LeadLander

(15)
3.7 out of 5 stars

Help you analyze and respond to the companies that are researching information on your website.

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LeadLander review by <span>Laralyn E.</span>
Laralyn E.
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Verified Current User
Review Source

Confusing and not pretty

Reviewed On
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Verified Current User
What do you like best?

I like that I can see who is on our website from their IP address and that it sometimes has names, emails, phone numbers.

What do you dislike?

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a lot but it's just their customers. I also don't really understand the point of LeadLander (besides for the IP lookup) if you have Marketo or any type of tech that tells you when someone fills out a form on your website. It's just not that useful to me.

Recommendations to others considering the product

Make sure you understand what it does and what it can't do, and that some of the results are going to be very misleading.

What business problems are you solving with the product? What benefits have you realized?

Finding leads. I haven't gotten that much benefit from it.

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LeadLander review by <span>Lori S.</span>
Lori S.
Validated Review
Review Source

Out of date UI,

Reviewed On
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What do you like best?

The best aspect of Leadlander is being able to track individual users who come to your site and see what pages they have been to. If that user is known in your database as related to a specific email, then it will track them over time to see what their activity is. You cannot do any sophisticated reporting in this respect though, just lists of page visits and dates, and form submissions if you have them enabled to work with Leadlander. The lead scoring aspect is somewhat useful if you have no other way of tracking this in your CRM, but really does not fill in all the gaps.

What do you dislike?

A lot of things. Leadlander's UI is far out of date. It feels like it was developed in 2000 and then was never updated. Reporting is pretty basic, and it is difficult to associate the data they collect with your CRM other than manually or possibly with Zapier.

From a prospecting point of view, you get a decent list of companies who have visited your site, and that list is more accurate than Hubspot's prospecting tool, but less accurate than Lead Forensics. Lead Forensics filters out the user's ISP, so you will only get the actual company you are looking for, instead of 20 visits from Rogers that is probably someone's ISP instead of their company - but you definitely pay for it with Lead Forensics.

Recommendations to others considering the product

You need to understand what you are looking for from your goals. They are a yearly subscription, so it is best to do the trial and see if the interface, information, reporting, and integration capabilities are what you're looking for. If you are looking for something cheaper, Hubspot sales pro offers a slightly less robust prospecting tool with a great sales outreach automation set of tools that is worth the minimal monthly cost. Or you can look at Lead Forensics for a more modern and robust set of prospecting tools, though they are probably twice the annual cost of LL.

Do not get this product - or any lead prospecting product - if you do not intend to use the features. It is a wasted investment if all you want to do is look at the company names coming to your site. As with any tool, unless you take action and have solid, actionable outreach campaigns that make use of it, you won't see any valuable return.

What business problems are you solving with the product? What benefits have you realized?

I work for a B2B company, so knowing the companies of our visitors is important in directing our marketing and outreach campaigns to the right locations and industries. The business problem we have is associated with lead scoring and associating behaviour on the website with individuals to help us with more targeted and relevant outreach.

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LeadLander review by <span>Mark H.</span>
Mark H.
Validated Review
Verified Current User
Review Source

Simple to use and sales reps like it

Reviewed On
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Verified Current User
What do you like best?

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve business challenges and enable sales. But they were never adopted. The learning curve was too steep.

What do you dislike?

It really just provides you with the resolved IP address information. And for tools like this, that IP data is 50%-80% accurate (you can Google this). When you click into a visiting company, there's a basic LinkedIn lookup that takes you to a Google search. No real integration with other third party data that might make finding contacts easier. Other tools do a better job of linking activity to accounts in Salesforce for account based marketing and sales. Compared to other tools, seems like they're not pushing enhancements.

Recommendations to others considering the product

Shop around - Leadlander is simple, but there are more complete solutions out there depending on your needs. May be a good fit if you have minimal requirements.

What business problems are you solving with the product? What benefits have you realized?

97% percent of our web site visitors are anonymous. This helps the sales team identify visiting companies in their territory. With this information, the reps can then look for contacts in a geo. It gives them insight that we otherwise wouldn't have.

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LeadLander review by <span>Michael R.</span>
Michael R.
Validated Review
Verified Current User
Review Source

Great way to see who's visiting your site

Reviewed On
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Verified Current User
What do you like best?

Leadlander has a great ability to track back the ISP's of any company that comes to your website. This gives you sales teams great places to start.

What do you dislike?

Leadlander was recently purchased by Hyland Software, who offers a competitive solution. Even though they say their not sharing data, I sometimes feel skeptical about it.

Recommendations to others considering the product

I would definitely recommend this solution for any organization that is doing a lot of SEO and needing to see who is visiting their website.

What business problems are you solving with the product? What benefits have you realized?

This is a great way to see how your SEO is driving companies to your site. What pages they are visiting. Good way to generate leads for your sales team.

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LeadLander review by Executive Sponsor
Executive Sponsor
Review Source
Validated Review
Verified Current User
What do you like best?

You can see the pages that were searched, and you can have this sync up with your CRM (Salesforce) for easy account based searching.

What do you dislike?

I cannot dig into an area smaller than a state. So...I get much more useless information that I want. Too much noise and not enough action!

Recommendations to others considering the product

they just switched me over to a new interface, so we'll see if its any better. check back in 4 months.

What business problems are you solving with the product? What benefits have you realized?

I can see which prospective customers are "checking me out".

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LeadLander review by <span>Jennifer E.</span>
Jennifer E.
Validated Review
Review Source

Good tool for lead generation/nurturing

Reviewed On
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What do you like best?

Leadlander is a great tool to help you understand who has visited your site, what pages they visited, and how often they visit. Most times this information is specific to a company and not a specific contact, but at least it tells you who's interested in your offerings.

What do you dislike?

Because Leadlander builds its information off of IP addresses it can't tell you specifically who was on your site. I realize this is not a Leadlander issue but a global issue. However if it could tell you specifically who was on your site that would be amazing!

Recommendations to others considering the product

Definitely a great tool to have if your marketing budget allows for it.

What business problems are you solving with the product? What benefits have you realized?

Lead generation and lead nurturing.

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