefits have you realized?

Getting insight as to who is coming to our site has been valuable. I particularly like the Gmail plugin that I use when sending a proposal out and getting immediately notified if that prospect comes into our website, which helps to time a follow-up.

Lead Liaison review by Administrator in Telecommunications
Administrator in Telecommunications
Validated Reviewer
Verified Current User
Organic
Reviewed On

Lead Liaison has made email marketing feel manageable.

What do you like best?

I get emails letting me know when new tools are available so we are constantly changing up our strategy. Our account rep is also super quick to help when things don't go as planned or if we are not using the tool to the extent we could be. It is also very simple to tell who has opened and clicked within an email, making them a better candidate for future emails.

What do you dislike?

Although new tool emails are informational, we have a lot of everyday traffic on our website so the Lead Liaison alerts clog up my inbox more than provide hot leads.

What business problems are you solving with the product? What benefits have you realized?

We have very distinct messages for customers based on their location. Lead Liaison has helped us target customers down to the zip code so we don't confuse our customer base and can give accurate information.

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Kate from G2 Crowd

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