Adding a Leaddoubler calculator to my Bodyscan website (http://bit.ly/1JU1dBe) has added a huge amount of value, both to the site and to the customer experience.
After I originally created three separate calculators, which needed customer data to be entered three times, Morten at Leaddoubler and his team suggested and performed some customisation whereby data was entered just once and provided three valuable pieces of output:
1. Daily calorie requirement (resting metabolic rate)
2. Required fat loss to achieve a target body fat percentage
3. Overall body composition based on changes in fat and muscle
I use the calculator during every face-to-face consultation with a new client immediately after they have had a DEXA body composition scan. The tool adds breadth and depth to the consultation, providing genuinely useful data right when it’s needed and is most valuable - at the point when clients have their baseline data and are ready to set targets for physical improvement.
It also gives Bodyscan improved credibility because it’s embedded in the website and carries Bodyscan branding; I don't have to use third-party calculators on other sites. The tool is interactive, with slide bars the customers can move themselves.
When each of the three outputs is presented, many clients ask me to check that access to the calculator is free so they can do it themselves at home and some ask to take a photo of my computer screen! Access is indeed free so the calculator is a great way to get clients to go back to my website when they get home, which they probably would not do otherwise.
Because the calculator needs input from the scan appointment, I don’t use it to capture leads but it is fair to say that every time I have sent marketing emails about it (to customers and non-customers alike), those emails get among my highest open and click rates!
I’d recommend a Leaddoubler calculator to any small business - it can ‘round out’ your offering, add credibility and professionalism, elevate you above your competition, create interest, bring people back to your website and generate extra sales. Thanks to Morten and his team for creating a customised tool for Bodyscan that really sets my site apart from others.
As above, I'm giving my website, overall business and my face-to-face consultations more credibility. When a client is with me I can punch in their data with them in the room and arrive at targets for their fat loss and muscle gain. It makes the consultation more comprehensive and complete.