What do you like best?
One of the key reasons I like Lead Liaison is its technical support, which is way beyond any type of support I have received from a software company.
But of course, I really like the tool itself and how broad its capabilities are. Instead of having different tools for various parts of our marketing strategy, Lead Liaison is able to perform all of those under one integrated platform.
What do you dislike?
The fact that there are so many features in the tool can make it feel overwhelming at times. Also, there are places where the graphical interface interaction could be improved.
These concerns are why I appreciate the technical support so much. Much of the issues I have raised have been integrated in later releases of the software.
Recommendations to others considering the product
You will need someone with technical abilities (though not HTML coding skills) to successfully implement the tool. In our organization, we had a creative person developing the content and planning the strategy, and we had a analytical person who worked on implementing the processes in Lead Liaison.
Keep in mind that this is not just an email campaign tool, even though it is quite good at this basic task.
What business problems are you solving with the product? What benefits have you realized?
Our small business could not afford hiring multiple sales people to sell our consulting services nationwide. So we used Lead Liaison to magnify the people resources we did have. Lead Liaison saved us $200K per year on salaries while improving our ability to nurture relationships with visitors to our website.